The CUSP Show

Tom is joined by Conrad Cornell, Co-Founder & CEO of Press Sports App, to discuss digital media, entrepreneurial start-ups, and more. As a former student-athlete as a baseball star at Mercer University Stetson School of Business, Conrad started Press Sports, The Sports Social Network, with one of his closest friends, Drew Williams. They created the platform to empower athletes, engage fans, and help scouts discover talent. Enjoy this engaging, digital deep dive episode of The CUSP Show.  || @conrad_cornell ||  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19),Taylor DeBernardo '21 (@TDeBernardo33), andBen Walsh '21, withCameron Morris '21 (@CameronM0rr1s) managing social media efforts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe and Tom are joined by Sab Singh, founder of Sports Doing Good and future professor at Columbia University's Sports Management Program. Sab discusses his career transition from consulting to education, having worked at PwC before finding his love for teaching sports management at NYU, St. Johns, and Farmingdale State University, where he currently serves as Chairperson of the Sport Management Program. The group discusses Sab's Sports Doing Good newsletter, as well as the most positive social trends in the industry. || @sportsdoinggood ||  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19),Taylor DeBernardo '21 (@TDeBernardo33), andBen Walsh '21, withCameron Morris '21 (@CameronM0rr1s) managing social media efforts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe and Tom are joined by Santa Brito, Director of Communications at ESPN, to discuss the passion and authenticity of Hispanic Heritage storytelling, ESPN Deportes, the evolution of consumer expectation, and much more. Santa is an award-winning, bilingual Marketing and Communications executive experienced in branding and strategic marketing with 14+ years of experience in multicultural marketing, specializing in the Hispanic segment. Her expertise consists of in-depth knowledge of the Hispanic marketplace and its sub-segments, including the bi-cultural and millennial segments. Brito’s proven ability to implement culturally relevant marketing strategies utilizing digital, social as well as traditional advertising to drive business results has propelled her career at ESPN since her beginning as an intern from the Dominican Republic. She also integrates multicultural consumer insights in branding strategy across the company in addition to managing publicity efforts for ESPN’s U.S. Hispanic initiatives and ESPN-branded businesses in Latin America.  Enjoy another special National Hispanic Heritage Month Edition episode of The CUSP Show. || @santabrito ||  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19),Taylor DeBernardo '21 (@TDeBernardo33), andBen Walsh '21, withCameron Morris '21 (@CameronM0rr1s) managing social media efforts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe and Tom are joined by Alysse Soll, a sports industry veteran, who is currently president of NewModel Advisory. Alysse tells the amazing story of how a decision to swap her figure skates for hockey skates while at Cornell University ultimately landed her a job in grassroots fan acquisition for the San Jose Sharks, followed by a decorated career in fan developement and marketing at the NHL. The group discusses how sports technology is transforming the sports marketing and fan engagement landscape and how it’s just the beginning for what will become an increasingly impactful field across all aspects of business and on-field product. As board chair of Women in Sports Tech (WIST), Alysse also discusses her advocacy for the next generation of STEM-focused women in sports. || @WomenSportsTech ||  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe and special guest co-host Aliyah Funschelle are joined by La Vida Baseball’s accomplished TV Host/Sports and Entertainment Broadcaster Julie Alexandria to discuss women in sports media as well as the passion of Latino baseball’s past, present, and future during National Hispanic Heritage Month. Before her career as a sports journalist and sideline reporter, Julie performed in numerous stage productions on Broadway. She then honed her skills as a Voice Over Artist, with over 100 National Network TV/Radio commercials, books on tape, video games, and animation under her belt. She has since gone back to sports to be a sideline reporter and host for networks such as Fox, MLB Productions, MASN, Fox Sports San Diego, and CBS. She has worked exclusively for MLB teams including the Washington Nationals, San Diego Padres, and the New York Mets. In addition, she has covered and hosted numerous College Football Seasons, the US Open, and Esports events for Major League Gaming. A native of NYC, she now resides in San Diego as the west coast correspondent for La Vida Baseball and host of the soon-to-be-launched "All Star Charts"; a financial news and content OTT network. || @JulieAlexandria @AliyahFun ||  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Lou DiBella, long-time veteran of the sports industry and founder of DiBella Entertainment, joins Joe and Carla to discuss his career as one of the most prominent promoters in the boxing industry. In an interview that casts light on the dark side of the industry, Lou wrestles with the current state of boxing and how his 32-year career has played out. Having been inducted into the International Boxing Hall of Fame in 2020, few others can offer the insight of a man who has sunk his blood, sweat, and tears into the business of one of the world's most prized combat sports. || @loudibella || The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe & Tom are joined by Phenix’s Chief Marketing Officer Jed Corenthal to discuss real-time sports streaming. Phenix is a real-time streaming technology platform that can deliver synchronous streams with sub-half-second latency while maintaining broadcast quality and scale. Its proprietary platform is essential for delivering content in real-time to better engage audiences and deliver interactive experiences that drive revenue for sportsbooks, sports, and Esports properties as well as broadcast companies. Enjoy this enthusiastic, engaging episode of The CUSP Show.  || @jedcorenthal ||  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe and Tom are joined by Charlie Shin, Columbia Sports Management Lecturer and VP of Data Strategy & Analytics for the Indianapolis Colts, to discuss data strategy, monetizing digital assets, and more.  Charlie Shin is a seasoned sports executive with more than 20 years of experience in customer strategy and marketing.  Prior to the Colts, Charlie worked in Major League Soccer for 14 years.  While there, he served as Vice President of Data Strategy & Analytics, overseeing the enterprise data strategy, CRM initiatives, and development of league-wide marketing technology infrastructure.  Enjoy this welcome back week episode of The CUSP Show.  || @CRMinSports || The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe is joined by Scott Rosner, Director of Columbia University Sports Management. They  discuss last year's unprecedented school experience for students, staff, and professors, as well as the most recent Sports Business rankings. Scott concludes by previewing the incoming cohort of students and professors following a record-setting year of applications and acceptances. || @scottrosner @CU_SPS_SM || The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe and Tom are joined by Dinn Mann, partner at Turn 2 Equity Partners and former long-time executive at MLB Advanced Media. A journalist at heart, Dinn rose through the ranks at several renowned newspapers before joining MLBAM and helping to spearhead one of  sports' most successful digital pioneering efforts as head of media. The group shares some of their favorite stories and discusses some of the biggest hits and misses in media and technology over the past few decades. Lastly, Dinn shares how he is bridging the gap between athletes, media, and technology through the Playrs platform and Goatnet. || @mooseoutfront || The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com