The COPreneur Path Podcast

If you're thinking about becoming a COPreneur you don't always have to start a business from scratch. Today I'm chatting with Chad M. Bruckner, a fellow COPreneur who was able to fast-forward his journey from cop to business owner by purchasing an existing business. This can have many advantages, including having processes already in place and revenue flow, making it easier to work on your business, and not in your business.

Chad shares his story from a military career, to law enforcement, and now to owning Intercounty Investigations & Solutions, a private investigations company that specializes in pre-employment screenings and investigations. He explains how the opportunity to purchase the business came to be, and how he wrestled with his final decision to leave law enforcement for the private sector. Chad also has a deep passion to help those who struggle with mental health and works diligently to break the stigma surrounding it.

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/064

About Chad M. Bruckner

Chad M. Bruckner is president and managing partner of Pennsylvania-based Intercounty Investigations & Solutions, Inc. — a firm providing investigative solutions to Municipal Government and Private Industry. Results matter, and after accruing high-level expertise via two decades of experience in law enforcement and the military, Chad is uniquely positioned to provide corporate entities, law firms and government agencies with the solutions they require.

Detective. Undercover Officer. Background Investigator. Digital Forensics Expert. Lead Field Training Officer. Patrol Squad Leader. Chad held all those critical roles, and more, during a 13-year career in law enforcement serving a large borough in the Philadelphia suburbs. Having conducted more than 1,000 serious and often complex criminal investigations -- including homicides, kidnappings, narcotics, fraud, sex crimes, and more — Chad developed and employed a razor-sharp set of skills to solve cases and elicit numerous confessions. As a detective, Chad established a trailblazing Street Crimes Unit that solved 100% of all shootings and robberies within his police department’s jurisdiction during his tenure. The unit made over 250 felony drug arrests between 2012 and 2015, and was responsible for a 40% reduction in crime during that period. At the same time, Chad became a court-recognized expert in several disciplines — exceptionally valuable expertise that he now brings to his clients.

Prior to his law enforcement career, Chad served eight years in the United States Army. A combat veteran, he supervised more than 300 operations in Iraq as an Infantry Squad Leader; his platoon was directly responsible for capturing four of the top 10 high-value targets in their sector. In 2001, Chad was recognized as Battalion NCO of the Year- and in 2004 Chad was honored as Brigade (approx. 4,000 soldiers) NCO of the year.

A certified police instructor who currently teaches a variety of courses to Police Academy cadets, Chad is also a trained volunteer with Police Crisis Intervention & Stress Management teams. One of his many missions is to serve first responders on the front lines, and help reduce the stigma of mental health advocacy in first responders. Chad teaches courses designed to help individuals maximize their potential and chart a path for peak performance, leadership development and improved well-being. Chad also has a YouTube channel where he posts personal videos on mental health awareness, with the sole purpose of connecting with other veterans and first responders to help break the stigma.

Chad holds a Master’s Degree in Digital Forensics and a Bachelor’s Degree in Criminal Justice from DeSales University. An experienced and engaging leader, speaker and investigator, Chad is always seeking to make a positive impact on everybody around him. His core values of integrity, selflessness, diligence, attention to detail and loyalty have served him well throughout his life and his career. Such values are at the heart of Intercounty Investigations & Solutions, making it the area’s premier firm when it comes to delivering timely and professional results.

Web/Social Links

• Website: https://intercountyis.com/
• LinkedIn: https://www.linkedin.com/in/chad-m-bruckner-07892b18a
• Twitter: https://mobile.twitter.com/chadbruckner
• YouTube: https://youtube.com/channel/UC3da_W0BHAYYlBQRdwmI1IA
• Email: [email protected]

Highlights

[00:50] Welcome to episode 64!
[01:41] Chad's background and how he got into law enforcement.
[06:41] Chad has a private investigations business that specializes in pre-employment background checks.
[07:58] By purchasing an existing business, Chad was able to fast-forward his Copreneurship.
[09:22] How Chad was able to discover this unique opportunity.
[11:56] There can be many advantages if there is an existing business for you to buy into.
[14:25] Breacher CRM: Book More Classes and Automate Your Instructor Business (launch update)
[18:42] Find a niche product or service and dominate that.
[20:01] Productizing his services has helped Chad scale his business.
[20:48] The processes and SOPs are what create value in your business.
[22:14] Why Chad decided to leave law enforcement and how it has impacted his life.
[26:47] If you are not happy now, there are ways to find out what you can do to change that.
[29:01] Chad's goal is for everyone to be working a job they enjoy and to follow their passion.
[30:23] How to connect with Chad!

Resources Discussed/Links

https://www.LEO2CEO.com - LEO2CEO Community: A resource for cops who want to start their own business.

https://breachercrm.com/launch - BreacherCRM is the first and only business and marketing automation software that is purpose-built for Law Enforcement Instructors to track and nurture leads, increase client retention, book more classes, and create recurring revenue.

SEO is a thing that most COPreneurs don't fully understand. Yet, every entrepreneur and business owner on the planet seems to put SEO at the top of the list of things they think they need for their business to succeed.

SEO is important. Very important. But unless you like throwing your hard-earned cash into a dumpster fire, you better understand the strategy behind it first.

SEO is something that you can't just take lightly or assume that you will get. SEO is one of those things where you have to plan it out and then do it right. You have to spend time and effort planning your approach and then implement it in the right way.

In this episode, my guest, Michael Knorr and l will dive into some basics of what SEO ACTUALLY is and how to start optimizing your website. If you're new to SEO and want to learn more about an effective strategy for your business, stick around till the end of the show for instruction on how to get a free audit and competitor analysis.

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/063

About Michael Knorr

I have 14+ years providing hands on strategic digital marketing consultation to rapidly scale businesses. In all of my current roles, I am an integral part of sales & marketing efforts. My scope of expertise includes: Search Advertising, Search Engine Optimization, Organic Social Media Management, Email Marketing Automation, Content Marketing, and Affiliate Marketing.

The range of clients I have managed ranges from a scale as large as providing Google Ad Management recommendations/ execution to software companies spending $37,000 a day (~13.5 million annually), to building out an entire social media marketing strategy for Fortune 500 companies, to helping to build new startup brands from the ground up on shoestring budgets.

In my consultative business development role, I help companies identify the digital marketing channels that will best help the client attain the greatest return on investment and largest market share opportunities. I also work within their budget constraints, while focusing on their vision and who they want to become. Once I have developed the high level strategy of Who, What, When, Where, Why and How the marketing campaign will operate, I then put it into the hands of marketing professionals who work with the client on day to day execution of the strategy.

That! Company has earned the acclaim of an Addy Awards and International MARCOM Award. We’re also one of Top Advertising and Florida Company to watch, according to the Orlando Business Journal. Interested to see if I can provide the strategy your business needs? Let’s talk!

Web/Social Links

• Website: https://www.thatcompany.com/
• LinkedIn: https://www.linkedin.com/in/michaeljknorr/
• Facebook: https://www.facebook.com/thatcompanycom
• Twitter: https://www.twitter.com/thatcompanycom
• Instagram: https://www.instagram.com/thatcompanycom
• YouTube: https://www.youtube.com/channel/UChWz1z3n5SIxsRqfrp3UsDA
• Email: [email protected]

Highlights

• [00:50] Welcome to episode 63! 
• [01:25] What is Search Engine Optimization (SEO)?
• [04:02] What goes into Search Engine Optimization?
• [13:27] Make sure you have the right help with your foundational SEO strategy.
• [14:36] Breacher CRM: Book More Classes and Automate Your Instructor Business (launch update)
• [19:09] The difference between inbound and outbound marketing.
• [19:44] Why it is important to have your inbound marketing foundation in place.
• [19:58] What we mean when we talk about inbound marketing. 
• [22:01] And what exactly is outbound marketing?
• [23:54] Why it is key to your marketing strategy to put emphasis on inbound marketing.
• [27:13] How to connect with Mike and That! Company to get your FREE Website Audit and Competitor Analysis!

Resources Discussed/Links

https://breachercrm.com/launch - BreacherCRM is the first and only business and marketing automation software that is purpose-built for Law Enforcement Instructors to track and nurture leads, increase client retention, book more classes, and create recurring revenue.

How do you package up and productize your intellectual knowledge? And you might be asking, what do I mean by that? Many of you have started or are growing businesses that have to do with your knowledge, your skill, your ability, and other things that you've gained during your law enforcement careers.

Maybe you have started instructor, businesses, or training businesses. And you are using those skills and that knowledge in your business. That is ultimately what you are selling. But the problem is most of you are likely on the hamster wheel of exchanging your time for money. And this is a fruitless endeavor that eventually is going to lead to your burnout.

So, this episode is all about how we take our intellectual property, our knowledge, and how we productize it, package it up, and sell it. How do we take it from something that requires us to be somewhere or do something in person to provide a service, and instead, be able to sell that in a way, put it out there into the world in a way that doesn't require your time and energy. This is a powerful concept that will allow you to live a life of freedom and enjoyment and get off of that hamster wheel.

Get all links, resources and show notes at https://leo2ceo.com/copreneur-path/062

I help companies who market products and services related to law enforcement or the military, or are in the hunting & fishing, dignitary security, private security, and private investigations industries.

As a former 15-year law enforcement veteran, deputized US Marshal, law enforcement administrator, lover of hunting and fishing, and enthusiast of all things tactical, I know how to speak yours and your customer's language.

Web/Social Links

• Podcast Website: https://leo2ceo.com
• Business Website: https://storywebcreative.com/
• LinkedIn: https://www.linkedin.com/in/adam-wills-5b564190/
• Email: [email protected]

Highlights

• [00:50] Welcome to episode 62!
• [01:04] What do I mean when I talk about productizing your intellectual property or knowledge?
• [02:27] The first step is to change our mindset around trading time for money.
• [03:41] You are not in the labor and product business, you are in the transfer of knowledge business.
• [04:17] Attract business by being known as the expert in your space.
• [04:42] Several content marketing strategies that will help build your authority.
• [07:53] Building a community is a powerful way to connect and build trust.
• [09:39] Hone in on your USP - Unique Selling Proposition - What makes you different?
• [13:59] BreacherCRM: Book More Classes and Automate Your Instructor Business
• [15:25] Your business is not the labor of transferring knowledge, it is the process.
• [16:13] How to package your intellectual property into products you can sell.
• [17:02] Little hinges swing big doors.
• [18:55] Don't sell yourself short, your knowledge likely took years to acquire and has value.
• [22:40] Focus on creating multiple streams of revenue.

Resources Discussed/Links

• https://www.LEO2CEO.com - A resource for cops who want to start their own business.
• https://BreacherCRM.com/launch - BreacherCRM is the first and only business and marketing automation software that is purpose-built for Law Enforcement Instructors to track and nurture leads, increase client retention, book more classes, and create recurring revenue.

Coming up with a valid business idea can be a sticking point for many COPreneurs. Today, I want to speak directly to the portion of the audience here that maybe hasn't yet come up with a business idea. Maybe you are in law enforcement right now, you're still on the job. And you're looking at things and saying, "You know what, maybe I need to look at what my options are and look at starting a new business. Maybe it could be an online business."

And if that's where you're at today, you're thinking about starting an online business, or maybe you already have an idea for an online business, and you want to know just how to validate that idea and what the next steps are, then this episode is for you. Listen in as my guest Jake Lang, and I talk about how to come up with a great business idea, and then how to validate it.

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/061

About Jake Lang

My name is Jake Lang. In December 2014, I started my first online business. Since 2017, I have started more than five online businesses and generated more than $160,000 in passive income from my online business ventures.

I've learned what is necessary to start a successful online business that generates thousands of dollars in recurring passive income each month.

In the summer of 2015, I founded AssociatePI, my most successful website that generates an average of $5,000 in passive income each month selling online courses in the insurance industry. 

I’ve since invested my time elsewhere starting small niche sites including the Pomsky Owners Association, a membership site for the Pomsky Dog Breed now generating approximately $1,000 per month through membership fees, AliExpress drop shipping, and a top-selling self-published book on Amazon.

I’ve done all of this on the side while working a 9 – 5 job during the day. I never spend more than three hours per day working on my online businesses.

With this experience, it is now my mission to help new entrepreneurs start and scale their online businesses.  If I can build these businesses and generate over $160,000 in revenue in less than 3 hours per day (and no work on weekends), you can too.

Web/Social Links

• Website: https://theentrepreneurridealong.com/
• LinkedIn: https://www.linkedin.com/in/jake-lang-75667b57/

Highlights

• [00:50] Welcome to episode 61!
• [02:07] The Entrepreneur Ride Along Podcast follows Jake Lang along his journey of starting and growing a business.
• [04:33] What exactly is an ""online"" business?
• [05:33] How important is a website?
• [07:32] Why Jake is encouraging people to get into an online business.
• [09:16] Jake's process for coming up with great business ideas.
• [12:52] The riches are in the niches.
• [20:07] BreacherCRM: Book More Classes and Automate Your Instructor Business 
• [24:37] How to validate your business idea to make sure it is on point.
• [29:04] Pre-sell your product or service.
• [32:02] Jake's latest business featured on The Entrepreneur Ride Along podcast.
• [34:57] A few of Jake's favorite online business ideas.
• [37:59] Jake's book Step One: The Surprisingly Simple Process To Research, Validate, And Choose The Perfect Online Business.
• [39:10] How to connect with Jake Lang!

Resources Discussed/Links

• https://breachercrm.com/launch - BreacherCRM is the first and only business and marketing automation software that is purpose-built for Law Enforcement Instructors to track and nurture leads, increase client retention, book more classes, and create recurring revenue.
• https://steponebook.com/ - STEP ONE. The Surprisingly Simple Process To Research, Validate, And Choose The Perfect Online Business.

Websites versus social media for your business. Where do you prioritize your effort and your energy? This is a question I get asked all the time. There's a balance. Do I need a website? Why should I have a website? Am I okay to just use a Facebook business page or a LinkedIn business page? And in what balance should I give to paying attention to those different items, and how do they work in conjunction with each other?

So let's go ahead and just dive right into this topic and talk about it. The very first thing I want to talk to you guys about is whether you even need a website at all. (Spoiler alert: Yes, you do!)

Get all links, resources and show notes at https://leo2ceo.com/copreneur-path/060

I help companies who market products and services related to law enforcement or the military, or are in the hunting & fishing, dignitary security, private security, and private investigations industries.

As a former 15-year law enforcement veteran, deputized US Marshal, law enforcement administrator, lover of hunting and fishing, and enthusiast of all things tactical, I know how to speak yours and your customer's language.

Web/Social Links

• Podcast Website: https://leo2ceo.com
• Business Website: https://storywebcreative.com/
• LinkedIn: https://www.linkedin.com/in/adam-wills-5b564190/
• Email: [email protected]

Highlights

• [00:50] Welcome to episode 60!
• [02:23] Do you need a website? Hint: Yes, you do!
• [03:01] Your website is the foundation of everything you do in marketing and sales.
• [04:04] Social Media is scattered, there's no focus.
• [07:06] You limit your search visibility on social media.
• [12:25] Cookie-cutter website designs on DIY platforms are not the best for conversions.
• [19:01] Social Media is your marketing department, your website is the sales department.
• [22:33] You need to get rid of the social media icons on your website. 
• [26:08] Share your lead generator on your social media profiles. 
• [27:49] Track your marketing, so you know what is working.
• [33:07] The "Golden Ratio"
• [33:59] There is a reason for having social media working side-by-side with your website.

Resources Discussed/Links

https://www.LEO2CEO.com - A resource for cops who want to start their own business.

If you're like most COPreneurs, you struggle with sales. The word "sales" seems like a dirty word that conjures up thoughts of sleazy mattress salesman commercials on TV.

But selling doesn't have to feel slimy. In this episode, Mickeli Bedore from Closers Media will share with us some tips, tricks and tactics to make selling feel more natural.

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/059

About Mickeli Bedore

I'm a small town, C degree, ADHD, dreamer who was told he better learn how to swing a hammer or life was going to be rough.

That was all the fuel I needed.

Since I was 18, I've taken that doubt and turned it into the fuel required to perform in the top 1-3% at some of the largest sales organizations in the world, living all over this incredible country.

It was the push I needed to launch my first company and more after that.

It ignited the drive necessary to be financially independent before my 40th birthday, being able to "retire" from places, projects and things that don't excite me.

Today, I choose to serve those who have the same drive I did. Business owners who have all the intangibles but need help with revenue growth, getting acquired, and how to intelligently invest.

Life is short, opportunities are everywhere, and we only get one shot, so take it.

If you are reading this and feel like I'm talking directly to you, let's connect.

Till then, cheers to your success~
Mickeli

Web/Social Links

Website: https://closersmedia.com/
LinkedIn: https://www.linkedin.com/in/mickelibedore/

Highlights

[00:50] Welcome back to episode 59!
[01:30] What Closers Media is all about! Conversion to close sales techniques.
[06:05] Pocket Prospecting, a more humanized outreach approach.
[07:10] How to determine a good prospect versus a bad prospect.
[08:13] Sales strategies that work, create that pocket around what you are familiar with.
[13:11] Focus on your prospect feeling that they are heard and comfortable.
[17:31] Real value impact is putting together your description of how you will help your customer.
[20:36] Prescribe your solution to your customers problems.
[27:12] Don't be afraid to just start!
[31:26] Focus on staying in your lane.
[32:37] Just take action and do it!
[33:40] How to connect with Mickeli!
 

Resources Discussed/Links

I'm honored to have Lt. Col. Dave Grossman join me for a fascinating conversation. During Part 1 (Episode 57) we chatted about personal health and well-being, authorship, entrepreneurship, and more. I've broken this into two parts because I didn't want to leave anything out so you, the listener, could take in all the wisdom revealed. We also dove into the concept of the "Sheepdog" and how we as law enforcement or military professionals carry that for life. Listen in to Part 1 if you haven't yet.

And during Part 2, Lt. Col Grossman gives us several of his keys to success. He reveals his "Secret Sauce" and encourages us to push the envelope, which will help us find that successful path. This is a great episode chock-full of golden nuggets!

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/058

LT. COL. DAVE GROSSMAN, U.S. Army (Ret.)
Director, Killology Research Group
www.killology.com

In their description of Lt. Col. Dave Grossman, Slate Magazine said, “Grossman cuts such a heroic, omnicompetent figure, he could have stepped out of a video game.”  He has five patents to his name, has published four novels, two childrens’ books, and six non-fiction books to include his “perennial bestseller” On Killing (with over half a million copies sold), and a New York Times best-selling book co-authored with Glenn Beck.

He is a US Army Ranger, a paratrooper, and a former West Point Psychology Professor.  He has a Black Belt in Hojutsu, the martial art of the firearm, and has been inducted into the USA Martial Arts Hall of Fame. 

Col. Grossman’s research was cited by the President of the United States in a national address, and he has testified before the U.S. Senate, the U.S. Congress, and numerous state legislatures.  He has served as an expert witness and consultant in state and Federal courts.  He helped train mental health professionals after the Jonesboro school massacre, and he was also involved in counseling or court cases in the aftermath of the Paducah, Springfield, Littleton and Nickel Mines Amish school massacres. 

Col. Grossman has been called upon to write the entry on “Aggression and Violence” in the Oxford Companion to American Military History, three entries in the Academic Press Encyclopedia of Violence, Peace and Conflict and has presented papers before the national conventions of the American Medical Association, the American Psychiatric Association, the American Psychological Association, and the American Academy of Pediatrics. 

Since his retirement from the US Army in 1998, he has been on the road almost 300 days a year, for over 19 years, as one of our nation’s leading trainers for military, law enforcement, mental health providers, and school safety organizations.

Today Col. Grossman is the director of the Killology Research Group (www.killology.com).  In the wake of the 9/11 terrorist attacks he is has written and spoken extensively on the terrorist threat, with articles published in the Harvard Journal of Law and Civil Policy and many leading law enforcement journals, and he has been inducted as a "Life Diplomate" by the American Board for Certification in Homeland Security, and a "Life Member" of the American College of Forensic Examiners Institute.

Web/Social Links

• Website: https://www.killology.com
• LinkedIn: https://www.linkedin.com/in/lt-col-dave-grossman-55a3304/
• Facebook: https://www.facebook.com/LtColDaveGrossman

Highlights

[00:49] Welcome back for Episode 58 and Part 2 of the Lt. Col. Dave Grossman interview!
[02:19] Having someone to answer the phone, an assistant, helps you grow your business.
[05:32] Lt. Col. Grossman likes LinkedIn as a place to work and connect with others.
[07:48] Diversify as much as you can. Explore many avenues.
[10:38] You have to be your own best fan.
[12:50] Do not let the critics get you down, just move on and don't let them take your energy.
[16:26] Lt. Col. Grossman reveals his secret sauce - his faith.
[19:25] Business Brief 24 - Don't Solve AR-15 Problems with Shotgun Solutions
[20:52] Try to look at things nobody else will look at or that they avoid.
[27:01] On Hunting - Lt. Col. Grossman's upcoming book.
[32:05] You have to push the envelope to become successful.
[34:24] How to connect with Lt.Col. Dave Grossman!

Resources Discussed/Links

• https://www.LEO2CEO.com - A resource for cops who want to start their own business.

I'm honored to have Lt. Col. Dave Grossman join me for a fascinating conversation about personal health and well-being, authorship, entrepreneurship, and more. I've broken this into two parts because I didn't want to leave anything out so you, the listener, could take in all the wisdom revealed. We also dive into the concept of the "Sheepdog" and how we as law enforcement or military professionals carry that for life. Listen in to Part 1 and come back for Part 2 as well!

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/057

LT. COL. DAVE GROSSMAN, U.S. Army (Ret.)
Director, Killology Research Group
www.killology.com

In their description of Lt. Col. Dave Grossman, Slate Magazine said, “Grossman cuts such a heroic, omnicompetent figure, he could have stepped out of a video game.”  He has five patents to his name, has published four novels, two childrens’ books, and six non-fiction books to include his “perennial bestseller” On Killing (with over half a million copies sold), and a New York Times best-selling book co-authored with Glenn Beck.

He is a US Army Ranger, a paratrooper, and a former West Point Psychology Professor.  He has a Black Belt in Hojutsu, the martial art of the firearm, and has been inducted into the USA Martial Arts Hall of Fame. 

Col. Grossman’s research was cited by the President of the United States in a national address, and he has testified before the U.S. Senate, the U.S. Congress, and numerous state legislatures.  He has served as an expert witness and consultant in state and Federal courts.  He helped train mental health professionals after the Jonesboro school massacre, and he was also involved in counseling or court cases in the aftermath of the Paducah, Springfield, Littleton and Nickel Mines Amish school massacres. 

Col. Grossman has been called upon to write the entry on “Aggression and Violence” in the Oxford Companion to American Military History, three entries in the Academic Press Encyclopedia of Violence, Peace and Conflict and has presented papers before the national conventions of the American Medical Association, the American Psychiatric Association, the American Psychological Association, and the American Academy of Pediatrics. 

Since his retirement from the US Army in 1998, he has been on the road almost 300 days a year, for over 19 years, as one of our nation’s leading trainers for military, law enforcement, mental health providers, and school safety organizations.

Today Col. Grossman is the director of the Killology Research Group (www.killology.com).  In the wake of the 9/11 terrorist attacks he is has written and spoken extensively on the terrorist threat, with articles published in the Harvard Journal of Law and Civil Policy and many leading law enforcement journals, and he has been inducted as a ""Life Diplomate"" by the American Board for Certification in Homeland Security, and a "Life Member" of the American College of Forensic Examiners Institute.

Web/Social Links

• Website: https://www.killology.com
• LinkedIn: https://www.linkedin.com/in/lt-col-dave-grossman-55a3304/
• Facebook: https://www.facebook.com/LtColDaveGrossman

Highlights

[00:49] Welcome to episode 57!
[05:46] Your personal wellness is key to success in life and business.
[07:10] We are in the middle of a global epidemic of sleep deprivation.
[08:51] Sleep deprivation is a key factor in suicide.
[10:01] You should be getting 7 hours of sleep a night.
[10:55] Sleep deprivation is also a key factor in traffic deaths and opiate overdoses.
[17:36] Be the Sheepdog. Take your skills and awareness and apply it.
[20:15] Business Brief 23: Eliminating Squirrel Syndrome
[22:40] Cops are the bodyguards for the poor.
[24:35] The violence of the Old West is a Hollywood myth.
[29:52] Being a Sheepdog has a lot of positive connotations.
[32:52] Lt. Col. Grossman's shortcut to writing a book.
[35:02] Write that book and then go present wherever you can.
[35:20] Get in front of every audience you can and get better at what you are doing.

Resources Discussed/Links

• https://www.LEO2CEO.com - A resource for cops who want to start their own business.

It's easy to skip to the fun stuff when starting a business like picking a name, or designing a logo and a website. But if you want to do things correctly, you need to consider the legal aspects of starting your business first. Particulars like whether to form your business as a Sole Proprietor, an LLC, or an S-Corporation. And how to do those things without spending an arm and a leg while maintaining a high degree of liability and legal coverage.

Wesley Henderson has years of experience helping entrepreneurs do just that. He started Drafted Legal as an inexpensive online resource for startups with legal templates and guides to get you started off on the right foot. Listen to this episode to learn about the most important factors to consider when starting a business to help keep both you and your customers safe and happy on your path to success.

Get all the links, resources and show notes at https://leo2ceo.com/copreneur-path/056

About Wesley Henderson

Driven by his passion for and experience in running a small business, Wesley understands what it takes to start and run a lean business, and is passionate about helping other businesses do the same. He is also a practicing attorney, and is trusted by everyone from mom and pops to multi-million dollar companies to draft legal documents to ensure their businesses are covered.

Wesley spent the beginning of his career working for a big law firm, but ultimately felt unfulfilled. It was then that he realized his passion was to use his big law firm experience to help small business owners live out their own dreams. That passion fueled him to start his own practice with his brother, Henderson and Henderson.

And that’s what makes Drafted Legal unique: You get access to legal templates on a startup budget, but if you’re ever in over your head, you can get help from a real life attorney, too.

Wesley graduated magna cum laude from Wofford College before receiving his law degree from the University of South Carolina School of Law where he was awarded the Justice J.B. Ness Scholarship. Wesley is a South Carolina Bar Certified Mediator. He and his wife live in Charleston, South Carolina with their two sons (and third on the way).

Web/Social Links

• Website: https://draftedlegal.com/
• LinkedIn: https://www.linkedin.com/in/wesleyehenderson/

Highlights

[00:49] Welcome to Episode 56!
[04:37] What Drafted Legal is all about and how it can help new and existing entrepreneurs.
[10:59] How to determine what type of business structure to start with. Sole Proprietor? LLC? S-Corp?
[13:38] How you do one thing is how you do everything. Professionalism carries through from the start.
[15:24] Why you need to protect yourself with an LLC to start.
[18:45] Business Brief 22: A Secret Method to Getting More Reach on LinkedIn
[20:26] What should you name your business? What to consider and where to do your research.
[24:38] Wesley outlines the types of templates and resources found on Drafted Legal.
[26:49] Drafted Legal will file your LLC within 7 days to get you up and running right away.
[27:28] It is important to be empowered to know what your documents say to protect yourself.
[27:41] Being able to create fair agreements can protect you up front.
[30:01] It is about building a trusting relationship.
[30:43] Learn how you can tap into Drafted Legal to help get yourself legally dialed in.
[32:48] Reveal: Business Starter Kits are in the works!

Resources Discussed/Links

• https://www.LEO2CEO.com - A resource for cops who want to start their own business.
• https://www.LEO2CEO.com/DraftedLegal - Use coupon code "LEO2CEO" to get a 10% discount!

If you're just starting out as a COPreneur you might find yourself dealing with Comparison or Imposter Syndrome. Don't let these falsities hold you back from experiencing the success you deserve with your business. In this episode of the COPreneur Path Podcast, I'll share my personal story of Imposter and Comparison Syndrome and explain the underlying issue which can lead to these mindset challenges. And then I'm going to tell you exactly how you can overcome both of these debilitating mindsets barriers.

Get all links, resources and show notes at https://leo2ceo.com/copreneur-path/055

I help companies who market products and services related to law enforcement or the military, or are in the hunting & fishing, dignitary security, private security, and private investigations industries.

As a former 15-year law enforcement veteran, deputized US Marshal, law enforcement administrator, lover of hunting and fishing, and enthusiast of all things tactical, I know how to speak yours and your customer's language.

Web/Social Links

• Podcast Website: https://leo2ceo.com
• Business Website: https://storywebcreative.com/
• LinkedIn: https://www.linkedin.com/in/adam-wills-5b564190/
• Email: [email protected]

Highlights

• [00:49] Welcome to Episode 55!
• [01:57] What is Imposter Syndrome, and where do we see it on our COPreneurial journey?
• [03:07] My Imposter Syndrome story.
• [07:50] What I finally realized is that I was using my Imposter Syndrome as a crutch.
• [09:49] Cops have the skills that can be transferred over to business, but it can be hard to recognize this.
• [12:41] What is Comparison Syndrome, and where do we commonly see it show up?
• [14:04] There is no reason to compare yourself to others because you probably just do not have the same skill set yet.
• [ 14:59] Instead of being envious of other's success figure out how to reverse engineer it, reach out for advice.
• [17:10] Hack a successful marketing funnel by figuring out what is working for those you want to emulate.
• [20:25] The underlying fear that drives Imposter and Comparison Syndrome.
• [21:16] You can conquer this fear by defining it first.
• [21:46] Skill stacking will give you the confidence to overcome any fear.
• [24:13] More time does not make better decisions, more information does.
• [25:22] Find a community and resources like LEO2CEO to help support your journey.
• [25:41] Do not seek but be found.

Resources Discussed/Links

• https://www.LEO2CEO.com - A resource for cops who want to start their own business.
• Marketing Made Simple by Donald Miller
• Business Made Simple by Donald Miller