The Creative Operations Podcast 2.0

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

YouTube

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Highlight Quotes

RUSS: Simplifying inputs so that the experience is much smoother

"It's how do we normalize the inputs and make sure the inputs are as great for any experienced client and we found that creates such a better output. For the inexperienced client that isn't thinking about the details, our process gets all the information required every single time. Then for the experienced client, what's really nice is that it's very repeatable."

RUSS: Avoid platforms or tools that have a lackluster brief process

"Many of those poor experiences, when you're using other platforms, are self-inflicted. You're just not giving enough information. So whatever you're using, review the input. What signal are you communicating? Are you communicating something that's clear or are you expecting people to guess? And if it's the latter, the experience is probably going to be a little bit more work to try to get that up to speed"

Get in touch with Russ:

LinkedIn

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.

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Highlight Quotes

KEVIN: Find the health of your DAM with transactions per session

"When we see that there's at least 1 to 2 transactions per session, we know we've got a pretty good healthy DAM. If we find that our transactions are actually lower than our sessions, it usually means we need to look at either our keywording, our corporate taxonomy, our structure of categories and subcategories in the DAM, or some other aspect of the user experience."

KEVIN: Pageviews indicate the efficiency of user experience

"If you've got more than 10 pageviews per transaction, you've probably got a user experience problem. If you have pageviews that are 3 times the number of transactions, you're probably doing really well because a user has managed to come to the homepage, conducted a search, found the asset they're looking for, executed a transaction with it, shared it, downloaded it, transformed it, and done all of that in just 3 pageviews. That's solid."

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location. 

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Highlight Quotes

CHRISTINA: "Client mode" and sharing sales and marketing insights

"I put together a lot of the campaigns and execute them across our channels, such as email, social, and events, but I love to get feedback, especially, from sales because sales reps are in the field on a day-to-day basis. I always say that sales can't work in silos and I think each group does great work when there's lots of collaboration."

CHRISTINA: Project management basics and automation for efficiency

"I have a well-structured project management process in place. This includes clearly-defined roles and responsibilities, timelines, deadlines, and regular updates to ensure the projects are on track. I also look for efficiencies, so if there is an opportunity for templates or automation or the implementation of a repeatable system, then I use it."

Get in touch with Christina:

• LinkedIn

Connect with Kevin and find out more about his work:

Kevin Groome| Pica9 | Pica9.com

Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.

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Highlight Quotes

MATT: Discover the power of stories and use them to connect to an audience.
"It was less and less about the specific design piece and more about how we tell stories and use the mediums that best connect with our audience. That is where I focus my efforts on. Helping the organizations as a kind of an 'intrapreneur' helping them connect with their audience and in doing so utilizing all of the things available to them from a marketing and advertising perspective."

MATT: Focusing on audience personas to communicate the strengths of Regional One Health.
"We wanted to make sure we weren't showing the stereotypical patient with a doctor smiling with a clipboard or around an exam table but rather people out in the city, living after surviving what should have been the end of their life or the most traumatic thing in their life and now they're getting on."

Get in touch with Matt:

LinkedIn | Website

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.

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Highlight Quotes

TROY: Taking individual personality-based models to be replicable
"We're acquiring brands that have individual histories. Sometimes long-standing histories in the community and folks that have been there for 20 years. But we're not changing the brand component. We're bringing in operational marketing and sales plug-and-play opportunities."

TROY: Go through a thorough process to find the inspirations of the individual
"As we're acquiring brands and bringing them into the family, we're really trying to figure out what the DNA of the people are and what are they inspired by. When you do that and you have the right folks on the team, you deal less with this person's personality or viewpoint on things because we're all headed in the same direction."

Get in touch with Troy: 
  LinkedIn | Website

Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com

Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.

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Highlight Quotes

HEATHER: Rallying the lower performers and giving them opportunities
"They're not going to be able to do it themselves but if we put an offer out to them, make it compelling, and make it easy for them to opt into, then that does raise their business for them. It does help them serve more people and become more successful."

HEATHER: Make sure that the message gets across to everybody
"When you communicate with a large system and a lot of times to streamline that communication you have to send newsletters, and those can get long. It's not just marketing, it's all the other departments in the organization as well and you'll find that they're not reading it. You've got to have multiple communication points and strategies so that they do get those critical messages."

Get in touch with Heather:
LinkedIn | Website

Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com

Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location. 

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Highlight Quotes

AMY: Own the brand and row in the same direction

"So when you're always focused on what the customer/member/patient experience is going to be, and we all have a common belief of what our key tenets are of our brand, which is all focused on customer experience, that allows you to have the right dialogue, the right healthy debate, the right back and forth to really get at the best experience that you're creating."

AMY: Create a culture that treats external partners as team members

"That really gets back to culture and setting expectations and demonstrating what that means and feels like with those external partners, no matter if it's a creative agency, a production extension of the team, even a technology plugin as needed. And that's really how we operate."

Get in touch with Amy:

LinkedIn | Website

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location. 

BOOK A DEMO NOW!

Highlight Quotes

CASEY: Diversity, equity, and inclusion in the workplace

"DEI, that is not an and/or a plus, it is always on. It is at the forefront of everything we do whether it's Super Bowl, or down to sales materials for our partners and B2B clients, and it's a lens through which we look at all times."

CASEY: Creative ideation brought by the younger workforce

"I was a hand-raiser when it came to digital and social. I was like, "how can I embrace those?" What's really interesting is that when you watch the younger talent enter the workforce, you always have to step back and remind yourself that he, she, or they have known nothing different."

Get in touch with Casey:

LinkedIn | Website

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location. 

BOOK A DEMO NOW!

Highlight Quotes

KEVIN: Auto approval of user accounts significantly impacts adoption

"When there's a significant lag between the request of an account and the provisioning of the account, even a week is a long, long time from the user's point of view, we can see those first user adoption statistics go down significantly."

KEVIN: Give users the ability to define the level of permission they need

"If you can get users to define the user experience they themselves need, you have a much lower level of work for yourself in user management and you usually have a much higher degree of user satisfaction, which just leads long-term to greater ROI."

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location. 

BOOK A DEMO NOW!