The CPG Guys

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb

Part II - Amazon's Role in Omnichannel Transformation

Questions answered: 

1. Is Amazon an omnichannel retailer in reality?
2. Is eCommerce home delivery its strength and why enter omnichannel?
3. What is Amazon’s weakness in attempting to be an omnichannel retailer? Will it succeed?
4. How has Amazon virtually forced retail transformation?
5. What is the role of digital media in this journey - is that transforming too with omnichannel behavior? Is Amazon the real reason why?
6. How has the supply chain ecosystem changed for manufacturers as a result?
7. How has the supply chain ecosystem changed for retailers as a result?
8. Will innovation launches transform? How about consumer value or targeting?

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb

Part I - The Omnichannel Shopper

Questions answered: 

1. How are omnichannel shopper expectations changing and which expectations have accelerated in the pandemic?
2. Are new habits being formed by pandemic shoppers?
3. What omnichannel solutions do shoppers expect in physical stores?
4. Can Amazon steal shoppers that are walking in competitors physical stores? How?
5. Are shoppers turning to private label in the pandemic? What would accelerate this conversion? 
6. Are there specific capabilities of the digital shelf that consumers desire (sorting, filtering, lifestyle tagging, etc.)?
7. Which categories have pandemic shoppers gravitated the most to for eCommerce?
8. Have shoppers expanded their portfolio of retailers in the pandemic or have they just shifted the balance of purchases from in store to online?
9. Who do consumers trust more: brands or other shoppers? How does that impact omnichannel engagement?
10. Post-pandemic, which categories will shoppers not be returning to the old way of buying?

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri Rajagopalan & Peter V.S. Bond explore the world of Amazon's 3P marketplace, discussing how brands should consider the various options for selling through this dominant eCommerce platform.

Questions answered:

1. Describe 3P marketplaces and why Amazon has it in the first place?
2. What are the nuances between “Vendor Central” (1P) & 3P?What are the challenges of selling 1P versus selling 3P?
3. Should scaled brands be on the 3P marketplace?
4. What’s the best way to enter a 3P marketplace & why?
5. What are the “must-dos” of succeeding on the 3P marketplace?
6. What are the best fulfillment options on the Amazon 3P marketplace?
7. Are there hidden costs or risks of entering this business model?
8. How should you convince leadership that 3P is right for your brand?
9. What are some reasons a brand may pivot to this option vs a 1P model?
10. What is a brands’ supply chain role in this transformation?

#sriandpvsb

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Brand reputation. Yes! You’ve worked hard to create an amazing brand over the years that consumers love. One single negative feedback can change all of that in minutes. That is the scale of #ecommerce

What can you really do to keep it intact and how agile do you have to be?

We invited Jon Jessup CEO of 1440 to The CPG Guys to understand if there’s help available and how you can navigate this complex journey. Here’s what Sri Rajagopalan & Peter V.S. Bond asked him:

1. In a pandemic, why is customer engagement so important? 
2. What can brands do to reduce the impact of bad reviews?
3. How do Q&A Forums impact purchase likelihood?
4. What channels should a brand be monitoring and responding to?
5. How quickly do customers expect brands to respond?
6. How can brands leverage automation and new technology ?
7. Should brands automate responses?
8. Why is having a solution built on Salesforce AppExchange and Salesforce for Service  game-changing for so many huge brands?
9. What can brands learn about CX and brand engagement from aggregating/consolidating review data?
10. What action do you see brands take to improve ratings learning from their review data?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, Peter Bond & Sri discuss the dynamic reshaping of the CPG industry outlets and why omnichannel shopping is likely your new norm. As a commercial leader, there is not other way than digital leadership. Don't be the dinosaur that holds the industry back... #sriandpvsb

Questions answered:

1. What does the term omnichannel mean?
2. What is the state of the CPG industry in this omnichannel shopper quest? Is this a new reality?
3. What aspects of shopping may change forever?
4. What are the various forms of shopping point of purchase to product receipt in a shopper’s journey?
5. What functional areas does a CPG manufacturer need to focus on to adapt to this new reality?
6. What is Amazon’s role in this journey? Are they omnichannel?
7. How will this change impact advertising and consumer attention?
8. Can you share more on this attention change? How does it impact today’s brands?
9. Who is doing this well and have already well adapted this in retail?
10. What’s the blueprint moving forward on this? Are there partnerships that’s a must have?

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

As commerce has shifted decidedly in the direction of digital, stemming from the Covid-19 pandemic, brands are scrambling to ensure their products are resonating on the digital shelf. The CPG Guys Sri Rajagopalan and Peter V.S. Bond explore how #DTC brands and retailers provide consumers with the perfect product page experience that ensures optimal consumer engagement, regardless of device or location,  accelerating eCommerce growth. 

Questions Answered:

1. What is the product page - and what is a digital shelf?
2. What are different components of a digital shelf? What are best practices in page layout of these components?
3. What is the role of product images? Where should they be placed? 
4. Should product video be included? What types of videos matter? What is the connection to YouTube?
5. What does the “Buy section” need to include? Can you explain where to buy?
6. What is optimal for Shipping Return & Gifting?
7. How should product variations be displayed? What role does a brand have in this?
8. What is best practice for descriptions? How does it impact SEO?
9. What is best practice for consumer content or UGC? 
10. What about the list page? What is this?

Find all of our content at http://cpgguys.com

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Is Amazon your DTC strategy? The CPG Guys co-hosts Sri Rajagopalan and Peter V.S. Bond explore how Covid19 has stressed the importance of having a well thought out omni channel eCommerce approach to retail. For most scaled brands, DTC has traditionally been off limits and Amazon has acted as a proxy.

Find all our content at http://cpgguys.com

Questions answered:

1. DTC keeps coming back in the CPG industry as an essential need for manufacturers. Can you bust this myth or is it a reality?
2. How have brands been developing a D2C strategy and in what way has Amazon’s store front played into the strategy for both small and large brands?
3. What has been the impact on these Amazon-based D2C strategies for brands during the current pandemic? In your estimate, is the impact largely good or bad for brands?
4. What are the top 3 things brands should do to avoid the Amazon dilemma for their “non-essential” brand?
5. How should brands be hedging their bets in D2C?
6. Can brands build a D2C strategy “on the cheap” and what does it look like?
7. How do you prioritize the needs of a brand’s DTC website versus all other eretail opportunities?
8. What are the winning elements of a DTC website? What do you see as critical technologies for the next 3-5 years? 
9. Why would a consumer go to a single brand DTC website instead of going to a multi-brand, multi-category retail website?
10. How are consumers reacting to the Amazon Essential Items policy. Do you think brand trust will be damaged or is the issue ultimately owned by Amazon?

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys podcast co-hosts Sri Rajagopalan & Peter V.S. Bond discuss how trust & authenticity coming from customer feedback can accelerate the oath to purchase for consumers. This content comes in the form of product ratings, reviews, questions, answers, images & videos and can be displayed on product listing and product detail pages, social media channels, in-store and many other ways.

Find all of our content at http://CPGguys.com

Questions addressed:

1. What is brand authenticity & why does it matter so much during these times?
2. Do you feel brands & retailers are well on their way with authenticity earning consumer trust?
3. What types of authentic content should brands be seeking?
4. Do influencers deliver trust and authenticity to brands?
5. What are the key metrics for a brand to measure it’s authentic feedback health?
6. How can a brand or a retailer ensure the consumer-generated content they present to consumers is authentic?
7. How can a brand generate quality authentic content?
8. How should retailers ensure shared content is authentic - also cover - Why should retailers generate their own authentic content in addition to or instead of shared content?
9. What are the elements of a “perfectly authentic” review?
10. Which companies are exhibiting best practices in sharing authentic content

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.