The CPG Guys

The CPG Guys are joined in this episode by Cindy Blum, Vice President of Marketing at Eagle Family Foods,  a leading producer and marketer of canned sweetened condensed milk and evaporated milk products which also  branched into deliciously awesome retail snack foods.

Follow Cindy Blum on LinkedIn at: https://www.linkedin.com/in/blumcindy/
Follow Eagle Foods on LinkedIn at: https://www.linkedin.com/company/eagle-family-foods-group-llc/
Follow Eagle Foods online at: https://www.eaglefoods.com/

Cindy answers these questions:

1. Can you share some highlights of your journey to becoming the VP of Marketing at Eagle Family Foods? 
2. What unique challenges do you face in marketing food products compared to other industries?
3. How do you incorporate customer insights & feedback into its marketing strategies? 
4. How do you balance traditional marketing methods with digital strategies in building strategy? 
5. Can you share any recent upcoming product launches or marketing initiatives that you are excited about?
6. What are some of the biggest lessons you’ve learned throughout your career in marketing? 
7. How do you foster creativity and innovation within the marketing team at Eagle Family Foods?
8. How do you think differently from working on category leading brands to challenger brands that you are trying to reignite?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify   Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, the CPG Guys speak with Padma Hari, Chief Digital Officer at Nestlé Purina & Oshiya Savur, Chief Brand & Marketing Officer at Maesa. Both co-host the "Wh-The-Tech" podcast.

Subscribe to the "Wh-The-Tech" podcast: Apple  Spotify

Follow Padma on LinkedIn at: https://www.linkedin.com/in/padma-hari/

Follow Oshiya on LinkedIn at: https://www.linkedin.com/in/oshiya-savur/

Padma & Oshiya answered these questions:

1. Please walk us through pivotal roles in your professional career that have served you in preparing for your current role at Maesa?
2. What's the inspiration for the podcast. Tell us all about it and what our listeners can expect from it?
3. Its an omnichannel world with omnichannel marketing. How do you manage this everyday for the brands you support. What does that word mean to you?
4. What is the role of tech in modern retail and modern brand equity development. AI - buzzword or real?
5. Give us the real real, you are a senior executive up top in a large publicly traded fortune 500 company. This is not your first rodeo. How does it feel to be up top and what challenges exist for women to get here. You have made it up top - what glass ceilings did you have to break?
6. What are your thoughts on brands building Direct-to-Consumer business channels? Is it right for all brands and what would be reasons to consider or not consider this alternative?
7. How have mentors contributed to your career advancement, have have you gone about building these relationships and how do you seek to mentor professionals earlier in their professional journey? How are you taking other women up the career ladder with you?
8. What are some of the industry trends you are watching in terms of how omnichannel consumer engagement will impact your business?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify   Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using our exclusive offline resolution capabilities and clients' point of sale (POS) data.

This episode is sponsored by Bridg.

Follow Neil Murphy on LinkedIn at: https://www.linkedin.com/in/neil-murphy-49b940/
Follow Bridg on LinkedIn at: https://www.linkedin.com/company/bridgplatform/
Follow Bridg online at: https://www.bridg.com/

Neil answered these questions:

1. Let’s dig into some of your pivotal career moments and how you came to join Bridg?
2. Now walk me through what types of companies or archetypes at these companies are most in need of this solution.
3. What sets you apart from the competition? There are so many data platforms out there - what makes Bridg so unique?
4. Can you share more about your clients and how they are using Bridg today?
5. Let’s say a retailer or a brand wanted to get started, how would they go about it? What is the entry point for working with you?
6. Looking into the future - what do you see coming? Transformative in the future and how as an organization tackle this?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify   Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics:

1. What's the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it?
2. Is it really return to store? Is traffic back and does focus really need to now be back in store?
3. Is ecommerce slowing down for real? Is the giant growth phase now over? You work everyday in this space, what do you think?
4. What’s the latest on social commerce and influencer marketing and selling? Has that quietened down since the tiktok shut down threat?
5. Sri - ok let’s debate the latest capabilities required for omnichannel growth. Is the SCANR framework old old? What is new in that case?
6. Single most important metric in omnichannel
7. We need to finally give our own opinion if AI is a buzzword or a phenomenon and why we think so as the CPG Guys?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify   Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue.

Follow Marlow Nickell on LinkedIn at: https://www.linkedin.com/in/marlow-nickell/
Follow Grocery TV on LinkedIn at: https://www.linkedin.com/company/grocery-tv/
Follow Grocery TV online at: https://grocerytv.com/

See the case study with Blueberries: https://grocerytv.com/case-study/cpg-blueberry/

This episode is sponsored by Grocery TV

Marlow answered these questions:

1. Let’s start with the origin story behind GroceryTV. What gap in the market did you identify that led to the creation of your business and how have you tried to set yourself apart from your competitive set?
2. How has the decline in traditional advertising platforms like print and linear TV along with the onset of a cookieless programmatic advertising future led to a surge in interest around digital in-store advertising?
3. Walk us through the core set of solutions that you are seeking to offer advertisers using your platform?
4. What is the nature of the relationship your establish with retailers employing your platform? And what kind of capital investment are retailers asked to bear in deploying your platform?
5. Measurement is increasingly the coin of the realm in retail media as brands seek to shift budgets from traditional platforms like linear TV.. How do you measure the effectiveness of advertising campaigns on GroceryTV?
6. Can you share any success stories or case studies of brands that have seen significant results from advertising on GroceryTV?
7. How do brands typically get started in leveraging meaningful in-store digital advertising and what services do you provide along with your distribution platform?
8. What trends do you foresee in the grocery industry that will influence the growth of in-store digital advertising platforms?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify   Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation.

Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/
Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/
Follow Roundel online at: https://roundel.com/

This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/

Matt answered these questions:

1. Tell us about you / your background / what you do at Roundel?
2. Can you share a brief history of the evolution of the Roundel Retail Media Network and its role in the retail landscape?
3. How has the advertising landscape changed with the emergence of retail media networks, and what opportunities does it present for brands?
4. What are the key benefits for brands in leveraging Roundel compared to other advertising platforms?
5. What new ways are brands leveraging Roundel to meet the expectations of consumers today?
6. Can you share insights into the role of technology and data analytics in shaping the future of Target's Retail Media Network?
7. How does Roundel provide brands with the tools to track and analyze their advertising performance?
8. What are the key strategies and tech integrations that help to foster brand growth, engage customers, and stay competitive?
9. How is Roundel focused on providing advertisers with full funnel marketing capabilities off-site and in-store to complement your on-site search offerings and what partnerships are enabling this?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify   Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures.

This episode is sponsored by iOPEX

Follow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/
Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/
Follow iOPEX online at: https://www.iopex.com/
Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/

Here's what we asked Naga and Joe : 
1.Joe: Let me start with you as we have had a few rounds of discussions with iOPEX, Can you give a quick introduction about you, your mission and your point of view democratizing the ad-stacks as a vertical solution for wall gardens,
2. Naga: Where does your portfolio of things that you do at iOPEX fit into the partnership with Aperiam.
3.  Joe: From your point of view, how do you view the current growth of retail media, commerce intermediaries and specialized verticals adopting advertising as a revenue stream, and your recommendation on how they should build scale.
4. Naga: Coming from a strong operations optimization background, how to do you see iOPEX augmenting to add value to retail media, commerce intermediaries and specialized verticals adopting advertising.
5. Joe: With cookie crumbling, and specialize/strong 1st party data based walled garden emerging, is it not too much of brands and CPG to handle when it comes to advertising, your views how should CPG or Brand Streamline the media mix (Retail Media, Social Media, Traditional Publishers, CTV, Linear etc). Has the MMM flipped on its head?
6. Naga: Your take on how you view the operational challenges and your solutions / approach or guidance ?
7. Joe and Naga - each take turns and tell us what the future holds in this space of retail media and commerce. Do you see more automation, AI, ML and what excites you in this space?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify   Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, the CPG Guys spoke with Parbinder Dhariwal, VP/CM of CVS Media Exchange, the Retail Media arm of CVS Health. This conversation transpired at RampUp, the data collaboration conference hosted by LiveRamp.

Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/
Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/
Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Nikki McNeil, the co-founder of Vividly to discuss a more modern approach to one of the thorniest issues facing the CPG industry today - trade spend management.  Vividly's solution helps fast growing brands streamline their trade management, reduce the time and effort spent reconciling deductions and give them an accurate single source of truth to enable more effective measurement and allocation of trade dollars.

Follow Nikki McNeil on LinkedIn at: https://www.linkedin.com/in/nikki-mcneil/                 
Follow Vivdly on LinkedIn at: https://www.linkedin.com/company/govividly/
Follow Vividly online at: https://www.govividly.com/

This episode is sponsored by Vividly. 

Nikki answers these questions:

1) So Nikki  tell us about the journey you’ve taken and your background, and what prompted you to found Vividly?
2) Promotion optimization is a slice of the commerce ecosystem that has been around for a while - what are some of the important differences in terms of how Vividly thinks about solving this problem for brands vs. legacy solutions?
3) You've got a number of fast growing but well known challenger brands like Oatly, Liquid Death and Kodiak Cakes in your portfolio - what do you think these fast growing brands need from a TPM solution they can't get elsewhere?
4)  How important is the forward looking view in trade management vs. just filling out the forms and tracking information?  How are your best in class clients improving their forecasting?
5) Talk about the dynamics of managing spend in an omni-channel world - how are brands bringing together digital and in-store spend and thinking about it?
6) One of the challenging pieces of this landscape is just the mechanics of managing chargebacks and deductions - a labor intensive, frustrating and expensive process.  What do your best clients do in partnership with you to manage that?
7) What do you see as the most important changes in the world of trade promotion over the next 12-24 months?  

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Valeria Shumaker, Director of eCommerce at Jelmar LLC, manufacturer of CLR & Tarn-X brands.

Follow Valeria Shumaker on LinkedIn at:  https://www.linkedin.com/in/valeriashumaker/
Follow Jelmar on LinkedIn at: https://www.linkedin.com/company/jelmar/
Follow Jelmar online at: https://clrbrands.com/

Valeria answers these questions:

1. Please walk us through pivotal roles in your professional career that have served you in preparing for your current role at Jelmar?
2. What are your thoughts on brands building Direct-to-Consumer business channels? Is it right for all brands and what would be reasons to consider or not consider this alternative?
3. What challenges have you faced in aligning traditional retail strategies with the dynamic nature of eCommerce, and how did you address them?
4. In what ways do you leverage data analytics to inform decision-making in eCommerce operations? Are you investing in retail data assets?
5. How has eCommerce influenced the customer journey for your brands and what steps have been taken to improve it?
6. What role do customer feedback and reviews play in shaping eCommerce strategies and product development?
7. How have mentors contributed to your career advancement, have have you gone about building these relationships and how do you seek to mentor professionals earlier in their professional journey?
8. What are some of the industry trends are you watching in terms of how omnichannel consumer engagement will impact your eCommerce business?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.