The Creator Feed

In today's episode of The Creator Feed, we've got some exciting news coming your way. First up, TikTok is making waves in Europe by allowing users to opt out of the algorithmic For You Page. Will this become a global trend in prioritizing user safety? Plus, #BookTok is taking the literary world by storm, boosting indie authors and print book sales too. And speaking of games, Minecraft is reaping the benefits of its IP - and pushing away creators - while Roblox continues to sow the seeds of success. We'll also discuss the integration of Descript and SquadCast and what WeWork's demise means for the creator economy. Tune in and join the conversation!

LINKS:

Southby Already? Get Ready for SXSW Sessions - Vote Now!

• Renee - LinkedIn

• Renee - SXSW

• Jim - SXSW

Europe Regulators Take Action: TikTok's FYP Opt-Out and Beyond

• TikTok is making its personalized content algorithm optional in Europe - The Verge

BookTok Rising: Indie Books Take Center Stage on TikTok

• TikTok Announces 'Global #BookTok Challenge' to Encourage Literary Engagement | Social Media Today

• Celebrating Book Lovers Day in the U.S. with the Global #BookTok Challenge | TikTok

• Newsroom

• BookTok can make bestsellers. So ByteDance is becoming a publisher. - Tubefilter

• The influencers of #BookTok are launching their own publishing imprints with help from Bindery - Tubefilter

• Lulu Acquires The Tilt and CEX

Minecraft vs. Creators: From Reaping the Value to IP Restrictions

• All Minecraft EULA Changes 2023, Explained | The Nerd Stash

Descript + SquadCast Integration: Streamlining Podcasting Workflows

• Descript + SquadCast | Faster podcast & video editing workflow

WeWork's Demise and the Creator Economy: Lessons in Community and Adaptation

• From $40 billion to 'going concern' — WeWork warns of possible bankruptcy

• Creator Camp's new basecamp

Hey there trendsetters! Get ready for a jam-packed episode of The Creator Feed. First up, Changer Studios is launching not one, but two exciting accelerator programs for educational and kids' content creators. Plus, gaming sensation Kwebbelkop is taking a leap into the virtual world as an AI construct, extending his career in a whole new way. And TikTok is bringing the heat with their very own music competition, Gimme the Mic, and changing the product to satisfy EU privacy updates. We also talk about what it means now that Roblox hit over 1 million downloads on Oculus. We've also got some Thread updates and a juicy twist in the Mr Beast saga. Tune in and share the creativity!

LINKS:

Unveiling the Future: Changer Studios Launches Accelerator Programs for YouTube Creators

• YouTube EduTuber Accelerator

• Changer Studios - Made For Kids Accelerator

Kwebbelkop Transcends Reality: The Gaming Creator Embraces AI for Career Expansion

• The gaming star who's turning himself into a VTuber has premiered "The Digital Kwebbelkop" - Tubefilter

• Penguinz0 Reacts To Kwebbelkop AI...

• One of Gaming's Biggest YouTubers Wants to Replace Himself With AI | WIRED

TikTok's Melodic Quest + Adapting to EU Regulations with User Personalization Controls

• TikTok Announces 'Gimme the Mic' Music Talent Contest | Social Media Today

• TikTok Announces New Changes to EU Users, Which Could Impact Usage | Social Media Today

ROBLOX x Oculus: A Million Downloads and Beyond - Gaming's Metaverse in the Making

• Roblox on Quest VR headsets has gotten 'well over' 1 million downloads - The Verge

Threads Unveiled: Discover New Features and Enhancements for Seamless Conversations

• Meta Continues to Add More Threads Features as App Growth Slows | Social Media Today

Legal Battles in the Creator Realm: Mr Beast's Ghost Kitchen Faces a $100M Lawsuit

• MrBeast's burger company is suing him for $100 million - The Verge

Discord's Creator Team Layoffs: Analyzing the Implications for the Creator Community

• Discord lays off several dozen people from marketing and partnerships - Tubefilter

Renee Teeley and Jim Louderback here with another episode of The Creator Feed, your go-to source for the latest and greatest in the creator economy. Today, we're discussing new YouTube Shorts features, Mr Beast's legal battle with his food delivery partner, Instagram's new AI features, and the ongoing competition between TikTok, Reels, and YouTube Shorts. Plus, we dive into LinkedIn's new AI hub, and the legal implications of using memes in advertising. Don't miss out on this episode of The Creator Feed, and if you like what you hear, be sure to share it with your friends!

LINKS:

1. YouTube Shortens the Gap Between Platforms with New Features for Creators

   • YouTube is adding a slew of new TikTok-like features to Shorts - The Verge

1. Mr Beast's Food Fight: Creator Sues Delivery Partner for Burger Business Woes

   • MrBeast sues his food delivery partner over 'low quality' food

1. Instagram Upgrades AI Features to Empower Creativity and Convenience

   • Instagram Experiments With Range of Generative AI Elements | Social Media Today

1. TikTok vs. Meta vs. YouTube: Who Will Reign as the Top Short-Form Video Platform?

   • Meta reports 11% revenue growth, but the metaverse still suffers | TechCrunch

   • Google says 2 billion logged in monthly users are watching YouTube Shorts | TechCrunch

1. LinkedIn Coach: The AI Hub for Professionals to Enhance Their Skills

   • LinkedIn Tests New AI Powered 'LinkedIn Coach' to Guide Your App Usage | Social Media Today

1. Meme Copyrights: Activision and Anthony Fantano's TikTok Duet in Legal Battle

   • Everyone Wants a Slice: In Lawsuit Against Creator Anthony Fantano, Activision Test the Bounds of TikTok Remix Culture

Hey there listeners, it's Jim Louderback and Renee Teeley here with another episode of The Creator Feed. Today, we're talking about TikTok's launch of text posts, Roblox's $800M payout to creators, and Twitter's rebranding to X and the chaos that ensued. We also chat about how younger consumers prefer creator brands over traditional ones, the rise of 24/7 streaming, and the hilarious GLORBO prank pulled by Reddit players. Don't miss out on this episode of The Creator Feed, and if you liked it, share it with your friends!

Also we have some poems about this week's top TikTok story - which we can now post ON TikTok!

LIMERICK

There once was a platform named TikTok,

Where users danced and sang 'round the clock,

But now text posts abound,

A new trend has been found,

And the Twittersphere is totally in shock!

HAIKU

TikTok dances cease,

Text posts now take center stage,

New trend takes its place.

LINKS:

TikTok's Latest Update: Say Hello to Text Posts 📝

• Text posts come to TikTok

Roblox to Pay Out $800M to Creators 💰

• https://www.linkedin.com/posts/manuelbronstein_our-vision-for-the-roblox-economy-roblox-activity-7087251882083041280-sQKy

The Death of the Bird and Birth of 'X' – A Twitter Rebrand Story 🤔🦅

• Twitter removed half its HQ sign — then the police arrived - The Verge

• Elon Musk's Twitter Rebrand Sets Stage For Everything App 'X' To Takeoff, Experts Say—Here's How

• Meta, Microsoft, hundreds more own trademarks to new Twitter name | Reuters

Younger Consumers Prefer Creator Brands Over Traditional Brands 🙌🏼

• The promise and limitations of creator-first brands

24/7 Streaming: The New Trend for Creators? 📹

• The NPC craze has come to TikTok live

• Twitch banned PewDiePie's rolling live stream

• Linus Tech Tips 24/7 - LTT TV

• Preston 24/7 - rolling it through his live tab

• More details here from The Publish Press

Is Glorbo the Next Big Thing? Reddit Players Prank the Gaming World 🎮

• Glorbo isn't Coming to WoW, but the Impact of AI is Already Here - Wowhead News

• Archive of the deleted Z League story on Glorbo

Hey there listeners, it's Jim Louderback and Renee Teeley here with another episode of The Creator Feed. Today, we're talking about Facebook's new video experience, Twitter paying creators from its brand-new $5M fund, and YouTube's inclusivity surveys and new title suggestion feature. We also dive into different business models for creators, including M&A, investing in creators, and accelerating creators. Plus, we chat about MrBeast's partnership with Scopely for the video game Stumble Guys and the inevitable backlash against Threads. Don't miss this episode of The Creator Feed!

LINKS:

Facebook unveils new video experience and features! 📺👀

• Video on Facebook Keeps Getting Better | Meta

• Facebook puts more emphasis on video again with new discovery and editing tools | TechCrunch

Twitter pays creators out of a $5M fund - find out who's winning big! 💰💻

• Twitter Starts Paying Some Creators Share of Ad Revenue on Invitation-Only Basis, Including Andrew Tate and Krassenstein Brothers

• MrBeast promises Twitter revenue to fan with most liked reply - Dexerto

YouTube's inclusivity surveys and new title suggestion feature - what you need to know! ✅📝

• Creator Insider

• HeadlineExpert - Poe

Business models for creators - which one will help you make bank? 💰💡

• Unpacking M&A business models

Stumble Guys meets MrBeast - what happens next will shock you! 😱👀

• MrBeast stumbles into 'Stumble Guys' with custom-designed levels and characters - Tubefilter

Instagram's new changes - is it time to say goodbye to the Threads app? 📉👋

• Threads users are already spending less time in the app | Engadget.

Hey there podcast listeners, it's Jim Louderback and Renee Teeley here with another episode of The Creator Feed. In this episode, we talk about the arrival of Threads, the latest social media app with over 100M sign-ups in the first week, while Twitter threatens to sue Meta over its alleged theft of trade secrets. We also discuss why celebrity podcasting isn't working and TikTok's latest monetization scheme, which has creators working for free. Plus, Twitch is launching a new Stories feature and Discover Feed, while Ironmouse becomes one of the biggest streamers on the platform. Tune in to know what's going on in the creator economy and what it means!.

LINKS:

THREADS Takes Social Media by Storm with Over 100M Sign-Ups in First Week

• 100M for Threads

• Scoop: Branded content tools coming to Threads

• Twitter Launches Legal Action Over Meta's New Threads App | Social Media Today

• Twitter is threatening to sue Meta over Threads | Semafor

• The Latest Phase in the Elon Versus Zuck Fued Highlights the Flaws in Selling Verification Checkmarks | Social Media Today

Celebrity Podcasting Fails to Impress

• Hollywood is leaving podcasting to podcasters | Semafor

• Harry and Meghan Join the Graveyard of Failed Celeb Podcasts

• YouTube Reveals Original Channels

TikTok Launches Premium-Only Music Streaming Service

• Forbes: TikTok Music Service

• Resso, ByteDance's music streaming app, officially launches in India, sans Tencent-backed Universal Music | TechCrunch

• TikTok Launches Music-Streaming Service in Brazil and Indonesia - Variety

TikTok's Latest Monetization Scheme: Creators to Create Free Brand Videos on Spec

• More Ways for Creators to Collaborate with Brands: TikTok Creative Challenge

• Offering More LIVE Subscription Perks with Subscriber-Only Videos | TikTok Newsroom

Twitch Launches Stories Feature and Discover Feed

• Twitch is actually improving discoverability. Here's how. - Tubefilter

Ironmouse Emerges as One of the Biggest Twitch Streamers

• Ironmouse is the most subscribed to female streamer on Twitch - Tubefilter

On this week's episode of The Creator Feed we're bringing you the latest news and trends in the creator economy, starting with the FTC cracking down on endorsements - changing its policy for the first time in 14 years - and YouTube's ad problems. We've also got some exciting news for TikTok fans – they're launching a retail operation in the US! But it's not all sunshine and rainbows, as Shein is under fire for unfair working conditions and forced labor, and their influencers might be in hot water too. We'll also take a break from the serious stuff and show you how the Cannes set makes lip-sync parody videos. Go behind the news, stay up to date and have fun! Don't miss this one!

LINKS:

FTC Releases New Rules for Influencers

• Federal Trade Commission Announces Updated Advertising Guides to Combat Deceptive Reviews and Endorsements

• FTC's Endorsement Guides: What People Are Asking | Federal Trade Commission

YouTube's Ad Problems: How Your Favorite Creators Are Affected

• Did Google mislead advertisers about TrueView skippable in-stream ads for the past three years?

• Jim Louderback on LinkedIn: Nobody wants to pay for premium and get swill.

TikTok Goes Retail: What You Need to Know About Their New Shop

• TikTok helps its users profit from ecommerce. Now it's starting to ship and sell products itself. - Tubefilter

• BookTok can make bestsellers. So ByteDance is becoming a publisher. - Tubefilter

The Dark Side of Influencer Junkets: Revealing the Truth About SHEIN

• Influencers Gas Up Shein After Sketchy Factory Tour: No Slave Labor Here!

• The Shein influencer trip is just the beginning

Meta Launches Twitter Competitor App - Will It Take Off?

• Meta's New Twitter Alternative App 'Threads' Has Appeared in Some App Stores | Social Media Today

I'm Still Branding: The Viral TikTok Video From Cannes

• I'm Still Branding - YouTube

Hey there! This week's Creator Feed episode is jam-packed with the latest updates and trends from the creator economy. YouTube is testing AI dubbing and A/B thumbnail testing, while Renee and Jim wrap up VidCon by discussing changing business models, how fandom is evolving and talk a little Cannes too.. They also explore how LinkedIn is testing an AI post generator - do we really need this - and that Instagram is allowing users to download public reels. Plus, we bid farewell to V Pappas as she steps down as COO of VidCon. Don't miss out on all the juicy details - tune in to the Creator Feed now!

LINKS:

1. YouTube's Latest Updates: A/B Testing, AI Dubbing, and Impersonation Policies

• Creator Insider
• AI Dubbing
• YouTube policy updates

1. VidCon 2023 Wrap-Up

• Jim Wraps up VidCon in his weekly newsletter
• Evan Shapiro wraps up his spring of conferences

1. LinkedIn's New AI Post Generator: Say Goodbye to Writer's Block

• AI comes to LinkedIn posts

1. Don't Trust TikTok? Reid Duchscher's Warning to Creators

• Night CEO Reed Duchscher shares concerns

1. IG Allows Users to Download Public Reels - Here's How

• Instagram now allows downloads

1. Breaking News: V Pappas Steps Down as COO of YouTube

• V Pappas on LinkedIn: A note I sent to all TikTok employees this morning | 168 comments

On this episode of The Creator Feed, we cover the latest news and trends in the creator economy. Meta announces Voicebox, an AI model for generating audio and text to speech, while Reddit repeats history by angering its power users and mods with product changes. We also discuss YouTube's best practices for shoppable live streams, the scheduling conflict between VidCon and Cannes, and LinkedIn's removal of carousels, profile videos, and embedded links. Plus, we delve into TikTok's new initiative, TikTok Truths, aimed at setting the record straight about information collection and usage. Stay tuned for all the latest updates and insights in the creator economy!

LINKS:

1. "Meta's Voicebox: The Future of AI-Generated Audio and Text-to-Speech"

• Meta Introduces Voicebox

• Meta Showcases New 'Voicebox' Speech-to-Text Translation Tool | Social Media Today

2. "Reddit's Latest Move: Is it the Beginning of the End for the Platform's Power Users?"

• Reddit Protest is a battle for the human internet - VICE

• Reddit Threatens to Remove Moderators From Subreddits Continuing Apollo-Related Blackouts - MacRumors

• The future of /r/videos.

3. "YouTube's Shoppable Live Stream: How to Sell Without Being Salesy"

• Engage Your Audience and Promote Products in Shopping Live Streams! 🛍️

4. "TikTok's Truths: What the Platform Wants You to Know About Your Data"

• The TRUTH about TikTok

• TikTok Seeks to Dispel User Concerns Over How it Tracks Data in New 'TikTok Truths' Series | Social Media Today

On this episode of The Creator Feed, we cover the latest news and trends in the creator economy. YouTube is changing its eligibility criteria for Partner Program access, making it easier for creators to apply and access fan funding features. Meanwhile, Twitch upsets creators with its latest anti-creator announcement, and funding for creator economy startups has declined by 86% over the last two years. We also discuss updates on Shorts monetization and TikTok's new AI ad script generator tool. Plus, we delve into the controversial topic of Baby Gronk, Baby Diggs, and Livvy in the context of NIL. Tune in for all the latest updates and insights in the creator economy!

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STORY LINKS:

1. YouTube's New Partner Program Changes: What You Need to Know

• YouTube Blog

• Renee's Take

• Jim Does Math

2. Twitch Upsets Creators Again: Will They Learn from Their Mistakes?

• Twitch Streamers are mad - yet again

3. Creator Economy Startups Struggling to Secure Funding: Is the Bubble Bursting?

• The Information ($)

4. The State of Shorts: Monetization, Growth, and Cannibalization

• Matt Geilen and Bob Jennings on Premium

• YouTube's new #ShortsFriends initiative

• Matt Koval - he mostly recommends putting Shorts on a separate channel

• Deep Mind promises to supercharge discoverability

5. TikTok Unveils AI Ad Script Generator Tool: A Game-Changer for Businesses?

Social Media Today

6. Baby Gronk, Baby Diggs, and Livvy: The Future of the Creator Economy?

• Baby Gronk, Baby Diggs and the NIL-spawn Livvy

• interview with Baby Gronk's Dad ($)

• Jim on the couch with Mama June