The CPG Guys

The CPG Guys Sri & PVSB are joined by Patrick Burke, Chief Revenue Officer at Fetch Rewards, a mobile app-based brand-building loyalty platform.

In this episode, we cover the following topics with Patrick:

1. Where does Fetch fit into the loyalty space? What is your core proposition for B2B and B2C?
2. How does the application work for users? How is it different from other “comparable” applications like some of the well-known rebate platforms?
3. Why would a brand choose to work with you versus investing in other options like retailer personalization platforms, FSIs, etc?
4. Who are the users of the application? How are you acquiring them?
5. How many users do you have on the platform? What is the “active or engaged” users metric that you promote and why is that meaningful to brands seeking to invest in loyalty mechanisms? 
6. Who are your brand partners? Are there particular categories that your solution delivers better value to brands?
7. How do you work with your brand partners to build meaningful campaigns and what kinds of measurements do you provide to your clients to prove your value?
8. Where have your brand partners found success? Any best practice case studies to share with us?
9. How has your business vertical been impacted by the pandemic? How have you needed to adapt?
10. What is next for Fetch? What is on the horizon?  

To learn more about Fetch Rewards, please visit: http://www.fetchrewards.com

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The CPG Guys Sri & PVSB are joined by Omar Haque, VP of eCommerce for the Acelerada business unit of Grupo Bimbo's Bimbo Bakeries USA division.

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Josh Rider head of brand partnerships at Instacart joins Sri & PVSB on the CPG Guys podcast to discuss the explosive growth of eCommerce grocery sales in the pandemic era. 

Questions answered by Josh include:

1. The pandemic radically altered the shopping habits of consumers across the world. In particular, we’ve read a great deal about Instacart’s response to this new demand for home delivery and click & collect commerce solutions. Would you please share with our audience some thoughts on this and how you’ve been able to scale so successfully?
2. Are you able to share with us any metrics about Instacart’s overall penetration and share of grocery eCommerce since the pandemic started and what new retail verticals you’ve entered beyond groceries?
3. Instacart is not only a domestic marketplace, where else have you expanded your coverage?
4. In the midst of the pandemic, Instacart launched a new media platform to help connect brands with all the shoppers on its marketplace. How are you positioning this to brands?
5. You describe this as a self-serve platform. What are the variables that brands have in building campaigns?
6. Are brands able to target purchase-based shopper segments?
7. How is this solution “pay for performance?”
8. What are the metrics that brands can expect to receive when they execute a campaign?
9. What do you think sets Instacart Ads apart from other retail media solutions?
10. What has been the response to this offering by the brand community?

To learn more about Instacart Ads, visit http://ads.instacart.com

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri and PVSB are joined on this episode of The CPG Guys podcast by Kiri Masters, Founder of Bobsled Marketing, an Amazon Consulting Agency & host of the eCommerce Brain Trust podcast.

Topics covered include:

1. What really is happening in the world of Amazon and 3P marketplaces - so much noise everyday?
2. What insights has bobsled found on this during the pandemic? Is it category specific? 
3. Advice for startups - amazon or dtc?
4. Media and Search - are they the same? Should one just double down on AMS?
5. AMS : what are the various tactics available to small brands? Are they any different for scaled brands?
6. What’s the importance of copy for an asin PDP? Does SEO matter?
7. Is winning on amazon an everyday hack or strategic goal setting and staying the course ?
8. What is your advice for q4 and holidays?
9. Walmart 3P is in your wheel house? What’s the construct here and why?
10. Walmart Plus? Serious or a trial? Why?

Learn more about Kiri's business at http://www.bobseldmarketing.com

Subscribe to Kiri's eCommerce Brain Trust podcast here.

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Chris Perry returns to the podcast for a second guest-host engagement, joining Sri Rajagopalan as they explore what the rest of 2020 has in store for the omnichannel commerce world.

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Peter is joined by guest co-host Chris Perry, co-founder of FirstMovr, as they interview David Buckingham, CEO of Ercebo, a consumer engagement platform that leverages register receipts to deliver real-time personalized offers.

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The CPG Guys, Sri and PVSB, are joined by John Mount, VP of Sports Marketing and Regional Assets at the Coca-Cola Company.

Topics discuss include:

1. Why move from sales to marketing?
2. In 2018, he assumed responsibility for sports marketing and regional assets. What doe this role involve?
3. How does his team ensure that the assets they manage are applied in engaging consumers either directly through Coca-Cola’s marketing or in partnership with your retail customers?
4. How do you match the investments you make in sports assets to the consumers who buy specific brands in your portfolio?
5. What are some examples of how sports marketing assets are employed in digital engagement of consumers?
6. Sports marketing assets are particularly relevant to engaging consumers in Coca-Cola's commercial fountain business at sports venues and the like. How is this changing with the onset of the pandemic and the restrictions being put on live events?
7. For more than a century, Coca-Cola was a decidedly brand-focused company. Since then, Coca-Cola has moved to be more consumer-focused. Would you agree and if so, can you share some ways in which this is coming to life?
8. The grocery channel in particular had been slower to adopt eCommerce capabilities. Often, they relied on third parties like Instacart to enable digital commerce. The pandemic has dramatically accelerated eGrocery penetration. How is Coca-Cola positioning to win in this transformative omnichannel world? 
9. Mentoring has always been a core part of Mount's professional behavior. What advice doe he give to young colleagues who are entering the company and want to succeed and even have as long a tenure as he has been able to enjoy?
10. Dodgers or Yankees?

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The CPG Guys Sri and Peter discuss current topics of interest in the omnichannel retail world.

1. Walmart quarterly earning release and Wall Street's unexpected reaction
2. Is Amazon still the odds-on favorite to win in eCommerce?
3. What happens to food and bev grocery digital retail done?
4. Is Instacart winning and why?
5. Should all retailers have marketplaces?
6. Supply chain woes
7. What is the go forward plan for Club retailers?
8. What's next for retail?
9. How should eCommerce talent be leveraging this transformational workplace?

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Sri and Peter speak with Anu Bliss, GM of eCommerce at The Emerson Group

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Sri & Peter welcome Suzanne Crettol to the podcast

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