The Copywriter Collaborative

There are several ways to become invaluable to your clients as a writer, content strategist, and collaborator—but have you also considered a role as cheerleader?  Providing support, encouragement, and celebration can go a long way towards strengthening your writer-client relationship, which can lead to all sorts of great things, like long term partnerships, referrals, collaborative opportunities, and yes, even friendship.

In this episode, we share a few tips for building genuine, relationship-based business partnerships with your clients.

One of the most common problems business owners face when hiring a writer is finding someone who can do both—write strategic content and make it sound like their voice. But that’s easier said than done! The easiest way to familiarize yourself with your client’s voice is to deeply understand their cadence, stories, and vocabulary. In this episode, we'll give you some tips for becoming a content chameleon, using word banks!

On this podcast, we highly encourage writers to shift their mindset from being a “hired gun” to being an invaluable strategist. Yes, that requires you to actually advise on your client’s content strategy! To advise on strategy, it’s important to first understand the different types and purposes of content. On today's episode, Jessi and Marie will discuss the two main types of content: nurture and sales.

Finding the time, energy, and inspiration to write creatively can be tough. Life inevitably throws various stressors in your path—client changes, unexpected travel, illness, family responsibilities, etc.

It’s important to ask yourself: when was the last time you stepped away from your regular writing routine? If it feels long overdue, it might be an opportune time to reset and rejuvenate. In this week’s episode, Jessi and Marie came together {in the same room, in real life!} for a writing retreat, and shared some of the lessons they learned during the experience.

When a client flags specific language, words, or phrases, it can feel embarrassing {especially when you’re in the business of brand voice!}. Choosing the wrong word can create a sort of spiral effect—now, everything feels off, and it ends up taking the editing process into a largely unproductive direction. Now, you’re parsing out particulars, when really what you need to focus on is the overall message.This can be remedied by adding “avoider words and phrases.” In this episode, Marie and Maggie explain how to identify and manage these "avoiders."

As writers, not every day is created equal—some days you feel clear headed, capable, and motivated, and other days you struggle to get anything done.

So, how do you minimize the days that lack creativity and spark, and experience more days where writing flows? Writing can be challenging {especially when it’s your job to show up and write every day!} but there are ways to prepare your mind, your body, and your environment to support your success. In this episode, Marie and Maggie share a few tips to help set yourself up for writing success.

Although creative burnout cannot necessarily be conquered, it’s important to acknowledge that it’s normal. If you’re in the midst of it, remember that your self-worth is not a product of your creative output. You’re still a writer, even if you’re struggling to write right now. In this episode, Marie and Madeline share a few tips to help you navigate creative burnout.

Setting your own hours and schedule is both a blessing and a curse. You can capitalize on those late night bursts of creativity, but you can’t just sit around and wait for the muse. It’s important to strike a balance between working well under pressure, and giving yourself enough structure and space to avoid last minute stress. In this episode, Marie and Madeline share a few tips to help overcome writer’s block on a deadline.