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It was one of the coolest jobs you could get in the 2000s. The swoopy bangs. The gold lamé leggings. The sexually charged ads. American Apparel wasn’t just a brand — it was a vibe. And today’s guest, Zsuzsi was on the front lines of it all. From art school to assistant manager to overseeing a hot New York City store, she was living the dream… until it started to feel more like a fever dream — and eventually, a cult.
Today’s story is about what happens when the "American dream" disguises exploitation in trendy cotton basics — and how one man's charisma fueled a culture of unchecked abuse, manipulation, humiliation, and grooming… all hidden behind the label “Made in the USA.”
And the worst part? He’s still at it.
___
COME SEE US LIVE!!!
Los Angeles • September 9, 2025
With special guest: comedian Moses Storm
@ Dynasty Typewriter
VIP “Meet & Greet” tickets available!
Not in LA? No prob — livestream available too!
Follow Us for More Culty Content:
Instagram & TikTok → @wasiinacult
Find Zsuzsi: @hdbyz & @hellozhia / https://www.hdbyz.com & https://www.hellozhia.com
Support the Show:
If you learned something, felt something, or are angry too and want to make a little noise — share this episode. Leave a review. Send it to a friend. And maybe… make a call to:
(213) 275-3120
Just for some light, constructive feedback.
Thank you to our Patreon members — we appreciate the hell out of you.
Want ad-free episodes & exclusive content? → Join our Patreon.
Share Your Story:
Had a culty experience of your own? We want to hear it.
Email us: [email protected]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4.5
31823,182 ratings
It was one of the coolest jobs you could get in the 2000s. The swoopy bangs. The gold lamé leggings. The sexually charged ads. American Apparel wasn’t just a brand — it was a vibe. And today’s guest, Zsuzsi was on the front lines of it all. From art school to assistant manager to overseeing a hot New York City store, she was living the dream… until it started to feel more like a fever dream — and eventually, a cult.
Today’s story is about what happens when the "American dream" disguises exploitation in trendy cotton basics — and how one man's charisma fueled a culture of unchecked abuse, manipulation, humiliation, and grooming… all hidden behind the label “Made in the USA.”
And the worst part? He’s still at it.
___
COME SEE US LIVE!!!
Los Angeles • September 9, 2025
With special guest: comedian Moses Storm
@ Dynasty Typewriter
VIP “Meet & Greet” tickets available!
Not in LA? No prob — livestream available too!
Follow Us for More Culty Content:
Instagram & TikTok → @wasiinacult
Find Zsuzsi: @hdbyz & @hellozhia / https://www.hdbyz.com & https://www.hellozhia.com
Support the Show:
If you learned something, felt something, or are angry too and want to make a little noise — share this episode. Leave a review. Send it to a friend. And maybe… make a call to:
(213) 275-3120
Just for some light, constructive feedback.
Thank you to our Patreon members — we appreciate the hell out of you.
Want ad-free episodes & exclusive content? → Join our Patreon.
Share Your Story:
Had a culty experience of your own? We want to hear it.
Email us: [email protected]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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