Show Highlights:

• Marci's deep experience in the world of franchising
• Angelique's march to Handyman VPhood
• Local differences across franchisees
• Consistency in delivery across borders
• Vendor partnerships
• Agency compensation trends

Quotes:

Angelique - The community goal of Handyman Connection:

“We're really working with our local owners to get buy in and community engagement to showcase everything we can do to help better the local community improve local households.”

Angelique - The Handyman franchising structure:

“The beauty of franchising is that you get this custom turnkey marketing program, especially with Handyman Connection, where we have trusted and vetted vendor partners that work with our local offices that have proven success.”

Marci- Franchisee marketing support:

"As you know, franchisees come into the business to operate the model of the franchise, not necessarily to be expert marketers. So as Angelique mentioned, we provide them a turnkey marketing program and plan, and we wanna make sure that our partners can be a support to that plan."

Angelique - Accountability of the franchise:

“It's a two way street and holding our partners accountable, but also holding our franchisees accountable in the way they partner with our vendor partners.”

Angelique - Handyman’s role to its franchisees:

“As a home office, we operate more as a coach to our franchisees guiding them towards best practice and continued success based on proven forms of advertising and proven technologies that work well to help them achieve their business goals.”

Connect with our guests Marci and Angelique and find out more about their work:

• About Marci
• About Angelique
• About Handyman Connection
• Handyman Website

Connect with Kevin and find out more about his work:

• About Kevin
• About Pica9
• Pica9 Website

Empower your brand with CampaignDrive by Pica9, the Brand-to-Local Marketing Platform that helps world-class distributed brands empower their franchisees and dealer networks. 

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Show Highlights:

• How Big Is My Library?
• Problems solved by DAM
• What Jobs Do My Users Need To Get Done?
• Asset delivery
• Always check user experience
• Sharing Options
• Find a DAM champion

Quotes:

The problems that a DAM solves:

“Duplication of assets, more and more time spent hunting and pecking for assets. Those are the kinds of problems that usually lead a creative operations team to look for a DAM.”

The different case uses of DAM:

“Depending on the complexity of your needs, as you evaluate it, you'll be able to ask your DAM vendors to show you those different use cases. So think inside and outside and think simple and complex.”

Connect with Kevin and find out more about his work:

• About Kevin
• About Pica9
• Pica9 Website

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Show Highlights:

• Gary's humble beginnings
• The evolution of files and assets across the years
• Let's talk print
• Identifying the right MarTech stack for your business and choosing the right tools to achieve your business goals
• The shiny object problem and solution

Quotes:

What Gary sees in technology today:

“So much has progressed in technology, and believe it or not, the consumers, the people that are buying services from you and the outputs the print that might be associated with it, it's not so much about that individual piece and the quality of that piece or the entire job.”

Gary on the rise of digital representation:

“I think we've come to an age where a digital representation on the screen uses workflow and collaboration tools to create these assets, and then to prove these assets are becoming the norm of everything that we want to work on.”

Gary on the alignment of creative operations and technology:

“It was great to see how we could help these creative operations evolve, and there were so many folks in the ad agencies and within these creative departments that were so interested in technology, but the technology needed to catch up to where they wanted it to be.”

Gary on how to handle a shiny object problem:

“It comes back to a strong team, understanding budget, understanding where you want to get to, and then looking at what is going to satisfy what you need.”

Connect with Gary and find out more about his work:

• About Gary
• About SproutLoud Media Networks
• SproutLoud Media Networks Website

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Show Highlights:

• Ben's journey to creative operations
• Changes in client-agency relationships
• Creativity and flexibility getting harder
• Finding "shapeshifting" talents
• Brand integrity, consistency, adaptability

Quotes:

What Kevin sees in clients nowadays: “The client, these days, at least, what we hear a lot, is the client is starting to clamp down on budgets and creating tighter and tighter boxes into which that creative product has to fit.”

Ben on the scalability of the agency model: “When you have an agency model like this, and that relationship is good, and you're delivering quality and delivering on your promise, when people invest or companies invest in one type of marketing that generally naturally expands.”

How Ben picks the right talent: “I always try it what is what seems I would say, comes across as great talent or who could be, is usually someone with a diverse background, who has done multiple things at multiple different agencies.”

How important is brand consistency according to Ben: “Brand consistency is, I would say, more critical than ever, but what has to be considered and it's a big consideration and should be thought about all the time. How do you keep that fresh and adaptable for all those places that your brand has to be consistent in?”

Connect with Ben and find out more about his work:

• About Ben
• About Prager Creative
• Prager Creative Website

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Show Highlights:

• Frank's DAM Journey
• Continuous DAM growth
• The costs involved in DAM implementation
• Must have DAM Champions
• Asset reuse for return on investment

Quotes:

Frank: “DAM is never finished, right. It's a living, breathing thing that changes, as companies change and evolve.”

Frank: “There certainly are out of the box functionality that work really well. It has everything that you need and still some still need or require things to be customized. You need to, I guess, pick your poison. You pay for it one way or the other, whether it's in costs, right? Time or level of effort, right? You're gonna be married to this DAM system hopefully for a while.”

Frank: “You can have the best DAM system on the planet. But if you still can't find what you're looking for, because the person is searching for it in a different jargon or a different way, and that's not encompassed in the schema or sitting down and figuring out what's important for that company, then it's useless.”

Frank: “The system is a platform for realizing the decisions that they've made about how to organize and how to provide access to the assets.”

Connect with Frank and find out more about his work:

• About Frank
• My DAM Services Website

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Show Highlights:

• Peter and We are Acuity
• The balance between brand and local marketing
• The hurdles of maintaining brand consistency
• Tools & Trust
• What lies ahead for Local Marketing Hubs

Quotes:

Peter: "The savvy brands are winning, but the danger is that those that take their eye off this ball are gonna get left behind."

Peter: “I think that in the world that we live in, the brands are key, and they are the ones that do the big above-the-line brand building sort of messaging and get the interest in the products.”

Peter: “I think equally you know, the local store has a really important part to play in building that local relationship, helping the customer to discover products, interact with them and feel them.”

Peter: “I think the days of seeing local and national as distinctly separate things really is gone and you've got to make sure that you know, all of those multiple touchpoints that the customer has with your brand are consistent.”

Connect with Peter and find out more about his work:

• About Peter
• About We Are Acuity
• We Are Acuity Website

Empower your brand with Pica9, the Brand-to-Local Platform that helps world-class distributed brands empower your franchisees and dealer networks. 

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Show Highlights:

• Karen's background from both the client side and vendor side
• The value of a dynamic templating and reduction of one-off design requests
• Proper font usage and licensing
• Optimizing creative operation workflows

Quotes:

Karen: “Think of a template as something that can be used over and over again. So it lessens the one-off manual labor for administrators. It streamlines the campaign to market for marketers.”

Karen: “There are very few downsides to making something a template if you have a template workflow accessible to you.”

Karen: “Inconsistencies can arise and begin to creep in, right? Templates help with brand consistency, as well. So it's not just about getting work done faster. It's getting work done better.”

Karen: “I personally in my own work, and my from my own creative perspective, love templating if I can set something up perfectly one time, and I can go back and use that perfect setup again and again and again.”

Karen: “I think it's very important for marketing teams and brand designers of any company, to work with their agencies and talk with their creative agencies, whether they're internal or external, about font usage.”

Get connected with Karen Gress and learn more about her work with the link below:

• LinkedIn: https://www.linkedin.com/in/karengress/

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Show Highlights:

• Debow's background
• Evolving with social media
• User generated content
• The evolution from traditional to digital
• Local franchise support

Quotes:

DeBow: “Marketing has changed tremendously into digital with social media kind of coming into being the front runner of everything marketing, but every year is different as well.”

DeBow: “Our guests are our best resource too, our user-generated content is just incredible. You know, because like I said, they are those movie producers with a camera in their pocket.”

DeBow: "Luckily, our franchisees, while they come from all walks of life, all have one thing in common and that's that they love creativity. You kind of have to love it, right? In order to own paint rooms, pottery studio, but we try and get the burden off in every aspect of marketing."

DeBow: “I think it's the tools that allow me to scale. You know, before, when I would work in other more complex design platforms, you know, you would sort of artboard out a specific, sort of maybe a social square, or you know, an email banner, and then you would have to sort of recreating it piece by piece.”

Get connected with DeBow Padgett and learn more about her work with the link below:

• LinkedIn: https://www.linkedin.com/in/debow/
• Website: https://www.colormemine.com/

Empower your brand with Pica9, the Brand-to-Local Platform that helps world-class distributed brands empower your franchisees and dealer networks. 

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Show Highlights:

• Emily's diverse background
• Creative operations in franchising
• Franchising before and after the pandemic
• The Digital Shift
• The Great Resignation
• Brand Integrity in franchising

Quotes:

Emily: “We were connecting with brand partners and folks who weren't even working with us yet to see how we could help them gather feedback from their systems and immediately start getting input into what franchisees needed most what was happening in the system, how franchisors could respond to that.”

Emily: “You can't deny a digital-first existence anymore. You know, any brand that is trying to say that, that you just don't have to have a website, you know, I don't know where you're living, or where people will find you if you just don't think you have to have a website at all.”

Emily: “It is as much a great resignation as it is a realization that it's not a resignation issue. It's a retention issue. And brands have not built strategically to retain long term.”

Emily: “You're not just you're not buying a business when you invest in a franchise. You are making an investment with a cold selective whole of other people in that system.”

Get connected with Emily George and learn more about her work with the link below:

• LinkedIn: https://www.linkedin.com/in/georgeemily/
• Website: franchisebusinessreview.com/

Empower your brand with Pica9, the Brand-to-Local Platform that helps world-class distributed brands empower their franchisees and dealer networks. 

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Show Highlights:

• Preston and his career managing digital assets for one of the leaders in the hospitality industry.
• DAM training and support to end-users
• DAM Integrations/Asset Migration tips and tricks
• What the future of Digital Asset Management holds

Quotes:

Preston: “I'll go back to really looking at our brand marketing our continent marketing teams, and having the DAM set up, so it helps them solve business problems. That's really where I want to focus.”

Preston: "What we want to do is help people do their jobs.  And as soon as you start making it hard, they start to back off from your system. They start to not trust the system and that could lead to other negative consequences."

Preston: “I'd say a really big challenge is really making sure you understand the data when you're trying to migrate assets from one system to another. Those assets are coming with their own specific set of data points.”

Preston: “You need to make sure you know what each data point means some of these data points were created years ago, and maybe before the folks managing the systems were around, and you're not sure what the data points mean.”

Get connected with Preston and learn more about his work with the link below:

• LinkedIn: https://www.linkedin.com/in/prestonanderson1/

Empower your brand with Pica9, the Brand-to-Local Platform that helps world-class distributed brands empower your franchisees and dealer networks. 

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