The Copywriter Collaborative

You might have heard the phrase, “Words tell, stories sell” before, but what does that mean for you and your business?

Storytelling is a powerful way to communicate and build relationships between your brand and your audience. Unfortunately, it can sometimes be hard to know which stories to tell… after all, there are so many! 

In this 15-minute episode, Jessi + Marie make storytelling simple by digging into the 5 core stories every brand needs.

In recent episodes, we’ve talked about how capturing your brand voice is a vital part of an effective messaging strategy.  Today, we look at HOW to do it. After all, you want your brand to be recognizable above the myriad of other “voices” out there. 

So how do you get started? We’ll discuss some simple, actionable steps for defining (or refining) your brand voice so you can have an authentic connection with your audience.

This episode introduces Marie, North Star co-founder and Jessi’s fellow word nerd. 

Marie started her career writing grants for a large non-profit, where she honed her skill of crafting compelling content that moves people to action. She talks about how that experience propelled her to do what she does now in helping CEOs capture their brand voice. 

Who IS Jessi Honard, anyway? This episode is all about Jessi. And Marie. And how they met, became instant camping buddies, and then birthed a business within 6 months of meeting each other. {Hey, when you know, you know!}

Does your business have an “origin story”? {Hint: The answer is yes!} In future episodes, we’re going to look at how using storytelling in telling YOUR story helps you connect to your audience in an authentic way. We’ll also be unpacking the concept of brand voice and how it has EVERYTHING to do with your content marketing strategy.

If you’re at all familiar with North Star Messaging + Strategy, you’ll know that we talk a LOT about brand voice. But what exactly is it? And does it really matter if you have one? {Short answer: YES!}

In our first episode, we dive into the components of brand voice and why it’s so important for a business to nail this down. Large or small, taking the time on the front end to work on this important aspect of your content marketing will save you time, money, and energy on the back end.

The Brand Your Voice Podcast will help you find your brand’s unique voice and leverage it to create powerful, expressive content that speaks directly to your audience, human-to-human. We dig into the most common content conundrums and share real solutions based on years of experience supporting hundreds of businesses.