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Learn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of Axia Public Relations.

Five things you’ll learn from this episode:

1. What’s the true cost of employing PR professionals inside your organization?
2. How does hiring an in-house PR professional compare to hiring a PR agency?
3. What tool can I use to figure out these costs?
4. Why does hiring a PR professional for their contacts doesn’t work?
5. If I hire a PR professional on my team, will I end up outsourcing anyway? 

Quotables

• “Whether you choose to take a risk of employing or operating an effective PR department or attempt to go buy cheap by only hiring one person, the expenses and risks really add up quickly.” — @jasonmudd9
• “For most companies, an effective PR campaign will require the efforts of the team.” — @jasonmudd9
• “The more PR staff a company has on payroll, the more that company depends on outside PR firms.” — @jasonmudd9
• “Your PR firm is providing an external team of proven PR professionals who are eager to immediately drive PR outcomes for you and your company.” — @jasonmudd9
• “If you’re growing your in-house team, there’s going to be a higher proclivity to outsource more work to an outside agency anyway.” — @jasonmudd9

About Jason Mudd

Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.

Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage toward reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.

At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups and writes about public relations trends and best practices for American City Business Journals and other national businesses.

Contact info and resources:

• Twitter: @jasonmudd9
• LinkedIn:

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• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.