Ever felt weird reading someone’s sales email—like you just got trauma-dumped by a stranger?

You’re not imagining it. Vulnerability has become a marketing currency, and now everyone is oversharing in the name of sales.

If you've ever felt weird, guilty, or just plain uncomfortable reading a sales pitch wrapped in trauma, welcome to the cult of oversharing.

In this episode, we’re discussing how vulnerability has become THE marketing strategy—and how that creates ethical landmines for both the audience and the business owner.

Topics discussed in this episode:

• The rise of oversharing in online business. 

• How “share your story” advice goes off the rails and turns into lead generation through trauma.

• Social Penetration Theory and how marketing skips healthy relationship-building stages.

• How vulnerability is used to build trust, likability, and influence purchase behavior—sometimes unethically.

• Red flags to watch for so you don’t get sucked in by oversharing. 

For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon.