The Crodie Files Podcast - For Administrative Assistants and Business Support Professionals

Send us Fan Mail

In this episode, Craig Bryson and Jodie Mears talk about one of the biggest challenges assistants face. 

Many of us wait for permission before we take action or put ourselves forward. 

Craig and Jodie explore why this happens, how the role has changed, and what it looks like to move into a more proactive and confident place in your career.
They talk honestly about the fear of being seen, the pressure to look busy, and the belief that hard work will speak for itself. 

They share real stories from their own careers and explain how small, steady actions help you build a strong reputation over time.

Listener Question
“I often hear that personal brand matters even when you are not looking for a new role. But what does that actually mean for an assistant? How do I show my value without feeling like I am selling myself?”

Expert Contributor
Émer McCarthy, Principal Consultant at C&C Search, explains what a personal brand looks like for assistants. 

She shares why your personal brand is simply the reputation you have when you are not in the room, and how small, helpful actions build trust over time. 

Emer also talks about reliability, sharing solutions, asking for feedback, and supporting your network.

Episode Highlights

• Why assistants get stuck waiting for permission and how to break the habit.
• The mindset shift that helps you move from doing the work to showing the value.
• How to use quiet days to spot problems, try new ideas, and be more proactive.
• Why hard work alone will not make you visible and what actually does.
• The banker and builder mindset that helps you grow instead of staying stuck.
• A simple explanation of personal brand for assistants who do not want to brag.
• The small daily actions that build trust, confidence, and new career chances.

Value Bomb
Émer McCarthy: " it's simply the reputation that you have when you're not in the room"

Support the show

Help us stay visible to you by sharing this episode with someone in your circle as well as following and subscribing so you never miss an episode.
Supporters will get a shout-out on social media and in future episodes.

Got questions? Don't hesitate to submit them via our website. Buckle up and join us on this journey of discovery and personal growth.

Follow and contact us on our socials
Website
LinkedIn
Pinterest
X
TikTok

Send us Fan Mail

In this episode, Craig Bryson and Jodie Mears explore how assistants can build influence and visibility inside their organisations through intentional relationship-building. From bridging departments to boosting confidence, they unpack why internal networking is one of the most underrated career tools for EAs, and how external connections can quietly feed back into your internal success.

Listener Question
“I keep hearing that internal networking is important, but I have no idea where to start. What does it actually look like in practice for an assistant?”

Expert Contributor
Kristina Willis (Head of Customer Success & former EA) shares a practical roadmap for assistants to begin internal networking, from identifying who to know, to starting small conversations that build momentum.

Episode Highlights

• Internal networking 101: why assistants need to be visible beyond their exec
• The long-game mindset- networking when you’re not desperate for outcomes
• Building bridges across IT, marketing, and reception for faster results
• How internal visibility protects your career when your exec moves on
• Turning external relationships into internal wins
• The introvert’s guide to confident connection
• EA-led onboarding: the simplest way to start internal networking

Value Bomb

Kristina Willis: “The goal should always be to look inward first and ask yourself, who do you admire at your company and why?”

Support the show

Help us stay visible to you by sharing this episode with someone in your circle as well as following and subscribing so you never miss an episode.
Supporters will get a shout-out on social media and in future episodes.

Got questions? Don't hesitate to submit them via our website. Buckle up and join us on this journey of discovery and personal growth.

Follow and contact us on our socials
Website
LinkedIn
Pinterest
X
TikTok

Send us Fan Mail

In this bonus episode, Craig Bryson and Jodie Mears are joined by Fiona Young (founder of Carve) to go past “draft my email” and “summarise this deck.” We unpack how assistants can use AI for real, outcomes-focused impact: diagnosing diary inefficiencies, building lightweight automations, sharpening decision-making, and even “vibe-coding” practical tools without being a developer. If you’ve dabbled and now you’re asking “What’s next?”, this one’s for you.

Listener Question
Danielle (Boston, investment management):
“I’ve used AI for basics like emails and slide decks, but I want to spot patterns, remove bottlenecks and anticipate needs. How do assistants move beyond simple tasks and free up time for higher-value work?”

Episode Highlights

• AI beyond time-saving: use it to challenge your thinking, surface blind spots, and strengthen judgment
• COIF prompting (Context, Output, Intent, Format): a simple way to get higher-quality results consistently
• Tool-stacking wins: combine systems to automate end-to-end workflows
• Calendar analytics that matter: analyse time use and propose real changes
• Better briefings, faster: market intel, competitor scans, VIP prep
• Becoming a builder: why “vibe-coding” with AI is now within reach for EAs
• Mindset shift: define your higher-value work first; then use AI to create the capacity to do it

Value Bombs
Craig Bryson: “I’m looking at AI as helping me do the things that are monotonous and mundane so I can focus on the things that are important that the AI cannot do. (00:06:49)

 Jodie Mears: “It’s not just about prompt writing, begin, middle and end. Can you confidently articulate to someone verbally if they were in person the same way you're articulating to the LLM online? It's that kind of conversation.” (00:15:50)

 Fiona Young: “If you look at what's the next level, it's actually AI can help us to literally think differently. It can fill in for gaps in our thinking. Fill in for our biases, for our blind spots, to be able to actually be a sparring partner. (00:08:00)

Free Resources
Download Fiona’s Carve prompts guide + prompt library: https://joincarve.com/prompts-guide-signup

Support the show

Help us stay visible to you by sharing this episode with someone in your circle as well as following and subscribing so you never miss an episode.
Supporters will get a shout-out on social media and in future episodes.

Got questions? Don't hesitate to submit them via our website. Buckle up and join us on this journey of discovery and personal growth.

Follow and contact us on our socials
Website
LinkedIn
Pinterest
X
TikTok

Send us Fan Mail

This episode is sponsored by C&C Search – London’s leading recruitment partner for business support and HR professionals in finance and professional services. Whether you’re hiring, job hunting, or want to elevate your team, follow C&C Search. Because brilliant people deserve brilliant support.

In this episode, Craig Bryson and Jodie Mears explore one of the most requested  and misunderstood topics in the admin profession:

How do you influence outcomes and shape decisions when you don’t have formal authority?

From communication skills to confidence, from planting seeds of change to building trust, they share actionable ways to increase your influence without waiting for a title, promotion, or permission.

Listener Question:

"I find it really hard to push back on senior leaders without sounding negative or difficult. How can I challenge or influence when I don’t feel like I have the authority to say no?"

Together, they unpack what it really takes to lead without authority and why influence is a skill you can practice, no matter your personality or level.

Episode Highlights:

• The paradox of influence in the admin profession and why it’s more important than ever
• Why influence starts with clarity, confidence, and communication
• Persuasion vs. influence: which mindset works better?
• How to use internal networks to amplify your voice and impact
• The power of the “Friday Wins Tracker” to showcase your value
• Practical sentence starters to help you influence outcomes respectfully
• How to push back on senior leaders without damaging relationships

Value Bombs:

Craig Bryson: “You don’t need a title to lead  but you do need to build credibility through connection and collaboration.” (00:05:00)

Jodie Mears: “Influence isn’t about waiting for permission. It’s about planting the seed of change in a way that others can’t ignore.” (00:04:00)

Craig Bryson: “Sometimes, ‘no’ is a full sentence. But if that feels too hard, try reframing it into a question that puts the ball back in their court.” (00:14:00)

Support the show

Help us stay visible to you by sharing this episode with someone in your circle as well as following and subscribing so you never miss an episode.
Supporters will get a shout-out on social media and in future episodes.

Got questions? Don't hesitate to submit them via our website. Buckle up and join us on this journey of discovery and personal growth.

Follow and contact us on our socials
Website
LinkedIn
Pinterest
X
TikTok

Send us Fan Mail

This episode is sponsored by C&C Search – London’s leading recruitment partner for business support and HR professionals in finance and professional services. Whether you’re hiring, job hunting, or want to elevate your team, follow C&C Search. Because brilliant people deserve brilliant support.

In this bonus episode, Craig Bryson and Jodie Mears are joined by Lucy Chamberlain, founder of C&C Search, to explore a question many assistants are grappling with:

How do you position yourself in a crowded, cautious job market, without pretending to be someone you’re not?
Whether you’re job hunting or raising your profile in your current role, Lucy shares practical, personal, and strategic advice on how to stand out authentically.

Listener Question:
"I’ve been in the same company for nine years and love my role, but leadership says I’m not visible enough. How do I show up more without looking desperate?"

Lucy helps reframe visibility as something quiet, credible, and completely within reach.

Episode Highlights:

• Why today’s job market feels so tough and how to stay optimistic
• The 3Cs of career positioning: Competence, Courage, Compassion
• Strong candidate vs. visible candidate: What’s the difference?
• CV strategies that highlight real impact and growth
• Ways to use LinkedIn without needing to post
• How to increase visibility inside your company (without the cringe)
• Why emotional intelligence is a hiring differentiator
• Smart strategies for introverts navigating networking

Value Bombs:

Lucy Chamberlain: “Power doesn’t mean control. It means choice. And choosing to own your brilliance is the first step to standing out.” (00:15:00)

Jodie Mears: “Visibility isn’t about shouting the loudest it’s about making your impact easy to see.” (00:25:00)

Craig Bryson: “You can’t get recognised if no one knows what you bring to the table. Ask your exec: What are your goals? And how can I align mine with yours?” (00:29:00)

Support the show

Help us stay visible to you by sharing this episode with someone in your network, especially those navigating job searches or career crossroads right now. Follow and subscribe so you never miss an episode.

Supporters will get a shout-out on social media and in future episodes.

Got questions?

We’d love to hear from you. Submit your listener question via our website or drop us a DM on LinkedIn, we might just feature your question next!

Support the show

Help us stay visible to you by sharing this episode with someone in your circle as well as following and subscribing so you never miss an episode.
Supporters will get a shout-out on social media and in future episodes.

Got questions? Don't hesitate to submit them via our website. Buckle up and join us on this journey of discovery and personal growth.

Follow and contact us on our socials
Website
LinkedIn
Pinterest
X
TikTok

Send us Fan Mail

This episode is sponsored by C&C Search  - London's leading recruitment partner for business support and HR professionals in finance and professional services. Whether you’re hiring, job hunting, or want to elevate your team, follow C&C Search. Because brilliant people deserve brilliant support.

In this insightful episode, Craig Bryson and Jodie Mears explore the often-overlooked reality that Administrative Professionals are inherently project managers. They unpack what project management truly involves, practical strategies to manage projects effectively without overwhelm, and offer tips on leveraging training and certifications to enhance your professional credibility and career growth.

Listener Question: "I'm struggling to see how project management courses like Prince2 relate to my role as a senior admin assistant. Do you have any advice on their relevance?"

Our contributor Kathleen Drum, Senior Editor at Executive Support Media, delivers a clear breakdown of available project management qualifications. Kathleen shares super valuable insights into how administrative professionals can strategically select training relevant to their roles.

Episode Highlights Include:

• Demystifying project management- it's simpler and more integrated into the admin role than you think.
• Effective tools and software for admin-driven project management, including Microsoft Planner, ClickUp, Trello, and Teams.
• Practical steps for tackling scope creep through clear communication and structured planning.
• Understanding the importance and relevance of different project management frameworks: Agile vs. Waterfall.
• Strategic advice on how project management certifications can boost your career visibility and credibility.

Value Bombs:

• Jodie Mears: "Own the fact that you are already a project manager. Lean into it, refine your skills, and get certified if it aligns with your goals." (00:16:00)
• Craig Bryson: "Break down your projects into smaller, manageable tasks—tackle each piece, and you'll see your project complete itself." (00:22:00)
• Kathleen Drum: "For most assistants, introductory-level project management qualifications from PRINCE2, APM, PMI, ACEA offer more than enough to significantly enhance your daily work and open doors for career growth."

Support the show

Help us stay visible to you by sharing this episode with someone in your circle as well as following and subscribing so you never miss an episode.
Supporters will get a shout-out on social media and in future episodes.

Got questions? Don't hesitate to submit them via our website. Buckle up and join us on this journey of discovery and personal growth.

Support the show

Help us stay visible to you by sharing this episode with someone in your circle as well as following and subscribing so you never miss an episode.
Supporters will get a shout-out on social media and in future episodes.

Got questions? Don't hesitate to submit them via our website. Buckle up and join us on this journey of discovery and personal growth.

Follow and contact us on our socials
Website
LinkedIn
Pinterest
X
TikTok

Send us Fan Mail

Become our Headline Sponsor! Looking for impactful ways to reach administrative and business support professionals globally? We have exciting sponsorship opportunities available! Get in touch to discuss our affordable and effective packages designed to connect your business with our engaged audience of administrative professionals worldwide.

Dive deep into essential wellness strategies that go beyond basic self-care, as Craig Bryson and Jodie Mears explore how administrative professionals can leverage wellness for career growth and organizational impact. Featuring special guest Richard Turner, High Performance Coach and Founder of Employees Health, this episode reframes wellness as a strategic driver for professional success.

This episode is essential listening for:

● Administrative professionals seeking to optimize their performance

● EAs and PAs looking to lead wellness initiatives in their organizations

● Business support professionals managing high-pressure roles

● Anyone interested in building sustainable career practices

You'll gain:

● Practical strategies for energy management over time management

● Techniques for setting boundaries without guilt

● Insights on building and leading workplace wellness initiatives

● Fresh perspectives on planning inclusive events beyond alcohol-centric networking

● Creating truly inclusive events

● Innovative alternatives to alcohol-focused gatherings

Listener question:

"Hi Crodie: Some weeks I'm feeling really deflated. I am not sure if it is my own nutrition or just the lows of the job sometimes. What do you guys do to stay energized?"

Value Bombs:

Craig Bryson [00:02:00]: " We should stop thinking wellness is optional and reframe it as,  essential for thriving in high pressured roles."

Richard Turner [00:07:00]: "Understanding what it is that you do to be energized... What needs to be in place so that you perform at your best?"

Jodie Mears [00:12:00]: "I've leaned into that art of disconnecting... micro breaks work better for me. What works best for you is what matters."

Key Chapters:

[00:00:00] Introduction to Workplace Wellness

[00:06:00] Richard Turner's Expert Insights

[00:09:00] Setting Boundaries Without Guilt

[00:16:00] Future Trends in Workplace Wellness

[00:21:00] Reimagining Workplace Events: Moving Beyond Alcohol-Centric Culture

Connect with Richard Turner on LinkedIn for more insights on high performance and wellness strategies.

Support the show by sharing this episode with your network and following us to never miss an update. Got questions? Submit them via our website for a chance to be featured in future episodes.

Looking ahead: Don't miss our next episode on navigating project management for administrative assistants!

Support the show

Help us stay visible to you by sharing this episode with someone in your circle as well as following and subscribing so you never miss an episode.
Supporters will get a shout-out on social media and in future episodes.

Got questions? Don't hesitate to submit them via our website. Buckle up and join us on this journey of discovery and personal growth.

Follow and contact us on our socials
Website
LinkedIn
Pinterest
X
TikTok

Send us Fan Mail

Ready to elevate your career from EA to Chief of Staff? In this bonus episode, we chat with Maggie Olson, founder and CEO of Nova Chief of Staff, to discuss the transition from EA to Chief of Staff roles and provide guidance for administrative professionals seeking career advancement.

This episode is essential listening for:

●      EAs looking to transition into strategic leadership positions

●      Professionals seeking clarity on the Chief of Staff role

●      Leaders wanting to understand the distinction between EA and Chief of Staff functions

●      Anyone interested in building executive presence and strategic partnerships

You'll gain:

●      Practical strategies for demonstrating strategic value

●      A clear understanding of the Chief of Staff role across different organizations

●      Tactics for building relationships with executive teams

●      Guidance on developing your professional brand

●      Tips for self-advocacy and confidence building

Plus, exclusive offer for listeners: $100 off Nova's Chief of Staff certification course with code CRODI100.

Listener question:

"Hi Crodie: How can I, as an aspiring Chief of Staff, demonstrate and prove I am ready for the role? As a successful EA of 12 years, how can I be noticed and even considered?"

YouTube
https://youtu.be/AVPIFV6dDvQ?si=sl9LDtJVwwI9D-_O

Use code CRODI100 for $100 off your next NOVA course at https://www.novachiefofstaff.com/shop 

You can contact Maggie at 

https://www.linkedin.com/company/novachiefofstaff/ 

https://www.facebook.com/novachiefofstaff 

https://www.youtube.com/channel/UCC_7Nk0GWw4VdzLtwpIQ0CQ 

Key Value Bombs with Timestamps:

Maggie Olson: [00:10:00] "The folks who are going to make great chiefs of staff are driven, curious, achievement-focused, collaborative."

Jodie Mears: [00:40:14] "Are you ready to let go of those traditional EA duties?"

Craig Bryson: [00:36:25] "Your actions are very important because people in your industry are watching you."

Support the show

Help us stay visible to you by sharing this episode with someone in your circle as well as following and subscribing so you never miss an episode.
Supporters will get a shout-out on social media and in future episodes.

Got questions? Don't hesitate to submit them via our website. Buckle up and join us on this journey of discovery and personal growth.

Follow and contact us on our socials
Website
LinkedIn
Pinterest
X
TikTok

Send us Fan Mail

The Crodie Files meet with special guest Becky Kaapuni, Senior EA to the CEO at Salesforce AI and founder of EA Social Club, to share valuable insights for administrative and business support professionals looking to adapt to the fast-paced evolution of their roles. 

Becky, Craig & Jodie discussed this listener question:

Listener question: 

“Hi Crodie: The pace at which our role is moving is too fast for me to keep up and get on with my day job. Any tips for navigating this, specifically technology? What do I need to know as a bare minimum right now”?

This is an episode that will be great to share and tap into at any stage in your career, we discussed:

• Strategies for managing workload and prioritising tasks
• Leveraging AI and other technologies to streamline work processes
• The importance of continuous learning and adapting to new tools
• Networking strategies for administrative professionals
• Different approaches to learning and development
• Career development and growth for Executive Assistants
• Adapting to change and futureproofing your administrative career

Chapters:(if you can find the timestamps)

[00:04:00] Prioritising Tasks and Managing Workload

[00:07:00] Leveraging AI and Technology in EA Roles

[00:19:00] Networking and Knowledge-Sharing Strategies

We invite you to share your own experiences and strategies through our "Hi Crodie..." initiative. Get involved and send us your questions.

Value Bombs:

"We are the CEOs of our own life, and it's our responsibility to make sure that we are living the life that matches our values." - Becky Kaapuni

"It's not all about knowing everything. It's about staying curious, being adaptable and willing to learn."- Craig Bryson

"Learning and development isn't a one singular course or a destination, Think about who and what's around you already- lean into that." - Jodie Mears 

YouTube Link: https://youtu.be/SuuJVjj--UM

Support the show

Help us stay visible to you by sharing this episode with someone in your circle as well as following and subscribing so you never miss an episode.
Supporters will get a shout-out on social media and in future episodes.

Got questions? Don't hesitate to submit them via our website. Buckle up and join us on this journey of discovery and personal growth.

Follow and contact us on our socials
Website
LinkedIn
Pinterest
X
TikTok

Send us Fan Mail

This episode is sponsored by Autograph Events - THE experts in providing a complete event management solution – from free global venue finding to full onsite event management.  Connect today and ask more about the collaborative promotion for our listeners!

In this episode, Craig Bryson and Jodie Mears are joined by Fiona Young- founder of Carve. Stay tuned till the end as they discuss traditional learning, emerging technologies, and the importance of continuous professional development for administrative assistants.

Listener question
Hi Crodie: I'm feeling overwhelmed by all the new learning technologies out there. How can I decide which ones are worth investing my time in, and how do I approach my boss about getting support for these learning opportunities?

Fiona Young Fiona is the founder of Carve a company that provides live digital courses for executive assistants. From her start as an EA in venture capital to leading learning programs for thousands, Fiona's insights on professional growth and AI are not to be missed.

Connect with Fiona for more information on how she can help you and your organisation and visit her website.

So much value was shared during this episode including:

• The shift from traditional to modern learning approaches in admin roles
• Exploring the potential of VR and metaverse for future training courses
• The role of gamification in enhancing learning and development
• The importance of personalized learning and adapting to different learning styles
• Leveraging micro-learning and bite-sized content for continuous growth
• The impact of learning and development on employee engagement and retention
• Strategies for approaching your boss about learning opportunities

We invite you to share your own experiences and strategies through our "Hi Crodie..." initiative. Get involved and send us your questions.

Value Bombs

Jodie Mears: "I think making that connection between my learning and development is important because it really does enhance employee engagement and employee retention".

Fiona Young: "Tech advances will actually mean that we'll move back towards face to face".

Craig Bryson: "At the moment we have the VR, so the hardware is going to be more streamlined because at the moment it's a bit clunky..."

Support the show

Help us stay visible to you by sharing this episode with someone in your circle as well as following and subscribing so you never miss an episode.
Supporters will get a shout-out on social media and in future episodes.

Got questions? Don't hesitate to submit them via our website. Buckle up and join us on this journey of discovery and personal growth.

Follow and contact us on our socials
Website
LinkedIn
Pinterest
X
TikTok