In this podcast episode, Jennifer and Chloe from Adored Salon discuss the stark contrast between Instagram-perfect curly hair and real-life hair styling. They explore the challenges of social media expectations, the realities of curly hair maintenance, and Chloe's journey as a curly hair specialist, despite having straight hair herself. The conversation delves into the importance of practical, long-lasting hairstyles and the misconceptions surrounding curly hair styling.

Key Points

- 🌀 Instagram vs. Reality: Curly hair on social media often looks dramatically different from everyday, practical styling

- 💁‍♀️ Longevity Matters: Clients want hairstyles that last multiple days and don't require constant restyling

- ⏰ Time Investment: A good curly hair set can take 1.5 hours but provides a week's worth of versatile looks

- 💸 Product Costs: Curly hair products are expensive, with some items costing $75-$80 per liter

- 🌈 Hair Evolution: Curly styles change and look different each day, from tight curls to more relaxed, fuller looks

- 👩‍🦱 Styling Flexibility: Different styling options like space buns or half-up styles can extend a hair look

- 🎓 Professional Journey: Chloe's path to becoming a curly hair specialist, starting from hair school to training under Jennifer

- 🔥 Social Media Challenges: Dealing with online criticism, especially regarding expertise despite having straight hair

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00:00:41 - 00:01:47

The Importance of Trend Awareness: Chloe shares her dedication to posting and staying updated with trends, emphasizing the creative process involved in producing engaging content.

00:02:27 - 00:04:13

Instagram vs. Reality: They delve into the theme of "Instagram vs. Reality," specifically in the curly community, citing a previous conversation about a post Chloe made reflecting the discrepancies in how curly hair is presented online versus in everyday life.

00:04:13 - 00:05:08

Misconceptions in Curly Hair Care: Chloe discusses a negative comment she received about her styling techniques, clarifying the difference between Instagram portrayals of curly hair versus practical, everyday hairstyles.

00:06:03 - 00:07:45

Consumer Expectations: Jennifer and Chloe discuss how product companies have adapted to consumer desires, leading to more discussions about achieving the perfect curl cast versus the reality of maintaining curls daily.

00:07:45 - 00:08:12

Benefits of Curl Maintenance: They explain that a good curly style is not only about initial appearance but about how it evolves over several days.

00:08:13 - 00:09:25

Daily Curl Refreshing: Chloe shares a strategy on how to refresh curls daily, encouraging flexibility in styling that accommodates different looks throughout the week.

00:09:26 - 00:10:39

Acceptance of Natural Curl Evolution: Jennifer discusses her change in mindset regarding frizz and curl definition, emphasizing the beauty in a more natural, relaxed look.

00:10:39 - 00:11:33

Criticism of Curly Specialists: They reflect on Chloe's experience with criticism for being a curly specialist despite having straight hair, asserting that expertise comes from knowledge and skills rather than hair type.

00:11:33 - 00:12:02

Early Culinary Education: Chloe recounts her training and early experiences in hair school, where she discovered her passion for textured hair despite the challenges she faced.

00:13:25 - 00:15:44

Discovery of Passion for Curls: Chloe narrates her journey toward specializing in curly hair, highlighting her initial experiences and commitment to mastering curly hairstyles.

00:15:44 - 00:17:24

Training Under Jennifer: Chloe reflects on her dedication while training under Jennifer, emphasizing her growth and the skills she developed over time.

In this episode of Curly Girls Obsessions, join host Jennifer Janisch as she dives deep into the essential skills and expertise every hair extension artist should possess to stand out in a crowded industry. Broadcasting from her daughter's bedroom (complete with a hilariously broken Frenchie lamp as a backdrop), Jennifer discusses the importance of professional training and consistent practice in the art of hair extensions. With over 15 years of experience under her belt, she shares her insights on why thorough education is crucial for both the stylist and the client, emphasizing that learning from online sources like YouTube alone simply doesn’t cut it.

Jennifer takes a closer look at her own journey as a salon owner and extension artist, reflecting on the trials and errors she faced while mastering the craft. From the dangers of “extension drag” to the nitty-gritty details of clean sectioning and stitching, she unpacks the nuances that can make or break a hair extension installation. With a focus on the unique needs of textured hair, Jennifer highlights how her company, Adored Signature Hand Tied Hair Extensions, seeks to set a new standard in the industry by offering specialized education and mentorship programs through the Curl Tour.

Whether you’re a seasoned extension artist looking to refine your skills or a newcomer eager to make your mark, this episode is packed with valuable tips and industry insights. Jennifer encourages listeners to pursue professional development and the importance of asking questions throughout their learning journey. Tune in for an enlightening discussion that will equip you to elevate your craft, attract the right clientele, and ultimately, thrive in the ever-evolving world of hair extensions. Don’t forget to check out the resources mentioned in the episode and consider joining Jennifer on this path towards mastery in hair extension artistry!

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00:00:04 - 00:02:20 - Introduction by Jennifer Janisch from Curly Girls Obsessions. Discussion of the broken Frenchie lamp in her daughter's room and a light-hearted mention of her podcast recording setup. Overview of the previous podcast focused on elevating a career as a hair extension artist and finding clients in a crowded market.

00:02:22 - 00:07:32 - Importance of certification: Discussion on requiring stylists to have a certificate in hand-tied installs. Emphasis on the value of proper training and the issues that arise from improper installation techniques, such as extension drag and crosshairs.

00:07:34 - 00:18:36 - Education and experience: Jennifer recounts her journey through various extension classes and the importance of in-depth training. Comparison between learning methods, including hands-on classes versus online education. Explanation of how her salon benefits from a collective experience among stylists.

00:18:38 - 00:22:17 - Perfecting technique: Importance of continuous education and mentorship for hair extension artists. Discussion on the necessity of understanding proper technique to avoid mistakes during installations. Encouragement for stylists to seek quality training and ongoing support.

00:22:18 - 00:24:00 - Conclusion and Call to Action: Jennifer wraps up the episode by encouraging listeners to pursue education through her program, the Curl Tour, and to review the podcast. She invites listeners to follow her on Instagram and share the episode with others who may benefit.

In this insightful podcast episode, Jennifer Janisch, a seasoned hairstylist with 35 years of experience, delves into the dynamic world of hair extensions. As the owner of Adored Hair Salon and the Adored Signature Hand-Tied Hair Extensions line, Janisch shares her extensive knowledge and personal journey in the industry.

Jennifer begins by providing valuable historical context, tracing the rise of hair extensions, particularly in the Caucasian community, and the role that shows like Jersey Shore played in normalizing and popularizing the trend. She then recounts her own experience of becoming a curly hair specialist and a successful hair extension artist, highlighting the importance of professional development, marketing, and customer service in building a thriving business.

The podcast explores the current state of the hair extension industry, addressing the "bubble" that emerged during the COVID-19 pandemic, where many hairstylists became certified in extensions. Janisch offers insights on how to navigate this competitive landscape, emphasizing the need for hairstylists to differentiate themselves through specialized training, comprehensive consultations, and strategic marketing.

Throughout the episode, Janisch shares practical advice and personal anecdotes, underscoring the importance of mindset, hustle, and a customer-centric approach in the hair industry. She encourages hairstylists to embrace their role as salespeople and to proactively offer their clients the services and products that can transform their appearance and boost their confidence.

By the end of the podcast, listeners will gain a deeper understanding of the hair extension industry, the keys to success as a hairstylist, and the strategies to elevate their businesses and become the "eagles" in their field, rather than the "pigeons" content with the status quo.

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Timestamped Overview

00:00:02 - 00:00:28

• Introduction by Jennifer Janisch from Curly Girls Obsessions and Adored Hair Salon.

• Overview of Adored’s specialties in curly hair and premium hand-tied hair extensions.

  
  

  
  

00:00:30 - 00:02:27

• Transition into a discussion about the hair business after motivational previous episodes.

• Jennifer shares her experience as a hairstylist for 35 years and curly hair specialist for 15 years.

• Discussion of her journey and discovery of hand-tied hair extensions.

  
  

  
  

00:02:28 - 00:05:41

• Observations on the increase of hair extension artists over the past 5-7 years.

• Discussion on the slowdown of education in the hair industry due to COVID-19.

• Reflection on how COVID-19 impacted the demand for stylists and the beauty industry.

  
  

  
  

00:05:42 - 00:08:16

• Mention of the cultural impact of the "Jersey Shore" and its role in popularizing hair extensions.

• Personal anecdote about rapid career growth in hair extensions and business success.

  
  

  
  

00:08:17 - 00:11:32

• Jennifer discusses her early marketing strategies and the importance of self-promotion.

• Importance of client rapport and delivering excellence to gain repeat business.

  
  

  
  

00:11:33 - 00:14:32

• Acknowledgement of the need for stylists to actively market themselves, especially in commissioned salons.

• Emphasis on the difference between successful and unsuccessful stylists, using “eagles” vs “pigeons” metaphor.

  
  

  
  

00:14:33 - 00:16:27

• Jennifer highlights the difference in education for colorists vs. extension artists.

• Importance of seeking comprehensive training beyond basic curriculum.

  
  

  
  

00:18:27 - 00:26:35

• Necessity of consultations and contracts for extension services.

• Jennifer shares personal experiences with client cancellations and the importance of protecting oneself as a stylist.

  
  

00:26:36 - 00:29:22

• Discussion on the evolving market for hair extensions and the necessity of raising awareness among clients.

• Importance of visibly showcasing extensions in the salon to spark client interest.

  
  

  
  

00:29:23 - 00:34:39

• Reflections on the importance of being proactive and innovative in marketing extension services.

• Jennifer emphasizes the need for stylists to utilize both online and offline marketing strategies to grow their business.

  
  

00:42:14 - 00:43:23

• Jennifer concludes with light-hearted remarks about the day and thanks the audience.

Jennifer Janish shares her inspiring entrepreneurial journey, from teaching herself to French braid hair at age 4 to becoming a successful salon owner and hair extension specialist. Through her personal narrative, she emphasizes the power of hard work, continuous learning, and pursuing opportunities driven by personal need.

The podcast explores Jennifer's evolution from a home-based stylist to creating multiple businesses, highlighting her persistence, self-motivation, and willingness to step out of her comfort zone. She recounts how a motivational online conference sparked her creativity and led her to expand into the lucrative hair extension market, ultimately doubling her salon's revenue.

Jennifer's story is a testament to the transformative potential of passion, grit, and a relentless drive to succeed. Whether you're an aspiring entrepreneur or simply seeking inspiration, this episode offers valuable insights into building a thriving business from the ground up.

If you enjoyed this episode, be sure to like, comment, and subscribe to stay updated on all our latest content. Let us know what other nostalgic or inspirational stories you'd like to hear about in the future.

SOCIALS:

IG: @adoredsalon

IG: @jennifer_johnson_janisch

IG: @adored_signature_handtied_hair

FB: Jennifer Johnson-Janisch

FB Page: Adored Salon

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00:00:02 - 00:01:12

- Introduction by Jennifer from Adored Signature, Hand Tied Hair Extensions, and Adored Salon.

- Mention of recording back-to-back episodes after attending an online conference about online selling.

00:01:15 - 00:05:52

- Discussion on the impact of online conferences on creativity and motivation.

- Personal reflection on how many small business owners create businesses out of personal needs.

- Jennifer shares her early obsession with hair and beauty starting at age four, including her determination to learn to French braid.

00:05:55 - 00:12:00

- Jennifer relates her passion for hair to her decision to attend hair school at age 15.

- Insight into her upbringing as the daughter of a young single mother and the importance of hard work instilled in her.

- Transition to how her experiences inspired her to start her businesses.

00:12:03 - 00:14:15

- Description of her early career and learning opportunities at a salon.

- Introduction of the competitive environment in the salon industry and her determination to excel in curly hair specialization.

- Mention of the recommendation to interview at a salon and her thoughts on competing with another stylist.

00:14:22 - 00:30:46

- Discussion on building a clientele and increasing revenue through extensions.

- Jennifer's experience in learning hair extensions and the initial struggle to gain clients.

- Details of her marketing tactics, including creating a website and networking with local businesses.

00:30:49 - 00:35:44

- Reflection on the hard work required to succeed in the hair industry.

- Acknowledgement of her achievements, such as earning over $112,000 in revenue as a stylist.

- Importance of determination, commitment, and hard work in achieving personal and professional goals.

00:35:52 - 00:37:37

- Call to action for listeners to subscribe, like, and share the podcast.

- Jennifer expresses hopes of speaking on stage and sharing her journey.

- Encouragement to follow her social media for updates and further engagement.

In this episode, host Jennifer takes us on a nostalgic journey as she reflects on the profound impact the movie Flash dance had on her life at the tender age of seven. Through the eyes of the film's resilient protagonist, Jennifer explores themes of personal growth, the struggle against self-doubt, and the relentless pursuit of one's passions.

Connecting a trending social media audio clip to her childhood memories, Jennifer shares how the movie's iconic dance sequence and powerful message of overcoming adversity deeply resonated with her. As a young girl navigating the challenges of self-acceptance and finding her own unique identity, Flash dance served as an inspirational touchstone, instilling in her the belief that one can transcend perceived limitations and achieve their dreams through determination and self-belief.

This episode delivers an uplifting message about breaking free from personal boundaries and embracing the unique paths that define us. Jennifer encourages listeners to reflect on the pivotal moments and mentors that have shaped their own journeys, reminding us that even the most daunting obstacles can be conquered by taking that first step forward.

If you enjoyed this episode, be sure to like, comment, and subscribe to stay updated on all our latest content. Let us know what other nostalgic or inspirational stories you'd like to hear about in the future.

SOCIALS:

00:00:02 - 00:05:36

00:05:39 - 00:06:43

00:07:13 - 00:09:53

00:10:04 - 00:12:13

00:12:17 - 00:12:29

00:12:45 - 00:12:48

00:12:57 - 00:30:37

00:30:40 - 00:31:49

In this candid podcast episode, Jennifer from Curly Girls Obsessions shares her personal struggle with the New Year's resolution slump, discussing her physical challenges from a torn tendon, professional achievements in 2024, and her determination to break out of a six-month cycle of inactivity. She reflects on the importance of changing habits, setting new goals, and pushing herself to take action, all while styling her hair and providing an intimate, motivational narrative about personal growth and overcoming mental barriers.

If you enjoyed this video, don’t forget to like, comment, and subscribe to stay updated on all our latest content.

SOCIALS:

IG: / adoredsalon

IG: / jennifer_johnson_janisch

IG: / adored_signature_handtied_hair

FB: / Jennifer Johnson-Janisch

FB Page: / Adored Salon

FB Group: / Adored Signature Hand-Hair Extensions

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### 00:00:02 - 00:03:31

- Introduction: Jennifer shares her unique setup of recording the podcast while styling her hair in her bathroom. She addresses the concept of the "New Year’s resolution slump" and her feelings of needing motivation.

### 00:03:34 - 00:06:05

- Personal Challenges: Discusses her struggles with plantar fasciitis and the associated pain that affected her work and daily life, including her inability to walk her dogs.

### 00:06:27 - 00:06:58

- Product Mention: Introduces the Curl Revive product she uses on her hair, emphasizing its benefits.

### 00:08:21 - 00:09:05

- Continued Audio Availability: Reiterates that audio is available on various platforms like iTunes and Apple Podcasts.

### 00:09:08 - 00:20:50

- Medical Journey: Details her experience with heel pain, leading to a diagnosis of a torn tendon after an MRI. She shares how the boot provided relief and the emotional toll that pain took on her work and life.

### 00:20:52 - 00:23:12

- New Year Reflections: Talks about setting intentions for health as she approaches her 50th birthday, reflecting on the importance of making changes in 2025.

### 00:23:15 - 00:24:56

- Setting Goals for 2025: Outlines ambitious plans, including organizing events for her curl tour and improving podcast release schedules.

### 00:24:58 - 00:26:54

- Business Successes: Reflects on the salon's success in 2024 and the pressures of maintaining and exceeding those results in 2025.

### 00:26:57 - 00:30:45

- Overcoming Slumps: Discusses her feelings of complacency and the need to alter habits to avoid stagnation, emphasizing personal growth and setting new goals.

### 00:30:47 - 00:30:50

- Closing Remarks: Encourages listeners to take proactive steps in their own lives and concludes the episode.

In this compelling podcast episode, Jennifer opens up about her inspiring journey of overcoming adversity, embracing change, and pursuing her passions. From a challenging childhood to a thriving career in the hair industry, Jennifer shares powerful insights on resilience, risk-taking, and stepping out of your comfort zone to achieve personal and professional growth in 2025.

Jennifer dives deep into one of the most common fears—public speaking. She candidly shares her struggles and triumphs, offering relatable and motivational advice for anyone seeking to conquer their fears. Her transformative experiences mentoring others and taking bold risks showcase how embracing discomfort can lead to extraordinary opportunities.

Whether you’re a hairstylist, an entrepreneur, or simply someone striving to overcome obstacles and set ambitious goals, this episode is packed with actionable insights and inspiration. Learn how Jennifer’s journey can empower you to face your challenges, embrace your passions, and make 2025 your breakthrough year.

Don’t miss this empowering conversation filled with wisdom, motivation, and the tools to spark your own creative journey! Tune in now and start transforming your fears into fuel for success.

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00:00:02 - 00:06:56

Introduction by Jennifer: Welcoming listeners to the podcast and sharing her love for podcasting despite criticisms regarding its profitability. Mentions over a year and a half of podcasting with 30+ episodes. Brief mention of AirPods not working due to puppy damage. Highlights the popular episode “100 Pennies vs. 4 Quarters,” discussing a financial analogy in the hair industry.

00:06:56 - 00:07:26

Challenges in the Hair Industry: Discusses difficulties faced in 2024 due to economic changes post-COVID, including rising costs of supplies.

00:07:26 - 00:08:04

Public Speaking: Talks about overcoming the fear of public speaking and shares personal anecdotes.

00:08:04 - 00:12:56

Hummingbirds and Eagles Episode: Reflects on a life-changing experience from 2019, sharing a personal and spiritual story.

00:12:56 - 00:20:05

Risk-Taking Journey: Shares insights on starting her extension line and the fears involved with entrepreneurship.

00:20:05 - 00:26:49

Education and Training: Explains her journey in creating training programs for stylists, addressing fears of leading classes and the importance of niche education in hairstyling.

00:26:49 - 00:30:04

Childhood Background: Shares a traumatic childhood experience involving domestic violence that shaped her resilience and risk-taking mindset.

00:30:04 - 00:41:31

Overcoming Adversity: Links past challenges to current entrepreneurial risk-taking, emphasizing pushing through discomfort to achieve success.

00:41:31 - 00:45:40

Mindset for Success: Encourages listeners to take risks and embrace anxiety as a driving force for growth, highlighting the importance of consistency and persistence.

00:45:40 - 00:50:07

Looking Ahead to 2025: Shares personal and professional goals for the upcoming year, encouraging reflection and planning for success.

00:50:07 - End

Closing Thoughts: Invites listeners to engage with the podcast, share feedback, and follow on social media. Expresses hope for a positive 2025 and recommends journaling as a tool for achieving goals.

Welcome to this week's episode of "Curly Girls Obsessions." I'm your host, Jennifer Janisch, owner of Adored Salon and Adored Signature hand-tied hair extensions. In today's episode, we're diving into a delightful conversation with Louise from Australia, where we explore a range of topics, from the quirks of American and Australian politics to the intricacies of curly hair care and the unique challenges faced by salon owners. Louise shares her journey of moving from the UK to Australia with her family, her experience managing a salon, and the learning curve that comes with navigating the financial side of the hair industry. Together, we discuss the importance of understanding client needs, especially when it comes to curly hair and extensions, and how the industry is evolving. So sit back, relax, and join us as we unravel the curly girl secrets and share our passions for hair and business in this light-hearted, yet insightful conversation. Enjoy!

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Timestamped Overview of the Podcast

**00:00:03 - 00:01:35**

- Introduction by Jennifer Janisch, owner of Adored Salon and Adored Signature hand-tied hair extensions.

- Overview of the podcast theme focusing on curly hair and related topics.

- Jennifer introduces her guest Louise from Australia, setting the stage for a light-hearted conversation.

**00:01:35 - 00:02:19**

- Louise shares her background, having moved from England to Australia with her family for lifestyle reasons.

- Discusses the positives of living in Perth versus the UK.

**00:02:20 - 00:03:45**

- Inquiry about Louise's salon ownership journey in Australia.

- Louise explains her prior experience managing a salon in the UK and her partnership in a new salon.

**00:03:45 - 00:06:26**

- Discussion about the challenges of salon ownership and financial aspects.

- Jennifer highlights the common struggles salon owners face regarding profitability and business management.

**00:06:29 - 00:07:26**

- Louise talks about balancing the creative and emotional aspects of salon ownership with financial management.

**00:07:27 - 00:09:14**

- Jennifer shares her experience running a salon for 11 years and the importance of understanding financial health for salon owners.

**00:09:15 - 00:12:06**

- Jennifer discusses the impact of recent American elections on consumer spending habits, noting a change after the election.

**00:12:06 - 00:12:55**

- Louise adds her perspective about American politics and its global relevance.

**00:12:55 - 00:14:58**

- Discussion on social media's "cancel culture" and its effects on public figures and salon conversations.

**00:14:58 - 00:17:11**

- Louise shares experiences of political conversations among clients in her salon, reflecting the diversity of opinions and its challenges.

**00:17:11 - 00:18:21**

- Jennifer compares political environments in America to those in Australia and the UK.

**00:18:24 - 00:19:06**

- Transition back to the topic of curly hair and its perceived value in the industry.

**00:19:06 - 00:21:36**

- Discussion about the popularity of curly hair education, highlighting the demand for courses by experts like Rima.

**00:21:36 - 00:22:30**

- Louise shares her passion for working with curls and the differences in hair care across Australia.

**00:22:30 - 00:26:39**

- Jennifer discusses the disconnect in the hair extension market, especially for textured hair, and her experience with curly extensions.

**00:26:39 - 00:27:59**

- Louise comments on the uniqueness of Indian hair and the challenges it poses for stylists.

**00:27:59 - 00:28:04**

- Jennifer explains the importance of proper care for curly hair extensions.

**00:28:04 - 00:33:44**

- Jennifer outlines her experience transitioning from K-tips to hand-tied extensions, emphasizing the need for texture-matching in extensions.

**00:33:46 - 00:36:33**

- Overview of Jennifer's extension education classes, including foundational and advanced techniques for curly installs.

**00:36:33 - 00:37:22**

- Louise shares her limited experience with extensions and the focus on curly hair.

**00:37:22 - 00:40:31**

- Discussion on the market saturation of hair extensions and contrasts between straight and curly hair extensions.

**00:40:31 - 00:42:54**

- Jennifer and Louise debate the uniqueness of curly hair extensions and the importance of specialization in the market.

**00:42:55 - 00:43:00**

- Louise reflects on the challenges of moving to a new country and losing long-term clients.

**00:43:00 - 00:47:34**

- Final thoughts on blending extensions and a deeper connection with client needs in curly hair services.

- Jennifer concludes with her social media handles and invites listeners to connect.

In this episode, we delve into the world of hair extensions, exploring the pros and cons of different methods and techniques. Jennifer, the owner of Adored Salon, sits down with her long-time client, Amanda, to discuss their journey through various extension options, from the challenges of K-tips to the benefits of Adored Signature's hand-tied hair extensions.

The conversation covers the common issues faced with K-tips, such as the melting of the bonds, the difficulty in maintaining the curl pattern, and the unsightly grow-out phase. Amanda shares her personal experiences and the frustrations she encountered, ultimately leading her to the superior hand-tied extensions.

Jennifer and Amanda also discuss the importance of proper hair care and maintenance when it comes to extensions, highlighting the meticulous routine Amanda follows to ensure the longevity and health of her hair. The discussion touches on the differences between straight and curly hair extensions, as well as the challenges of managing the shedding and tangling that can occur with certain methods.

Throughout the episode, the hosts provide valuable insights and advice for those considering hair extensions, emphasizing the need for a dedicated approach and the benefits of working with experienced professionals. Join us as we explore the world of hair extensions and learn from the expertise of Jennifer and Amanda.

We’d love your support! 🌟 Don’t forget to like, share, and subscribe. If you’ve found value in their approach, feel free to leave a review and stay connected:

Your feedback and engagement mean the world to us! ❤️

00:00 - 00:02 – Introduction: Jennifer and Amanda’s long-standing client relationship.

00:02 - 01:59 – Comparing extension methods: Pros and cons of K-tips vs. tape-ins.

02:00 - 03:42 – Amanda’s challenges with K-tips: Maintenance, styling, and curly hair struggles.

04:30 - 05:11 – Why Adored Signature Hand-Tied Hair works better for Amanda's hair.

09:03 - 09:55 – Final decision to switch to hand-tied extensions: Amanda shares her experience.

10:07 - 12:50 – Amanda’s hair care routine for hand-tied extensions: Washing, drying, and nighttime tips.

13:35 - 16:05 – The “shoelace effect” with K-tips: Challenges and advantages of hand-tied extensions.

18:45 - 19:43 – Adjusting to hand-tied extensions: Styling tips for ponytails.

20:39 - 21:31 – Hand-tied extensions as an investment: Maintenance and proper care advice.

28:28 - 29:48 – Longevity and benefits of hand-tied extensions: Amanda’s success story.

29:48 - 31:05 – Heat styling and hand-tied extensions: Tips for maintaining quality over time.

31:17 - 31:50 – Final thoughts: Comparing K-tips and hand-tied extensions, and salon services overview.

In this episode of From 4,000 to 15,000: Chloe's Journey to Social Media Stardom, hosts Jennifer and Chloe—two dedicated hairstylists from Adored Salon—explore the transformative impact of social media on the hair industry. Chloe shares her inspiring journey of boosting her follower count from 4,000 to over 15,000 in just a few months, offering listeners tried-and-true strategies to elevate their own hair businesses. The duo delves into the crucial elements of social media success, such as consistent posting, engaging captions, and strategic hashtags, to help capture and retain potential clients.

Jennifer and Chloe also demystify the Instagram algorithm and the essentials of search engine optimization (SEO), debunking common misconceptions about content visibility. Drawing insights from their conversation with Jody Brown, they stress the importance of incorporating relevant keywords, especially when highlighting their expertise in curly hair. Chloe opens up about overcoming skepticism from clients due to her straight hair, proving that confidence and authenticity can build trust and break down barriers.

Throughout the episode, the hosts inspire stylists to embrace their imperfections and share their growth stories, showcasing how genuine content resonates deeply with audiences. They also explore creative ways to diversify income streams, from Etsy and Amazon to leveraging Pinterest’s untapped potential for driving traffic and displaying their work. Packed with practical tips on using Instagram stories to build personal connections, this episode is a goldmine for hairstylists and small business owners eager to maximize their social media presence and grow their brand.

If you’re ready to elevate your online presence and thrive in the beauty industry, this episode is a must-listen! Don’t forget to like, share, and subscribe. If you find value in their approach, leave a review and connect with them:

00:00:02 - 00:00:37: Jennifer introduces the topic of social media, highlighting Chloe's growth from 4,000 to 15,000 followers.

00:01:05 - 00:01:39: Chloe credits a training manual Jennifer provided with guidance on captions, hashtags, and tagging, which helped her grow on social media.

00:02:48 - 00:03:41: Chloe explains that pre-made captions and generic hashtags led to lower engagement, underscoring the importance of creating personalized content.

00:04:30 - 00:07:50: Jennifer shares insights from Jodi Brown, a social media expert, emphasizing the role of education and captions in boosting engagement and visibility on Instagram.

00:07:50 - 00:08:40: Chloe stresses the importance of tagging locations and interacting with followers to increase engagement.

00:11:52 - 00:12:53: Chloe discusses evolving her content strategy to directly speak to her target audience, which has proven successful.

00:13:27 - 00:14:10: Chloe and Jennifer emphasize focusing on benefits and features rather than just details in social media content to engage the audience.

00:19:13 - 00:20:59: Chloe and Jennifer discuss the positive impact of adding captions to videos, leading to better engagement and retention.

00:21:16 - 00:23:16: They talk about the importance of staying up-to-date with trends, using carousel posts effectively, and adapting to platform changes.

00:24:37 - 00:27:41: Jennifer shares how exploring personal content, like her love for Italian beef restaurants, led to increased engagement on her personal Instagram stories.

00:31:04 - 00:31:23: Chloe and Jennifer brainstorm the idea of "Curly Girl Reviews," blending personal and professional content to engage their audience.

00:37:50 - 00:39:12: Jennifer highlights the importance of diversifying revenue streams through ventures like Chloe’s Etsy store and Amazon storefront.

00:40:39 - 00:42:00: Chloe announces her plan to release a new PDF guide on diffusing curly hair, aiming to add value and create additional revenue.

00:44:32 - 00:44:39: Chloe lists her four to five revenue streams, including salon work, an Etsy store, an Amazon storefront, and email marketing.

00:47:28 - 00:47:47: Jennifer emphasizes Pinterest as a valuable tool for hairstylists to showcase work, share educational content, and drive traffic to other platforms.