The Copywriter Collaborative

Marketing, sales, and networking are all parts of running a writing business. How can introverts survive? Being an introverted business owner can come with some challenges, but it also imbues you with a lot of strengths. We wanted to bring on our favorite expert in introverted business ownership, Casey Lightbody, to talk about those strengths.

A strong business is built on stability. North Star has experienced both Feast and Famine, and we’ve learned over time  ‘yes’ isn’t always the best answer. Instead, we structure our business around having “enough,” rather than “too much.” This allows us to create more predictability in our workload, making it easier to manage the varying demands of our clients. It also creates stability, preventing the never-ending Feast or Famine cycle. So... how do you do it? In this episode Jessi will tell you how!

In this week's episode, we have guest Laura Sprinkle, an affiliate partnerships strategist who specializes in working with digital course and membership creators. Over the past 4 years, her relationship-based approach to partner programs has helped everyone from budding entrepreneurs to seven-figure industry leaders garner more than $25 million in partner revenues. Tune in to this episode to learn more about how writers can create affiliate content for their clients and use it in their own business.

Welcome to the Copywriter Collaborative! When we first started this podcast, we were speaking to CEOs. But fairly quickly we realized that who we really wanted to talk to were our peers: copywriters and content creators! Now our name, intro, outro, and branding matches who this podcast is truly for… you!

We’re here to share our stories, our expertise, our mistakes, and our insights to help you achieve personal and professional success in the copywriting industry. So if you’re a copywriter, content creator, or content strategist, stay tuned.

As a copywriter and a business owner, your greatest resource is the relationships you build. Your community is a referral network, a place to celebrate your wins, to commiserate in your challenges, to ask questions, grow, learn, try new things, and above all, to feel at home. Some writers just want a safe space to ask questions to fellow writers, and that’s ok. But for many of us, we want a community where we can be our true selves…no matter how nerdy, overly logical, and slightly awkward we might be. Learn more about finding a community to suit your needs in today's epsiode!

The longer you put off looking at your expenses, the bigger of a monster they become. It took us a long time to figure out a system to manage our expenses, but when we finally did, it was immensely helpful.

Money shouldn’t be scary. You just need to pull the monster out from under the bed and figure out what it truly costs to run your business. Then, you can create a system that will help you get comfortable and confident managing your money. In this episode, we'll go over the cost of being a writer and how to manage it.

When done intentionally, charging based on packages you’ve created can result in higher efficiency, professionalism, and financial predictability. It’s a win-win for you and your client! So, how do you go about designing packages that are aligned with your business goals and will support you in establishing healthy boundaries with your clients? Tune in to this episode to learn how!

There’s no one right method for pricing your services. You can charge per word, per hour, per project, or per package. But the minute you fall into the trap of “competitive pricing,” your financial well-being—not to mention your energy and overall quality of life—is totally kaput. 

So, how do you charge for your services, if not competitively? In this epsiode we'll go over the four main elements you need to reflect in your pricing strategy.

As a writer, you deserve to be paid. And the good news is, most clients are more than happy to do so. Not only do you deserve to be paid, you deserve to be paid on time. But the reality is, it’s your responsibility as the writing business owner to advocate for yourself. In this episode, we share a few ways to make it as easy as possible for your client to give you money.