The New Bazaar

The craft of economic storytelling


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Tim Harford is the author of numerous terrific economics books and the host of two great podcasts: “Cautionary Tales”, about what we should learn from big mistakes; and “More or Less”, about statistics. He also writes columns and essays for the Financial Times. 


And what sets Tim apart in all these different mediums is his exceptional storytelling. And when it comes to telling economic stories – stories that are meant to grab your attention, and keep you in suspense, and then ultimately land on a message or a lesson that really stays with you – I’m not sure there’s anyone better. 


And Tim’s latest book, The Data Detective, is no different: there’s a lot of great stories in it. But what I really loved about it is that it’s very much also about the craft of storytelling itself. And that’s what today’s conversation with Tim is also about: What are the ingredients of a captivating story? Why is it that stories are so necessary for fighting back against misinformation? (Why aren’t the facts themselves enough?) And how do you wield the power of storytelling responsibly? 


Links from the episode:


  • Cautionary Tales, hosted by Tim Harford, from Pushkin Industries (https://bit.ly/3eopqDX)
  • "The Problem with Facts", by Tim Harford (https://bit.ly/3Fpvjg2)
  • The Data Detective, by Tim Harford (https://bit.ly/3EoekcG)
  • Cardiff and Aimee are on Twitter at @CardiffGarcia and @AimeePKeane
  • Send us an email! You can write to us at [email protected]


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The New BazaarBy Economic Innovation Group

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