The Copywriter Collaborative

Is your business set up to guide clients along a clear path? Or is everything from onboarding to off-boarding a bit like navigating a maze?

We’re talking to writers here, but creating a streamlined client journey is important for any business. You want your clients to feel heard and supported. You want them to feel like working with you is a privilege they’d want to experience again, not a challenge they’d rather avoid.

And how do you get clients to feel that way? In this episode we talk about how you can create a system that supports them through every step of their journey.

If you’re in a creative field, you’ve probably heard the “starving artist” warning before. 

And honestly? You’ve probably wondered at some point how you’re going to make money too. Setting your own prices for writing services is confusing. There isn’t a set “going rate” for writing projects, and all writers don’t even use the same approach to pricing. They might charge by the word, or by the hour, or by the project.

But we’re here to tell you your work DOES have value. You CAN be a writer and make money, but you have to set yourself up to succeed. And we can teach you how to do it.

What’s your process for content creation? A lot of creatives struggle to answer, because they feel like writing is intuitive. 

But when you’re trying to land a new client and they ask about your process, you can’t just say, “I don’t know how I do it. I just do it.” That doesn’t help them understand what you do, and it definitely doesn’t convince them to hire you.

Labelling your writing as purely intuitive is a mindset block. Try thinking of it this way: you’re not just good at writing. You’re good at the process of writing.

In this week’s episode, we’re discussing the importance of getting your creative process out of your head.

You don’t have to have years of longevity to win over clients. You can have decades of experience, but if you’re not talking up that experience consistently, no one is ever going to know {or care!} about your skills. What REALLY matters is trust. 

And you build trust through consistent, reliable messaging.

In this week’s episode, we’re discussing the importance of having a clear, consistent message as a writer or content creator.

When you tell people you want to be a writer, the responses often range from concerned to patronizing. You’re going to be a starving artist if you don’t get a REAL job, or I guess with that English degree you could always become a teacher instead.

And if you’re a writer or content creator, we’re willing to bet you hear a lot of things like that too. It all has to do with living in a culture that values content… but not creators. So in this episode, we’re making sure you know your worth as a content creator.

Content creators often worry laying down a bunch of ground rules upfront will scare off potential clients. No one wants to be seen as too difficult to work with, right?

But setting boundaries is SO important — for you and for your clients. In this episode, you’ll learn what kind of boundaries to set as a content creator, how to establish those boundaries, and why you need them in the first place.

Networking: it’s not just for business owners.

If you’re a copywriter or content creator {or working any done-for-you-service job}, relationships are key to your success. Luckily, there’s a special kind of networking perfect for meeting your needs. The kind that will land you more jobs AND help you make more money. 

We’re talking referral relationships, and how building a referral network helps you succeed as a content creator.

Businesses need to establish solid relationships to grow. And if you’re in content creation, you know client relationships are among the most important you can have. Looking back, we can associate nearly every major milestone for our business with a key relationship that helped us get there. How can YOU harness the power of relationships to build your client list? We’ll teach you!

Having clear, consistent messaging is crucial to your brand’s success.

But there’s actually such a thing as being TOO consistent. There are three key times your messaging could use a revamp. When things change around you {or when YOU change} your messaging needs to shift too.

In this episode, we’ll discuss 3 types of changes that mean your content needs a revamp.

Ever feel like you don’t know what to post about?

We’ve all been there. That’s why we developed the STAR method: a four-part acronym to give you a simple, go-to list of ways to create content.