The Critically Conscious Coach

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Shay Cook, Christian, proud black woman, Leader, mom, and a successful entrepreneur. She's the CEO & Founder of Crusaders for Change, LLC, and she focuses on providing financial counseling, coaching classes, and consultation where people:

In her second episode, Shay will talk about misunderstandings that people of faith have around money, as well as how we can shift our perspective and money mindset as entrepreneurs. So if you're an entrepreneur or a service-based business and you've been struggling with your mindset around money which is a tool for your business, then this episode is for you.

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On today’s Marketing Monday, we're going to talk about What's Stopping Your Authentic Expression? We will talk also about  What's keeping you from showing up and I'm actually going to share four of the most common, radical authenticity stoppers. These are the things that I see the kind of turn up in some way or another in my work with clients.

So if you've been wondering "Why can I not show up authentically for my audience?", or What's this that's stopping me from showing up as my authentic self,  then this episode is for you!

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Welcome back to another episode of The Defiant Business Podcast! Today I have with me Shay Cook, Christian, proud black woman, Leader, mom, and a successful entrepreneur. She's the CEO & Founder of Crusaders for Change, LLC, and she focuses on providing financial counseling, coaching classes, and consultation where people:

In her episode, Shay will share her entrepreneurial journey on becoming financially free and how she has decided to study psychology as well as finances. So If you're a consultant or a service-based business and you want to start your financial journey and get inspired, then this episode is for you.

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On today’s Marketing Monday, we're going to talk about Limiting Beliefs. We'll explore questions like "Why does saying something is a limiting belief work so well?". We'll also look at what's a limiting belief and why these coaches and consultants use it in their sales calls. However, over-using it and translating everything into a limiting belief, is unethical marketing and I'll show you how to not do that in your sales or discovery calls.

So if you've been wondering "How Do I know if this is a limiting belief?",  then this episode is for you!

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Welcome back to another episode of The Defiant Business Podcast! Today I have with me Sally Mildren, healthcare Brand and Customer Experience Strategist. She has 20 years of experience as an Executive Leader in marketing and customer experience at fortune 100 companies, health systems, and nonprofits. As CEO of Boss Lady Consulting, she helps businesses grow through empowering their brand and creating exceptional patient and customer experiences.

In her second episode, Sally will share the top mistakes that companies make in their customer experience programs. Developing a great customer experience for your clients can make a big impact in your business, so if you own a company or you're a service-based business and want to know what the top mistakes that companies make in terms of customer experience are so you can avoid making them, then this episode is for you.

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On today’s Marketing Monday, we're going to talk about Free Lead Magnets and if they still work. Lead Magnets can be E-books, webinars, challenges, free courses. It could be any of these things.

So if you've been wondering "Should I create a free E-book or a free challenge for my audience as a lead magnet?", then this episode is for you!

Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Sally Mildren, healthcare Brand and Customer Experience Strategist. She has 20 years of experience as an Executive Leader in marketing and customer experience at fortune 100 companies, health systems, and nonprofits. As CEO of Boss Lady Consulting, she helps businesses grow through empowering their brand and creating exceptional patient and customer experiences.

In her episode, Sally will share how developing a great customer experience for your clients can make an impact in your business, as well as why it's important to focus on it when you work with clients. So If you're a consultant or a service-based business and you care about giving an amazing customer experience to your clients, then this episode is for you. 

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On today’s Marketing Monday, we're going to talk about the false promises of marketing tactics. I'm going to explain how these marketing tactics look like, and how they can be improved. For example, If you outsource social media creation, and you don't have a strategy in place, that person will be going in the wrong direction. You can do everything completely, right. In terms of using a tactic or using a tool, but, without a real strategy, it's just going to fall apart.

So if you've been wanting to know what're these false promises of marketing tactics, and how to actually create a strategy that works,  then this episode is for you!

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Welcome back to another episode of The Defiant Business Podcast! Today I have with me Silvia Pinho, who is a Social Media Manager and Business Mentor for service providers and business owners looking to grow their business using social media. Silvia got started in the online world at the age of 17, doing illustrations and designs, eventually transitioning into the virtual assistance, social media world in 2015. She's been growing her business that way ever since. And most recently in 2020, she actually started mentoring other service providers looking to grow their businesses online and book out their services.

In her second episode, Silvia is going to share some of her top Instagram pet peeves and some solutions or things that we can do instead. So If you're a service provider or business owner who wants to grow on Instagram, then this episode is for you!

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On today’s Marketing Monday, we're going to talk about why is important to go deep on your Why, and how to actually do it. When it comes to your why one of the things I wanted to talk about is the dangers of a shallow why. When you have a shallow why you also have lack of clarity and this weaves its way into everything that you put out for your business. If you're not conscious of it, because that lack of clarity is present in everything that you're doing, it is going to hurt your efforts as you try to grow your business.

So if you've been wanting to learn how you can get deep into your why, and why this impacts your business,  then this episode is for you!

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