The Creator Feed

This week's episode of the Creator Feed covers various topics related to technology and social media platforms. Hosts Renee Teeley and Jim Louderback start by discussing the open letter from some of the most influential tech leaders that calls for a pause on the training of AI systems. Next they explore whether YouTube subscriber counts are still valuable due to the unintended consequences of Shorts, and how creators struggle to evaluate their reach, impact, and community. They continue by exploring Spotify's partnership with Creative Juice to expand its video podcasting, and Epic Games' launch of "Creator Economy 2.0" for Fortnite creators, promising to share 40% of net revenue generated via new "island" experiences - and weave in Roblox' with new AI tools to make it easier for anyone to be a creator. This sets the stage for a battle between the two metaverse giants. Lastly, the podcast covers how Marc D'Amelio wants to buy TikTok, following Elon Musk's purchase of Twitter.

LINKS:

Tech Leaders Calling for a Pause on Training AI systems

• Open Letter: Future of Life

• CNBC

• (8) The Absurdity of the Open Letter Calling for a Pause on AI Development (substack.com)

YouTube Subscribers Now a Vanity Metric

• Business Insider ($)

• Avi Ghandi: not a valuable metric for brands

• Rob Gable: views counts are suspect

Spotify Partners With Creative Juice To Expand Its Video Podcasts Programming

• Insider: Spotify and Creative Juice

EPIC Changes the Game for Creators

• Epic: "Creator Economy 2.0"

• Kotaku: early creator efforts and what it means

• Roblox: New tools make it easier for anyone to be a creator

First Elon bought Twitter. Now Marc D'Amelio wants to buy TikTok.

• Tubefilter: Guess who wants to buy TikTok

Creator Feed Hosts LIVE - Where to Find Us

• Renee and Jim: NAB Show 2023 - April 17 and 18 Las Vegas

• Renee - the Creator Economy Expo in Cleveland May 1st - 3rd

Jim - International Journalism Festival - April 21-24 Perugia Italy

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley discuss the latest trends in the creator economy. Topics covered include TikTok's partnership with Major League Soccer to create a new Club Creator Network, copyright protection for AI-assisted works, the release of Midjourney v5, Meta's shift away from the Metaverse towards AI, YouTube's new multi-language audio support and associated metrics, and TikTok's new feature allowing users to wipe their FYP clean. The hosts compare Meta's spending to other corporate blunders in tech and question whether the Metaverse was a wise investment. Tune in and stay up to date on the top issues, news and trends in the creator economy!

LINKS:

TikTok MLS Partnership

Social Media Today - TikTok Partnership

New Copyright Rules on AI Generative Works

• U.S. Copyright Office says some AI-assisted works may be copyrighted | Reuters

Midjourney Version 5 is Released

• https://discord.com/invite/midjourney

• https://www.ghacks.net/2023/03/16/midjourney-v5-is-out-how-to-use-it/

• https://twitter.com/midjourney/status/1636130389365497857

Meta Shifts Away From the Metaverse

• Axios: Meta walking back from the Metaverse

• Business Insider: Meta spent around $36B over the past four years

YouTube Releases New Multi-Language Metrics for Creators

• https://www.youtube.com/watch?v=bDi5KkQO0EE

TikTok Lets you Wipe your FYP Algorithm and Start Over

• https://newsroom.tiktok.com/en-us/introducing-a-way-to-refresh-your-for-you-feed-on-tiktok-us

Welcome to The Creator Feed, your source for the latest news and trends in the creator economy. In this episode, hosts Jim Louderback and Renee Teeley cover the latest updates from SXSW, including shocking insight around TikTok's $2B Creator Fund and the shift from NFT to GenAI. They also explore the latest on the threatened TikTok ban from the Biden administration and how Rhett and Link are going 24/7.

They also discuss the recent takeover of Silicon Valley Bank by the Feds, which has significant implications for startups and creators alike. Additionally, they share exciting news about the latest version of Chat GPT, which has been impressively performing tasks such as passing a simulated legal bar exam and summarizing entire websites.. Don't forget to share this episode with a friend to keep them in the loop!

Featured Event 👉 Join Renee at the Creator Economy Expo in Cleveland May 1st - 3rd. Save $100 off your ticket with the code "CREATORFEED100"

LINKS:

TikTok Fund and SXSW

• Former TikTok Exec: Creator Fund Wasn't Launched to "Help Creators Monetize" – The Hollywood Reporter

Silicon Valley Bank goes Bellyup:

• Silicon Valley Bank depositors protected by U.S. government (cnbc.com)

Chat GPT4 Is Here!

• https://benparr.substack.com/p/the-implications-of-todays-huge-ai

Noose tightens around TikTok

• TikTok needs to be sold or risk nationwide ban, Biden administration says : NPR

• https://www.documentcloud.org/documents/23698254-2023-03-07-hawley-letter-to-yellen-tiktok

• Nearly half of Americans would support a ban on TikTok, poll finds (fox4news.com)

• Opinion | Banning TikTok is a bad solution to the wrong problem - The Washington Post

Mythical Morning On Roku

• Rhett & Link Mythical 24/7: Roku Launches Free Streaming FAST Channel - Variety

Shorts Thumbnails rolling out to IOS devices

• New Features and Updates for Shorts Viewers & Creators - YouTube Community (google.com)

In this episode of The Creator Feed, Renee Teeley and Jim Louderback celebrate Women's History Month by highlighting five female founders who are building innovative creator economy startups, followed by a discussion of the disappointing payouts from Shorts RevShare. They also analyze TikTok's new paywall feature, Twitch's compensation issues with top creators, the rise of Kai Cenat and the launch of the second edition of the Epic Content Marketing book. Additionally, Matt Geilen's Little Monster returns to discuss the YouTube algorithm. Tune in for all the latest updates in the creator economy.

Featured Event 👉 Join Renee at the Creator Economy Expo in Cleveland May 1st - 3rd. Save $100 off your ticket with the code "CREATORFEED100"

LINKS:

• 5 Female Founders Building Innovative Creator Economy Startups
• • Cynthia Ruff - Hashtag Pay Me
  • Ayomi Samaraweera - Canopy
  • Christen Nino De Guzman - Clara for Creators
  • Kelsey Davis - Cllctve
  • Sherry Wong - Roster

• https://archive.is/HcmWH
• https://markets.businessinsider.com/news/stocks/female-founders-women-entrepreneurs-creator-economy-vc-fundraising-influencers-2023-2

• Early Returns on Shorts RevShare

• https://twitter.com/Kwebbelkop/status/1627045616470704131

• https://www.businessinsider.com/how-much-creators-made-first-month-youtube-shorts-monetization-2023-3

• TikTok Release Paywall Series Feature

• https://techcrunch.com/2023/03/07/tiktoks-new-series-feature-lets-creators-put-content-behind-a-paywall/

• Trouble at Twitch with Top Creators

• https://help.twitch.tv/s/article/experiments?language=en_US

• https://www.dexerto.com/entertainment/drake-makes-huge-twitch-demand-for-kai-cenat-as-streamer-hits-300k-subscribers-2074773/

• https://www.hollywoodreporter.com/business/digital/twitch-kai-cenat-uta-1235327872/

• https://twitter.com/KaiCenat/status/1631074806790750214?s=20

• A New Edition of Epic Content Marketing Book Just Launched

• https://www.amazon.com/Epic-Content-Marketing-Second-Different/dp/1264774451

• Little Monster is back

• https://mailchi.mp/littlemonstermediaco/the-youtube-algorithm-simplified

• Renee's great article on using LinkedIn to promote your podcast

• https://www.linkedin.com/posts/reneeteeley_why-you-should-be-promoting-your-podcast-activity-7038602356107735040-DKKe?utm_source=share&utm_medium=member_desktop

In this episode of The Creator Feed, co-hosts Jim Louderback and Renee Teeley discuss the latest developments in the Creator Economy. They begin by exploring YouTube's priorities for 2023 - as laid out by new head Neal Mohan - which include more creator monetization, generative AI, and better podcast functionality. They also discuss the platform's efforts to make videos more accessible to a global audience by adding multiple language tracks to a video. Next, they cover Jellysmack's partnership with Roku, and then delve into the issue of social media's effect on teenagers, with a focus on TikTok's recent 60-minute timeout feature. Finally, they discuss Electrify Video Partners' $50 million investment in YouTube channels and the issue of copyright for AI-created images.

Featured Event 👉 Join Renee at the Creator Economy Expo in Cleveland May 1st - 3rd. Save $100 off your ticket with the code "CREATORFEED100"

LINKS:

YouTube 2023 Vision

• Letter from Neal: Our 2023 Priorities (blog.youtube)

• https://blog.youtube/news-and-events/the-next-chapter-for-learning-on-youtube/

• https://www.youtube.com/watch?v=9M8qr9LZCHo

• https://www.youtube.com/watch?v=TyJ9-w7XEIA

YouTube Goes Global

• https://variety.com/2023/digital/news/youtube-multilanguage-audio-tracks-mrbeast-supercharges-videos-1235533196/

• https://www.tubefilter.com/2023/02/23/youtube-multi-language-tracks-tool-mrbeast-interview/amp/

• https://www.papercup.com/

• https://www.unilingo.tv/

Jellysmack Launches OTT Channel

• https://www.tubefilter.com/2023/03/01/jellysmack-roku-channels-fast-brad-mondo-emmymade-stephanie-soo/

Social Media and Teens

• https://jonathanhaidt.substack.com/p/social-media-mental-illness-epidemic

• https://www.cdc.gov/healthyyouth/data/yrbs/pdf/YRBS_Data-Summary-Trends_Report2023_508.pdf

• https://www.linkedin.com/feed/update/urn:li:activity:7036805076585246720/

Electrify Wants to Buy YouTube Channels

• https://www.tubefilter.com/2023/02/28/electrify-video-partners-50-million-raise-invest-youtube-channels/

Copyrighting GenAI Images

• https://finance.yahoo.com/news/ai-created-images-lose-u-195745011.html

Welcome to the Creator Feed podcast, where we keep you up-to-date on the latest news and trends in the creator economy. In this episode, hosts Jim Louderback and Renee Teeley cover a range of topics, including TikTok's new Creativity Program designed to help creators foster their creativity, Instagram's new Broadcast Channels feature, and the launch of paid verification on Instagram and Meta, similar to TikTok.

They also discuss Roblox's vision of using generative AI to enable every user to become a creator, and the recent development of AI chatbots that are becoming more anthropomorphic, which can lead to both positive and negative consequences. Lastly, they touch on YouTube's new Shorts Metrics, aimed at helping creators better understand their video performance. Tune in to learn more about these exciting developments in the creator economy.

Featured Event 👉 Join Renee at the Creator Economy Expo in Cleveland May 1st - 3rd. Save $100 off your ticket with the code "CREATORFEED100"

LINKS:

• TikTok Announces Creativity Program

• https://newsroom.tiktok.com/en-us/unlocking-even-more-opportunities-for-creators-with-the-creativity-program-beta

• Everyone Will Be A Creator: That's Roblox's vision

• https://blog.roblox.com/2023/02/generative-ai-roblox-vision-future-creation/

• https://www.cnbc.com/2023/02/15/roblox-rblx-earnings-q4-2022.html

• Instagram Launches Broadcast Channels

• https://about.instagram.com/blog/announcements/introducing-broadcast-channels

• https://geekout.mattnavarra.com/p/telegram-for-mr-zuckerberg

• https://messengernews.fb.com/2023/02/16/introducing-broadcast-channels-a-new-way-for-creators-to-deepen-connections-with-followers/

• Chatbot Battles Get Weird

• https://www.digitaltrends.com/computing/chatgpt-bing-hands-on/

• https://www.newyorker.com/tech/annals-of-technology/chatgpt-is-a-blurry-jpeg-of-the-web

• https://stratechery.com/2023/from-bing-to-sydney-search-as-distraction-sentient-ai/

• Why a Conversation With Bing's Chatbot Left Me Deeply Unsettled - The New York Times (nytimes.com)

• YouTube Just Announced Two New Shorts Metrics

• https://www.youtube.com/watch?v=pP504uFsAlE

• Instagram and Meta launch paid verification just like TikTok!

• https://techcrunch.com/2023/02/19/meta-verified-instagram-facebook/

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley discuss the latest news and trends in the creator economy. They start by talking about YouTube's potential shift towards a self-service model for its influencer marketing service called BrandConnect. Next, they have a lively discussion about the Super Bowl of Creators, including Rhianna's performance and Logan Paul and KSI's ad for their new sports drink Prime.

Then they dive into TikTok's new Creator Fund 2.0 and content paywall feature. They also share interesting findings from two studies on creator post revenue and kids' social media habits. The episode ends with a call to action for listeners to participate in Tilt Creator Research and a giveaway for AirPods Pro or a $250 Amazon gift card. Tune in to this episode for all the latest news in the creator economy.

Featured Event 👉 Join Renee at the Creator Economy Expo in Cleveland May 1st - 3rd. Save $100 off your ticket with the code "CREATORFEED100"

LINKS:

YouTube Testing A Self-serve Influencer Program

• Changes to Brand Connect

The Super Bowl of Creators

• LinkedIn discussion about Prime superbowl spot

• Watch the spot for yourself

TikTok Creator Fund and Paywall

• TikTok exploring paywalls and creator funds - Business Insider

• TikTok is reportedly working on paywalled videos and a revamped creator fund - The Verge

Two New Studies Explore Cost/Revenue for Creator Posts

• IZEA state of influencer earnings

• Hashtag Pay Me pricing guide 2023

Tilt Creator Research

• The Tilt

Research on Kids App Usage

• Qustodio Report

The Creator Feed podcast covers the latest news and trends in the creator economy and what it means for creators. In this episode, Renee Teeley and Jim Louderback discuss Google's new experimental conversational AI service, Bard, which is a response to ChatGPT. They also talk about TikTok's plan for transparency and the questions it raises, including its partnership with Oracle. The podcast also covers the decrease in average views for videos with over 100k views on TikTok, the reasons behind Elle Mills quitting YouTube, and the potential impact of the Supreme Court's revisiting of Section 230 law on social media. Finally, Insider is launching its first list of female founders in the creator economy and invites nominations.

Featured Event 👉 Join Renee at the Creator Economy Expo in Cleveland May 1st - 3rd. Save $100 off your ticket with the code "CREATORFEED100"

LINKS

Google Takes on ChatGPT - Microsoft Adds AI to Bing

• https://blog.google/technology/ai/bard-google-ai-search-updates/amp/

• https://www.theverge.com/2023/2/3/23584540/google-anthropic-investment-300-million-openai-chatgpt-rival-claude

• https://venturebeat.com/ai/the-race-starts-today-in-search-as-microsoft-reveals-new-ai-powered-bing-copilot-for-the-web/

Inside TikTok's "Project Texas" as they plan to stay alive in the US

• https://www.platformer.news/p/a-visit-to-tiktoks-transparency-center

• https://www.lawfareblog.com/project-texas-details-tiktoks-plan-remain-operational-united-states

• https://www.linkedin.com/pulse/oracle-trustworthy-craig-guarente/

• https://trungphan.substack.com/p/family-guys-takeover-of-tiktok-explained

Are TikTok's Views Stagnating?

• https://www.linkedin.com/pulse/1-2-1-tiktoks-view-shortfall-100k-videos-signal-disturbing-gahan/

• https://www.cbc.ca/news/entertainment/sludge-content-1.6716185

Elle Mills Ages out of YouTube

• https://www.nytimes.com/2023/02/05/opinion/elle-mills-youtube-quit.html

Supreme Court Will Revisit Section 230

• https://www.technologyreview.com/2023/02/01/1067520/supreme-court-section-230-gonzalez-reddit/

Insider Looking for Top Female Founders in the Creator Economy

• https://www.businessinsider.com/insider-looking-for-women-startup-founders-creator-economy-influencer-2023-2

This is a special edition of The Creator Feed with a guest, Tim Schmoyer! We discuss the challenges and stress creators face today and ways to improve their health and overall well-being. Plus, Tim shares his personal story of burnout and the incredible impact on his life. It's a doozy!

Tim is the founder of Video Creators, which was recently acquired by vidIQ. He now serves as the Chief Creator Coach, where he helps millions of creators grow their audiences and businesses.

We also dive into some creator news this week:

ASU Partners YouTube Creators For College Credit Program

Arizona State University now offers video-based courses for college credit built by Hank Green and John Green. In April 2020, Hank and John launched Study Hall, a program that provided college-level education in a remote setting and later became its own YouTube channel. Now ASU is making Study Hall available as a fully-accredited program taught by ASU faculty and can be taken for college credit.

TikTok Experiments with Podcast Functionality

TikTok has been quietly testing a new podcast feature that allows a user to listen to just the audio of a video even if the app is running in the background.

Tech Layoffs Continue

Google, Microsoft, Amazon, Meta, and Twitter did workforce reduction and layoffs. Google used the announcement to plug a focus on AI.

Links:

ASU Program

• https://www.tubefilter.com/2023/01/24/youtube-crash-course-study-hall-arizaon-state-university-college-credit/

TikTok Podcast Functionality

• https://www.businessinsider.com/tiktok-testing-podcast-tool-feature-for-background-listening-2023-1

Tech Layoffs

• https://blog.google/inside-google/message-ceo/january-update/

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley discuss the latest news and trends in the creator economy. They start by discussing Meta's licensing deal with Shutterstock, which allows Meta to use Shutterstock's content library to develop and train its AI tools. They also talk about Discord's acquisition of the teen app Gas and what it could mean for the platform. Next, they delve into TikTok's controversial "Heater" button, which some employees have used to promote personal videos. They also discuss the trend of leveraging internal creators in companies and the benefits it can bring. Finally, they touch on YouTube's new transparency features for community policy violations and the cost of ChatGPT subscriptions. Tune in to stay up to date on the latest in the creator space.

LINKS

• Meta licenses Shutterstock content for AI creation tools
• https://www.shutterstock.com/press/20435
• https://www.technollama.co.uk/artists-file-class-action-lawsuit-against-stability-ai-deviantart-and-midjourney
• https://www.socialmediatoday.com/news/Meta-Signs-Content-Access-Deal-with-Shutterstock/640561/

• Discord acquires teen app Gas
• https://www.theverge.com/2023/1/17/23558563/discord-gas-app-social-media-acquisition

• TikTok has a button to make videos go viral
• https://www.theverge.com/2023/1/20/23564242/tiktok-heating-view-boosts-creators-businesses

• Leveraging internal creators in companies
• https://www.cnbc.com/2023/01/09/how-tiktok-influencers-are-helping-companies-recruit-new-workers.html

• YouTube provides more transparency for community policy violations
• https://www.socialmediatoday.com/news/YouTube-to-Provide-More-Context-on-Policy-Violations/640893/

• ChatGPT charging $42 for subscriptions and OpenAI's pricing for DALL-E 2 via tokens.
• https://medium.com/@neonforge/chatgpt-professional-pricing-is-here-and-why-im-not-that-happy-31c500270a6