The Creator Feed

On this episode of The Creator Feed, we cover the latest news and trends in the creator economy. Emma Chamberlain raises more funds for Chamberlain Coffee, while Jake Paul becomes a playable video game character. Yes Theory releases their feature-length film, and MrBeast pitches a game show concept to various streaming services. We also discuss the emerging effort to bring creators together for collective advocacy with CREATORS.ORG and the strikes from top League of Legends players and journalists covering the industry. Plus, YouTube changes its election misinformation policy, and we delve into AI chatbots on TikTok and Snapchat. Lastly, Apple announces a mixed reality headset - which *might* change the creator world - and Instagram's Adam Mosseri explains how the platform's ranking algorithms work.

Tune in for all the latest updates and insights in the creator economy!

The Creator Feed Newsletter: Sign up here!

Creators Making Moves – Emma Chamberlain, Jake Paul, Yes Theory, and MrBeast

• Emma - TechCrunch

• Jake - Tubefilter

• Yes Theory - LinkedIn

• MrBeast - Twitter

Collective Action Comes to the Creator Economy..

• Creators Come Together

• Journalists on Strike

• League of Legends players walk off the job

YouTube Changes Its Election Misformation Policy

• TechCrunch

AI ChatBots and Top Creator Platforms

• TikTok Chat Bot Called Tako

• Send Snap's chatbot a pic

Apple Announces Mixed Reality Headset ($3500 Yikes!)

• NYT - on Apple's Launch

More Transparency on Algorithms - this time from instagram's Adam Mosseri

Adam Mosseri on how the Instagram ranking algorithms really work

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover the latest news and trends in the creator economy.There's a lot to catch up on! Kajabi has announced new products to help creators create and sell their content, YouTube has changed its algorithm to focus on satisfaction, the Sidemen are expanding their restaurant chain, academics have published a study on the creator economy, and Insider has released a list of top creator economy experts. So sit back, relax, and listen to The Creator Feed for all the latest news and trends.

So what are you waiting for? Tune in to The Creator Feed for all the latest news and trends in the creator economy.

• Kajabi has announced new products to help creators create and sell their content, including Kajabi Creator Studio, Kajabi Payments, and Branded Mobile Apps.

• Kajabi Payments

• Creator Studio

• YouTube is changing its algorithm to focus on satisfaction, rather than watchtime. This means that creators will need to focus on creating high-quality content that keeps viewers engaged.

• YouTube Algorithm 2023: What Creators Need to Know - YouTube

• Todd expands on LinkedIn comments

• The Sidemen are expanding their restaurant chain with 10 new locations. The Sidemen are a group of British YouTubers who have over 100 million subscribers combined.

• Tubefilter

• Academics have published a study on the creator economy. The study found that the creator economy is a growing industry that is worth billions of dollars.

• w31243.pdf (nber.org)

• Generative AI Summary of "A Model of the Influencer Economy" (gumroad.com)

• Insider has released a list of top creator economy experts.

• 23 Top Creator Economy and Influencer Marketing Experts to Follow (businessinsider.com)

• YouTube shuts down stories. Should anyone care?

• Phil Ranta is sad

• WTF and good riddance

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover the latest news and trends in the creator economy. They discuss TikTok's legal battle with Montana over a statewide ban and YouTube's 2022 economic impact report, revealing a $35 billion contribution to the US economy and creating 390,000 jobs in its "creative ecosystem." They also explore Adobe's new Gen AI features in Photoshop, Sony's AI-powered ZV-E1 vlogging camera, and the rise of virtual girlfriends. Lastly, they reveal Instagram's upcoming Twitter clone, set to feature a centralized feed, 500 character max, photos, and videos up to five minutes long, and the same community guidelines as Instagram.

Join them as they explore the latest trends and news in the creator economy.

LINKS:

TikTok Sues Montana Over Ban

• https://www.theverge.com/2023/5/22/23733403/tiktok-ban-montana-state-lawsuit-creators-unconstitutional

• https://www.theverge.com/2023/5/18/23729405/montana-bytedance-tiktok-ban-users-lawsuit

YouTube Impact Report 2022

• https://blog.youtube/news-and-events/2022-youtube-creator-economy-impact-report/

• YouTube is experimenting with blocking access to ad blockers

Adobe Launches Gen AI Features in Photoshop

• Techcrunch

• Adobe

AI Replicated Creators Are Now a Thing

• Influencer turns herself into sexy AI robot you can date for $1 (nypost.com)

• I went on a date with ChatGPT's CarynAI (nypost.com)

• Twitch Streamer Amouranth Now Has An AI Bot You Can Chat With (kotaku.com)

• Caryn.ai

• Caryn Marjorie's AI version of herself goes 'rogue' by having 'sexual chats' with men | indy100

Sony's New AI-Powered Camera Features Uses Biometric Data

Instagram's Twitter clone due out soon - maybe even in June!

• ICYMI: Instagram's New App Could Be Here By June (substack.com)

Welcome to The Creator Feed, where we bring you the latest news and trends in the creator economy. In this episode, we discuss TikTok's latest initiative to reward creators for high-performing effects with the Effect Creator Rewards fund, which offers payments to creators based on the community's engagement with their effects. We also talk about Meta's plan for creator pay, which will be based on views rather than revenue share, and Pinterest's updates, which simplify the workflow for creators and allow them to include features like music, text overlay, and stickers to their Pins.

We also caution against trusting research from just anyone, and discuss Twitch's new Clip Editor, which allows streamers to make clips of their long-form content and turn it into shareable short vertical videos. Finally, we cover the highlights of Google IO, which focused on AI and included new features in Google Docs and Gmail, as well as AI music generation with BARD for All. Join us as we explore these topics and more.

LINKS:

Twitch Fund for Effects

• TikTok

• The Verge

Meta's New Creator Payment Plans

• https://www.facebook.com/creators/expanding-ads-on-reels

Pinterest Simplifies Pins

• Pinterest

Twitch Clip Editor

• Tubefilter

Beware Non significant Research

• 61% of 18-29 year-olds in the US would quit their job

• an omnibus overview of the creator economy and research too

Google IO Highlights

• a bear hug to AI

• TikTok, Reddit and (more) YouTube to search

• The funniest corporate speech ever

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover the latest news and trends in the creator economy. They start by discussing Clapper, a new short-form app aimed at older generations with a surprisingly controversial past. The hosts also discuss YouTube's introduction of Shorts to its Video Reach Campaigns and Select options - and TikTok's expansion of Pulse to give brands access to videos from trusted partners. They also touch on YouTube's new feature for expiring community posts and the option to tag and pin products to live streams on mobile devices. Additionally, they talk about TikTok's efforts to sort out deep fakes and the breakdown of jobs posted on YTjobs. Finally, they discuss Forbes' discovery of the sensitive words list used by ByteDance, which includes TikTok-related words.

LINKS:

Clapper, the TikTok style app for old folks

• Tubefilter - talks Clapper today

• Insider - on the launch from a few years ago

A Tale of Two Upfronts

• YouTube adds Shorts to its "Video Reach Campaigns"

• TikTok Expands Pulse

• TikTok's secret UGC video factory

• Still just a $.04 CPV

YouTube Updates: Expiring Posts & Tag Products On Mobile for Live Streams

• Creator Insider explains what's new

Sorting Out Deep Fakes:

• Tiktok to add flag for whether their videos were AI generated

• Jim's crazy sci-fi solution to authenticate human-generated video

Paddy Galloway shared a breakdown of jobs posted to YTjobs

• Paddy on LinkedIn

Bytedance sensitive words list - include TikTok words. Not a good look -

Bytedance's sensitive words tool includes TikTok-specific phrases.

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover a range of topics in the creator economy. They discuss Amazon's new short video and photo feed feature called Inspire, which includes links to tagged products, and Twitter's new competitor, BlueSky, from Jack Dorsey. They also touch on Snapchat's Snap Star Collab Studio, a turn-key end-to-end service for brands to partner with Snap Stars, and YouTube's continuing decline in ad revenue. Finally, they highlight an exciting breakthrough in AI generative art with Stable Diffusion's latest experiment, Deep Floyd, which intelligently renders words and images. Tune in to stay up to date on the latest trends and news in the creator space.

LINKS:

Amazon Launched A TikTok Competitor Called Inspire

• Inspire: Insider

Skeeting and Tweeting in the clubhouse

• Why Bluesky Is The New Hotness

• Clubhouse laying off half its staff

• Twitter Users Flee Musk Regime to Dorsey-Backed Bluesky – Rolling Stone

Snapchat Launched Snap Star Collab Studio

• Insider

• Snap

Ad Pullback Continues:

• Ad revenue was down 2.6% from last year's 2nd quarter

• But higher Reels views

• Meta was up 3% YoY

YouTube's 'Sort by Oldest' is Back! (soon)

• Creator Insider

TEXT in Stable Diffusion!

• Jim's sample images: https://lnkd.in/gff_NxCx

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover highlights from The Information's Creator Economy Summit, including TikTok's approach to e-commerce and live shopping. They also discuss YouTube's new Product Drops feature, AI-generated content, and vidIQ's new AI content generator for YouTube. Additionally, they explore YouTube's insight on how Shorts content really works from a session at the International Journalism Festival. Also they touch on Instagram's new feature allowing up to five links in a user's bio and whether it spells the end for Linktree. The episode ends with a discussion on the future of AI-generated content and whether it should be embraced or legislated against.

LINKS:

VidIQ Content Generator

• vidIQ

Shorts Updates from IJF and Beyond

• tips on how news and factual creators should build

• views and audience

• VIDEO CREATORS: with more insight on Shorts growth

• PADDY GALLOWAY - pessimistic research findings

YouTube's New Product Drop Feature

• Creator Insider

Instagram Now Allows 5 Link in Bio

• Instagram now allows up to 5 "links in bio" (searchengineland.com)

The Future of AI Content

• Heart on my Sleeve' uses AI to simulate Drake and The Weeknd : NPR

• More Drake AI Songs Are Coming (vulture.com)

• (19) 𝔊𝔯𝔦𝔪𝔢𝔰 on Twitter: "I'll split 50% royalties on any successful AI generated song that uses my voice. Same deal as I would with any artist i collab with. Feel free to use my voice without penalty. I have no label and no legal bindings. https://t.co/KIY60B5uqt" / Twitter

Creator Feed Hosts LIVE - Where to Find Us

• Renee - the Creator Economy Expo in Cleveland May 1st - 3rd

In this episode, we discuss Pinterest's initiatives to ensure a safer environment for kids and teens with private accounts and no-contact without consent policies, Snap's innovative "crystals" monetization system for creators, and the effects of Meta's layoffs on creator support, emphasizing the need for trust and transparency. We also dive into the recent controversy involving YouTuber Ethan Klein and BBTV, highlighting the importance of vigilance in creator contracts, while exploring insights from the NAB event on AI integration in the Creator Economy. Additionally, we discuss the TikTok ban in Montana and its implications for the platform's future. There's never a dull moment in the creator economy!

LINKS:

A Safer Pinterest Experience For Kids

• https://business.pinterest.com/teen-safety-on-pinterest/

Snap's Crystals: A New Way To Earn

• https://creators.snap.com/learn-reap-rewards-how-to-get-rewarded-on-spotlight

Meta Changes

• https://techcrunch.com/2023/04/10/meta-verified-reveals-legal-name-sex-workers-warn

• https://www.socialmediatoday.com/news/meta-plans-to-expand-its-reels-monetization-program-to-more-creators/647659/

• https://creators.instagram.com/blog/creator-bundle-trends-editing-gifts

BBTV Controversy

• https://www.tubefilter.com/2023/04/11/h3h3-productions-bbtv-broadband-tv-network-revenue-dispute-ethan-klein/

• https://www.yahoo.com/lifestyle/youtuber-podcast-host-ethan-klein-wins-public-battle-against-creator-agency-he-alleged-stole-620000-just-give-me-the-money-back-003354271.html

Montana Bans Tiktok

• https://www.cnn.com/2023/04/14/tech/montana-house-tiktok-ban/index.html

In this episode of The Creator Feed, co-hosts Jim Louderback and Renee Teeley discuss the latest news and trends in the creator economy. They cover how the White House is tapping into TikTok and Instagram as key platforms for political campaigning, Twitter's new feud with Substack, YouTube's new "For You" tab, and the democratization of auto-cutting, clipping, and reposting video through AI. They also discuss PewDiePie's latest money loop hack on Twitch. Tune in to stay up-to-date on the latest developments in the creator economy.

LINKS:

White House Taps TikTok for Political Campaign Amidst Potential TikTok Ban

• Social Media Today

• Axios

TWITTER vs. SUBSTACK

• Substack debuts feature that spooked Musk into suppressing Substack tweets | Ars Technica

• The dumb reason Twitter won't allow retweeting tweets linking to Substack | Ars Technica

YouTube Quietly Added A "For You" Tab

• Piunikaweb.com

Auto-Cutting and Reposting Via AI

• GenAI will help you pinch every last penny

• Opus Clip

• Bigroom.tv

• Garbage Day: short form clips with no long form parents

• On Bait: https://www.garbageday.email/p/on-bait

Snap And AI

• Early Learnings from My AI and New Safety Enhancements (snap.com)

PewDiePie Wins Twitch

• PewDiePie's brilliant infinite money loop hack on Twitch.

Creator Feed Hosts LIVE - Where to Find Us

• Renee and Jim: NAB Show 2023 - April 17 and 18 Las Vegas

• Renee - the Creator Economy Expo in Cleveland May 1st - 3rd

Jim - International Journalism Festival - April 21-24 Perugia Italy

• This week's episode of the Creator Feed Renee Teeley and Jim Louderback discuss the rise of Lemon8, a new video and photo-sharing social media platform from Bytedance that has been described as a blend of Instagram and Pinterest. We also talk about Pew Research's latest study on TikTok, which found that only 22% of Americans oppose a TikTok ban. We also explore the UK's recent fine of TikTok for violating data privacy rules for kids under 13, and Wired's latest article on the failure of live-streamed shopping in the West. Finally, we talk about Whaler's new venture studio, Moby Ventures, which will help creators build businesses.

LINKS:

Lemon8 App Topping The Charts In The Us Amid Potential Tiktok Ban

• https://www.businessinsider.com/tiktok-owner-bytedance-new-app-lemon8-paying-creators-to-post-2023-2

• https://techcrunch.com/2023/03/28/tiktok-ban-backup-plan-bytedance-owned-instagram-rival-lemon8-hits-the-u-s-app-stores-top-10/

• https://gizmodo.com/tiktok-bytedance-lemon8-online-shopping-influencers-1850146924

PEW RESEARCH on TIKTOK BAN

• PEW Research: https://www.pewresearch.org/fact-tank/2023/03/31/by-a-more-than-two-to-one-margin-americans-support-us-government-banning-tiktok/

• Colin and Samir: https://www.youtube.com/watch?v=JNjlABRrr1k

• Today.Com: https://www.today.com/news/nhttps:/www.today.com/news/news/tiktok-ban-creators-react-rcna77012ews/tiktok-ban-creators-react-rcna77012

• Digiday: https://digiday.com/marketing/when-it-comes-to-tiktok-some-marketers-proceed-with-caution/

TikTok Fined $16M For Violating UK's Data Privacy Rules For Kids Under 13

• https://www.nytimes.com/2023/04/04/business/media/tiktok-fine-uk-kids-privacy.html

• https://www.nytimes.com/2019/09/04/technology/google-youtube-fine-ftc.html

• https://www.pbs.org/newshour/show/utah-law-could-dramatically-limit-teens-access-to-social-media

Live-streamed Shopping is a Dud in the West:

• Wired: https://www.wired.com/story/tiktok-amazon-china-livestream-ecommerce/

Whaler Launches Moby Ventures To Help Creators Build Businesses.

• https://www.linkedin.com/posts/neil-waller_big-news-to-start-the-quarter-last-activity-7048657470092652545-V6VT

The Crash of Faze Clan - from Reed from Night Media

• https://www.nightlight.news/p/night-light-faze-failed

Creator Feed Hosts LIVE - Where to Find Us

• Renee and Jim: NAB Show 2023 - April 17 and 18 Las Vegas

• Renee - the Creator Economy Expo in Cleveland May 1st - 3rd

Jim - International Journalism Festival - April 21-24 Perugia Italy