The Creative Marketing Zone Podcast

Alright everyone, welcome to another exciting episode of The Creative Marketing Zone Podcast! I am your host and chief creative officer of The Creative Marketing Zone, Eric Koch (rhymes with watch) and this is the show for all things creative to help build and grow your business. 

If this is your first time tuning in, then welcome, I am super thrilled you are here. Each week we bring on an interesting guest who shares his or her creative insights, ninja hacks or tips to help you better market your business. And if you are a repeat listening friend of the show, then welcome back! As always, I am happy you have chosen me to be in your ear wherever you are. 

Okay guys, we are in for a special treat today with today's guest. I had the awesome privilege of interviewing, Bill Bice, CEO of boomtime, a company that specializes in marketing as a technology problem and has recruited a team of world class word-of-mouth experts. 

Now Bill has quite the story which you will get to hear more about shortly. As a quick primer, however, Bill has always been an entrepreneur. He started his first company at age 14 putting on road races with corporate sponsors. At the age of 18, he started ProLaw Software, the first integrated ERP system for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest. 

One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing a business. He got so frustrated in trying to get great marketing for his companies that he decided to tackle the problem head-on. A programmer at heart, Bill founded boomtime, tackling marketing as a technology problem. As it turns out when you follow the data, really good things happen and this is why boomtime built the world's first marketing-as-a-service platform: fuse. 

Now I always have the privilege of hearing these interviews before they go live when my editor sends me the file before recording the intros and outros, and this interview is a really good one. Be sure to take notes and of course take action. Here were some of my takeaways from the episode:

Key takeaways:

• How Bill got into marketing and created Boomtime
• The #1 mistake to avoid in marketing and the challenger sale
• Specific examples from a core strategy standpoint – how the best sales reps are creating their own marketing materials. The moment you start treating yourself as your own client is when your business will skyrocket. The success to marketing is the day-to-day grunt work and being consistent. 
• Website, email marketing, and LinkedIn – how you can be amazingly effective in building an audience using these platforms with your marketing. The importance of putting in the automation. Companies that put in the marketing automation experience 450% increase in qualified leads. 
• Simply capturing the audience, following up with them, and creating great steady stream of content to keep the audience engaged. 
• Why it pays to use LinkedIn and Sales Navigator to follow the data and to see what is happening. A lot of good information shared here, especially when discussing about making connections. 
• Specific LinkedIn profile optimization tactics – picture, name, and headline – talk about what you are great at. Now on your profile you want to write a good summary – not something dry and boring. Lastly, you want to recast your prior experience to focus more on what you are doing today. 
• How Bill bootstrapped to an eight figure company.
• Interesting story on how Bill is just like Bill Gates.

Alright guys before we jump into the awesomeness of today's show I want to start doing something a little different each week and share a cool new tool I have discovered that can help you in your marketing journey. This week's tool is called Snovio, which can be found at www.snov.io. 

This cool tool will blow your mind, and it actually serves well for today's episode being that Bill talks quite a bit about LinkedIn. With this tool you can do a LinkedIn search and using the Snovio Google Chrome extension Snovio can find the email addresses associated with those records. From here you can use Snovio's email verification tool to check for bad email addresses then export these emails into a CSV doc to run cold email campaigns and maybe even upload to Facebook or LinkedIn to run ads towards this audience - or a lookalike audience. 

You can also use this tool to find email addresses for domain searches. For instance, you can go to Google and type in let's say SaaS companies, open up tabs for each result you select and use the Chrome extension tool to locate email addresses associated with that domain. They also have this tool, domain name search built into their platform. 

For Linkedin using this tool, I recommend using LinkedIn Sales Navigator as Bill will talk more about in this episode and signing up for this tool. They have monthly packages which are very reasonable, and another cool part is that they have a built in email drip dashboard for you to run your cold email campaigns from using simple drag and drop tools to build out your flow. I am starting to use this tool for the company I work at, RoboMQ, and it is a game changer so far. So be sure to check them out at www.snov.io today. 

How to Connect with Bill

Website -> https://www.boomtime.com/

LinkedIn -> https://www.linkedin.com/in/billbice/

Facebook -> https://www.facebook.com/boomtimeonline/

Email -> [email protected] 

Leave Us a Review!

If you are a fan of the The Creative Marketing Zone Podcast then if you could do me a huge favor and leave me a review of the show on Apple Podcasts.

As you know, reviews mean a ton not only to keep climbing the ranks in the marketing category, but to also help lure in more awesome listening friends like yourself to learn some really cool stuff each week.

And if you do leave me a review, then please let me know as I will start to share those reviews each week, like what I am about to do right now with this week's featured review comes from a good friend Pablo at ConnectWithPablo.com in which he states:

More Practical Than Most

"Eric is a super likeable dude who brings on very generous people for great practical tips and good conversation. If you really want your mind blown on easy stuff to blow up your business, check out Episode 85 about LinkedIn and never look back!"

Funny stuff, Pablo, and thank you my friend. You guys will be in for a fun treat a few weeks from now when I get to release Pablo's episode. My interview with him, like all interviews was fun and informative, but ours got a little too carried away and we just ran with it! I can't wait to share that one with you. 

Alright guys, time to close out and keep the tradition going by stating to go out and practice our ABCs to marketing success, yes, always be closing, but also always be creative and take action. Talk to you next week!

Alrighty, guys! Welcome back to another exciting episode of The Creative Marketing Zone Podcast! Gosh, it feels so good to say that again and be back in a weekly routine here.

If this is your first time tuning in then welcome! My name is Eric Koch (rhymes with watch) and I am your host of this awesome weekly show in which I get to interview leading marketing gurus who share their ninja hacks as we like to call it here. It is my goal that you can stop by here each week and learn something new and apply it back into your business to help you grow – for free!

And if you are a repeat listening friend of the show, as always, welcome back! I am always super thrilled that you have chosen me to be in your ear each week wherever you are.

As I mentioned at the beginning of last week's interview with Josh Elledge on PR hacks to help you get media famous, I went on a two-month hiatus. I needed time to sort things out and get back on track in my personal life in which I somewhat opened up about in episode 100, which got a lot of positive responses.

Well, I am back, and feeling better than I have ever felt! Maybe it is the hot yoga classes. Or maybe it is me just having a renewed spark and being more focused than ever. Who knows, I am just glad to be here with you and continue to go on this journey wherever this may lead.

A lot of people did reach out to me over the past few months who were listeners of the show and previous guests which I was truly delighted to hear from. It just speaks to the power of this platform. I mean two years ago I never would have met any of these people virtually and in many cases in person. I have built some amazing friendships, partnerships, relationships and so much more!

And speaking of relationships this is a perfect segue for today's awesome show for I have the privilege of bringing on JoAnne Funch (rhymes with lunch), founder of Linked In For Business on the show with us today!

JoAnne is an expert at transforming professionals from making random connections on LinkedIn to strategic high-value contacts that result in more profitable and long-term opportunities. In a world of digital marketing, JoAnne inspires business professionals to think differently about how they develop their connections, engage their contacts, and grow their business.

I should also mention that JoAnne has been featured in many prominent publications and media outlets sharing her tips, such as Social Media Examiner, Business2Community, and so much more!

You guys are in for a treat today for sure. Some of the big takeaways I got in which you will I am sure to pick up on and learn include:

• JoAnne's backstory in how she got into LinkedIn following the death of her husband, relocation, and needing to start her life over.
• What LinkedIn was like early on and the biggest change that has happened on LinkedIn – did you know that LinkedIn started in 2003 before Facebook.
• What kind of ROI you can expect using LinkedIn if you use it the right way.
• Specific niches that work best for LinkedIn.
• JoAnne's recommendations on what a good LinkedIn profile should look like.
• Tips when reaching out to people – what to say and not to say.
• What you can do on LinkedIn to add value – remember, this is all about relationships.
• How much time should be spent on LinkedIn per day? You'd be surprised by this number. JoAnne shares her strategic approach.
• How often you should be posting on LinkedIn versus some of the other platforms.
• Is LinkedIn all about "Pay to Play?" Or can you get by building your network and business without paying?
• Whether or not company pages are worth the investment.
• Recommended video tactics for LinkedIn. JoAnne shares a great tool for captions and an awesome tip regarding a voice messaging feature.
• And so much more!

So without further ado, let's go ahead and welcome JoAnne to the show!

How to Connect With JoAnne

7 Ways to Transform Your LinkedIn Network (take advantage of this awesome freebie - definitely a must)!

Connect with JoAnne on LinkedIn

JoAnne's website -> LinkedInForBusiness.net 

Alright, guys, time to close things out by stating to go out and practice your ABCs to success. Yes, always be closing, but also always be creative and take action!

Thank you for turning in and talk to you next week!

Yo, yo, yo! I am back baby!

I have quite a bit of explaining to do, yes. But truthfully, I needed the last two months off. I needed a break and I needed to work on a few more things personally to get my life back on track.

One thing I should mention is that I am now back to work full-time for a tech company in the DC area. I didn't think I would leave the running your business life, but I was at a point personally in which I needed some stability and structure in my life. Plus the company I am working for has the same feel as running my own business, even though I know it is not my company.

I know one day I will be back to running things full time with The Creative Marketing Zone. This is just a detour in which I am not upset about by any means. The company is great and I am learning a ton! Also, I've learned a lot the past few years and I have met and interacted with some incredible people, including on this podcast. This is why I will keep the podcast going each week moving forward. For I am learning and applying all sorts of stuff from the guests on the show just like I know you are.

It is my goal to just keep bringing on interesting guests who can spark creative juices for both you and me. I just want to bring you as much creative value as possible for free. The world definitely needs more of it!

That briefly explains my hiatus even from social media, which I have to say has been quite liberating – perhaps an episode to talk more about down the road – I do want to get into the awesomeness of today's welcoming back episode. And boy do I have quite the treat for you!

If you have ambitions to be featured on major media outlets then this is the show for you. For today I have Josh Elledge, founder of UpMyInfluence joining us. UpMyInfluence is a PR firm engaged in turning thoughtful entrepreneurs into media celebrities increasing their authority, influence, and revenue. UpMyInfluence provides step-by-step done with you tools, online coaching, social media analysis, and many other PR hacks (that's right you heard me say it PR) to dramatically increase your sales by attracting the perfect audiences – all at a fraction of the cost of traditional PR services.

Unlike traditional PR firms, business owners aren't obligated to purchase the whole overblown ball of PR wax, they can simply pick and choose the PR services that are most meaningful to their business to get the most impact from their budget.

Now Josh has quite the background. As a quick primer, a few years back while between jobs and needing to stretch the family budget, he created SavingsAngel.com, a digital consumer advocacy and lifestyle brand to help people like himself and his family find deals and save money.

As Josh grew SavingsAngel he used his PR experience as a U.S. Navy journalist to become an influencer in the field. SavingsAngel has grossed more than $6 million in sales and he spent less than $500 in advertising to make this happen – literally less than what he spent on the toner for his office printer – how cool is that?

Having side-stepped a potentially ruinous PR budget for his own startup company, Josh knew he could pass on his PR magic tricks to other new business owners and entrepreneurs, and help them keep costs down while becoming an influencer. And this is how Up My Influence came to be.

Josh has been in the media over 2,000 times, and he helps clients get featured on major media outlets, such as CNN, The Today Show, The New York Times, Forbes, TechCrunch, Wired, WomensHealth and so much more.

Josh is also the host of his own podcast shows, Authority Confidential Podcast and The Thoughtful Entrepreneur Podcast, and he is a prominent and featured speaker at many industry-related events including Social Media Marketing World, Podcast Movement, FINCON, Military Influencer Conference, and Fame and Profit Lab.

Guys we are going to learn a lot from Josh today about the importance of media exposure, how to go about it effectively for your brand, and how to do this without blowing a hole in your wallet. Super exciting stuff and brace yourself.

Key Takeaways:

• Traditional PR and how the game works today
• Examples of how PR in today's day and age is done right
• What to focus on when getting your name out there
• What to avoid when reaching out to media reporters
• And so much more!

So without further ado guys, let's go ahead and welcome Josh to the show!

How to Connect with Josh Elledge: 

Website: https://upmyinfluence.com/

LinkedIn: https://www.linkedin.com/in/joshelledge/

What's Your Authority Score? Take the free quiz here to find out.

We will continue the tradition of closing out by saying to go out and practice your ABC's to success. Yes, always be closing, but also, always be creative and take action my friends. Talk to you next week!

Howdy, everyone! Welcome to another exciting episode of The Creative Marketing Zone Podcast! I am your host and chief creative officer, Eric, and this is the weekly podcast for all things creative to help you build and grow professionally and personally!

Now guys, today I am super pumped today to bring on Henry Kaminski, Jr. founder and "The Brand Doctor" of Unique Designz, a full-service design, branding, and digital marketing agency.

Unique Designz is dedicated to helping personality brands, coaches, consultants, influencers, speakers, and authors design and grow their brands, scale their profits, and increase their exposure online. They pride themselves on creating the best, most beautiful designs that make clients shine and stand out from the competition while still offering competitive prices.

Henry has quite the story to share with us today in which I cannot wait for him to talk more about. Here is a guy who has overcome obstacles in his business that was uncontrollable by nature and rose way above to catapult to a whole new level.

Guys, this is going to be a powerful story to tune in to today, especially because he is someone who did not accept self-defeat when everything was stacked against him. Henry literally dropped $10,000 dollars to be a part of Russel Brunson's Click Funnels program mastermind group (money he did not have) and this became the best investment he could have made in which he will talk more about on the show today.

Henry has worked with a diverse range of business owners and professionals, including celebrities like Jon Bon Jovi and Fabio Viviani. And Internet marketing expert and founder of ClickFunnels, Russell Brunson, named Henry the "Million Dollar Brander."

Henry was also recently inducted into the ClickFunnels 2 Comma Club by generating over $1 million with one single sales funnel using the ClickFunnels software. How cool is that, right guys?

I should also mention that Henry is the author of the Amazon bestseller Refuse to Give Up: Crush Your Fears and Limiting Beliefs & Design the Incredible Life You Deserve! The book is designed to help you recognize needed perspective shifts that can help you bring about a dramatic change in outlook on both your personal and professional life.

Also, Henry is the host of the popular Brand Doctor Podcast in which he talks about strategies that help entrepreneurs design reputable and profitable personal brands. And he has a popular YouTube channel in which I am subscribed and tuned into each week. Here is the link to his channel.

Now, if this is your first time tuning into the awesomeness of The Creative Marketing Zone Podcast then welcome! I am super thrilled you are here. Each week I release a new episode featuring an awesome marketing guru sharing his or her ninja hacks or tips to help you get in the creative marketing zone for your business or your personal life.

I have been doing this show for almost two years now and it is such a pleasure to be able to connect with awesome folks, like Henry, who come on and share their tips – for free! I get to learn with you along this journey and believe me, this journey will continue!

And if you are a repeat listening friend of the show, then welcome back! As always, I am super elated that you have chosen me to be in your ear each week wherever you are. As you know the show keeps getting better and better, and I could not have been able to do this without your support.

Speaking of support from everyone tuning in - if you can do me a HUGE favor if you haven't already done so, please smash that subscribe button on your favorite podcast listening player to be alerted of new episodes each week. And if you are tuning into The Creative Marketing Zone Podcast on iTunes, then do me a solid and leave me a review!

As you know, reviews mean a ton as it helps me climb the charts as a top rated podcast in the marketing category of iTunes and it helps bring in more awesome listening friends like yourself who are eager to learn creative marketing strategies and tactics to grow their empires!

And if you leave me a review, then do me a huge favor and let me know on social media. I am mostly active on Instagram at TheCreativeMarketingZone, LinkedIn, Twitter, and Facebook. I will be sure to give you a special shout out.

Alright, guys so today's episode is brought to you by Workhero.

Now you guys know that running a business is no easy feat. There are so many things we need to be working on and unfortunately, time can work against us. This is especially true when it comes to your design tasks, such as social media and ad images, email templates, custom coding for your website, form integrations, payment processor installation, landing pages and lead capture forms - ugh the list can go on-and-on here. 

I have spent so much time trying to do all of this myself and trust me it can be a MAJOR pain the rear! And this is where Workhero comes in to help take this off your plate so you can focus more on everything else, including bringing more money in the door for your business.

With Workhero, you get unlimited tech and design tasks for a low flat monthly fee. If you ask me this really is a no-brainer for what they are charging here, which includes no contracts and you can cancel at any time. 

You can literally try and do everything yourself, try and use unreliable freelancers, or you can use Workhero to handle all of your design tasks for you. Workhero handles your design tasks, along with your software developing and marketing automation needs. 

Kevin Koskella, who is the founder of Workhero was on my podcast back on episode 95 and he is someone I trust when it comes to this, which is why I wanted to partner with him for this show by bringing you an exclusive offer just for being you.

And here goes the offer today.

Simply bust out your mobile phone right now and text the code word workhero (all one word) to 31996 and you will get my free affiliate link to take advantage of an exclusive 7-day risk-free trial to begin outsourcing those tasks you need to be completed today.

Trust me, this will free up so much time for you, this is a no-brainer! Again, simply text the code word workhero to 31996 right now to get your exclusive and amazing 7-day risk-free trial offer. 

Alright, guys, we have an awesome show to conduct, don't we? So, without further ado, let's welcome Henry to the show!

Key Takeaways

I truly enjoyed having Henry on and I loved the conversation we had today. Henry is a great guy who has witnessed the highs and the lows, and was ultimately able to not accept self-defeat and rise to the top!

He shared a ton of value bombs and I hope you were able to walk away with a ton of good value as well.

Some of my big takeaways include learning more about Henry's story and how he got into the promotional night club business. His advice on building a brand and how he became known as "The Brand Doctor."

I also enjoyed learning more about Henry's personal story and how he got connected with Russell Brunson, founder of ClickFunnels, and his efforts behind Russell's popular book, Expert Secrets.

Do yourself a huge favor and be sure to connect with Henry at uniquedesignz.net. Here you will find everything you need from his highly sought out design services, podcast, book, YouTube channel and so much more!

Thank you guys again for tuning in, and thank you again to our sponsor WorkHero for today's show.

Again, if you are struggling with your design tasks, such as social media and ad images, email templates, custom coding for your website, form integrations, payment processor installation, landing pages, lead capture forms (you name it, the list can go on and on) then do yourself a huge favor and bust out your mobile phone and text the code word Workhero (all one word) to the number 31996 to get your free link and your exclusive 7-day risk-free trial offer.

Again, this is by far a no-brainer, especially at the price point they are offering, and it will free up so much time for you to work on other important areas of your business to help you grow. Again that's Workhero (all one word) to 31996.

I will continue the tradition of closing out by stating to go out and practice your ABC's to success. Yes, always be closing, but also, always be creative and take action!

Talk next week.

Hey there! Welcome back to another exciting episode of The Creative Marketing Zone Podcast! My name is Eric Koch (rhymes with watch) and I am your host and chief creative officer of The Creative Marketing Zone, and this is the show for all things creative to help you grow personally and professionally.

This week guys I am shaking things up and doing something a little bit different. I am going to be flipping the mic today by sharing with you an interview I was recently on at the Liz on Biz Podcast!

As you may recall, I had the awesome privilege of interviewing Liz Theresa, of LizTheresa.com and the host of the Liz on Biz Podcast – a popular podcast that features business owners sharing their secret tips and stories to help you grow.

Liz is such a hoot, and I totally enjoy my conversations with her, the recent Facebook Live episode I was on with her, and this podcast episode on her show – Episode 128 – Creative Marketing Creates Sales.

As you guys know, I am creeping up on the two year anniversary of The Creative Marketing Zone Podcast, and aside from learning so much running this thing and connecting with incredible guests, I have also learned that it is always good to spice things up a bit.

Soon I will be on more podcasts myself and if relevant here, I will be sure to share those interviews on this platform.

In addition, one cool thing we will start to do at the beginning of each show is to share with you a cool new tool we discovered this week for you to consider using for your business. I will be bringing on my awesome Virtual Assistant, Richel, who has been with me for two-and-a-half years to come on and share her discovery with us, which I am super excited about. Cool stuff, right guys?

Now, if this is your first time tuning into the awesomeness of The Creative Marketing Zone Podcast then welcome! I am super thrilled you are here. This is the podcast in which I release a new episode featuring an awesome marketing guru sharing his or her ninja hacks or tips to help you get in the creative marketing zone for your business. And this week you get to hear from your boy (me of course!).

And if you are a repeat listening friend of the show, then welcome back! As always, I am super elated that you have chosen me to be in your ear each week wherever you are. As you know the show keeps getting better and better, and I could not have been able to do this without your support.

Speaking of support. If you can do me a HUGE favor if you haven't already done so, please smash that subscribe button on your favorite podcast listening player to be alerted of new episodes each week. And if you are tuning into The Creative Marketing Zone Podcast on iTunes, then do me a solid and leave me a review!

As you know, reviews mean a ton as it helps me climb the charts as a top rated podcast in the marketing category of iTunes and it helps bring in more awesome listening friends like yourself who are eager to learn creative marketing strategies and tactics to grow their empires!

Alright guys, one last thing guys before we jump into the awesomeness of today's show. I work with a lot of coaches, consultants, marketers, and agency owners when it comes to helping them put together custom marketing campaigns using my creative marketing blueprint guides or roadmaps. These are step-by-step actionable guides to help you improve your marketing game to be more visible, build an engaged audience, and generate leads that turn into sales.

If you or someone you know is feeling overwhelmed or confused when it comes to marketing your business then do yourself a huge favor - hop on a free strategy call with me.

On these fun strategy calls, you and I get to connect and I have the opportunity to learn more about your business and what you may be struggling with. I also provide you with actionable strategies and tactics you can walk away with so you can begin focusing on the right marketing strategies and tactics to grow.

In a sense this is designed to help you simplify your marketing efforts so you can effortlessly integrate these strategies and tactics without feeling the need to be force fed your peas, because who likes eating peas, right? Good stuff!

To schedule your free strategy call with me I have made this super easy for you. Simply bust out your phone right now and text the code word "Strategy" to 31996 and you will get the link to set up your call and begin taking your marketing to the next level. Again, that's "strategy" to 31996.

Alright, guys, now for today's episode on the Liz on Biz Podcast, I will be going over some pretty cool marketing strategies you can use to help you grow your sales.

You'll get to hear more about my fun sales background doing countless cold calls and being rejected time-and-time again. My shift from sales into marketing – I did have to fake it to make it here – be forewarned. My experience in content marketing and how a side hustle became a full-time gig while working a full-time job and raising a family. The relationship between sales and marketing, the time I did The Carlton dance routine in high school to land a spot in a play (random, I know, but I do go there in this interview). Why perfection is the enemy to profit and some more about the problems I see when it comes to marketing and how to overcome these obstacles.

Super excited and let's go ahead and flip the mic and jump right in, shall we?

Hey there! Welcome back to another exciting episode of The Creative Marketing Zone Podcast! My name is Eric Koch (rhymes with watch) and I am your host and chief creative officer of The Creative Marketing Zone, and this is the show for all things creative to help you grow personally and professionally.

It's been a few weeks since the last episode has aired and a lot has been going on, personally. I appreciate everyone who has reached out as I work through a lot of things in which I am not ready to open up about. But I am a huge believer in the power of positive thinking and this will all work out, I know it.

Let's jump into the awesomeness for today though, shall we?

I am super pumped to bring on Patrick McKenna, Founder, and CEO of Strike Social, a global technology-enabled digital advertising company. Patrick has more than 30 years of experience in business development and technology consulting for major corporations. He co-founded and sold telecommunications company WCI in 1996 and was recruited by Microsoft as part of a 50 person team to develop the internet audio and video industry.

By the end of Patrick's 12 years at Microsoft, the department had developed into the Windows Entertainment Division now employing 40,000 people.

Patrick has spent his career mentoring and investing in startup companies and in 2013 founded Strike Social, which was named the No. 17 fastest-growing private company in the U.S. for 2017 by Inc. Magazine. Awesome stuff, right guys?

Strike Social develops AI-powered software and services for digital advertisers across verticals with over half of the Fortune 500 companies benefiting from its solutions including brands like Beat, Xbox, Honda, Mattel, Lionsgate, and large financial institutions.

I must say, today's interview with Patrick was a fun one for sure. I learned a ton from his experience and I know you will too. You will also pick up on our fun rapport as we were practically dying laughing throughout when sharing some stories, even when we get to the part in which we talk about the Fyre Festival documentary. I needed these laughs, and hopefully, you will get some good laughs from it as well – even though that is not the premise of the show. Who knows, maybe this should turn more into a creative laughter outlet.

Now, if this is your first time tuning into the awesomeness of The Creative Marketing Zone Podcast then welcome! I am super thrilled you are here. This is the podcast in which I release a new episode featuring an awesome marketing guru sharing his or her ninja hacks or tips to help you get in the creative marketing zone for your business.

I have been doing this show for almost two years now and it is such a pleasure to be able to connect with awesome folks, like Patrick, who come on and share their tips – for free!

And if you are a repeat listening friend of the show, then welcome back! As always, I am super elated that you have chosen me to be in your ear each week wherever you are. As you know the show keeps getting better and better, and I could not have been able to do this without your support.

Speaking of support. If you can do me a HUGE favor if you haven't already done so, please smash that subscribe button on your favorite podcast listening player to be alerted of new episodes each week. And if you are tuning into The Creative Marketing Zone Podcast on iTunes, then do me a solid and leave me a review!

As you know, reviews mean a ton as it helps me climb the charts as a top rated podcast in the marketing category of iTunes and it helps bring in more awesome listening friends like yourself who are eager to learn creative marketing strategies and tactics to grow their empires!

And if you leave me a review, then do me a huge favor and let me know on social media. I am mostly active on Instagram at TheCreativeMarketingZone, LinkedIn, Twitter, and Facebook. You can also email me directly at [email protected] and I will be sure to give you a special shout out, like what I am about to do right now with this week's featured review from a recent guest on the show, Linsi Brownson of Spark Collaborative in which Linsi states:

A Great Mix of Tips and Stories!

I really enjoyed Eric's interview style. He creates an easy conversation that makes you feel like you're in the room and asks his guests for really specific action steps, or "ninja hacks" as he calls them so that listeners will walk away with something they can use right now. Great podcast! - @CleverSpark

Many thanks, Linsi and yes this is something I strive for. Everyone tuning in, Linsi was episode 101 and she DEFINITELY dropped mad value bombs on the show to take action on when it comes to helping you re-align and fall back in love with your business.

Also, many of you have heard me joke about this before on the show, but when I first started my podcast in 2017 I was a nervous wreck! I was literally sweating under my armpits and was not as clear or smooth with my interviewing style. I have definitely come a long way and that just shows the power of practice and striving to improve a little bit each week.

Alright guys, one last thing guys before we jump into the awesomeness of today's show. I work with a lot of coaches, consultants, marketers, and agency owners when it comes to helping them put together marketing campaigns using my custom creative marketing blueprint guides or roadmaps. These are step-by-step actionable guides to help you improve your marketing game to be more visible, build an audience, and generate leads that turn into sales.

If you or someone you know is feeling overwhelmed or confused when it comes to marketing your business then hop on a free strategy call with me.

Recently, I just finished wrapping up a project or a custom marketing step-by-step blueprint guide (wow that's a mouthful) for a leadership coach seeking to build more awareness and leads for her business. So far we are on track with everything and I plan on releasing my initial call with her to diagnose and prescribe her situation along with the final wrap up call showcasing her transformational results in the near future. This will definitely be super helpful for you for sure.

On these fun strategy calls, you and I get to connect and I have the opportunity to learn more about your business and what you may be struggling with. I also provide you with actionable strategies and tactics you can walk away with so you can begin focusing on the right marketing strategies and tactics to grow. In a sense this is designed to help you simplify your marketing efforts so you can effortlessly integrate these strategies and tactics without feeling the need to be force fed your peas, because who likes eating peas, right? Good stuff!

To schedule your free strategy call with me I have made this super easy for you. Simply bust out your phone right now and text the code word "Strategy" to 31996 and you will get the link to set up your call and begin taking your marketing to the next level. Again, that's "strategy" to 31996.

Alright, guys, we have an interview to conduct, don't we? So, without further ado, let's welcome Patrick to the show!

Key Takeaways

How fun was that, right guys? I learned a ton, and I hope you did as well. I totally enjoyed hearing more about Patrick's story with Strike Social and his experience in the telecom industry in the 90's, including the company he founded WCI technology which was bought out by MCI and his experience working at Microsoft – this brought back some good memories of the 90s and early 2000s.

I also enjoyed learning more about how Patrick was able to grow Strike Social so fast with the right transparent messaging when it comes to what they are selling, such as margins.

Patrick also shared some awesome trends in the next 24 months across major social platforms, along with valuable tips, especially when it comes to running social ads on Facebook as you always be testing different audiences. Also, on YouTube can be used effectively as an awareness mid-funnel campaign and Patrick talked about how this is driving up his branded campaigns.

And of course, you got to hear our fun conversation around the Fyre Festival documentary and what not to do with influencer marketing. Good stuff!

How to Connect with Patrick

Strikesocial.com

Patrick's LinkedIn

Alright, guys, that is all I have for you this week. Again, be sure to smash that subscribe button on your favorite podcast listening player to stay tuned of fresh content each week. Share with your friends and family, and drop me a review on iTunes. Once you leave me a review let me know on social media or by email – all my info is on my website at www.thecreativemarketingzone.com.

And if you or someone you know is struggling with their marketing right now, then hop on a free creative marketing strategy call with me simply by texting the code word "strategy" to 31996 to get the link to set up your call today.

As always, I like to close things out by stating to go out and practice your ABC's to success. Always be closing, yes, but also, always be creative and take action! Talk to you next week!

Howdy everyone, welcome to another exciting episode of The Creative Marketing Zone Podcast! I am your host and chief creative officer, Eric Koch (rhymes with watch) and this is the weekly show on all things creative to help you grow – professionally and personally!

Today, I am super excited to bring on Linsi Brownson, Coach and Creative Director at Spark Collaborative.

Linsi works with entrepreneurs who are committed to taking their business to a new level and are ready to let go of exhaustion, overworking, confusion and anything that doesn't serve their highest goals. They are ready to step into their full power as a person and entrepreneur, to realize their potential and create an impact in the world.

I wanted to bring Linsi on for several reasons. First, she is super experienced and skilled at helping entrepreneurs spark something inside that is calling them forward, into a new life and a bigger version of themselves. She is also extremely gifted at helping entrepreneurs realign their business when they are experiencing massive burnout, which is something I wanted to explore with her today.

As many of you can probably relate, when first starting out your entrepreneurial journey, there is a ton of excitement. Eventually, however, the excitement tends to wear off, and we become exhausted and exasperated! Pushing through this level is tough, and it is something I experienced hardcore in 2018.

Selfishly today's interview may be more of a personal experience of me going through a coaching session with Linsi, which I know is not only super helpful for me but also for many of you.

There is even a six (6) step formula Linsi will break down which can be super helpful for us when seeking to get what we really want to achieve with our businesses. I found this to be super helpful, and I cannot wait to explore this and more with Linsi on the show today.

Now, if this is your first time tuning into the awesomeness of The Creative Marketing Zone Podcast then welcome! I am super thrilled you are here. Each week I release a new episode featuring an awesome marketing guru sharing his or her ninja hacks or tips to help you get in the creative marketing zone for your business.

I have been doing this show for almost two years now and it is such a pleasure to be able to connect with awesome folks, like Linsi, who come on and share their tips – for free! I get to learn with you along this journey and believe me, this journey will continue!

And if you are a repeat listening friend of the show, then welcome back! As always, I am super elated that you have chosen me to be in your ear each week wherever you are. As you know the show keeps getting better and better, and I could not have been able to do this without your support.

Speaking of support from everyone tuning in - if you can do me a HUGE favor if you haven't already done so, please smash that subscribe button on your favorite podcast listening player to be alerted of new episodes each week. And if you are tuning into The Creative Marketing Zone Podcast on iTunes, then do me a solid and leave me a review!

As you know, reviews mean a ton as it helps me climb the charts as a top rated podcast in the marketing category of iTunes and it helps bring in more awesome listening friends like yourself who are eager to learn creative marketing strategies and tactics to grow their empires!

And if you leave me a review, then do me a huge favor and let me know on social media. I am mostly active on Instagram at TheCreativeMarketingZone, LinkedIn, Twitter, and Facebook. You can also email me directly at [email protected] and I will be sure to give you a special shout out.

One last exciting announcement guys before we jump into the awesomeness of today's show.

As you may or may not know, I work with a lot of coaches, consultants, marketers, and agency owners when it comes to helping them put together creative marketing campaigns that help drive more visibility and exposure, engagement with their target audience, leads, and sales for their business.

If you or someone you know is feeling overwhelmed or confused when it comes to marketing your business, are tired of throwing spaghetti on the wall to see what sticks, or would just like to learn more about some cutting-edge stuff that will take your business to the next level then do yourself a huge favor.

If you are on your mobile phone tuning into this podcast or have your mobile phone nearby, then simply text the code word "strategy" to 31996 right now and I will send you the link to schedule your free creative marketing strategy call with me. I have just a couple of spots remaining to hop on a call with me in March remaining so definitely take advantage of this cool free offer.

On our call together we will get the opportunity to connect, learn more about your business, and I will provide recommended strategies and tactics to help you get to where you want to go – for free! I also provide a recommended blueprint or roadmap, which is basically a detailed step-by-step marketing plan, which we can talk more about if there is a need.

Again, simply text the code word "strategy" to 31996 to get the link to set up the free call with me. I look forward to connecting with you and learning more about your business!

Alright, guys, we have an awesome show to conduct, don't we? So, without further ado, let's welcome Linsi to the show!

Key Takeaways:

• I loved hearing Linsi's story about how she started her thriving business at Spark Collaborative out of a prior failed business in a home furniture and home décor business online in 2009 with her husband.
• Linsi's method of prospecting using LinkedIn at the time and how this worked really well for her back in the day.
• The number one interesting cycle she sees with entrepreneurs which is all about the hustle. There is this excitement and adrenaline rush of creating something new. A lot of entrepreneurs only know how to be in that hustle mode, but hustle mode can be toxic as Linsi broke down.
• Linsi's six-step formula to realign and fulfill your potential – the business alignment framework: Personal Power and the zone of excellence; Vision between hustle mentality in survival mode versus when you really connect with that big vision – what does your business want to be? This takes it into a whole new level; Model and the everybody wins mentality; Capital in hustle mode (not just money, also relational) – something I have struggled with from a subconscious mindset – what if money was just energy in the world and what if it was available to you and I and what actions would we take to align with that? Story – how do you truly connect and impact people's lives? And finally, Time – what are you committed to, and what are you producing? If you feel like you never have enough time ask yourself, "What are you committed to?" Also, ask yourself, "What am I producing?" When you can connect with the thing you can produce, then it becomes part of the bigger vision.

How To Connect With Linsi

Website: https://www.sparkcollaborative.com/ and take advantage of her freebie, The Ultimate Business Clarity – a ten minute Guided Visualization Meditation to explore your biggest vision and apply it using Business Clarity Action Plan.

The Spark and Victory Podcast: https://sparkandvictory.com/ - an incredible lineup of raw and brilliant conversations that are sure to spark insight into your journey as an entrepreneur.

Alright, guys, that is all I have for you today. Thank you so much for tuning in. Be sure to join us again next week as we will continue on with some more awesome creative marketing ninja tips for your business. And again, if you or someone you know needs some creative marketing assistance to take your coaching, consulting or even your agency to the next level, then text the code word "strategy" to 31996 from your mobile phone to secure your spot for your free strategy call with me today.

I will continue the tradition of closing out by stating to go out and practice your ABC's to success. Yes, always be closing, but also, always be creative and take action!

Talk next week.

Howdy, everyone! Welcome to The Creative Marketing Zone Podcast! I am your host and chief creative officer, Eric Koch (rhymes with watch) and this is the weekly podcast for all things creative to help you build and grow professionally and personally.

Episode number 100!

Wow, where do I even begin?

This milestone actually crept up on me as I spent the past year and a half, week in and week out grinding to get this thing going and growing. And it has been quite a fun and sometimes stressful journey. But overall an awesome positive experience.

People often ask me why I wanted to start my podcast, which is a question I always ask people who are interested in starting their own.

My why behind this was not because I was out here trying to make a quick buck. This is definitely not the medium to do so.

Instead, my why behind this was to bring on guests who could share excellent marketing and business insights, build relationships with the guests, and grow a community one listener at a time.

All three of these I have been able to achieve thus far, which I am super proud of.

And for those regular listeners of the show, I always joke but I do cringe when I listen to the earlier episodes. I mean literally I was sweating profusely under my armpits and I often stumbled on my wording with a bunch of ums and uhs!

Over time, I got better, became more comfortable, had a lot more fun being me, and improved the quality of the show. This just goes to prove my point, which is to just get started and don't wait for the stars to fully align. For as Mark Cuban once said, "Perfection is the enemy of profit."

If you are interested in starting your own podcast or would like to know more about my experiences behind this then definitely feel free to reach out to me via email at [email protected]. I'd be more than happy to share ins and outs.

But for today, I do want to celebrate this milestone, but also do something I haven't yet done before, which is to open up a little bit more about my background, business, and the REAL struggles I have been battling lately.

In terms of my background, as some of you may already know, I did not start in marketing. I graduated in 2004 with a bachelor's degree in marketing from Virginia Tech, yes, but my first several year's post-college was spent in sales.

I smiled and dialed, beat the pavement, knocked on doors, dialed for dollars (not sure if these terms are even still used today) for several companies – many well-known ones like Capital One, GEICO, and Snagajob.

While I knew I did not want to be doing this the rest of my life, I did learn a lot from sales. I learned how to take no and not take it seriously. I learned how to read body language and how to handle objections and so much more.

It wasn't until late 2011 in which I began my corporate journey into marketing. I landed a job with an agency working with B2B and B2G (business-to-government) clients in which we were doing some innovative/cutting-edge stuff at the time. I learned more about content marketing and improved my writing and social media distribution skills. I also got to learn more about the intricacies of running an agency - managing client expectations, billing, etc. It was a good positive experience for me. 

Then in 2013 I took on a role with Mister Kleen Maintenance Company, Inc. to help them with their marketing. Mister Kleen specializes in contract cleaning for high-security and commercial facilities in the D.C. metro region and I learned a ton working for these guys. This was my first experience working for a small business, which was cool as I got to wear a lot of hats. It was also my first job that I actually enjoyed. I didn't mind coming to work each day - there was always something new and exciting I was working on. 

In 2015, my old boss at the agency I worked at prior to Mister Kleen reached out to me. He started his own consultancy and was looking to hire me as a contractor to help him with some accounts. I agreed, and while this was happening I took on another subcontract account and started working on this business on the side. 

I was burning the midnight oil almost every night. I'd wake up at 4 or 5 am, work on the business or client accounts until 8:00 am, commute to Mister Kleen and work there until 6 pm, come home and get back to work on the business again. While I enjoyed this, though often stressful at times, my family life did suffer. 

Around mid-2016 is when I reached a point in which I could no longer sustain running this business on the side. I could not go off on my own as I had enough clients to pay the bills. I even reached out to my employer, Mister Kleen, and opened up about my situation and I took them on as a client as well, which was super awesome!

So from 2016-2018 I took on client accounts, managed the ones I had, and networked my butt off. But I realized that in order for me to grow and scale this business, I would need to keep taking on more clients, hiring staff, and increase overhead. This is not something I wanted to do for I feel like when I have too much on my shoulders is when I am not my best creative self. 

Instead, I took the approach of working to create this as a brand in which I focus on other areas of revenue growth. For instance, doing more strategy work for clients, affiliate marketing and partnering programs, sponsorships, product sales, etc. This is more of my foray.  

Now flash forward to 2018. 

2018 was a BRUTAL year for me. The year started out terrific as I was managing several client accounts and growing my business with additional income coming in from my social media for beginner's course, which turned out to be a hit.

Then in April, I reached burnout status followed shortly thereafter of a failed marriage.

I can't actually pinpoint the exact date in April, but I do remember this being the month in which I just completely collapsed behind the scenes.

I spent the past few years working tirelessly, burning the midnight oil, stressed, and avoiding time spent with my family. Eventually, this took its toll on me and by April of 2018 I was completely done – mentally and physically checked out and exhausted.

During this time I also just developed a weird mindset like an "I no longer give a crap mindset" kind of like how Peter Gibbons was in one of my favorite moves, Office Space.

I stopped caring about work, paying bills, and myself. I just gave up.

I also decided to end my 14-year marriage. I was not happy with my life, the decisions I made, and the family situation at home. Truth be told my marriage was on the brinks a few years before. My wife and I separated for a period of time and got back together unofficially. But things did not improve at all.

And I don't blame her for everything as I definitely played a huge part in why our marriage failed as well.

This is the first time I have actually fully opened up about this on the show, but I did want to bring it up because it did have an impact on me personally and professionally.

Personally, the past several months, including February following my birthday I partied my ass off! I mean literally I was out a lot, and really just decided to go out and be a hot mess. Those closest to me know how crazy things got the past six or seven months.

This was also a period of time in which I started to begin falling in love with myself, slowly.

People often talk about the importance of self-love, and now I get it! This is definitely a process, and me sitting here talking about this is quite interesting I must say because for the longest time I totally neglected myself and my needs first. I always put others first, my entire life. And now that I have been on my own I discovered that it is truly okay to be me, prioritize me, and fall in love with me.

But saying it and doing it are two different things. It's not like I just woke up one morning and was like, "I'm in love with myself!" Heck, I am still trying to fully tap into this. I spent years neglecting myself and this whole process of self- love does not just happen overnight.

I am a work in progress – always will be. And this year is my year of rebuilding, I claimed that from the start. I am really focused hardcore this year at rebuilding myself – health and finances included, which will set me up for next year – the year of breakthrough.

I truly do believe that in order to achieve breakthrough success something has to break. And I feel like I am going through that broken process now, which is good.

I am not someone who likes to dwell too much in the past. I believe in having no regrets, just lessons learned. And for me, what took place – good and bad the last 15 plus years were lessons learned.

So with that being said, I am presently working on a lot of things. This podcast, while it has been fun to operate, I am not sure if I will fully run this for the entire year or not. I am thinking of capping it off – season two as I call it – with 26 episodes.

I am still working on my first creative marketing book, which I am excited about. That is my big project of the year, and I still manage a few client accounts and do strategy consulting work for service-based business owners to pay the bills.

But of course, just paying the bills is not enough, right? I do have big plans that I am working toward, and the book is just one of them. I am not writing the book to bank a ton of money off sales, but as a tool to open up other opportunities such as more speaking gigs, workshops, bigger clients and revenue generating opportunities, etc.

Of course, I will keep you posted as this all progresses.

One of the big reasons why I am seriously considering capping off season two at 26 episodes is because I would like to focus my time on going on other podcasts. I often have guests on my show who are doing this whole podcasting tour as I like to call it where I may have been the 5th or 10th podcast they were on that week! This way I can further build my network and relationships and grow the business through strategic advertising.

The last final thing I am working on this year with the business is growing my revenue base through partnerships and referrals. I am in the process of working up a program that will allow me to pay out residuals based on referrals for my creative marketing roadmaps I am working on for clients. These are the step-by-step blueprint guides or roadmaps that lay out the step-by-step marketing strategies and tactics for coaches, consultants, and even fellow marketers.

I have also signed several partnering agreements with many of the business owners who have been on my podcast as well who I feel like have a great product.

I say all this because I recognize one of my strengths is connecting folks. I am also a big giver, and I love to give – sometimes too much which is something I am also working on.

And to come full circle, I am also incredibly good at building relationships that turn into long-term partnerships – e.g. sales, which I do enjoy that aspect of business development and growth.

Alright, guys, this is super short and sweet this week. I do realize I need to get back on the whole Instagram thing again. I literally took almost two months off and it felt great, which is weird to say. I do enjoy living life behind the scenes. It is hard for me to open up about things on here and on social media. Those closest to me have listened to me through phone calls, text messages, FB messenger, and more – I thank you all for your time.

Now it's time to go out and do what I like to close out with, practice our ABC's to success. Always be closing, yes, but also, always be creative and take action!

Thank you for tuning in as always and talk to you next week with a new and exciting guest featured on the show! 

Howdy, everyone! How is your week going? If this is your first time tuning into The Creative Marketing Zone Podcast then welcome! My name is Eric Koch (rhymes with watch) and this is the weekly podcast for all things creative to help you get into the creative marketing zone for your business.

Each week I bring on a new guest who comes on and shares their weekly ninja hacks to help you grow your business. And I get to learn along with you on this journey, which I think is super cool and fun!

If you are a repeat listening friend of the show then welcome back! As always, I am super thrilled you have chosen me to be in your ear wherever you are. And as you know, this show is now inching its way towards the two-year mark and I am just amazed at how this show has progressed since episode numero uno.

I often joke about this now, but I cringe when I listen to the first 30 or 40 episodes. I was a nervous wreck behind the mic, often times sweating profusely underneath my armpits.

But today I am much more relaxed and comfortable behind the mic and having fun. I have also made a lot of improvements to the show since the first episode, so I imagine more will take place as the show continues to evolve.

So before I give a quick primer of what to expect for today's exciting show, if you can do me a huge favor and show your support by subscribing to my podcast on your favorite podcast player so you can be alerted of new episodes each week.

And if you can drop me a review on iTunes please do so! Reviews mean a ton for the show as it helps to lure in more awesome folks like yourself eager to learn some creative marketing hacks to help grow their empires.

If you do leave me a review, then do me a huge favor and let me know on social media. I am mostly active on Instagram at TheCreativeMarketingZone, LinkedIn, Twitter, and Facebook. You can also email me directly at [email protected] and I will be sure to give you a special shout out.

Now guys, today I am super thrilled to bring on Liz Theresa of LizTheresa.com and host of the Liz on Biz Podcast!

You guys are in for a special treat today because Liz is not only fun to chat with, but also super knowledgeable when it comes to web copy that converts.

You will get to hear more from Liz in a few moments about her story on why and how she got into her line of work.

But to give you a high-level overview, she proudly works with entrepreneurs in personal finance, health and wellness, fashion & beauty, and leadership development to build the type of brands that are "so hot that they will attract leads like Taylor Swift attracts bad boyfriends." And this is done by "creating websites that reflect the YOU of your business and use highly-converting, non-cheesy copy to get your target market to DO the things we want them to do."

Not only does Liz talk the talk, but she also walks the walk. She's been featured in major media publications, including being named the Featured Women Business Owner in WEUSA, Elephant Journal, nominated for a Web Design Award by FINCON for StefanieOConnell.com, Elite Daily, CEO Blog Nation, and more.

Liz is here with us today to dissect some of the most critical components of your website, copy tips that can help drive more web conversions including specific trigger words, and so much more.

Now, this episode today guys is brought to you by The Creative Marketing Zone Roadmap.

As you may or may not know, I work with a lot of coaches, consultants, marketers, and agency owners when it comes to helping them put together creative marketing campaigns that help drive more visibility and exposure, engagement with their target audience, leads, and sales for their business.

If you or someone you know is feeling overwhelmed or confused when it comes to marketing your business, are tired of throwing pasta noodles on the wall to see what sticks with your marketing, or you would just like to learn more about some cutting-edge stuff that will take your business to the next level then do yourself a huge favor.

If you are on your mobile phone tuning into this podcast or have your mobile phone nearby, then simply text the code word "strategy" to 31996 right now and I will send you the link to schedule your free creative marketing strategy call with me. February was a busy month with calls but March has just opened up so definitely take advantage of this free cool offer.

On our call together we will get the opportunity to connect, learn more about your business, and I will provide recommended strategies and tactics to help you get to where you want to go – for free! I also provide a recommended blueprint or roadmap, which is basically a detailed step-by-step marketing plan, which we can talk more about if there is a need.

Again, simply text the code word "strategy" to 31996 to get the link to set up the free call with me. I look forward to connecting with you and learning more about your business!

Alright, guys, we have an awesome show to conduct! So without further ado, let's welcome Liz to the show!

Key Takeaways:

• I loved listening to Liz's story and her early ambitions in show business and how she got into marketing from her parent's business and learning on her own.
• The changes Liz has seen over the past seven (7) years since starting her company when it comes to personal branding.
• The differences in websites in today's age when it comes to brick and mortar versus personal brands. Personal brands don't need to talk big – talk like yourself – who are you trying to impress? It's best to write in the first person like you are writing to your friend when it comes to your copy. Again, this is all about who you are trying to attract. 
• What to include on the About Page. Lull them into security, introduce yourself shortly at the top, "You are in the right spot, if..." Talk about specific experiences, problems, and thoughts you solve for your audience. Then transition into the "why." Here's why I know what you are experiencing – this is your opportunity to tell your story to relate. And then you can wrap everything up with a call to action.
• Clarity over cleverness is better over time when it comes to triggering words – use simple words. This comes from Marie Forleo. Read back what you are saying – if you are using words like, "esoteric" then it may be time to re-write your copy in a simpler form. Use your trigger words in your copy as seasoning, don't overdo it and know your demographic when using certain words. For instance, skyrocket and hacks may work for 20-30 years olds, but not for the 50 and up age group.
• Keep your menu as concise as possible and call things as they are. Instead of calling your blog "journal" just call it "blog." Keep your menu items to five or six – max.

Alright guys, that is all I have for you today. Thank you so much for tuning in. Be sure to join us again next week as we will continue on with some more awesome creative marketing ninja tips for your business. And again, if you or someone you know needs some creative marketing assistance to take your coaching, consulting or even your agency to the next level, then text the code word "strategy" to 31996 from your mobile phone to secure your spot for your free strategy call with me today.

I will continue the tradition of closing out by stating to go out and practice your ABC's to success. Yes, always be closing, but also, always be creative and take action!

Talk next week.

How to Connect With Liz Theresa

Website: www.liztheresa.com

Tune in -> Liz on Biz Podcast: https://liztheresa.com/podcast-archive/

What's up, everyone! How is your week going? If this is your first time tuning into The Creative Marketing Zone Podcast then welcome! My name is Eric Koch (rhymes with watch) and this is the weekly podcast for all things creative to help you get into the creative marketing zone for your business.

Each week I bring on a new guest who comes on and shares their weekly ninja hacks to help you grow your business. And I get to learn along with you on this journey, which I think is super cool and fun!

If you are a repeat listening friend of the show then welcome back! As always, I am super thrilled you have chosen me to be in your ear wherever you are. And as you know, this show is now inching its way towards the two-year mark and I am just amazed at how this show has progressed since episode one.

I often joke about this now, but I cringe when I listen to the first 30 or 40 episodes. I was a nervous wreck behind the mic, often times sweating profusely underneath my armpits.

But today I am much more relaxed and comfortable behind the mic and having fun. I have also made a lot of improvements to the show since the first episode, so I imagine more will take place as the show continues to evolve.

So before I give a quick primer of what to expect for today's exciting show, if you can do me a huge favor and show your support by subscribing to my podcast on your podcast player so you can be alerted of new episodes each week.

And if you can drop me a review on iTunes please do so! Reviews mean a ton for the show as it helps to lure in more awesome folks like yourself eager to learn some creative marketing hacks to help grow their empires.

If you do leave me a review, then do me a huge favor and let me know on social media. I am mostly active on Instagram at TheCreativeMarketingZone, LinkedIn, Twitter, and Facebook. You can also email me directly at [email protected] and I will be sure to give you a special shout out.

Alright guys, today I am super thrilled to bring on Magnus Unemyr who is an inbound marketing and automation specialist, non-fiction author, and speaker. He is the author of Data Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning. Magnus is also big on talking about how the Internet of Things (IoT) can drive marketing automation logic.

Over the past couple of years, Magnus's focus has been creating state-of-the-art marketing strategies using some of the world's most advanced automation tools. We are actually going to learn more today from Magnus on what these tools are, how they work, examples and results, and actionable tips to ensure the right systems are in place to help you drive real results.

We are also going to learn more about the power of AI and machine learning, and how this can affect your business in 2019 and beyond.

Now I am a big proponent of modern technology, and I don't know about you, but sometimes I get intimidated when I have to learn a new platform, especially if I know ahead of time that it may require a huge learning curve.

Marketing as we all know has become more aligned with sales these days, and the tools Magnus will be discussing on today's episode are designed to help us in this realm. They are also here to help us learn more about our ideal customers, the type of messages to send and how we can create and capture a better user experience.

I say all of this to say that we shouldn't let modern technology stop us in our tracks. Use what's out there that can help you grow your business to the next level and implement these systems one-step at a time – believe me, just a simple 1% effort each day adds up!

Now, this episode today guys is brought to you by The Creative Marketing Zone Roadmap.

As you may or may not know, I work with a lot of coaches, consultants, marketers, and agency owners when it comes to helping them put together creative marketing campaigns that help drive more visibility and exposure, engagement with their target audience, leads, and sales for their business.

If you or someone you know is feeling overwhelmed or confused when it comes to marketing your business, are tired of throwing pasta noodles on the wall to see what sticks with your marketing, or you would just like to learn more about some cutting-edge stuff that will take your business to the next level then do yourself a huge favor.

If you are on your mobile phone tuning into this podcast or have your mobile phone nearby, then simply text the code word "strategy" to 31996 right now and I will send you the link to schedule your free creative marketing strategy call with me. February was a busy month with calls but March has just opened up so definitely take advantage of this free cool offer.

On our call together we will get the opportunity to connect, learn more about your business, and I will provide recommended strategies and tactics to help you get to where you want to go – for free! I also provide a recommended blueprint or roadmap, which is basically a detailed step-by-step marketing plan, which we can talk more about if there is a need.

Again, simply text the code word "strategy" to 31996 to get the link to set up the free call with me. I look forward to connecting with you and learning more about your business!

Alright, guys, we have an awesome show to conduct! So without further ado, let's welcome Magnus to the show!

Key Takeaways:

Magnus background and what got him into social technologies, predictive analytics, machine learning.

How is AI and machine learning affecting businesses today, and what can we expect in the near future?

Examples of AI use in companies currently. Most companies are already using AI and may not even know it – for instance email optimization and marketing landing page optimization, chat bots and voice assistants.

Magnus specific examples and how he uses Hubspot to help with his marketing automation, including predictive lead scoring.

How we can go about using AI and marketing automation to set up some trigger based campaigns for our business.

And how cool was some of the tools Magnus shared? The Lumen5 tool is one in particular I am excited to check out as this can help in turning your blog content into a short video.

How to Connect With Magnus:

Website: https://www.unemyr.com/home/

Blog: https://www.unemyr.com/blog/

Books: https://www.unemyr.com/books/ Data Driven Marketing with Artificial Intelligence and The Internet of Things – The Next Industrial Revolution Has Begun

Marketing Automation Made Easy Online Course:

One thing Magnus did not mention on the show, which I believe is an excellent resource for you to check out is Magnus new online course – Marketing Automation Made Easy. There seems to be a huge need for more education on marketing automation, and who better than to do address this problem then Magnus.

Here is my affiliate link to take advantage of Magnus's course -> Marketing Automation Made Easy

Alright, guys, that is all I have for you today. Thank you so much for tuning in. Be sure to join us again next week as we will continue on with some more awesome creative marketing ninja tips for your business. And again, if you or someone you know needs some creative marketing assistance to take your coaching, consulting or even your agency to the next level, then text the code word "strategy" to 31996 from your mobile phone to secure your spot for your free strategy call with me today.

I will continue the tradition of closing out by stating to go out and practice your ABC's to success. Yes, always be closing, but also, always be creative and take action!

Talk next week.