E162: The Ellen Langer Study - also known as The Copy Machine Study, demonstrates the power of the word, "Because."

In Ellen Langer's famous study, this word allowed people to get their way 93% of the time - even if the reason following "because" was nonsensical.

I take a closer look at this study and then discuss how the word, "because" can be used in our marketing and sales.

Articles in this podcast: - https://www.thejoyofbusiness.co.uk/how/use-magic-word/ - https://jamesclear.com/copy-machine-study

#copywriting #growthhacking #indiehackers #humanbiases