The CPG Guys

The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust.

This episode is sponsored by LiveRamp.

Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/
Follow Albertsons Media Collective online at: https://albertsonsmediacollective.com/amc/default.aspx
Follow Lori Johnshoy on LinkedIn at: https://www.linkedin.com/in/lori-o-neal-johnshoy-4560621/
Follow LiveRamp online at: https://liveramp.com/

Evan & Lori answer these questions:

1. Why don’t you each give us a high-level overview of your history in the industry and your history working together
2. I just spent a week in Florida with a multitude of different retailers, and the thirst for growth in the marketplace has never been more pronounced…not just advertising or ad revenue growth but sales growth.  Are you feeling this on the media side, and is it shifting how you think about what you do?
3. Even though Google has continued to postpone cookie degradation for what feels like the 100th time personalization and identity remain top of mind for this whole ecosystem right?  What do you see as next for that?
4. How are LiveRamp and Albertson’s working together here?  How does 1+1 = more than 2?
5. Of course retail media networks are now working harder to monetize their data as well as their inventory - Evan, can you talk about how Albertson’s is amplifying that?
6. How does that dovetail with what LiveRamp sees-  rise of self-service, programmatic; how to control "cannibalization"....
7. What are the ways data collaboration unlocks new insights and improves media performance?  What are some of the opportunities and challenges you’ve seen?
8. What’s the future-state of this type of data sharing?  Do you think this is sufficient to offset any signal loss from cookies or any other data privacy initiatives?  Where does CTV fit in short and long term?  

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA   
Kavita's podcast: Spotify  Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

This episode was recorded at the Cannes Lions International Festival of Creativity with a live audience. The CPG Guys were joined by Ryan Mayward, SVP of Sales at Walmart Connect and Jacquelyn Baker, CEO of Omnicom Commerce Group, part of the Flywheel Commerce Network.

Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/
Follow Walmart Connect online at: https://www.walmartconnect.com/

Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquelyn-baker-a5b6811b/
Follow Omnicom Commerce Group online at: https://omnicomcommercegroup.com/

Ryan and Jacquelyn answer these questions:


CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify   Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Joell Robinson, Senior Director for Retail Media Sales & Activation at Giant Eagle & Neil Murphy Chief Revenue Officer at Bridg, a division of Cardlytics.

This episode is sponsored by Bridg.

Follow Joell Robinson on LinkedIn at: https://www.linkedin.com/in/joellguglielmo/       
Follow Leap Retail Media Network online at: https://www.leapmediagroup.com
Follow Neil Murphy on LinkedIn at: https://www.linkedin.com/in/neil-murphy-49b940?
Follow Rippl Media Network online at: https://www.bridg.com/rippl-for-advertisers

Joell & Neil answer these questions:

1. As you seek to build out a meaningful retail media program, having a complete understanding of shoppers connected to transactions is fundamentally important. Would you elaborate on this and some of the challenges you face in this area?
2. As you thought about seeking to resolve the identities of anonymous transactions, connecting them to Giant Eagle loyalty program members in order to further enrich Leap Media Group, what were important elements of your decision to partner with an external service provider?
3. After deciding to partner with Bridg, what was the integration process like? How much effort on Giant Eagle’s side did it take to activate the partnership and what were the KPIs you employed to evaluate the investment?
4. In order to attract brands to invest in retail media, scale is a major consideration. How has Giant Eagle’s recent announcement that it has entered the Rippl Data & Media Network enabled you to address the scale challenge that many regional & super-regional retailers have faced?
5. How are brands able to leverage the Bridg-enhanced purchase behavior data of Giant Eagle shoppers to drive successful full funnel advertising outcomes?
6. Where are you hoping to take the partnership with Bridg and what advice woul you give to other regional retailers looking to make their networks more appealing and accessible to brand advertisers?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA   
Kavita's podcast: Spotify  Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Marco Steinsieck, Head of Sephora Media Network, the retail media division of Sephora, a global omnichannel beauty care retailer.

Follow Marco Steinsieck on LinkedIn at: https://www.linkedin.com/in/marcosteinsieck/
Follow Sephora on LinkedIn at: https://www.linkedin.com/company/sephora/
Follow Sephora online at: https://www.inside-sephora.com/en/about-sephora                                                

Marco answers these questions:

1. Can you share some highlights of your journey to becoming the head of Sephora Media Network? 
2. Why do you think retail media is experiencing such an enormous growth trajectory? What is it about the market conditions that are enabling this and why is the beauty category at the front of this media channel?
3. Let’s get into Sephora Media Network. Would you start by dimensionalizing the size of your audience, the behavioral & attitudinal data set that underpins targeting capabilities and finally the advertising solutions you have for your opened & operated site & mobile app properties? (Follow-up: Do you offer both self-service and managed services?)
4. While lower funnel conversion is a core objective for brand advertisers, upper funnel tactics for discovery and awareness are also important particularly in beauty. What solutions exist for advertisers to engage Sephora shoppers off-site and in-store and what partnerships with other ad tech partners are enabling these?
5. What types of performance measurement solutions does Sephora Media Network offer advertisers either in-house, through third parties or via clean room access?
6. Do you have some examples of how brands partnering with Sephora have been able to achieve success in different areas of the marketing funnel?
7. How do brand advertisers collaborate with Sephora Media Network to drive meaningful growth?
8. Looking forward, what should we expect to see from Sephora in helping to advance the retail media landscape?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA   

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Jeff Malmad, global head of commerce at Mindshare. He is also the host of our weekly programming on Tuesday's - the retail media minute. Jeff's previous episode can be found here and is one of our top performing episodes of all time to the day : 'the ABC's of retail media'
https://podcasts.apple.com/ca/podcast/the-abcs-of-retail-media-with-mindshares-jeff-malmad/id1517335575?i=1000567672015

Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/
Follow Mindshare on LinkedIn at: https://www.linkedin.com/company/mindshare/
Follow Mindshare online at: https://www.mindshareworld.com/

Jeff and Sri have a discussion on the following : note - Sri and Jeff had a back and forth discussion vs our standard format of 8 questions.

1. Your first episode of the Retail Media Minute launched almost 2 years ago.  What are some of the biggest changes you’ve seen in retail media and commerce marketing since then?  

2. So many retailers and companies have launched retail media networks over the past couple years – what has surprised you about the moves you’re seeing in this space? 

3.  You’ve talked before the convergence of ecommerce with the in-store experiences. What would you like to see more of from retailers and brands here? 

4. We can’t talk about ecommerce without talking about AI. What are some of the interesting use cases you’ve seen for AI in the retail media space?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify  Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Jill Pavlovich, SVP of Digital Shopping Experiences at Albertsons Companies.

Follow Jill Pavlovich on LinkedIn at: https://www.linkedin.com/in/jill-pavlovich/
Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/
Follow Albertsons Companies online at: https://www.albertsonscompanies.com/ 

Jill answers these questions:

1. Would you share with us some of the most relevant ones that you feel shaped your career to this point where you lead digital shopping experiences at Albertsons?
2. You joined Albertsons a year into the pandemic. As you took the lead in your group, what were the priorities that you either inherited, adapted or established that have guided your strategy for the last 3 years?
3. Content is at the heart of organic search. How do you think about procuring all of the content that drives conversion at Albertsons? Is it about actually owning the content?
4. What KPIs do you focus on for digital shopping experiences and how do you go about measuring them?
5. How do you approach building a meaningful & sustainable Tech Stack that delivers best-in-class digital shopping experiences?
6. Albertsons Media Collective has been on our podcast 6 times, talking about their RN. How do you partner with Kristi’s team to ensure that the shopping experience on your banner sites meets your strategic objectives?
7. Awards have been forthcoming of late for Albertsons: A Webby Award for People's Voice in the shopping and retail category, two Stevie Awards, one for your App which won first place for Best User Experience and one for your Shoppable Recipes Experience, within your App, which won first place in the Food & Drink Category, and for you personally, a Customer-Obsessed Leadership Award from Forrester. What’s in the water at Albertsons these days?
8. Looking into the immediate future, what digital shopping trends & capabilities are you most focused on leveraging to build a better shopping experience at Albertsons?
   
   

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify  Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Conor Keane CEO and Andre Souza Head of Data Science at Spring Global,  a company renowned for its engineering excellence in CPG salesforce automation software.

This episode is sponsored by Spring Global.

Follow Conor on LinkedIn at: https://www.linkedin.com/in/conor-keane-1aaa6/
Follow Andre on LinkedIn at: https://www.linkedin.com/in/andr%C3%A9-luiz-ara%C3%BAjo-de-souza-b8b766115/
Follow Spring Global on LinkedIn at: https://www.linkedin.com/company/springglobal/
Follow Spring Global online at: https://www.springglobal.com/    
                                                                                

Conor & Andre answer these questions:

1. The world today is largely using AI as a buzzword. Lots of AI mandates. Lots of confusion and skepticism. Why is this still largely stuck in this paradigm?
2. For any AI based solution being built, what is the best way to ensure the data input is solid and the resultant outcomes are too? 
3. Is there any privacy concern? Can anyone use publicly available data and build solid AI engines and feed generative AI like Chat GPT?
4. CPG field processes such as retail execution are theoretically a good use case for applying AI: lots of data, repeatable processes, labor intensive. Believe you guys are looking into scaling solutions here? Tell us more.
5. Is AI really going to take away jobs? If so, what should those who are impacted be learning to stay relevant and connected to new workstreams that emerge?
6. How can your solutions provide gamification with AI to engage sales employees and therefore attract and retain Gen Z?
7. Take us through the command center, Edge AI and Coach AI. Why is this relevant for sales folks?
8. Since supply chain has been one of the first adopters of AI, will retailers force brands to adapt AI? Where will they go first? 
9. what trends are you following in AI that our audience should know?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA   

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri & PVSB recap the highlights & insights from their trip to the 2024 Cannes Lion Festival of Creativity.

Follow Cannes Lions on LinkedIn at: https://www.linkedin.com/company/cannes-lions-international-advertising-festival/
Follow Cannes Lions online at: https://www.canneslions.com/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify  Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Abi Subramanian, Group VP of Customer Loyalty, Marketing at the Walgreens Advertising Group.

Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/
Follow Walgreens advertising group on LinkedIn at: https://www.linkedin.com/company/walgreens/

Abi answers the following questions :

1. Welcome back, since we last had you, here you are at Walgreens. What are your early observations on Walgreens RMN?
2. How have your past experiences at Sam’s Club, Lowes shaped your plans for this role? 
3. What makes your value proposition unique that brands should invest with you?
4. How does Walgreens cover full funnel marketing? What capabilities exist?
5. How do you help measure success? What kind of metrics are available
6. In store retail media - what do you offer and what’s next here?
7. What does a best in class partnership with you look like?
8. What’s next for retail media in our industry and center store?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify   Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Imteaz Ahamed, Director of Performance Marketing, Nutrition at Reckitt & Host of the Applied Intelligence Podcast.

This episode was recorded at the Cannes Lions Festival of Creativity.

Follow Imteaz on LinkedIn at: https://www.linkedin.com/in/imteaza/
Subscribe to the Applied Intelligence podcast on Apple or Spotify

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify  Apple

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.