The CPG Guys

The CPG Guys are joined in this episode by Lisa Baird, the newly appointed CEO of NextUp, formerly known as Network of Executive Women.

Follow Lisa Baird on LinkedIn at: https://www.linkedin.com/in/lisa-baird-4b91991/
Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/
Follow NextUp online at: http://www.nextupisnow.org
 
Lisa answers these questions:

1) Lisa, your career has some elite brands in your background but you are clearly the marketing queen.Take us through the years at NFL, USOC, IBM, GM, P&G - wow wow, and now as CEO of NextUp. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from marketing to advancing equality?
2) What does equality mean to you and why NextUp? What is special with NextUp?
3) Male allyship - it could remain simply a word with no next steps or outcomes. How do we prevent that - what is real male allyship?
4) Take us through the education series at NextUp and all the event programming - what can a member expect all year?
5) What traditional challenges have you seen over the years in your own career growth in marketing to leadership positions that inspire you and led to you to lead this causet?
6) I already know you will be a trailblazer here. What are your year 1 goals and are you setting a 3 year strategy? How will you measure success?
7) Let’s go to talent. No organization can be successful without the right leaders? What makes a good leader - what is their DNA? How do they connect with members and lead this cause?
8) What's next for you and NextUp? What is the call to action for our audience?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets.

Follow Dr. Mark Grether on LinkedIn at: https://www.linkedin.com/in/dgrether/
Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/
Follow Uber Advertising online at: https://www.uber.com/us/en/advertising/

Dr. Grether answers these questions:

1) Can you tell us about your background and pivotal roles you held that positioned you the General Manager of Uber Advertising?
2) What do you think are the key differences between advertising for a company like Uber versus other media platforms, particularly retail media?
3) What is the CX for users? How relevant is the advertising, particularly for CPG brands. to them and how do you help ensure this? How can they engage with the content?
4) What role does data and technology play in Uber Advertising's strategy?
5) Can you share any notable advertising campaigns or partnerships that Uber Advertising has launched in recent years?
6) How does Uber Advertising measure the success of its campaigns?
7) What are some of the biggest challenges facing Uber Advertising today, and how do you plan to address them?
8) Looking to the future, what are some of the trends and innovations that you think will have the biggest impact on advertising in the next 5-10 years?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Greg Dolan, Co-founder & CEO of Keen Decision Systems, a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create lasting value. As the industry’s first and only decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on your goals, and predict the best path to get there.

This episode is sponsored by Keen Decision Systems.

Follow Greg Dolan on LinkedIn at: https://www.linkedin.com/in/gregdolan/
Follow Keen on LinkedIn at: https://www.linkedin.com/company/keen-strategy-llc/
Follow Keen online at: https://keends.com/

Greg answers these questions:

1) Tell us a little bit about your journey and how you came to found Keen?
2) As you look at the marketplace, what are the biggest challenges you see clients trying to solve in the marketing world today?
3) What are some of the areas Keen helps clients overcome these challenges?
4) For the work you do in marketing mix explain why multi-touch attribution and marketing mix modeling are different, and which is better?
5) You’ve also done some interesting work in the shopper space – what challenges are you helping clients overcome there?
6) There’s an enormous amount of conversation in the world about AI, but you’ve been using AI and machine learning for years…what’s truly different now vs. just a continuation of what was possible before, and how are you harnessing AI best?
7) What are some things that make Keen different?
8) What are your predictions for the future of the marketing analytics world

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in Barcelona Spain at the 2023 Shoptalk Europe Conference.

Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonaman
Follow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, CPG Guys hosts Bryan & PVSB recap their impressions from attending Shoptalk Europe 2023 in Barcelona Spain.

Topics the CPG Guys cover:
1) Generative AI & Chat GPT
2) Metaverse
3) Retail Media beyond Amazon
4) What happened to China as a focus market?
5) Shoptalk Meetups
6) Brands appeared in force
7) In-store Retail Media
8) Amazon's pan-European data lake
9) Sustainability
10) Supply Chain & 3P

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nextupisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Gain Theory is a division of WPP.

This episode is sponsored by Gain Theory.

Follow Anibal Dams on LinkedIn at: https://www.linkedin.com/in/anibaldams/
Follow Gain Theory on LinkedIn at: https://www.linkedin.com/company/gaintheory/
Follow Gain Theory online at: https://www.gaintheory.com/

Anibal answers these questions:

1) You lead the CPG vertical at Gain Theory. What do you think are the main challenges faced by CPG brands in this current landscape?
2) Let’s delve into the issue around Multi-Touch Attribution further, what would be your recommendation for CPG brands to overcome this and how does Gain Theory's “Sensor” solution address this?
3) In addition to Sensor, what are the other ways you are helping CPG businesses to accelerate growth?
4) Predicting the future is never easy. What puts Gain Theory in a position to be confident in delivering foresight for your clients?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nextupisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in part II of our conversation to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi Short, Angelique Bellmer Krembs & Katie Lacey.

To learn more about The Band of Sisters, visit: http://thebandofsisters.com
To purchase “You Should Smile More” visit: https://a.co/d/39P9Cjp
To Follow Cie Nicholson on LinkedIn visit: https://www.linkedin.com/in/cienicholson
To follow Lori Tauber Marcus on LinkedIn visit: https://www.linkedin.com/in/loritaubermarcus

Cie & Lori answer these questions:
1) You’ve structured the book into a series of 31 examples of where collectively you experienced gender bias in the workplace. You try to help 3 different archetypes in dealing with these situations. What are each of the three archetypes and their importance to addressing these issues?
2) Let’s start with another one of your examples you called “father of the year.” Why are working moms criticized and working dads lauded?
3) How do administrative chores often fall victim to gender bias?
4) Should women avoid the word “sorry” at work?
5) Why is the “meeting before the meeting” so important to staying in the loop?
6) How do you handle a situation when you sense you are not welcome like the golf foursome?
7) How would you encourage these archetypes, particularly managers, to make use of your book?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
NextUp Website: http://NextUpIsNow.org

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined by Bob Arnold, CEO of Q Mixers, which makes the world’s best carbonated mixers that are proudly served by discerning bars and restaurants across America, as well as sold in grocery and liquor stores nationwide.

Follow  Bob Arnold on LinkedIn at: https://www.linkedin.com/in/bob-arnold-972a253/
Follow Q Mixers on LinkedIn at: https://www.linkedin.com/company/q-mixers/
Follow Q Mixers online at: https://qmixers.com/

Bob answers the following questions:

1) Bob, your career has some elite brands in your background but you are clearly the ‘beverages guy’.Take us through the years at InBev, Coca-Cola and now as CEO of Q Mixers. What advice would you give to someone early in their career in this space seeking to follow in your footsteps in beverages?
2) With eCommerce prevalent everywhere and volume moving to omnichannel, how have you led the last 3 years to digitize your portfolio and make it available online for consumers to discover & purchase?
3) Peter and I strongly believe that the path to true scale is being available on the store shelf. How do you focus on category management and therefore ensuing distribution?
4) Take us through the portfolio and I noticed you have cocktail recipes? How do these come together and how does that play out at retail?
5) I have been waiting to ask you about the ‘highball’ - what is this? What other tricks and trips would you share with our audience? How does this help sell the product?
6) Innovation - last 3 years, we haven’t really seen much in the CPG world given supply chain issues. What’s your take on the importance of it? How are you innovation and is there a pipeline?
7) Let’s go to talent. No brand can be successful without the right brand stewards? What makes a good marketer - what is their DNA? How do they connect with retail?
8) The last question on the CPG Guys is always ‘fast forward’ - what's next for you and Q Mixers? Where is the growth: innovation, distribution, both?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Jaré Buckley-Cox, Vice President of Fulfillment Services at Walmart Marketplace, a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Sellers have control over their business, including inventory, retail pricing, fulfillment, and customer care.

Follow Jaré on LinkedIn at: https://www.linkedin.com/in/jare-buckley-cox-bb30657/
Follow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/
Follow Walmart Marketplace online at: https://marketplace.walmart.com/walmart-fulfillment-services/

Jaré answers these questions:

1) your career has some elite brands in your background but cemented in delivering for the consumer via fulfillment. Take us through the years at Yahoo, Amazon and now Walmart. What advice would you give to someone early in their career in this space seeking to follow in your footsteps?
2) Fulfillment is a space that has grown significantly over the last 5 years and the 3P marketplace, very few know, is a very large ecosystem. In your mind, what were a few of the major highlights that drove such tremendous growth for fulfillment services?
3) What are your thoughts on the technology trends that are emerging in our industry that are aiding you at Walmart fulfillment services?
4) How did Walmart identify that this was a missing white space area to muscle up and how have sellers responded to your services?
5) Can you give our audience an overview of how a seller can connect with Walmart fulfillment services and what does it take to begin service and deliver for the consumer?
6) What are the various services you offer to help the seller and how does it interact with retail media to help their business grow? How do you live into the spirit of continuous improvement and keep yourself abreast of the dynamic nature of omnichannel evolution?
7) Take us behind the scenes of how you make decisions on working with sellers and how do you approach a successful partnership ?
8) The last question on the CPG Guys is always ‘fast forward’ - what's next for you and Walmart fulfillment services?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Harvey Ma. Vice President at Albertsons Media Collective, the retail media arm for Albertsons Companies.

Follow Harvey Ma on LinkedIn at: https://www.linkedin.com/in/harveyma8/
Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/
Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com

Part I with Evan Hovorka - http://cpgguys.com/amc-pacvue/
Part II with Claire Wyatt - http://cpgguys.com/claire-wyatt/
Part III with Kristi Argyilan - http://cpgguys.com/kristi/
Part IV with Kristi & Evan - http://cpgguys.com/amcnrf/

Harvey answers these questions:

1) Please walk us through how your family reunion came about and what appealed to you about the opportunity you have pursued?
2) Retail Media had an impressive year in 2022. In your mind, what were a few of the major highlights that drove such tremendous growth?
3) What are your thoughts on the technology trends that are emerging in our industry? This time last year, we were talking Metaverse and NFTs. Now we’re all about AI and Chat GPT. How do you think about all of this playing into the work of brands and retailers connecting to shoppers in meaningful and measurable ways?
4) Clean rooms are another area of interest for brands & retailers seeking to safely connect powerful data sets while respecting privacy on both sides. How is this playing into the work that you are doing at Albertsons Media Collective?
5) Retail media is a broad description for quite a number of tools to connect brands with shoppers. What are some of the latest solutions that Albertsons Media Collective are making available to brands, on site, offsite and in-store?
6) How do you think about consulting brands on leveraging Albertsons Media Collective for activation across the marketing funnel?
7) If you can summarize for our audience what makes Albertsons Media Collective a premier partner in their media investment strategy, what would be the key points?
8) What has you most excited about Albertsons Media Collective in 2023? What’s on the horizon that you can share with our audience?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.