The Creator Feed

This week on The Creator Feed, Renee and Jim talk about new ways for creators to build their teams, how the creator economy is like the music industry – or not, and a hit piece saying most would-be creators will never make it because "your content sucks". We look into age-gating on TikTok, as the popular platform adds an 18+ tier – but will it actually work? Also, Jim shares his first impressions of the Oculus Pro after testing it out, Twitchcon's health and safety failures are dissected and Walmart's new creator push is dissected and discussed. Plus a special Halloween video featuring a TikTok-famous vegetarian vampire! All this and more on The Creator Feed!

LINKS

YT Jobs, Editorof

• Editorof: Editorof (typeform.com)
• YT Jobs: https://ytjobs.co/

Creator Economy Backlash?

• The Creator Economy and the Music industry compared
• Your Content Sucks and you live in a Creator Fantasy:

TikTok's new age limits rolling out

• TikTok Official Announcement
• The Verge's Take

Jim Looks at the Oculus Pro

Who's to blame for the dangerous TwitchCon Fail

• Kotaku reports on the person who broke their back
• The Publish Press says Amazon will fix it.
• VidCon's Squishmello Activation – the Human Claw

Must see: The Vegetarian Vampire!

• Awesome video in the series.
• The creator behind the vampire.

This week on The Creator Feed, Renee and Jim talk about the latest in the TikTok vs. Everyone war, including how the company is readying a warehouse/e-commerce push in the US, its Instagram takeover, and the oodles and boodles of billions that parent company Bytedance is losing. We speculate on what all that means and more. Plus a deep-dive on YouTube's latest analytics update for mere mortals and the ramifications of handles. We also explore why the SEC went after Kim Kardashian and what it means for all of us - and finally lean into the changes coming to Meta's metaverse and the Oculus. Also, a feel-good video that will get you tapping your toes and dreaming of vegetables.

LINKS

TikTok and Bytedance

• Engadget on TikTok copying Instagram
• TikTok's New Editing Tools
• TikTok Parent ByteDance Sees Losses Swell in Push for Growth - WSJ (archive.ph)
• HBR article from February
• Jim's working spreadsheet unpacking the Bytedance losses

YouTube

• Creator Insider unveils "Data Stories" You should subscribe to this channel!
• YouTube Creators talks handles
• VidIQ Video on the possible downfall of handles

It's not about Kim, it's about you and me.

• SEC Charges Kim Kardashian a $1.26M fine
• Why did the SEC go after just Kim

Facebook Unveils Oculus Pro

• Facebook's Meta Connect Event 2022
• Meta Quest Pro Released

CORN Kid!

• The Gregory Brothers with It's Corn
• NPR on "corny" the backstory.

Plus don't forget to subscribe to Jim Louderback's "Inside the Creator Economy" newsletter! You can sign up and subscribe on LinkedIn for free here.

This week on The Creator Feed, Renee went to VidSummit, learned a ton and had a grand time – and Jim didn't even get a T-Shirt! Renee shares details on what she learned, what happened, some great folks she met and some speculation on why VidSummit decided to move to Dallas Texas in 2023. Also, much speculation about what is likely to change – or develop – as TikTok tries to muscle into Google's turf as a top video search engine. And a look at why buying views is not good business for anyone, and why podcasting is likely to take a hit, plus rapid reactions to Dream, er, Clay, revealing his true self and a feel good video from southwest Florida.

LINKS

VIDSUMMIT

• Colin and Samir had a Good VidSummit
• VidSummit Heads to Texas
• VideoMarketing World – Same Place, Same Time?

TikTok Challenges Google's Search Primacy

• TikTok now allows up 2,200 characters in a description
• Connie Chan on why video search is so exciting
• Google unveils a more visual search experience for the tiktok generation

Podcasters Buy Views

• Podcasters Buy Fraudulent Plays
• Many CTV ads delivered when the TV is off
• Buy Spotify Podcast Views for CHEAP

Dream Unmasks Himself

• Dream Reveals Himself
• Brendan Gahan on How Dream Built His Empire
• Watch the Reveal Video

Kitty Rescue!

• Yahoo News

• GoFund Me

Plus don't forget to subscribe to Jim Louderback's "Inside the Creator Economy" newsletter! You can sign up and subscribe on LinkedIn for free here.

This week on The Creator Feed, Renee and Jim explore what the new monetization changes coming to Shorts mean for creators, for YouTube overall, and for TikTok and Instagram as well. In addition, they talk about two crazy news stories built around leaked documents, including Patreon's failed experiment with two top TikTokers - which could have exacerbated its 17% "RIF" - and how TikTok (along with Facebook and presumably others) has different community guidelines and rules for top creators. Also, a look at how ESPN's new creator partnership program is a bald-faced creator rip-off, and Twitch's dumpster fire of a week, where creators ran amuck, bribes were publicly made, and some creators got their pay cut. And finally, two videos for you to watch. One features celebrity machinations of the cringy kind, while the other celebrates a new Netflix show from one of our favorite youtube creators.

LINKS

YouTube Shorts

• YouTube Blog
• NY Times
• CNBC

Patreon's TikTok Problems

• Business Insider

TikTok's Special Moderation System

• Forbes

ESPN Take Advantage of Creators

• Marketing Dive
• Lindsey Gamble on Linkedin

Twitch's Bad Week

• Scam
• Gambling Ban
• Sexual Assault Cover-Up
• Bribe
• Child Predators Are Rampant on Twitch
• Matt Gaetz Coming To Twitch
• Twitch Announces Pay Cut for Streamers

Videos of the Week

• Odd1sOut Netflix Trailer
• Adam Levine

Plus don't forget to subscribe to Jim Louderback's "Inside the Creator Economy" newsletter! You can sign up and subscribe on LinkedIn for free here.

This week on The Creator Feed, Renee and Jim explore what MrBeast's amazing burger store launch in the meadowlands of New Jersey really signifies, talk through the latest round of stories about how "creators are dead - long live the creator", discuss VidIQ's acquisition of Tim Schmoyer's "Video Creators" company and how it's a big change for the popular analytics platform. In addition, Jim waxes emphatically about why generative art is such a game changer - and how you can now play along with the open source Stable Diffusion and decide for yourself. Plus we congratulate Phil Ranta on joining We Are Verified. All that plus a look at how Snoop Dogg is taking over both the metaverse and the kindergarten too.

LINKS:

MrBeast Burger Launch

• Forbes on MrBeast Burger Launch
• Over 10,000 MrBeast fans showed up to buy a burger. We asked them why. | Mashable

Creators are Dead (sort of)

• Mid-tier creators with deep communities built on trust
• The era of celebrity influencers is over
• A new type of creator, the "Niche Internet Micro CELebrity"
• fans are the new creators
• Creators are going to the dogs. And cats. And ferrets.

VidIQ Acquires Video Creators

• VidIQ - Tubefilter

The era of Generative ART is here

• https://stability.ai/blog/stable-diffusion-public-release
• Comparing the top three AI art generation platforms

We Are Verified Hires Phil Ranta as COO and partners with Brand Army and Mirriad

• Business Insider

Oh Snoop

• Snoop Dogg and Eminem performed as their Ape NFTs, and it's somehow even worse than you'd think | PC Gamer

Plus don't forget to subscribe to Jim Louderback's "Inside the Creator Economy" newsletter! You can sign up and subscribe on LinkedIn for free here.

Welcome to The Creator Feed, the show where we cover the most important trends and news in the creator economy so you can build a business, diversify your revenue, and make more impactful content!

Your weekly roundup of what's new and notable with insight, analysis, and updates on what's important today, what will be important tomorrow - and what's really important to you as a creator.

You'll not only hear about new developments each week, you'll get the context of what it means, and how you can leverage these new developments in your day-to-day, but you'll also hear the insider angle on how creators are starting to dominate media, advertising, shopping, web3, and the metaverse. Subscribe TODAY!

Meet Your Hosts:

Renee Teeley: I've helped some of the biggest creators, brands, and tech companies grow their communities and build their businesses using video. I've worked at several video advertising platforms, online video platforms, and creator-first optimization platforms. Most recently I served as the SVP of Content & Community at TubeBuddy where I helped empower millions of creators to grow their YouTube channels. And I'm also a content creator!

LinkedIn: https://www.linkedin.com/in/reneeteeley

Jim Louderback: I've been building businesses in the creator economy as well, launching audio and video streaming at PC Magazine, running and selling early YouTube network Revision3 to Discovery, and most recently running the world's largest collection of events about the creator economy, VidCon - for the past eight years.

LinkedIn: https://www.linkedin.com/in/jlouderb