The COPreneur Path Podcast

When thinking about your customer journey or the path a customer follows when they do business with you, there is a difference between providing customer service and a customer experience. Today Austin and I talk about how implementing a focus on improving your customer journey, including their onboarding process and their entire experience, will help you avoid customer service issues where you are often put in the place of trying to fix something that was not working for them.

Enhancing your customer's experience and making it one they are blown away by, will grow your business. It will help you stand out from the crowd, generate referrals and positive reviews. And you will gain confidence, giving you more flexibility in your offer, allowing you to charge what you're worth. People tell stories about their experiences with businesses all the time, whether good or bad. Let your customers tell stories about the great encounter they had with you. Listen to this episode to learn how you can add value to your business with a better customer experience.

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/074

About Adam Wills

I help companies who market products and services related to law enforcement or the military, or are in the hunting & fishing, dignitary security, private security, and private investigations industries.

As a former 15-year law enforcement veteran, deputized US Marshal, law enforcement administrator, lover of hunting and fishing, and enthusiast of all things tactical, I know how to speak yours and your customer's language.

About Austin Molcyk

I began my career in public service with firefighting and EMS, as 4 of the 5 people in my family did. After two years, I was presented the opportunity to switch to law enforcement and never looked back. I worked the jail, switched to patrol, climbed to Patrol Sergeant, and was accepted onto SWAT. I focused primarily on fugitives and narcotics in rural areas, working with the FBI, DEA, HSI, USPI, Secret Service, and the US Marshals Violent Offender Task Force.

During this time, I earned 9 instructor certifications, served as a Field Training Officer, and discovered a love for teaching.

After 8 adventurous years in law enforcement, fate dictated I take a medical retirement. I am now the Chief Automation Officer for BreacherCRM, and Client Success Manager for StoryWeb Creative. I am also in the product testing stage for a revolutionary new emergency communications platform I hope to launch in late 2022.

Web/Social Links

• Podcast Website: https://leo2ceo.com
• Business Website: https://storywebcreative.com/
• BreacherCRM Website: https://breachercrm.com/
• LinkedIn [Adam]: https://www.linkedin.com/in/adam-wills-5b564190/
• LinkedIn [Austin]: https://www.linkedin.com/in/austin-molcyk-4771b2217/
• YouTube: https://www.youtube.com/channel/UC0gADnO-FjN1I7u4btGtXJw
• Email: [email protected]

Highlights

• [00:50] Welcome to episode 74 of the COPreneur Path Podcast!
• [01:30] What is your favorite fast-food restaurant and why?
• [05:09] Why experience impacts your buying decisions.
• [07:02] Customer experience will set a business apart from all other similar businesses.
• [09:06] How do you differentiate yourself and create a unique selling proposition or experience?
• [10:18] An example of how a holster manufacturer created a unique experience around his product.
• [15:58] What is the difference between customer service and customer experience?
• [20:34] LEO2CEO.com - The free community available to help support you on your copreneurial journey.
• [21:44] Steps you can take to become more customer experience driven.
• [25:07] Watch out for The Curse of Knowledge.
• [27:46] Think about all phases of your customer journey when creating a great experience for them.
• [28:46] Guide your customer or student along a path and avoid dumping all your knowledge on them at once.
• [32:10] Having confidence in what you offer and your pricing will give you more flexibility. 
• [33:27] Adam and Austin's AirBNB stay as a prime example of a great customer experience.
• [39:02] Think about making the shift from customer service to customer experience.

Resources Discussed/Links

https://www.LEO2CEO.com - LEO2CEO Community: A resource for cops who want to start their own business.

https://breachercrm.com/ - BreacherCRM is the first and only business and marketing automation software that is purpose-built for Law Enforcement Instructors to track and nurture leads, increase client retention, book more classes, and create recurring revenue.

Most cops have a negative view of online learning. But as a COPreneur, you need to completely re-think your perspective.

Online courses have the ability to create significant opportunities to grow your business's revenue and most importantly create recurring revenue that gives you the capital to scale.

In this episode, co-host Austin Molcyk and I will share with you some ideas and strategies to tap into.

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/073

About Adam Wills

I help companies who market products and services related to law enforcement or the military, or are in the hunting & fishing, dignitary security, private security, and private investigations industries.

As a former 15-year law enforcement veteran, deputized US Marshal, law enforcement administrator, lover of hunting and fishing, and enthusiast of all things tactical, I know how to speak yours and your customer's language.

About Austin Molcyk

I began my career in public service with firefighting and EMS, as 4 of the 5 people in my family did. After two years, I was presented the opportunity to switch to law enforcement and never looked back. I worked the jail, switched to patrol, climbed to Patrol Sergeant, and was accepted onto SWAT. I focused primarily on fugitives and narcotics in rural areas, working with the FBI, DEA, HSI, USPI, Secret Service, and the US Marshals Violent Offender Task Force.

During this time, I earned 9 instructor certifications, served as a Field Training Officer, and discovered a love for teaching.

After 8 adventurous years in law enforcement, fate dictated I take a medical retirement. I am now the Chief Automation Officer for BreacherCRM, and Client Success Manager for StoryWeb Creative. I am also in the product testing stage for a revolutionary new emergency communications platform I hope to launch in late 2022.

Web/Social Links

• Podcast Website: https://leo2ceo.com
• Business Website: https://storywebcreative.com/
• BreacherCRM Website: https://breachercrm.com/
• LinkedIn [Adam]: https://www.linkedin.com/in/adam-wills-5b564190/
• LinkedIn [Austin]: https://www.linkedin.com/in/austin-molcyk-4771b2217/
• YouTube: https://www.youtube.com/channel/UC0gADnO-FjN1I7u4btGtXJw
• Email: [email protected]

Highlights

• [00:50] Welcome to Episode 73 of the COPreneur Path Podcast!
• [01:51] A quick update on how we are helping Copreneurs crush it in the New Year.
• [05:24] Everyone is very busy trying to figure out the 2022 business and training landscape.
• [06:22] Austin shares and example of how online training can work.
• [07:03] Adam explains how poor training forced onto cops has left a bad taste in their mouths.
• [10:36] Online training and courses can be effective if done properly.
• [13:40] Courses run online can be highly efficient and scalable.
• [14:52] We are not suggesting you completely eliminate in-person training.
• [15:54] Using online courses as a supplement to your other training options can provide valuable recurring revenue streams.
• [18:00] Having a smaller and less expensive splinter offer will allow prospects a chance to experience you and your training.
• [25:15] Austin details how your introductory offer can lead to recurring revenue.
• [28:35] The more problems you solve as a business the more money you make.
• [29:25] BreacherCRM is the software tool we have developed to help law enforcement trainers scale and grow their businesses.
• [32:23] How to book a demo call and check out Breacher CRM!
• [33:17] Sledding, Willie Nelson, and some failures - Adam and Austin adventuring in the mountains.

Resources Discussed/Links

https://www.LEO2CEO.com - LEO2CEO Community: A resource for cops who want to start their own business.

https://breachercrm.com - BreacherCRM is the first and only business and marketing automation software that is purpose-built for Law Enforcement Instructors to track and nurture leads, increase client retention, book more classes, and create recurring revenue.

Are you happy with the life you've created for yourself? If not, it is time for a change. Studies show that two out of every three people are not happy with their current reality. If this resonates with you, listen to this conversation I had with Cary Jack.

Cary's had a slew of jobs across an amazing array of industries. However, it wasn't until he fell victim to his ever-growing entrepreneurial burnout that he realized the importance of work-life balance. He now lives by the mantra, "Balance equals happiness." He's written a book about the "10 Alignments Framework" he uses to achieve this balance. His goal is to teach others how they too can transform their dreams into reality and stop sacrificing happiness. Are you ready to put happiness in your hustle? Listen today!

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/072

About Cary Jack

Cary Jack is a lifestyle entrepreneur, author, podcast host, professional actor/model, biohacker, eco-warrior, martial artist, and humanitarian striving to make a positive impact on this planet. He split time growing up on the beaches of Sarasota, Florida, and in the mountains of Red Lodge, Montana where he first learned the art of a balanced lifestyle.

As a professional model/actor, Cary Jack was represented by top talent agencies like Wilhelmina and Next Models. He has represented many international brands such as Burberry, Hermes, Topman, Corona, Marriott, Home Depot, Visa, Royal Caribbean, Cadillac, and Vogue.

As a Second City Improv Comedy Graduate, Cary Jack has performed on networks such as HBO, NBC, ABC, and USA.

As a digital marketing specialist, Cary Jack has personally worked with many world-class entrepreneurs such as Russell Brunson, Lewis Howes, Rory Vaden, and John Lee Dumas.

As a biohacking human performance expert Cary Jack has coached Elite Entrepreneurs, Professional Athletes, Olympic Gold Medalists, Stanley Cup Winners, Fortune 500 CEO’s and many others.

Cary Jack is the founder of The Happy Hustle, whose mission is to educate, inspire, and entertain, while reminding you to enjoy the journey, not just the destination, as you Happy Hustle for a life of passion and purpose.

Web/Social Links

• Website: https://caryjack.com/
• LinkedIn: https://www.linkedin.com/in/cary-jack-kendzior
• Facebook: https://www.facebook.com/thehappyhustledotcom
• Twitter: https://twitter.com/thehappyhustle
• Instagram: https://www.instagram.com/cary__jack/

Highlights

• [00:50] Welcome to Episode 72 of the COPreneur Path Podcast!
• [02:33] Cary's story of how The Happy Hustle came to be.
• [05:10] A lot of entrepreneurs are sacrificing their soul on the path to burnout.
• [06:10] The Ten Alignments of the Happy Hustler to find a work-life balance.
• [07:52] The framework has an acronym: SOUL MAPPIN
• [08:59] Selfless Service - Do you practice Selfless Service? Giving back to others?
• [09:52] Optimized Health - Do you have Optimized Health? Mentally and physically?
• [10:44] Unplug Digitally - How often do you Unplug? Do you do regular digital detoxes?
• [11:57] Loving Relationships - Do you have Loving Relationships with your family and friends?
• [15:06] Mindful Spirituality - Do you practice Mindful Spirituality? Are you connected to a higher power?
• [15:37] Abundance Financially - Are you Abundant Financially? Do you spend, save, and invest wisely?
• [15:54] Personal Development - How often do you focus on Personal Development?
• [16:31] Passionate Hobbies - Do you have Passionate Hobbies that you do regularly?
• [17:19] Impactful Work - Do you currently have Impactful Work or a career that fills you with joy and fulfillment? 
• [18:38] Nature Connection - Do you regularly spend time outside in Nature?
• [24:50] Cary assesses all these areas of his life weekly; it is not a one and done thing. 
• [25:18] You must give equal importance to each of these ten different areas, but you need to focus on one at a time.
• [27:39] How to connect with Cary, his book, his podcast, and more!
• [29:06] Cary's remarkable offer for The COPreneur Path audience. Wow.

Resources Discussed/Links

https://www.LEO2CEO.com - LEO2CEO Community: A resource for cops who want to start their own business.

https://thehappyhustlebook.com - The Happy Hustle by Cary Jack

2020 and 2021 have been tough for law enforcement. But out of those challenges are coming some very exciting things in the world of law enforcement training in 2022.

In this extended episode, I chat with the host of the Tactical Breakdown Podcast, Adam Kinakin. Adam and I talk about big things happening with the ILET Network, LEO2CEO and BreacherCRM for 2022. Grab some popcorn and check it out!

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/071

About Adam Kinakin

Adam Kinakin is the Managing Director of ILET Summits Inc. and founder of the ILET Network, a networking and training platform designed for creating and facilitating international Law Enforcement training. He founded the International Law Enforcement Training Summit, the world’s largest online
training conference with annual attendance of over 10,000 officers from over 75 countries.

He spent 6 years in the Canadian Forces as an Infantry Officer in both Regular and Reserve Force capacities. He was designated as the Training Officer for his company and was a qualified CBRN Defense Officer for the regiment. He left the Canadian Forces in 2015 after suffering a significant injury during training.

Along with his military experience, Adam has been a certified Defensive Tactics Instructor since 2011 and holds training accreditation throughout Canada. He is an active member of the International Law Enforcement Educators and Trainers Association (ILEETA) and works with various international organizations to create and promote various training curriculums and events.

He is the host and creator of the Tactical Breakdown podcast which has become the largest podcast in the world for Law Enforcement trainers and instructors. He is internationally recognized as a pioneer in Law Enforcement training for his work on the ILET Summit and the ability to bring together multiple organizations, agencies, and individuals to enhance training around the world.

Web/Social Links

• Website: https://thebreakdown.ca/
• LinkedIn: https://www.linkedin.com/in/kinakin/
• Facebook: https://www.facebook.com/tacticalpodcast
• Twitter: https://twitter.com/tacticalpodcast
• Instagram: https://www.instagram.com/tacticalpodcast/

Highlights

• [00:50] Welcome to Episode 71 of the COPreneur Path Podcast!
• [02:31] The LEO2CEO Community is now free to join!
• [05:58] What is the LEO2CEO Community?
• [09:13] If you own a business, you are in the problem-solving business.
• [11:44] A note on the importance of mental health and support for our community.
• [18:48] Despite the challenges of the past few years there is a lot of positivity in our industry.
• [19:51] Collaboration and support within the industry is a key to success.
• [26:37] It takes time to build a successful business, be sure to lay your foundation.
• [31:02] Collaboration and getting help will help you grow and scale your business.
• [37:21] Identify your limitations, what you're good at and what you aren't good at.
• [45:32] It is the words on your website that convert visitors, not the pretty design.
• [57:07] You just gotta do. Take action and don't be afraid to seek advice and support, it's out there.
• [1:02:29] Working with a mentor can save you a lot of headaches.
• [1:16:21] Try to focus on problem market fit instead of product market fit.
• [1:29:52] Join us at ILEETA!
• [1:47:39] BreacherCRM will help you grow your instructor business.
• [2:05;21] Out of the ashes comes the phoenix. Stay positive.

Resources Discussed/Links

• https://www.LEO2CEO.com - LEO2CEO Community: A resource for cops who want to start their own business.
• https://podcast.ilet.network/ - ILET Network
• https://www.ileeta.org/ - International Law Enforcement Educators and Trainers Association
• https://BreacherCRM.com/ - BreacherCRM is the first and only business and marketing automation software that is purpose-built for Law Enforcement Instructors to track and nurture leads, increase client retention, book more classes, and create recurring revenue.

There are soooo many things to focus on in your business. Where do you put your greatest energy and attention in order to see the highest impact?

Being someone who is very detail-oriented (perfectionist 😂), I have had to come to the inconvenient reality that there are a lot of things you can ignore in your business and still be successful.

Except for these three especially important, foundational things that I'm about to share with you in this episode...

Get all links, resources and show notes at https://leo2ceo.com/copreneur-path/070

About Adam Wills

I help companies who market products and services related to law enforcement or the military, or are in the hunting & fishing, dignitary security, private security, and private investigations industries.

As a former 15-year law enforcement veteran, deputized US Marshal, law enforcement administrator, lover of hunting and fishing, and enthusiast of all things tactical, I know how to speak yours and your customer's language.

Web/Social Links

• Podcast Website: https://leo2ceo.com
• Business Website: https://storywebcreative.com/
• BreacherCRM Website: https://breachercrm.com/
• LinkedIn: https://www.linkedin.com/in/adam-wills-5b564190/
• YouTube: https://www.youtube.com/channel/UC0gADnO-FjN1I7u4btGtXJw
• Email: [email protected]

Highlights

• [00:50] Welcome to episode 70 of the COPreneur Path Podcast!
• [02:00] Have you left a review yet? When you do it helps other COPreneurs.
• [03:12] This episode's topic: The three necessary things for any successful business.
• [03:46] Do you have the idea that an ideal business means: you talk to no one, they buy your stuff, and they come back for more?
• [05:31] The three P's: Problem market fit, Price market fit, and social Proof.
• [06:01] Problem Market Fit: Your product or service is rooted in a problem.
• [09:13] Create an empathy map to determine the external, internal, and philosophical problems of your customer.
• [11:26] There is no easier way to scale and build credibility than to understand your customer's problems.
• [11:48] Instead of talking about the features of your product or service speak to customer problems.
• [13:14] Adam's Formula: X to Y by when plus a risk reversal.
• [14:52] Price Market Fit: People must pay to pay attention.
• [15:54] Nobody ever wins in a race to the bottom, do not price yourself too cheaply.
• [16:50] Make sure your pricing is enough that it is a bit uncomfortable for your customers.
• [19:03] Social Proof: Indicates that other people have put something at stake to try your product or service and have come out on top.
• [20:36] There is a difference between reviews and testimonials.
• [21:56] Your customers are researching you online and making decisions based upon social proof.
• [25:16] Sign up for Google My Business, a few tips. 
• [27:51] Peer recommendations are incredibly important.
• [32:00] None of this happens overnight, keep chipping away at it.
• [35:12] Thanks for listening! Would you be a good guest for the podcast? Or do you know anyone who would be a good fit? Let me know! 

Resources Discussed/Links

• https://www.LEO2CEO.com - A resource for cops who want to start their own business.
• https://BreacherCRM.com - BreacherCRM is the first and only business and marketing automation software that is purpose-built for Law Enforcement Instructors to track and nurture leads, increase client retention, book more classes, and create recurring revenue.

If you've ever considered writing a book, then you owe it to yourself to listen to this episode! Authoring a book can do tremendous things for the growth of your business and personal brand, but the process of writing, publishing, and promoting a book is simply overwhelming.

In this episode, Julie Broad, founder of Book Launchers, will share with you tips on how to get started writing your book, how to promote it, and even what to do if you have the ideas but no time to write the book yourself.

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/069

About Julie Broad

Julie Broad, founder of self-publishing services firm Book Launchers and Amazon Overall #1 Best Selling Author, knows what it takes to successfully self-publish a book. Julie’s titles include More than Cashflow, which topped Amazon, The New Brand You, and her latest book, Self-Publish & Succeed.  An expert on writing a book with marketing in mind, Julie has been featured in 100’s of media including Forbes, Entrepreneur.com, Yahoo! Business, CTV, the Vancouver Sun, and Medium.com.

Web/Social Links

• Website: https://www.booklaunchers.com
• LinkedIn: https://www.linkedin.com/in/juliebroad/
• Facebook: https://www.facebook.com/booklaunchers
• Twitter: https://twitter.com/BookLaunchers
• YouTube: https://www.booklaunchers.tv
• Amazon: https://www.amazon.com/Julie-Broad/e/B00DVPKV7I

Highlights

• [00:50] Welcome to episode 69 of the COPreneur Path Podcast!
• [01:54] Julie Broad shares what Book Launchers is and how they help authors self-publish.
• [02:10] Book Launchers also helps their authors market their books.
• [02:52] Being a published author can carry more weight than having a degree.
• [03:28] A book positions you as a subject matter expert and helps you to stand out from the crowd.
• [05:34] What is the difference between self-publishing and traditional publishing?
• [07:53] It is important to think about how you are going to market your book before you publish.
• [08:56] What is it that Book Launchers does to help an author market their book?
• [11:13] Book Launchers provides the support to help you become and author even if you feel like you don't have enough time.
• [13:18] What would your time commitment be?
• [14:13] Common mistakes authors trying to self-publish make.
• [15:48] Book Launchers has some great resources to help you make sure you are on the right path to authorship.
• [17:17] Ballpark estimates for your time and money investment.
• [20:42] How to connect with Julie and Book Launchers!

Resources Discussed/Links

https://www.LEO2CEO.com - LEO2CEO Community: A resource for cops who want to start their own business.

https://www.booklaunchers.com/businessbook - A free from Book Launchers: How to Write a Business Book

How do you think emotionally intelligent police officers handle themselves? How about emotionally intelligent entrepreneurs?

Today on the podcast, I talk with Dr. Michael Goold, a COPreneur himself and a member of the LEO2CEO Community. Michael shares with us his thoughts on why understanding emotional intelligence is so important for the future of law enforcement and lifts the curtain a bit on his own COPreneurial journey.

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/068

About Dr. Michael Goold

Dr. Michael Goold is the former Chief of Police for the City of Rancho Cordova, CA. He is a certified executive coach and systemic team coach. He is a graduate of the FBINA Session #251 and the Harvard Kennedy School of Government state and local leader program. He is also an adjunct professor in the Ed.D. Organizational Leadership program for Brandman University.

Web/Social Links

• Website: https://www.sitnasolutions.com/
• LinkedIn: https://www.linkedin.com/in/drmichaelgoold/
• Email: [email protected]

Highlights

[00:50] Welcome to episode 68!
[01:44] What is Emotional Intelligence?
[04:14] Public Safety comes down to dealing with people and their emotions.
[05:46] We are emotion-driven beings, and every communication has an emotion wrapped up in it.
[06:47] Our actions and behaviors are often determined by our emotions.
[08:15] Emotions can be used to influence the outcome of a situation.
[13:32] Business Brief 26: SMART Goals
[16:54] Dr. Michael Goold's transition into coaching and instruction.
[20:31] If you can find a side gig and something you love it can be a path to entrepreneurship.
[24:44] What's in store for Dr. Goold and his business for 2022.
[25:58] Dr. Goold has a special offer for the COPreneur Path Podcast listeners!
[29:53] How to connect with Dr. Michael Goold and learn more about Emotional Intelligence.

Resources Discussed/Links

https://www.LEO2CEO.com - LEO2CEO Community: A resource for cops who want to start their own business.

There's nothing worse than finding yourself stuck IN your business when you know you need to be working ON it.

Conversely, there's nothing better than automating all the mundane tasks that suck your time and energy, ultimately meaning you will make more money.

Today I am joined for the first time by co-host Austin Molcyk to talk about the various ways that our new software, BreacherCRM can help you track and nurture leads, increase client retention, book more classes, and create recurring revenue for your law enforcement instructor business.

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/067

About Adam Wills

I help companies who market products and services related to law enforcement or the military, or are in the hunting & fishing, dignitary security, private security, and private investigations industries.

As a former 15-year law enforcement veteran, deputized US Marshal, law enforcement administrator, lover of hunting and fishing, and enthusiast of all things tactical, I know how to speak yours and your customer's language.

About Austin Molcyk

I began my career in public service with firefighting and EMS, as 4 of the 5 people in my family did. After two years, I was presented the opportunity to switch to law enforcement and never looked back. I worked the jail, switched to patrol, climbed to Patrol Sergeant, and was accepted onto SWAT. I focused primarily on fugitives and narcotics in rural areas, working with the FBI, DEA, HSI, USPI, Secret Service, and the US Marshals Violent Offender Task Force.

During this time, I earned 9 instructor certifications, served as a Field Training Officer, and discovered a love for teaching.

After 8 adventurous years in law enforcement, fate dictated I take a medical retirement. I am now the Chief Automation Officer for BreacherCRM, and Client Success Manager for StoryWeb Creative. I am also in the product testing stage for a revolutionary new emergency communications platform I hope to launch in late 2022.

Web/Social Links

• Podcast Website: https://leo2ceo.com
• Business Website: https://storywebcreative.com/
• BreacherCRM Website: https://breachercrm.com/
• LinkedIn: https://www.linkedin.com/in/adam-wills-5b564190/
• YouTube: https://www.youtube.com/channel/UC0gADnO-FjN1I7u4btGtXJw
• Email: [email protected]

Highlights

[00:50] Happy New Year and welcome to episode 67!
[00:57] Adam introduces his co-host and Chief Automation Officer of Breacher CRM, Austin Molcyk.
[01:37] Austin shares his story of his law enforcement and training career.
[03:32] The new BreacherCRM combines over 2000 applications all in one place!
[04:10] BreacherCRM takes away all the pain from setting up and marketing your training courses.
[05:07] Austin will sit down with you to understand your business and help you set up BreacherCRM to best serve you.
[05:43] Just a few of the problems BreacherCRM can solve in your law enforcement instructor business.
[14:47] BreacherCRM: Book More Classes and Automate Your Instructor Business (launch update)
[19:05] How you can scale your business and get away from exchanging your time for money.
[21:36] Every piece of your business you can automate frees you up to work on other parts of your business to ensure growth.
[22:42] BreacherCRM can help you create recurring revenue in your business.
[27:30] What you need to do to check out Breacher CRM! (Hint: Go to BreacherCRM.com/launch today!)

Resources Discussed/Links

https://www.LEO2CEO.com - LEO2CEO Community: A resource for cops who want to start their own business.

https://breachercrm.com/launch - BreacherCRM is the first and only business and marketing automation software that is purpose-built for Law Enforcement Instructors to track and nurture leads, increase client retention, book more classes, and create recurring revenue.

Many cops get so caught up in the idea that they need to establish a business connected to their law enforcement work that they miss out on some of the most lucrative possibilities right in front of them.

Like me, my guest today has been growing a successful business that started off as a hobby. Paul Lewis unintentionally began his business when he started stitching together custom hunting, fishing and tactical gear for himself. Friends and co-workers began asking him to make stuff for them and FHF Gear was born.

Fast-forward to today, when FHF Gear has blossomed into a huge success. It was acquired by MeatEater Inc last year. Paul is still the company's CEO, and he tells us about his own COPreneurial path in this interview.

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/066

About Paul Lewis

Paul retired from the Gallatin County Sheriff's Office after a 20-year career which included many duties from patrol to investigations and SWAT.  He started designing and making gear in late 2008 and founded FHF Gear in 2010 to help fill the demand for high-end, functional fishing, hunting, and tactical gear. 

In July of 2020, FHF joined forces with MeatEater Inc in order to help grow the brand while allowing them to focus on new product design.

Web/Social Links

• Website: https://fhfgear.com/
• LinkedIn: https://www.linkedin.com/in/paul-lewis-ab412b11/
• Facebook: https://www.facebook.com/FHF-Gear-130198773673148/
• Instagram: https://www.instagram.com/fhfgear/
• YouTube: https://www.youtube.com/user/FHFGear

Highlights

[00:50] Welcome to episode 66!
[02:01] What is FHF Gear and what type of products do they sell?
[02:46] The interesting story of how FHF Gear was started by Paul.
[04:41] Paul slowly grew his business over the course of nine years while still working in law enforcement full time.
[06:23] How Paul made his decision to go all-in with his business.
[08:36] Like so many Paul struggled with Imposter Syndrome and was not sure if he fit in as a COPreneur.
[10:12] Having the business has helped Paul realize there was an entirely different aspect to his community.
[14:10] Breacher CRM: Book More Classes and Automate Your Instructor Business (launch update)
[18:28] Paul explains why he feels one aspect to his business journey has been being in the right place at the right time.
[20:08] Starting small and reinvesting into his business helped Paul snowball FHF Gear into success.
[23:54] When starting as a solopreneur it can be challenging to take the next step and hire help.
[26:04] Check out FHF Gear and use coupon code LEO2CEO to get a discount!
[26:57] Paul's advice: Use your skills as a cop to know who you can trust as a business owner.
[28:00] How to connect with Paul Lewis and FHF Gear!

Resources Discussed/Links

https://www.LEO2CEO.com - LEO2CEO Community: A resource for cops who want to start their own business.

https://breachercrm.com/launch - BreacherCRM is the first and only business and marketing automation software that is purpose-built for Law Enforcement Instructors to track and nurture leads, increase client retention, book more classes, and create recurring revenue.

Being a COPreneur comes with lots of challenges. Chances are, you're going to suck at some things. But that's okay, because you can learn from your mistakes. In this episode, I'll share with you some blunders of my own and how I learned from them.

If you are willing to admit that you're going to suck at some things, you're already on your way to becoming a successful entrepreneur. So listen in and learn how to overcome the suck factor.

Get all links, resources and show notes at https://leo2ceo.com/copreneur-path/065

I help companies who market products and services related to law enforcement or the military, or are in the hunting & fishing, dignitary security, private security, and private investigations industries.

As a former 15-year law enforcement veteran, deputized US Marshal, law enforcement administrator, lover of hunting and fishing, and enthusiast of all things tactical, I know how to speak yours and your customer's language.

Web/Social Links

• Podcast Website: https://leo2ceo.com
• Business Website: https://storywebcreative.com/
• LinkedIn: https://www.linkedin.com/in/adam-wills-5b564190/
• Email: [email protected]

Highlights

[00:37] Welcome to episode 65!
[02:06] Are you prepared to suck?
[04:27] Most, if not all, entrepreneurs have a story of failure to tell.
[05:14] There is no perfection with entrepreneurship,  you will make mistakes.
[06:31] The reality is... I've made a ton of mistakes in my business.
[07:15] You cannot do everything you need to do in your business alone.
[08:00] The turning point: I realized there were things I sucked at.
[11:55] We do these two things during our law enforcement career.
[15:39] We have to fail in order to learn.
[16:56] How can you recognize the areas of ""suck"" and what you can improve at?
[18:22] Merry Christmas!
[21:07] LEO 2 CEO special to help you transition.
[22:03] How to connect with Adam.

Resources Discussed/Links

• https://www.LEO2CEO.com - A resource for cops who want to start their own business.
• https://BreacherCRM.com/launch - BreacherCRM is the first and only business and marketing automation software that is purpose-built for Law Enforcement Instructors to track and nurture leads, increase client retention, book more classes, and create recurring revenue.