Good morning guys!

Apple released a brand new Apple Watch, iPad Air and iOS 14 last night and I was impressed with many of the new updates.

The one thing that really caught my eye was the new Apple Watch SE. Which is basically an Apple Watch from a few years ago that they're recycled and updated for 2020. A very clever marketing idea in my opinion. 

I was reading a kindle book last night that also shared this same pattern of taking some old and reusing it for a new medium. 

It was a podcast that had been transcribed and updated for the Kindle Marketplace. 

In todays Podcast we go over how to use this in your own business and how to attract new leads and business. 

Last night I was driving home after picking up some Grill'd burgers and a Dominos car was driving in front of me like a crazy person.

And it reminded me of something that happened when I used to live next door to the franchise owner when I was living with my parents. 

Unfortunately, his business failed and he lost a heap of money and had to sell up. 

The reason? Dominos hadn't embraced technology. Fast forward to 2020 and Dominos has the best Pizza ordering tech on the planet.. 

There's a huge lesson here.. and one I talk about in today's Podcast.

Hope you enjoy it!

Here in Australia, we're finally allowed to go back to the local parks... so today I spent the day with my son and my niece going to all the local parks enjoy the sun.

While we were out and about I thought about a valuable lesson that comes from Baby Elephants. 

Did you know they never forget that they can't escape the giant steak that holds them in place as infants? They remember this even when they grow to full grown adults.

They never try and escape even though they easily could.

Todays podcast goes over how this same lesson might be holding you back from growth.

I received a mail drop in the mailbox today.

It was almost perfect timing.. 

I've been looking for someone to do mow my lawns and do some gardening for the last few months because it's such a time consuming thing that I could pay someone $25 an hour to do. 

The letter was just a folden A4 sheet describing what the business does.. and I actually respect the person for going out and drumming up business. 

But the letter is missing so many crucial things.. the biggest thing being an offer. 

In todays Podcast I go over what an offer should look like and how you can create one the right way.

When I was a kid I got bitten by bee on my left ear...

My ear swelled up to 2-3 times its normal size. 

My sister thought that was pretty funny and asked if she could "take me for show and tell the next day"... 

Yesterday while I was whipper snipping our yard, I was watching some bees and it made me think about the job these incredible insects have. 

In todays Podcast, I go over several important lessons you should keep in mind if you want to maximise your time and stop doing meaningless tasks. 

I'm also creating a second eBook called the Coffee Power Hour that'll show you how I turn one piece of content into multiple very easily. I'll let you know once it's available.

Hey guys,

Today I catch up with a good friend of mine Tim King.

Tim has been copywriting for over ten years, working with website copy, creative copywriting and multimedia.

Tim has helped me build websites, do video editing and even kick off this Podcast! He's an all great bloke that knows Copywriting inside out. 

You can check Tim's copywriting work over at : https://hellotimking.com

Thanks Tim! I loved having you on the show and I'm sure we'll catch up again soon. 

Why does email still work so well in 2020?

After watching a mastermind interview between two highly skilled email copywriters earlier today I wanted to share 5 interesting points around why email marketing is still THE platform to be on. 

Do you need help with your email copywriting?

Let's chat! 

Hey guys,

On the weekend I spent time hanging out with my family...

At the moment our 4 year old is obsessed with anything to do with dinosaurs. He wants to watch anything and everything on YouTube and Netflix. 

It reminded me of how cool Jurassic Park was when it first came out over 20 years ago. 

In todays Podcast I share an important lesson I learnt from Jurassic Park around how to be Omnipresent with your Email Marketing.

Hope you enjoy the show! Seeya next week.