The Copywriter Collaborative

Cue the confetti and obnoxiously loud sound effects: We did it! We officially made it through a year of podcast episodes! This is definitely worth celebrating, considering we kicked around the idea of creating a podcast for years before we actually did it {thanks Brigid, you were right!}

That was one of our biggest lessons learned: You don’t have to have it all figured out, you just have to start. This imperfect action is what led us to find and serve the audience we most LOVE talking to...you! Our beloved writer community.

Voice can be one of the more complex {and overwhelming} aspects of writing fiction. Not only does every character have their own unique voice, but the story itself has a specific voice—think narration, genre, the language of the universe, or even the time period. Not to mention, as an author you likely have a natural voice you lean towards when writing. It’s a lot to keep straight in your brain! So in this episode, we're going to dive into using brand voice for fiction writing.

A lot of writers refer to a client's past content to help capture their voice and guide the copy they set out to write. But if you're only looking at past content, you're actually missing a crucial part of brand voice: the actual VOICE of the client. In this episode, we talk about how you can learn your client's voice, and bridge the content gap.

We've been in the copywriting business for a while, and in that time we've noticed a trend: Business owners WANT to outsource their content creation... but at the same time, they don't always TRUST the people they're outsourcing it to. So as a copywriter, one of your jobs is learn how to build that trust between yourself and your client.

Here it is—the final episode in our core brand stories mini-series. Today, we’re talking about the Influence Story. The Innovation Story is about nailing down those special benefits, exploring how your product or service creates long-lasting change for clients and customers.

As writers, we’ve found that this one can be polarizing for our clients. Some are naturally great at talking up their expertise, while getting others to speak to their accomplishments can be like pulling teeth! 

Today, we’re diving into the fourth of our five core brand stories: the Expertise Story.

A brand's Innovation Story demonstrates why they're truly unique, telling the story of their innovation on the marketplace. This could be a product or service, a way they do business, or something else! This week we're continuing our mini-series on core brand stories. Today, let's dive into the Innovation Story.

Sometimes people are afraid to talk about their personal passions when it comes to their business. They think others won't care... But that's just not true! In fact, when an audience connects to a business's purpose, it can have a huge impact on brand loyalty.

Hence...the Why Story: the driving purpose behind your brand.

It’s time for our next podcast mini-series! For the next few episodes, we’re going to dive into storytelling, and five core stories we believe every business should know how to tap into.

In this episode, we’re starting at the beginning: The Origin Story.

We’re just going to say it—you’re not a magical writing unicorn.

Now, that doesn’t mean you’re not a talented writer. What we mean is writing isn’t all intuitive, even if you feel like it is! Whether you realize it or not, when you’re writing you’re going through a specific process. And if you can break down that process into a repeatable system, you can save a ton of creative energy and ultimately grow your writing business.