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I sit down today with legendary copywriter Andrew Gould, a 16-year veteran who has generated over $100 million in client results and built a massive following on X. In this interview we dive deep into what the future of copywriting will be like, and how you can be a massive part of it and earn what you deserve.
You'll learn:
✅ Andrew's unconventional journey into copywriting and how he landed his first clients without cold outreach.
✅ Why relying on referrals and organic networking is the best way to scale a service business like copywriting.
✅ How Andrew built a 37,000+ follower presence on X by focusing on value and engaging authentically, not vanity metrics.
✅ The critical difference between vanity metrics and "second order analytics" for long-term brand integrity and profit.
✅ Why understanding your audience's deepest motivations is more important than surface-level demographics for emotional selling.
✅ The "Demographic Timeline" secret to writing highly resonant copy that speaks directly to your ideal prospect's world.
✅ Why true mastery of copywriting requires deep product and market research, not just prompt engineering with AI.
✅ The massive opportunity for skilled copywriters to deliver explosive results for businesses by focusing on core principles and high-leverage work.
Andrew also shares his perspective on the current state of the industry, the rise of "get rich quick" schemes, and where top copywriters should focus their energy in 2025 and beyond.
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When you're ready for the next level...
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