The Copywriter Collaborative

Sales are about relationships. Whether you find selling comes naturally to you or every new offer feels like a challenge, we can all agree there are good sales tactics and bad ones. In this episode, we talk about four common — but sleazy — sales tactics to avoid, and offer alternate suggestions so you can sell your offer with integrity.

Are you trapped in an endless cycle of write-post-repeat? Do you ever feel like you’ve run out of things to say, or that you’re saying SO much it’s just disappearing into the void?

If you’re struggling to find the right thing to say, you should take a step back to consider how you approach core and supporting content.

Does your content make you sound like a broken record? That’s actually a good thing! While saying the same things over and over can feel tedious to you, it actually helps your audience. It lets them know what you’re an expert in!

Plus, let’s be real here — EVERYONE isn’t seeing EVERYTHING you post. With all the content that’s out there, things are always going to slip through the cracks. But that’s an opportunity for your business. If you’ve already written something transformative, why reinvent the wheel? Share it again instead!

Last week, we discussed how to prepare your content strategy to deal with a crisis before it happens. In this episode, we’ll cover what to do when a crisis actually hits.

Content management during a crisis is tough. That’s why we developed a 3-step framework to help you Assess, Acknowledge, and Act with your content during a crisis.

Your business {and your audience} will thank you for it.

With the ongoing COVID-19 pandemic, we’ve all experienced firsthand how our businesses and brands have had to adapt during a crisis.

As human beings, we crave stability. The COVID-19 pandemic is an extreme example, but a crisis is really any event that causes us to experience instability. And instability and pre-planned content do not mix.

Content management during a crisis is tough. But while you can’t predict the future, you can prepare for it.

Every good content creator knows we have to understand people for our marketing to perform well. Conducting audience research never really goes away — and for a good reason! Relationships are one of the most important parts of content creation.

That’s why we’re talking about the ICA. It’s one of the most widely-used marketing models… but we prefer a different approach.

Did you know your content has a personality? And as you know, personalities have strengths and weaknesses. When you know the content personality that’s naturally inherent in your brand, you can really play to those strengths, which will attract your audience to you. It also allows you to connect in a real and authentic way. {Hint: That’s a win!}

If your tone and voice are inconsistent, it’s harder for your audience to really know who you are. That consistency in voice is so important in building trust -- it shows people what it would be like to interact with you, to work with you.

In a previous episode, we briefly touched on content pillars and the role they play in choosing the content you’re putting out. In this episode, we take a closer look at HOW to identify your content pillars and WHY those pillars are foundational to a solid content marketing strategy. {Think Stonehenge, not the Parthenon.}

What are your values? Did you know that your values play an important role, not only in your content, but also in the way you run your business?

If you aren’t sure what your values are, one place to start is by looking at the causes that are close to your heart. In fact, many of you already have a give-back strategy, which can be very helpful in defining those things that really matter to you most. 

Did you know we are big proponents of talking about your giving in your content? Many entrepreneurs shy away from that because they feel like they’re bragging, but when you let your audience know that they are making a difference just by doing business with you, that’s a win!