In this class, I talk about how live-streaming and KOLs (especially Taobao Live) are activating the China Digital Consumer Network (CDCN). And how the coronavirus quarantine economy is supercharging this.

Correction. I mistakenly said Scott Gottlieb was former CDC head. I meant FDA.

You can listen here or at iTunes and Himalaya.

Learning Goal for this class:

• #11 the Basics of CDCN, Social Media and KOLs

Concepts for this class:

• China Digital Consumer Network
• Networks and Ecosystems
• Digital Platforms: Marketplaces
• Social Media, Influencers and KOLs

Companies for this class:

• JD / JD Live
• Alibaba / Taobao Live

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I write and speak about digital China and Asia’s latest tech trends.

I also run Jeff’s Asia Tech Class, a podcast and subscription newsletter on the strategies of China / Asia tech companies.

This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research. 

www.jefftowson.com

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