The Critically Conscious Coach

Welcome back to another episode of The Defiant Business Podcast!

Today, I have Jared Augustine and Tiki Barber, co-founders of Thuzio, an event planning company that doubled in size in 2020 and blows away its corporate clients with amazing virtual events.

According to Jared Augustine and Tiki Barber, hosting amazing virtual events isn’t out of reach for even the smallest organizations (or budgets). What it takes is goal-oriented and attendee-focused planning and execution.

In this episode, we're going to talk about how Thuzio came to be, its virtual pivot at the start of the pandemic, what Jared and Tiki believe are the keys to running an online event, as well as the future of online events.

So if you're interested in learning the keys to hosting a virtual event, as well as some of the things you should consider for a high ROI online event, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we're going to talk about Accelerating the Speed of Trust. 

We will dive into the idea of accelerating the speed of trust, in terms of your clients and audience. We'll answer the question of what you can control when it comes to building trust with your audience and prospects so that it accelerates the speed of their trust with you.

So if you've been a business owner or a service provider who works with clients and wondering what you can do to build authentic relationships with your audience, then this episode is for you!

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast!

Today, I have Emily Ward and Jess Hunichen, who are the co-founders of the multi-faceted influencer and PR agency Shine.

After launching Shine PR in January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting.

In this episode, Emily and Jess will talk about Influencer Marketing,  misconceptions that exist, and what people in the business space can expect from it. 

So if you're interested in learning more about Influencer Marketing, then this episode is for you.

Follow along on Instagram at defythestatusquobiz

Show notes coming soon

On today’s Marketing Monday, we're going to talk about Brand-Business Dissonance. We will explain what this phrase even means, how this will affect your business in terms of client fulfillment and sales, as well as what you can do to move towards growth. We will also talk about what happens when you expect to provide certain results with your services and the results just don't happen. 

So if you've been a business owner or a service provider who works with clients and tries to get results for your customers, then this episode is for you!

Follow along on Instagram at defythestatusquobiz

Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast!

Today, I have Emily Ward and Jess Hunichen, who are the co-founders of the multi-faceted influencer and PR agency Shine.

After launching Shine PR in January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting.

In this episode, Emily and Jess will talk about their entrepreneurial journey in building an Influencer and PR agency. We will also talk about how they decided to get into the PR and Influencer Industry and what're some of the ways they help their clients.

So if you're interested in learning more about Influencer Marketing, then this episode is for you.

Show notes coming soon

On today’s Marketing Monday, we're going to talk about the 1 thing you need to beat Imposter Syndrome. We will explain how doubts and beliefs play a role in beating  Imposter Syndrome and what are some of the first steps for you to get started.

So if you've been wanting to know how to beat  Imposter Syndrome, or if you've been struggling with it, then this episode is for you!

Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today, I have Natajia Miller, Diversity and Inclusion consultant for entrepreneurs and corporations. Having experienced her own brushes with racial injustice in America, as well as in her corporate career abroad and at home, Natajia received her MBA from Georgia Southern and has lived abroad in Dubai and China, where she worked with 60+ nationalities and garnered over 100,000 video views from her time as a correspondent in China.

In this episode, Natajia and I will talk about 3 Diversity, Equity, and Inclusion Blind spots in the entrepreneurial space. We will also talk about how to deal with these blind spots as a solopreneur or business owner and what are the first steps you need to move forward and be authentic in your business. So if you're interested in learning more about Diversity, Equity, and Inclusion in business then this episode is for you.

Show notes coming soon

On today’s Marketing Monday, we're going to talk about Radically Authentic Direct Messaging and how to not send spammy direct messages. We will break down what's the right way to direct message people in an authentic way that actually makes people respond. 

So if you've been wanting to know how to send direct messages the right way, or how to deal with spam messages you might be getting, then this episode is for you!

Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today, I have Natajia Miller, Diversity and Inclusion consultant for entrepreneurs and corporations. Having experienced her own brushes with racial injustice in America, as well as in her corporate career abroad and at home, Natajia received her MBA from Georgia Southern and has lived abroad in Dubai and China, where she worked with 60+ nationalities and garnered over 100,000 video views from her time as a correspondent in China.

In this episode, Natajia and I will talk about how she has decided to become a Diversity & Inclusion Consultant, as well as her experience in working in this industry.  So if you're interested in learning more about the Diversity, Equity, and Inclusion space, then this episode is for you.

Show notes coming soon

On today’s Marketing Monday, we're going to talk about What does branding even Means? We will define what Branding includes: Brand Strategy, Identity, and Brand Marketing, and where you even start. We will also talk about what role your logo plays in your Brand and why your brand is more than a good logo.

So if you've been listening to all of those Brand Strategies and thinking "Okay I know I have a logo but what does branding even mean, or how do I show what my brand represents?", then this episode is for you!

Show notes coming soon