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The Critically Conscious Coach
The Critically Conscious Coach episodes
- E 157: Virtual Assistance and Social Media With Silvia Pinho
Welcome back to another episode of The Defiant Business Podcast! Today I have with me Silvia Pinho, who is a Social Media Manager and Business Mentor for service providers and business owners looking to grow their business using social media. Silvia got started in the online world at the age of 17, doing illustrations and designs, eventually transitioning into the virtual assistance, social media world in 2015. She's been growing her business that way ever since. And most recently in 2020, she actually started mentoring other service providers looking to grow their businesses online and book out their services.
In this episode, Silvia will share tactics and strategies on how you can get started with Instagram so you can find clients in an authentic way. Also, she's going to answer the question: "Do you need a social media presence in order to find clients?" If you're a service provider or business owner who wants to grow on Instagram, then this episode is for you!
Show notes coming soon
17 min - E 156: Radically Authentic Marketing - Why Some of Us Need It and Some of Us Don't
On today’s Marketing Monday, we're going to talk about what Radical Authenticity is, and how you know if you need it or not. When it comes to Radical Authenticity, one of the things is committing to the internal work first. You can not express authenticity if you are not first being authentic with yourself.
We'll take a look at, what it means to be Radical Authentic in your marketing and how you can get started. So if you've been wanting to market yourself without using salesy/unethical marketing strategies then this episode is for you!
Show notes coming soon
23 min - E 155: Going Digital for Activism with Kratina Baker
Welcome back to another episode of The Defiant Business Podcast! Today I have with me Kratina Baker, who is a Senior Organizer at Dream Corps, JUSTICE (formerly known as cut50). Before joining cut 50, she was the North Carolina Organizer for a Global reproductive Rights Campaign, where she led the Digital Strategy for the Campaign and managed Volunteer teams to advocate for family planning and comprehensive reproductive healthcare for individuals around the Globe. Kratina also has a law degree and has offered her legal expertise, working as a consultant for attorneys, advocacy, organizations, and grassroots political campaigns.
In her second episode, Kratina will share tactics and strategies on how she creates marketing campaigns, as well as what it means for her to utilize the power of ethical marketing and leading with soul.
Show notes coming soon
25 min - E: 154 - The Lowdown on Clubhouse (Beyond the Basic Sh_t)
On today’s Marketing Monday, we're going to talk about what Clubhouse is, how can help your business grow and how to figure out if it worths your time.
We'll take a look at, what Clubhouse rooms should you join and how you can grow your account in an authentic way that will showcase what your business is about. So if you're curious to know how you can get started with Clubhouse then this episode is for you!
Show notes coming soon
31 min - E:153 - Working in Social Justice With Kratina Baker
Welcome back to another episode of The Defiant Business Podcast! Today I have with me Kratina Baker, who is a Senior Organizer at Dream Corps, JUSTICE (formerly known as cut50). Before joining cut 50, she was the North Carolina Organizer for a Global reproductive Rights Campaign, where she led the Digital Strategy for the Campaign and managed Volunteer teams to advocate for family planning and comprehensive reproductive healthcare for individuals around the Globe. Kratina also has a law degree and has offered her legal expertise, working as a consultant for attorneys, advocacy, organizations, and grassroots political campaigns.
In this episode, Kratina will share her story about going to law school and getting a degree while being a mom of three kids as well as how she got started working in the Criminal Justice Sphere.
Show notes coming soon
27 min - E:152 - Signs Your Marketing Strategist Gave You a Cookie Cutter Strategy
On today’s Marketing Monday, we're going to talk about some of the Signs Your Marketing Strategist Gave You a Cookie Cutter Strategy. I'm going to explain what are some of the most common signs that your Marketing Strategist gave you a strategy that isn't aligned or tailored to your business, and how you avoid this, whether you're the business owner or the Marketing Strategist.
Show notes coming soon
16 min - E:151 - Overcome Speaking Anxiety with these 3 Tips with David Brown
Welcome back to another episode of The Defiant Business Podcast! I have David Brown with me today, who is a Speaker Executive Coach, and Trainer. He serves as the President of the DSB leadership group that provides leadership support for Organizations looking to improve performance, develop talent, and increase productivity.
David on his second episode, will share 3 simple and easy-to-use Tips to Overcoming Speaking Anxiety. These are Tips you can implement today so if you're a speaker or you give any type of presentation, this episode is for you, go ahead and take a listen to this episode.
Show notes coming soon
19 min - E:150 - Performative Marketing... Don't Do It!
On today’s Marketing Monday, we're going to talk about what is Performative Marketing and why you shouldn't do it. So I'm going to explain what is Performative Marketing, and how you can make sure your Marketing isn't Performative.
For example, when you try to post on social media things that have basically nothing to do with you and try to capitalize on trending hashtags or the fact that everybody talks about XYZ this is Performative Marketing. So if you're curious to know if the marketing you're doing is Performative then this episode is for you!
Show notes coming soon
28 min - E:149 - Building a Speaking Business With David Brown
Welcome back to another episode of The Defiant Business Podcast! I have David Brown with me today, who is a Speaker Executive Coach, and Trainer. He serves as the President of DSB leadership group and the DSB leadership group provides leadership support for Organizations looking to improve performance, develop talent, and increase productivity. They deliver customized training solutions workshops, presentations, and their niche is centered around public speaking and presentation skills. We're going to talk about building a speaking business and we'll take a look at his journey on becoming a Speaker Coach.
Show notes coming soon
18 min - E:148 - The Invisible Gap Between Your Goals and Your Reality
On today’s Marketing Monday, today we're going to talk about The Invisible Gap Between Your Goals and Your Reality. I want to start with the big problem which is that most people don't have depth perception when it comes to setting their goals. For example, they can shout out into the universe, " I'm going to make mid-six figures, or I'm going to hit 500K this year, but what they fail to do is translate those big goals into monthly, weekly, and daily actions.
So the question for you is how are you translating those big goals into monthly, weekly, and daily actions?
Show notes coming soon
14 min
About The Critically Conscious Coach
From the publisher's feed
Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies?
Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?
Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values?
Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals.
But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results.
Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way.
In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls.
Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business.
My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.