The Copernican Shift

The Copernican Shift

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The Copernican Shift episodes

  • How to Make Amazing Customer Experiences Easier, With Carlos Dominguez

    No C-level executive wants their company to provide a bad customer experience. Ask any one of them and they'll say they put the customer first. So why aren't more companies providing stellar experiences? Sprinklr chief evangelist Carlos Dominguez joins me today as we break down why customer experience can be so difficult, and how to make it easier (hint: paring down your marketing Frankenstack is a good start). Plus, a look at the sex appeal of the Tesla, and how they used that to their advantage.

    27 min
  • How to Make Amazing Customer Experiences Easier, With Carlos Dominguez
    No C-level executive wants their company to provide a bad customer experience. Ask any one of them and they’ll say they put the customer first. So why aren’t more companies providing stellar experiences? Sprinklr chief evangelist Carlos Dominguez joins me today as we break down why customer experience can be so difficult, and how to make it easier (hint: paring down your marketing Frankenstack is a good start). Plus, a look at the sex appeal of the Tesla, and how they used that to their advantage.
    27 min
  • A Brief History of the Modern Customer

    As we've moved from the static web to the conversation web, customer expectations have changed. Dramatically. The best way to understand modern customers is to understand the digital and analog evolution that created them. In today's episode we'll look at how the modern customer became a modern customer. And what you can do to keep them happy, and coming back for more.

    20 min
  • A Brief History of the Modern Customer
    As we’ve moved from the static web to the conversation web, customer expectations have changed. Dramatically. The best way to understand modern customers is to understand the digital and analog evolution that created them. In today’s episode we’ll look at how the modern customer became a modern customer. And what you can do to keep them happy, and coming back for more.
    20 min
  • The Relentless Quest for Brand Authenticity, with Katie Martell

    The search for authenticity drives many of our decisions, including our brand choices. We're all hoping for those elusive, authentic experiences. In Part 2 of my discussion with Katie Martell we dive deep into performative brand allyship, the dangerous illusion of progress, and the unexpected benefits of an alien invasion. We finish up with a look at how brands can best demonstrate true authenticity. Spoiler alert: it's more than feel-good ads and woke-washed social media posts.

    Learn more about Katie here:

    https://www.katie-martell.com/

    https://twitter.com/KatieMartell

    24 min
  • The Relentless Quest for Brand Authenticity, with Katie Martell
    The search for authenticity drives many of our decisions, including brand choices. In Part 2 of my discussion with Katie Martell we dive into performative brand allyship, the dangerous illusion of progress, and the unexpected benefits of an alien invasion. We finish with a look at how brands can best demonstrate true authenticity. Spoiler alert: it’s more than feel-good ads and woke-washed social media posts.
    Learn more about Katie here
    https://www.katie-martell.com/
    https://twitter.com/KatieMartell
    24 min
  • The Collision of Social Movements and Marketing, with Katie Martell

    We're living in an age where buyers (both B2B and B2C) want a personal relationship with brands. And more than that, they expect those brands to share their values. Katie Martell, unapologetic marketing truth-teller, joins me today for Part 1 of a rollicking discussion about "woke washing." It's the collision of social movements and marketing in an era where brands are being looked to as stewards of societal values.

    Learn more here:

    https://www.katie-martell.com/

    https://twitter.com/KatieMartell

    21 min
  • The Collision of Social Movements and Marketing, with Katie Martell
    We’re living in an age where buyers (both B2B and B2C) want a personal relationship with brands. And more than that, they expect those brands to share their values. Katie Martell, unapologetic marketing truth-teller, joins me today for Part 1 of a rollicking discussion about “woke washing.” It’s the collision of social movements and marketing in an era where brands are being looked to as stewards of societal values.
    Learn more here:
    https://www.katie-martell.com/
    https://twitter.com/KatieMartel
    21 min

About The Copernican Shift

From the publisher's feed

Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels.