The Critically Conscious Coach

Welcome back to another episode of The Defiant Business Podcast!

Today, I have Mike Abend, CEO of Bookshlf, a media curation platform that helps people organize, curate, and discover the content they love, no matter where it's from.

In this episode, we're going to talk about problems within the media ecosystem, as well as how people consume content and why it's crucial to be intentional with how you consume content online.

So if you're interested in learning how this curation platform can help you with your content strategy, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

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Connect with Mike: https://www.linkedin.com/in/mike-abend-72aa016/

On today’s Marketing Monday, we're talking about  5 Growth Phases of Coaching, Consulting, & Service Businesses. We'll explain how important it is for you, the consultant to know the differences in these business phases when you offer services to your clients.

So if you're a coach, consultant, or service-based business owner who's wanting to know how to sell services that are in alignment with your client's business phase, so you can be the go-to person for them,  then this episode is for you!

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast!

Today, I have Mike Abend, CEO of Bookshlf, a media curation platform that helps people organize, curate, and discover the content they love, no matter where it's from. 

Mike has started his career as an attorney but moved into the media and tech space in 2014 and started building businesses around a new concept, the Influencer. He was optimistic about the Digital Creator space but frustrated about the types of content that were the most successful on digital platforms. 

In this episode, we're going to talk about Mike's journey in building a media curation company, as well as his goals about the company and the people it helps. 

So if you're interested in learning how this curation platform can help you with your content strategy, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Mike: https://www.linkedin.com/in/mike-abend-72aa016/

On today’s Marketing Monday, we're talking about Online Courses,  the experience I've had with them as well as how you can find if an online course is worth buying.

We'll answer the question of "Are Online courses Dead?", but also we'll talk about If they work, and what you'd need to look at when buying an online course.

So if you're a coach, consultant, or entrepreneur who's wanting to know more about what're the things you need to pay attention to when buying an online course, then this episode is for you!

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast!

Today, I have Jim Kalbach, Chief Evangelist at MURAL, an amazing interactive whiteboard application. You can use MURAL to brainstorm, do exercises, make a workshop more engaging, and more all in real-time. 

Jim is a noted Author, Speaker, and Instructor in experience design, strategy, and visual methods, as well as remote facilitation. A long-time member of MURAL for nearly six years, his personal mission is to make imagination work possible in global organizations, anywhere, anytime.

In this episode, we're going to talk about how Mural came to be, as well as how entrepreneurs, coaches, and people who create online workshops can use it to increase engagement with their audience during an online workshop or class. 

So if you're interested in learning unique ways to make your next online workshop more engaging and interactive, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we're talking about how your brand can increase customer or client loyalty as we take a look at the four main phases of the brand development life cycle. 

We'll answer the question of "how do I build a community around my brand?", but also we'll talk about building vs birthing a brand, and what this means for growing a business.

So if you're a coach, consultant, or entrepreneur who's trying to build an authentic community around your brand, then this episode is for you!

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast!

Today we have Humaira Akhter, a Brand Strategist who helps conscious entrepreneurs overcome internal conflicts to create an intentional, life-changing & transformational Brand.

Humaira served for over twelve years in the Healthcare and Corporate Industry, working with small Startups to multimillion-dollar proposals. She has worked at every end of the spectrum all sharing the same goals of communicating high value through strategic design. Now she runs her own consulting agency and focuses on enhancing the client's experience and increasing their impact.

In her second episode, we're going to talk about the Biggest Mistake you're making in your Marketing, as well as the ways you can avoid doing it.

If you're interested in learning more about what's the most common mistake that people do in their Marketing and how to stop doing that,  then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we're going to talk about Vanity Metrics and why I believe they don't exist.

We will explain why metrics are an important thing to pay attention to, when it comes to defining problems within your business. We'll also talk about all the factors you need to pay attention in your marketing strategy as a business owner.

So if you've been a business owner and want to know why Vanity Metrics do not exist, and what you should do in terms of paying attention to metrics in your marketing, then this episode is for you!

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast!

Today we have Humaira Akhter, a Brand Strategist who helps conscious entrepreneurs overcome internal conflicts to create an intentional, life-changing & transformational Brand.  

Humaira served for over twelve years in the Healthcare and Corporate Industry, working with small Startups to multimillion-dollar proposals. She has worked at every end of the spectrum all sharing the same goals of communicating high value through strategic design. Now she runs her own consulting agency and focuses on enhancing the client's experience and increasing their impact.

In this episode, we're going to talk about Humaira's story of how she became a Brand Strategist, as well as the ways she helps her clients create and improve their Brand Strategy.

If you're interested in learning more about Branding and get to know Humaira's story, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we're going to talk about Marketing and why it isn't meant to create action.

We will break down what's the purpose of Marketing and we'll dive into what you need to know when you creating marketing materials and social media posts. We'll answer the question of what do I need to expect when I use marketing to grow my business, and what marketing is meant to do. 

So if you've been a business owner or a service provider who works with clients and want to know why Marketing isn't meant to create action and what's actually its purpose, then this episode is for you!

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group