As South Africa draws near to its sixth national general election, scientists are hinting that political players seeking favour at the ballot in May should be paying attention to the data and demographics.

In this edition of Business Day Spotlight, we discuss the upcoming general election, how demographic data may influence the outcome, the state of opposition politics, macroeconomic factors which could affect voting patterns and the risk of voter apathy in the country.

Looking back to the Election Directions event hosted by Business Live earlier in the week, Mudiwa Gavaza is joined by Genevieve Quintal, Politics Editor for the Business Day as they unpack these issues.

Business Day Spotlight is a MultimediaLIVE Production.