Join my private email newsletter:

https://list.copywriting.org

Most copywriters spend their careers chasing the next gig.

Michelle Estévez did the opposite — and built a copywriting business that runs on trust, referrals, and repeat business.

In this interview, she shares how she escaped the project-to-project hustle, built a 10K/month retainer-based business, and keeps her clients so happy… they never want to leave.

You’ll learn:

✅ Why over-delivering beats contracts

✅ The real reason copywriters burn out at 3K/month

✅ How Michelle turns passions into premium gigs

✅ The “Forever Client” system that keeps cashflow consistent

✅ Why alignment, integrity, and lifestyle matter more than you think

✅ How to build a client network that grows without cold outreach

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When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join my private email newsletter:

https://list.copywriting.org

Most copywriters get fired before they ever get good.

In this episode, Matthew sits down with Peter Lu — copy chief for some of the biggest personal brands online — to unpack the biggest mistakes even “talented” writers make.

You’ll learn:

✅ Why most “7-figure copywriters” actually get fired

✅ How to build trust with clients (without just writing control-beating copy)

✅ What separates $10K/month freelancers from indispensable “growth partners”

✅ How to AI-proof your copy career

✅ Reputation, referrals, and staying relevant

✅ Why ego destroys careers

-----------------------

When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join my private email newsletter: https://list.copywriting.org

Most copywriters brag about "8-figure results"—but don’t understand what really drives business growth.

In this episode, Matthew sits down with Nabeel Azeez (founder of CopySkills) to unpack the uncomfortable truths of the copy industry.

You’ll learn:

✅ What clients *actually* look for

✅ Why being known - being the “best”

✅ How to break into SaaS (even if no one knows you)

✅ The “employee mindset” trap holding copywriters back

✅ Why 100x ROI is easier with the *right* client

⏰ TIMESTAMPS:

0:00 - Intro: The problem with “8-figure copywriters”

3:10 - The truth about attribution and inflated results

7:26 - Being visible vs. being good: what actually gets clients

12:42 - How Nabeel landed a viral SaaS client from a cold DM

17:35 - Why switching from high-ticket to SaaS made sense

22:18 - How to break into the SaaS industry as a copywriter

26:02 - The easiest way to build proof without faking it

30:50 - The dumbest copywriting mistake nobody talks about

34:10 - Why most copy coaching programs have low success rates

39:23 - Coaching people who would succeed anyway

43:00 - The fatal flaw of the “employee mindset”

47:15 - Why most clients don’t value real copy until it’s too late

50:55 - How to act like a partner, not an order-taker

54:20 - What makes a copywriter *actually* stand out

59:10 - What Nabil teaches inside CopySkills

1:03:33 - How the CopySkills model is built for Global South freelancers

1:09:48 - Final thoughts: consistency - perfect strategy

---------------------

When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join my private email newsletter:

https://list.copywriting.org

If you want to take your ad copy game to the next level, you need someone like Ed Reay in your corner.

He’s been writing ad copy for YEARS and has helped his clients generate millions and millions.

In this exclusive interview Ed shares how to confidently get your ads to convert AND stay compliant and be in the good books. You don't want to miss this one.

Check out his RuleBender AI here: https://www.rulebender.ai/?via=matthew

---------------------

When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join my private email newsletter:

https://list.copywriting.org

Enjoy these copywriting secrets from Israel Fernandez - one of the best copywriters in the world right now!

Also here’s the link to Israel's Play Rate Playbook:

https://docs.google.com/document/d/1VyKMZI1FEvcxhIRdGitgBt3djaqXeVbva9mvoY6IG9A/edit?usp=drivesdk

------------------------------

And when you're ready to take your business to the next level…

Join my private email newsletter:

https://list.copywriting.org

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.CopyDojo.com

Join my private email newsletter:

https://list.copywriting.org

Make sure to check out my interview on Sean's channel too:

https://youtu.be/by116M8SsRg

It's finally here! I interviewed Sean Ferres the other day to find out how he has helped hundreds of copywriters to close copywriting clients and launch their copywriting career.

Sean has helped over 72 copywriters hit 6 figures and helped 6 copywriters become millionaires (including me) - enjoy the secrets!

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And when you're ready to take your business to the next level…

Level up your copy skills now👇

https://www.skool.com/copysystems

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.CopyDojo.com

Join Copy Systems and level up your copywriting skills:https://www.skool.com/copysystems

Today I interview Florian a copywriter in the dojo who works with ONE client who pays over $10k/mo...

HOW?

We talk about it in the interview.

Enjoy these copywriting secrets.

------------------------------

And when you're ready to take your business to the next level

Join my private email newsletter: https://list.copywriting.org

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.org

I FINALLY get to sit down and chat to my very first copy coach and mentor Stephen Zhao who taught me so much.

I'm so happy to share this with you. We go into the details of what it takes to scale offers and get to the next NEXT level as a copywriter.

Enjoy it.

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And when you're ready to take your business to the next level

Join Copy Systems and level up your copywriting skills:https://www.skool.com/copysystems

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

When you're ready, click here to discover the 12 top client getting strategies out there:https://youtu.be/75-wiHCMBQk

Join Copy Systems and level up your copywriting skills:https://www.skool.com/copysystems

DAMN! Today's interview is next level. Today, you're going to learn from my student Johnny Kam what it takes to close industry giants and make $25k per month from copywriting.

You do NOT want to miss this one.

------------------------------

And when you're ready to take your business to the next level…

Join my private email newsletter: https://list.copywriting.org

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Join Copy Systems and level up your copywriting skills:https://www.skool.com/copysystems

In today's video, I interviewed Charlène Boutin where she broke down exactly how she closed one of the top internet marketers in the game and how she went from just a copywriter to helping her client with so much more.

We also talked about how to manage your time when you have a family and how to handle the pressure of levelling up your skills.

Enjoy the video.

-----------------------------

And when you're ready to take your business to the next level…

Join my private email newsletter: https://list.copywriting.org

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com