The CPG Guys

The CPG Guys speak with Lauren Lavin, Executive Director, Commerce at GroupM and Jeff Malmad, Global Head of Commerce at Mindshare, both part of the broader WPP organization.

This episode was recorded in January at CES in Las Vegas, NV.

Follow Lauren Lavin on LinkedIn at: https://www.linkedin.com/in/llavin/
Follow Group M on LinkedIn at: https://www.linkedin.com/company/groupmworldwide/
Follow Group M online at: https://www.groupm.com/

Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/
Follow Mindshare on LinkedIn at: https://www.linkedin.com/company/mindshare/
Follow Mindshare online at: https://www.mindshareworld.com/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Bob Perry, Director of Business Development at NBC Universal, which owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Follow Bob Perry on LinkedIn at: https://www.linkedin.com/in/bob-perry-8130725/
Follow NBC Universal on LinkedIn at: https://www.linkedin.com/company/nbcuniversal-inc-/
Follow NBC Universal online at: https://together.nbcuni.com/home/

Bob answers these questions:

1) Your career journey after Plymouth state has been in the Tv media world from Univision to Voodoovox to Mywebgrocer and now Nbc media, take us through the years and what’s your advice for someone early in their career in the media world?
2) Take us through the years of Mywebgrocer - why grocery 
3) How has media matured over the last 5 years in the grocery world?
4) What is your role at NBC universal media? How do you connect to the other arms of NBC for surround sound campaigns?
5) Can you please share details of NBC universal media’s capabilities and inventory for our brand listeners. When should they connect with you? 
6) What is the specific RMN one platform offering? What metrics do you offer to measure success? 
7) You are now part of a committee that’s trying to bring about much needed RMN guidelines and standards - can you share what’s the latest and when can we expect these in the industry?
8) Our last question always goes to fast forward …. IRI, what is your prediction around how RMN will evolve? What are the connections between connected TV and you folks? How has this evolved?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world's largest processors and marketers of chicken, beef, pork and plant-based protein food products.

Follow Andrea McGovern Galo on LinkedIn at: https://www.linkedin.com/in/andrea-mcgovern-galo-128296/
Follow Tyson Foods on LinkedIn at: https://www.linkedin.com/company/tyson-foods/
Follow Tyson Foods online at: https://www.tysonfoods.com/

Andrea answers these questions:

1) Andrea, what drew you into your career path that finds you squarely in the transformational world of commerce? I shared a bit about your background in my introduction but would love to hear a bit more about your career journey.
2) You know our favorite topic on this podcast is retail media. Would love your thoughts on the evolution of shopper marketing in the age of retail media.  How has Shopper Marketing evolved and why is Retail Media making such a big impact in this function?
3) Following on Sri’s question, how has the work of Shopper Marketing changed within this new digital landscape?
4) What are the skills and traits that make a successful Commerce Marketing professional in this new digitally-driven era?
5) How is the rise of retail media impacting the CPG - Retailer relationship particularly around meaningful JBP? Are the investment asks coming from all of these emerging platforms realistic and how will brands have to make judicious decisions
6) How is the rise of retail media impacting traditional internal CPG brand-shopper-sales dynamic from a budgeting and management perspective? Is retail media just media and really a function of marketing?
7) There have been calls from large CPG manufacturers for standards to be established in the industry around capabilities & measurements. How do you see this actually happening?
8) What does the future hold in this RMN space?  What should Commerce Marketers be thinking about for tomorrow and beyond?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Sophie Wawro, Global President of Shoptalk & Groceryshop and Anil Aggarwal, CEO of Personatech

REGSITER FOR SHOPTALK BY MARCH 3 AT: https://shoptalk.com/us

Follow Sophie Wawro on LinkedIn at: https://www.linkedin.com/in/sophiewawro/
Follow Shoptalk on LinkedIn at: https://www.linkedin.com/company/shoptalk/

Follow Anil Aggarwal on LinkedIn at: https://www.linkedin.com/in/anildaggarwal/
Follow Personatech on LinkedIn at: https://www.linkedin.com/company/personatechinc/
Follow Personatech online at: https://www.personatech.com/

Sophie and Anil answer these questions:

1) Anil, you founded Shoptalk 8 years ago. What was the market opportunity you saw for these events and what was the disruption that you brought to the industry that made them so indispensable to people in the retail CPG digital ecosystem?
2) Sophie, you recently joined Hyve Group as Global President of the Shoptalk and Groceryshop events. What is your professional experience and what most intrigued you about coming to lead such a successful franchise?
3) Anil, You’re currently serving as CEO of Personatech, the platform that allows Shoptalk and Groceryshop to manage its Meetings Programs. First, what is the idea behind these meetings programs and how does your platform operate to yield desired outcomes for all involved parties?
4) Sophie, The tech behind the traditional Hosted Hosted Retailers and Brands Meetings Program will also be powering the introduction of Meetups at Shoptalk this year. What’s your thinking with this addition to your upcoming event in Las Vegas?
5) Sophie, what should our audience know about the Shoptalk event that will have them excited about attending this year’s event? What else is new, what’s big, who is headlining some of the big keynotes?
6) Sophie, by my count, you have over 600 sponsors. Why is Shoptalk such a great opportunity for these companies to sponsor and what are the different ways they are sponsoring at the event?
7) Sophie, Shoptalk Europe is coming up in May. I’m looking forward to making the trip to Barcelona. What exciting things do you have in store for this 2nd European venue which you kicked off last year?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Randy Ornstein, Sr Director of Alcohol at Gopuff & Author of the new book "Grow: the Essential Guide to Getting Promoted."

Follow Randy Ornstein on LinkedIn at: https://www.linkedin.com/in/randy-ornstein-b23b923/
Purchase his new book at: https://a.co/d/5kd8cWS

Randy answers these questions:

1) Randy, why don’t you start by sharing with us a bit of your professional background so our audience has a better understanding of your expertise?
2) What prompted you to write this book? What there some type of catalyst or had you been thinking about this for some time and how did you go about bringing this dream into a reality?
3) Why do you believe that promotion is within everyone’s reach?
4) Please speak with us about how everyday excellence contributes to promotability. Examples from your career will be helpful in illustrating the rest of our questions
5) How does helping your team succeed lead to your personal success?
6) What are key elements of going “above & beyond” that help your career?
7) How do you recommend readers of this book “invest in their futures?” How does mentoring play a role in this?
8) What are the personal KPIs that your recommend readers focus on to ensure their promotability?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Shawn McGahee, Head of Retail Media at Google.

Follow Shawn McGahee on LinkedIn at: https://www.linkedin.com/in/smcgahee
Contact Shawn at: [email protected]
Learn about Google’s Retail Media solutions at: https://services.google.com/fh/files/blogs/building_a_retail_media_business_with_google.pdf

Shawn answers these questions:

1) Would love to start with understanding your professional journey and some of the key pivot points that led you to your current role at Google.
2) How did a retail media vertical emerge at Google? Was it entirely by design or did it evolve?
3) Would you share with us the inventory capabilities that Google brings to retail media networks? What is appealing to retailers?
4) And what about the tech stack? What are the core offerings you provide to help retailers enable powerful network capabilities?
5) So how are retailers partnering with you to enhance their retail media offerings? Does it usually start with tech or with inventory and why?
6) Does size or maturity of a RMN matter in the appeal that google’s offerings have? We’re trying to understand your customer base.
7) Do you have 1 or 2 case studies of best-in-class partnerships that you can share with our audience?
8) What do you see as the biggest growth opportunities in retail media for 2023 and how is Google helping RMNs realize the potential?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri interviews Bryan & PVSB about current events in the CPG / Retail Industry. This was recorded together while they were all in LA attending the 2023 NAACP Image Awards Nominee Luncheon.

Sri asked these questions:

1) Data: Everyone is chasing it...1P,3P and every other kind of data, myth or truth?
2) What is a clean room and why is it important for data? Should brands & retailers be chasing this?
3) What does ownership of data really mean?
4) What is the role of syndicated data n today's omnichannel world? Does "share" still matter?
5) How is consumer value defined in the omnichannel world under inflationary times?
6) What is personalization in the digital age? Should all retailers embrace personalization at scale?
7) The industry is build around merchandising. Where does the investment spend against personalization come from in a brand's budget?
8) Which retailer is top in digital & eCommerce?
9) What is the ideal brand organizational model to succeed in digital?
10) In a workflow ecosystem, are retailers willing to accept that shoppers are omnichannel in how they behave?
11) The last 3 years have challenged brand supply chains an moved away from rapid innovation cycles. Is that innovation importance returning?
12) What is meaningful loyalty & rewards to consumers in the digital age?
13) Why are there no standards in retail media deliverables or measurement?
 
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Kristin Wolf, SVP Enterprise Strategy & Transformation at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services.

Follow Kristin Wolf on LinkedIn at: https://www.linkedin.com/in/kristinwolf-ub/
Follow Ulta Beauty on LinkedIn at: https://www.linkedin.com/company/ulta/
Follow Ulta Beauty online at: https://www.ulta.com/company/about-us

Kristin answers these questions:

1) Kristin, why don’t we start with your career journey? What are some of the pivotal experiences that you see as being critical to developing the skills needed to succeed in your current position at Ulta Beauty?
2) You joined Ulta in August of 2019, shortly before the beginning of the Covid pandemic. What were some of the most significant implications to your strategic plans that the pandemic brought and how did you go about to confront these challenges?
3) How do you see innovation as the fuel that drives business transformation and forward momentum? 
4) Why do retailers need to leverage transformation as a core tenant of a successful enterprise strategy to deliver on or exceed business goals while enhancing brand reputation? 
5) Recently, Ulta announced Q3 results which included comp store sales growth of 14.6%. How is Ulta’s strategy on driving in-store sales delivering such tremendous results?
6) Specifically as it relates to omnichannel customer experience, how are you focused on delivering the powerful content component to the in-store shopping experience that people browsing online get from realtime access to images, videos, UGC, etc?
7) How is Ulta’s new retail media platform UB Media contributing to the strategic imperatives of your business?
8) Where are some of the focus areas for your future strategic development that we should be watching in 2023?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Katherine Black, Senior Partner at Kearney, a global consulting partnership with presence in 40 countries.

Follow Katherine Black on LinkedIn at: https://www.linkedin.com/in/katherine-p-black/
Follow Kearney on LinkedIn at: https://www.linkedin.com/company/kearney/
Follow Kearney online at: https://www.kearney.com/about/our-people/kearney-originals/article/-/insights/katherine-black

Katherine answers these questions:

1) Let’s start with your professional background. I met you over a decade ago when we both worked for dunnhumby. Would love to understand your career progression, focusing on what has led you to being a retail & CPG area practice leader at Kearney.
2) Why is data at the center of all good business decisions? Are there particular types of data that you prefer to employ in your client engagements and when is there “enough” data to drive decisions?
3) Digital engagement is a core component of how brands & retailers go to market these days. But digital is a very broad description. Would you help us break digital down into the most common components that your clients really need to focus their attentions?
4) Building customer loyalty and Lifetime Value is a primary tenet of our time at dunnhumby. Looking across your area of focus, what trends are you seeing in loyalty and where do you think that is headed?
5) Nothing is hotter in media right now than Retail Media. Retailers are accelerating the development of offerings to capture the higher retail media margins than traditional product sales. Brands are often struggling to construct a comprehensive and productive retail media strategy. In your work with clients, where are seeing the biggest challenges for retailers and brands?
6) Retail media has really exploded in recent years.  Do you see that continuing and what does the future of retail media hold?
7) For many retailers, retail media has become the cornerstone for an even larger monetization business.  What trends do you see in monetization beyond retail media?
8) The capital markets have transformed radically over the past year. Venture capital and private equity is virtually non-existent. There are no IPOs happening. From your perspective, how is this having an impact upon your client base? Are there opportunities and what changes are being made to compensate for the conditions

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Evan Hovorka Head of Products & Innovation Management at Albertsons Media Collective, the retail media arm for Albertsons Companies.

Follow Kristi Argyilan on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/
Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/
Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/
Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com

Part I with Evan Hovorka - http://cpgguys.com/amc-pacvue/
Part II with Claire Wyatt - http://cpgguys.com/claire-wyatt/

Kristi & Evan answer these questions:

1)  Kristi, 2022 was a monumental year for retail media growth. From your perspective, how did Albertsons Media Collective’s offerings and approach drive brand investment and activation? What resonated with your brand partners and the agencies supporting them?
2) Evan, How do you go about assessing the competitive environment and what did you see that inspired you in the development of enhanced offerings for brands to reach Albertsons shoppers?
3) Albertsons Media Collective has recently announced a number of strategic partnerships designed to enhance your platform’s capabilities. Let’s start with your new partnership with Omnicom Media group and the Trade Desk. What does this entail and why should brands be excited about it?
4) You also recently announced a partnership with Pinterest & LiveRamp around clean rooms for use by brands seeking to leverage your audiences. What are the details on this and why should brands be investing?
5) Are there any best-in-class collaborations with brands that you would want to highlight and what do you think made these efforts so successful from both sides of the partnership?
6) How is Albertsons Media Collective approaching social commerce as a platform extension?
7) Kristi, you were just on stage this morning at NRF, explaining how the physical store will be a significant growth driver in retail media in the next phase of growth. Would you please highlight your thoughts on this topic?
8) Evan, Would love from you some predictions on where the retail media industry is going to focus in the next year or two and how Albertsons Media Collective is looking to expand its reputation as having “late mover advantage?”

CPG Guys Website: http://CPGguys.com
NextUp Website: http://nextupisnow.org/cpgguys

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.