The Creator Feed

In this episode, we talk about YouTube Shorts monetization launching on Feb 1, the new YPP terms of service, TikTok's new Talent Manager Portal, and the drama with Hasbro and Dungeons & Dragons. Buckle up; it's an action-packed episode!

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VidIQ: Ready to take your YouTube channel to the next level? Check out the vidIQ Max group coaching program and creator community. Use our exclusive code TCFMAX for 30% off your first month!

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Links:

YouTube Updates

• https://www.youtube.com/watch?v=KjSZs7hjpD8

Shorts Lawsuit

• https://www.tubefilter.com/2023/01/13/youtube-shorts-tv-lawsuit-international-court-case-google/

TikTok Talent Manager Portal

• https://techcrunch.com/2023/01/12/tiktok-launches-a-talent-manager-portal-so-managers-can-negotiate-brand-deals-for-clients/

Twitter Considers Auctioning Usernames

• https://techcrunch.com/2023/01/11/twitter-selling-usernames-via-online-auctions/

Hasbro and Dungeons & Dragons Issues

• https://www.theguardian.com/games/2023/jan/12/dungeons-and-dragons-wizards-of-the-coast-ogl

In this episode, we discuss Instagram's 2023 focus on inspiring creativity, helping people discover things they love, and sparking connections between people. We also talk about the trough of despair in the creator economy and how 2023 will be a tough year for many startups and creators.

Additionally, we dive into YouTube's experimentation with hashtag recommendations for Shorts and how it aims to improve the algorithms that surface relevant content to users. We also break down TikTok's recent move to incorporate IMDB data and what that means for movie studios and TV networks - but also creators and end users.

Finally, we discuss Snap's ad revenue-sharing plan and how it has quietly started sharing direct ad revenue with creators via Snap Stories. David Dobrik serves as a poster child for the new monetization scheme, which inserts ads into the original Stories feature. We look forward to more creators joining the scheme and learning about revenue-sharing details.

OUR AMAZING SPONSORS!

Big thank you to our sponsors Spreadshop & vidIQ for helping to support the podcast and empowering creators to turn their passions into professions 😍

VidIQ: Ready to take your YouTube channel to the next level? Check out the vidIQ Max group coaching program and creator community. Use our exclusive code TCFMAX for 30% off your first month!

Spreadshop is a free print-on-demand merch shop with hundreds of customizable products, so you can create your very own merch line that fits your unique brand. Sign up today, and your fans will receive 15% off all merch from Spreadshop!

LINKS:

• "Instagram Chief Outlines Key Areas of Focus for the App in 2023" - https://www.socialmediatoday.com/news/instagram-chief-outlines-key-areas-of-focus-for-the-app-in-2023/639474/
• "The Creator Economy was Way Overblown" - https://www.bigtechnology.com/p/the-creator-economy-was-way-overblown
• "Media Layoffs at CNN, BuzzFeed, and Gannett" - https://www.theguardian.com/media/2022/dec/10/media-layoffs-cnn-buzzfeed-gannett-recount-protocol
• "YouTube Experiments with Suggested Hashtags for Shorts Clips" - https://www.socialmediatoday.com/news/youtube-experiments-with-suggested-hashtags-for-shorts-clips/639748/
• "LightShed's Top 23 TMT Predictions and Events to Watch for" - https://lightshedtmt.com/2023/01/03/lightsheds-top-23-tmt-predictions-and-events-to-watch-for-in-2023-top23for23/
• "15 Rising Stars on YouTube Shorts" - https://blog.youtube/creator-and-artist-stories/15-rising-stars-on-youtube-shorts/
• "Red Head Character Impressions" - https://www.youtube.com/shorts/v3Mkz-Pe8lg
• "YouTube Sent me a Gift" - https://www.youtube.com/shorts/0lZtJkVfouc
• "Lego Star Wars, Baby Shark's Big Show, Poodle in Marmaduke, and More" - https://www.youtube.com/shorts/dVmoXSmSKOM

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley discuss their predictions for the future of the creator economy in 2023 and beyond. They predict that generative AI will become mainstream and widely adopted by creators, augmenting rather than replacing their work. TikTok and YouTube are expected to become more similar, with both platforms supporting longer videos in multiple formats and expanding their shoppable video capabilities. TikTok is predicted to be restricted in the US rather than banned, leading some creators to move to YouTube's "shorts" feed.

They also reference Colin and Samir's predictions that 2023 will see a rise in creator education and mentorship, with more businesses providing insight into the creator career path and helping aspiring creators succeed. Finally, the podcast cites annual predictions from the Strategic News Service, which include the failure of the metaverse, a crypto crash, and the confirmation that AI is not as advanced as believed.

Don't miss Jim's Inside the Creator Economy newsletter on Linkedin, publishing Tuesday, where he curates the top predictions from the most insightful experts in the creator economy, Web3, and the metaverse.

LINKS:

• Colin and Samir's Predictions for 2023: https://www.thepublishpress.com/creator-economy-report/
• Mark Anderson / Strategic News Service Predictions for 2023 - Top Ten Predictions for 2023 - Strategic News Service (stratnews.com)
• Subscribe to The Creator Feed newsletter on Linkedin: https://www.linkedin.com/newsletters/6985666783705804800/
• Subscribe to "Inside the Creator Economy" on Linkedin: https://www.linkedin.com/newsletters/6762441989427478528/

In today's episode, we dive into the potential ban of TikTok in the US and the growing number of states banning the app on government-issued devices. Plus, we examine problems with more people turning to influencers on TikTok as their primary news source. And that's not all for TikTok; we also talk about the platform taking on YouTube with horizontal long-form videos.

Additionally, we discuss generative AI tools, the growing speculation about the potential impact on the media industry, and the fear AI will replace jobs. And YouTube is using AI for good and removing abusive comments and spam!

Deals From Our Amazing Sponsors!

Big thank you to our sponsors Spreadshop & vidIQ for helping to support the podcast and empowering creators to turn their passions into professions 😍

VidIQ: Ready to take your YouTube channel to the next level? Check out the vidIQ Max group coaching program and creator community. Use our exclusive code TCFMAX for 30% off your first month!

Spreadshop is a free print-on-demand merch shop with hundreds of customizable products, so you can create your very own merch line that fits your unique brand. Sign up today, and your fans will receive 15% off all merch from Spreadshop!

More From Renee Teeley & Jim Louderback

Sign up for Jim's newsletter, Inside The Creator Economy

Also, watch Renee's new Stranger Flavors series for fun food adventures!

The Creator Feed is a show that covers the latest news and trends in the creator economy. In this episode, the hosts discuss the publicly available beta version of ChatGPT, an AI tool that uses natural language processing to understand and respond to people's conversations in a conversational manner. They also discuss the updates from Creator World, including shopping trends in Malaysia and the growth of the startup scene in Southeast Asia, as well as new monetization options from Discord and the end of Pinterest's Creator Reward program. The hosts also warn against using Mr. Beast as the only example to explain trends in the creator economy, and discuss YouTube's top creators for the year. Finally, they mention the Women of Video Summit scholarship for creators. This summary was written by ChatGPT

Big thank you to our sponsors Spreadshop & vidIQ for helping to support the podcast and empowering creators to turn their passions into professions 😍

VidIQ: Ready to take your YouTube channel to the next level? Check out the vidIQ Max group coaching program and creator community. Use our exclusive code TCFMAX for 30% off your first month!

Spreadshop is a free print-on-demand merch shop with hundreds of customizable products, so you can create your very own merch line that fits your unique brand. Sign up today, and your fans receive 15% off all merch from Spreadshop!

LINKS:

ChatGPT

• Tech World Goes Wild - https://www.linkedin.com/news/story/tech-world-goes-wild-for-ai-chatbot-5072513/
• Jim Comments - https://www.linkedin.com/posts/jlouderb_chatgpt-litrendingtopics-aiartwork-activity-7005591142826196993-icgN?utm_source=share&utm_medium=member_desktop

Creator Monetization Updates

• Discord - https://discord.com/blog/server-and-creator-subscriptions
• Pinterest - https://techcrunch.com/2022/11/30/pinterest-shuts-down-its-creator-rewards-program/

YouTube Creators of the Year

• https://blog.youtube/culture-and-trends/2022-top-trending-videos-creators-us/

Women of Video

• https://womenofvideo.com/scholarship/

This week on The Creator Feed, we talk through some of the massive missteps at Twitter 2.0, the changing company culture, and ideas to help repair relationships with advertisers, employees, and consumers. Plus we dive into free speech vs hate speech. Finally, we talk about the future of social media and its impact on our society.

Big thank you to our sponsors Spreadshop & vidIQ for helping to support the podcast and empowering creators to turn their passions into professions 😍

VidIQ: Ready to take your YouTube channel to the next level? Check out the vidIQ Max group coaching program and creator community. Use our exclusive code TCFMAX for 30% off your first month!

Spreadshop is a free print-on-demand merch shop with hundreds of customizable products, so you can create your very own merch line that fits your unique brand. Sign up today, and your fans receive 15% off all merch from Spreadshop!

Links:

Twitter Blue:

• https://www.socialmediatoday.com/news/Twitter-Pauses-New-Checkmark-System-Possible-Bankruptcy/636405/

Contractor Layoffs:

• https://www.axios.com/2022/11/13/elon-musk-twitter-contractor-layoffs

Long Work Hours:

• https://www.bbc.com/news/business-63648505

FTC FIne:

• https://www.forbes.com/sites/petersuciu/2022/05/26/twitter-agreed-to-pay-150-million-in-fineswas-it-enough/
• https://www.bbc.com/news/business-63648505

Paying Video Creators:

• https://www.forbes.com/sites/paultassi/2022/11/12/elon-musk-claims-hell-pay-twitter-video-creators-10-more-than-youtube/?sh=7142929b165a

New CEO:

• https://www.reuters.com/technology/elon-musk-says-he-expects-reduce-his-time-twitter-court-testimony-2022-11-16/

Impersonators Suspended from Twitter:

• Ethan Klein
• Kathy Griffin

Increase in Hate Speech & Content Moderation Council:

• https://twitter.com/ncri_io/status/1586007698910646272
• https://techcrunch.com/2022/10/28/elon-musk-twitter-trump-content-moderation-council/
• https://www.cnn.com/2022/05/10/tech/elon-musk-twitter-trump-ban/index.html?utm_medium=social&utm_content=2022-05-10T18%3A08%3A05&utm_source=twCNNp&utm_term=link
• https://techcrunch.com/2021/01/08/why-twitter-banned-president-trump/
• https://counterhate.com/blog/fact-check-musks-claim-about-a-fall-in-hate-speech-doesnt-stand-up-to-scrutiny/

Ideas for Twitter:

• https://bigtechnology.substack.com/p/now-pay-8-evaluating-elon-musks-early
• https://tanay.substack.com/p/understanding-the-twitter-acquisition
• https://www.protocol.com/fintech/elon-musk-x-com-twitter
• https://www.platformer.news/p/elon-only-trusts-elon

Future of Social Media:

• https://www.theatlantic.com/technology/archive/2022/11/twitter-facebook-social-media-decline/672074/
• https://bradberens.substack.com/p/the-end-of-cheap-scale
• https://therebooting.substack.com/p/delusions-of-grandeur

This week on The Creator Feed - in honor of Black Friday and Cyber Monday - we talk about some of the shopping events and new features happening across social video platforms. TikTok brings their store to the US and Pinterest and YouTube have shopping events running live. We also explore what TikTok's $2B revenue shortfall might mean to creators, and talk about YouTube's new QA feature - which adds a much-needed dimension to live streams. And we learn what the FTX-fueled crypto meltdown might mean for creators (hint, a Web3 slowdown), and talk about the surprising lack of built-in support for royalties in the NFT market. Oh and we highlight a little "wiggle and jiggle" from JoJo Siwa as well!

LINKS

TikTok Shop

TikTok Shop: https://seller-us-accounts.tiktok.com/account/register?channel=US_portal

https://www.washingtontimes.com/news/2022/nov/12/tiktok-launches-app-shopping-directly-compete-amaz/

https://www.semafor.com/article/11/11/2022/tiktok-launches-e-commerce-feature-in-app-to-compete-with-amazon

YouTube Live Shopping

YouTube Live Shopping: https://blog.youtube/news-and-events/holiday-shopping-from-youtube-to-you-2022/

YouTube testing Shorts Shopping: https://techcrunch.com/2022/11/15/youtube-shorts-testing-shopping-features-affiliate-marketing/

Pinterest Live Shopping

Pinterest TV Shopping: https://newsroom.pinterest.com/en/post/pinterest-tv-expands-to-canada-bringing-first-ever-live-north-american-holiday-shopping

TikTok Revenue Miss

Jim's Article on the TikTok Revenue Issues: https://www.linkedin.com/posts/jlouderb_litrendingtopics-licreatoraccelerator-tiktok-activity-6998083069895200768-CfaZ?utm_source=share&utm_medium=member_desktop

TikTok Cuts Revenue: https://finance.yahoo.com/news/tiktok-takes-big-cut-global-134454100.html

The New Way Creators are Scored on TikTok: https://www.marketwatch.com/story/exclusive-how-tiktok-scrutinizes-and-scores-the-creators-on-its-shopping-platform-11668003397

YouTube QA Feature

https://techcrunch.com/2022/11/11/youtubes-new-live-qa-feature-makes-it-easier-to-manage-questions-during-livestreams/

https://www.youtube.com/watch?v=XdfdwqPgL3I

https://support.google.com/youtube/thread/188054535

FTX and NFT Woes

Fred Wilson: https://avc.com/2022/11/creator-royalties/

OpenSea: https://www.coindesk.com/web3/2022/11/09/opensea-makes-waves-says-creator-royalties-will-be-enforced/

What the FTX Fiasco Means: https://tomtunguz.com/ftx-binance/

Nike Swoosh: https://www.complex.com/sneakers/nike-dot-swoosh-metaverse-nft

Jim's article on the crypto melt-down: https://www.linkedin.com/posts/jlouderb_licreatoraccelerator-litrendingtopics-ftx-activity-6996498532509650944-1-E9

Videos!

JoJo Siwa: https://www.tiktok.com/@itsjojosiwa/video/7161547333870603563

The Metaverse Jim Wants: https://youtu.be/OmBoHxpKa_U

This week on The Creator Feed, we talk through some of the biggest and most explosive aspects of Elon Musk's takeover of Twitter. This episode - part 1 of a two-part series - dives into the changes on the executive level, the massive layoffs, separation packages, and the new team running the ship. Along with talking about cost reduction and RIF, we dive into the revenue side of Twitter 2.0, exploring how advertisers are reacting to the changes, the dialog between Elon Musk and the IAB, and handicap other revenue-generating ideas floated by Twitter and other pundits. Finally, we talk through the morass of verification, unpacking the new subscription tier that includes a blue check mark, the once and future grey check, and the fallacy of charging your biggest creators to create on the platform. Stay tuned for Part 2 next week where we explore additional changes, moderation and free speech, and discuss what the future looks like for the beleaguered social network

LINKS

Twitter Links

• Twitter layoffs - New York Times
• How Stripe did it - Stripe Blog
• Don't Mess With Your Super Users - Vanity Fair
• Twitter Verification Update
• Is Tumblr a way forward?

This week on The Creator Feed, Jim talks about what he learned at WebSummit – including details from OnlyFans CEO Amy Gan, Michael Le's real reasons for creating, three great creator entrepreneurs, and a new AI Generative music too.. We also unpack TikTok's gaming summit, which didn't really answer a lot of questions – so we speculate on what it means. Renee and Jim also take a look at a host of YouTube news, including ala carte access to TV channels – although not the ones most of us want – and the ability to co-stream with guests live. A lot going on with YouTube, it's good to see the innovation engine ramp up!

LINKS

Web Summit

• Amy Gan CEO of OnlyFans at WebSummit.
• Sean Kim of Kajabi reflects on his time at TikTok.
• Skinfluencer Hyram Yarbro
• Dan Markham – What's Inside
• OG creator Cassey Ho is a legit and impressive startup entrepreneur
• Music gets the AI generative treatment too via Soundful

TikTok Gaming?

• Financial Times – It's a gaming Hub.
• TikTok Gaming Event made me play it.

YouTube Announces Prime Time Channels

• YouTube Official Announcement

YouTube Puts Shorts on TV

• How the product was designed and built.

YouTube Co-streaming Features

• Go Live Together Announcment

This week on The Creator Feed, Renee and Jim dive deep into a number of YouTube stories, including enhancements to shoppable links, a subtle but well-executed redesign, and what's behind the quarterly ad decline at big red. We also talk about how venture money might change MrBeast, welcome changes to Instagram's Creator Marketplace – including a cool new "creator profile" option, and Adobe's latest study on the Creator Economy and monetization. Plus a great TikTok video that highlights yet another unethical brand attempting to rip off creators.

LINKS

YouTube's Big Week

• New social shopping tools
• New redesign looks like TV
• Jim explains what's behind YT's drop in ad revenue

Instagram Marketplace Updates

• Instagram for Business

Adobe Creator Study

• Monetization and more in this Future of Creativity Study

MrBeast Looking to Raise Venture Capital

• Wants to raise $150M on a 1.5B valuation

Cringey Video Details Brand Fail

• Legging brand tries to wheedle branded content for free