The Copywriter Collaborative

We’re copywriting experts, but not SEO experts, so we’ve invited Meg of Love at First Search to join us as we break down the power of SEO for business owners and content creators. We’ve seen the magic of her work firsthand, and she’s got a ton of great insights to share about SEO.

Brand voice is the North Star bread and butter. In this episode, we’ll discuss how we first recognized the power of capturing a brand’s unique voice, as well as the benefits investing in learning about brand voice can have for your business. Then, we’ll tell you how to get started on your own brand voice journey!

Today, we’re talking about the Architect voice! 

Architect brands excel at strategic planning. They’re not just looking at the big picture—they’re taking steps every day to get there. Architects are logical, methodical, organized leaders. They love data and research, and they’re the best at setting goals and following through with them. Architects help bridge the gap from where their audience is to where they want to be with easy-to-learn frameworks and step-by-step processes. They truly believe results can be achieved through a little trial and error, commitment, honesty, and hard work.

Today, we’re talking about the Scholar voice! {It’s kind of our favorite, since this is our own primary content voice!}

Scholar voices tend to be what you envision when you think of professional writing. These brands are analytical and methodical, valuing knowledge and expertise. But they don’t just want to learn for themselves—they want to act as a guide to their audience, serving as their teacher and mentor. They excel at communicating their ideas, encouraging discussion, contextualizing facts, and breaking down difficult topics in a way that makes them easier for others to understand. These brands love to dive deep, and they want to take their audience along for the ride!

Today, we’re talking about the Nurturer voice!

Nurturer brands value service and community, focusing on providing support and guidance to their audience. They’re usually optimists and empaths, inspiring positive action and gratitude in others. These brands are all about commitment—when they say they’re going to put their time and energy into something, they mean it. They want to make sure everyone’s voice is heard, acknowledged, and respected.

Today, we’re talking about the Artist voice!

You don’t have to pick up a paintbrush to be an Artist. These brands are all about innovation and invention. They’re focused on creative freedom and expression, and allowing their audience to express their own authentic vision. These brands ask questions and encourage deeper exploration, and really know how to tap into their emotions and the emotions of others. They always see the world not just how it is, but how it could be.

Today, we’re talking about the Rebel voice!

Rebel brands lean into their individuality and use it to motivate their audiences. They don’t believe in doing things a certain way just because that’s how they’ve been done before. They lead the charge, go against the grain, and make waves. Rebel brands aren’t afraid to have difficult conversations and challenge the status quo.

In this episode, we’ll explore some of the benefits of tapping into brand voice {for both writers and business owners}. Plus, we’ll give you a high-level crash-course on documenting brand voice in just three steps.

Did you know 90% of consumers want to know how companies support charitable causes?

And yet, we hear from clients all the time that they’re hesitant to talk about their giveback campaigns. They don’t want to sound like they’re bragging, or accidentally distract from their core messaging strategy.

But talking about your giveback campaign actually benefits everyone: your business, your audience, and your chosen cause! That's what we're talking about today.

Do you know who your business’s messaging is calling in?

If people aren’t sold on your message, they won’t be sold on your product or service, either. So you better make sure you’re talking to the right people {and that your message is conveying both your company’s offer and values} to make those connections.

In addition to your everyday messaging, in this episode we’ll discuss how to shift your messaging as your business goes through a transition period, like changing your target audience.