According to the World Bank, half of South Africa's urban population lives in townships and informal settlements, accounting for a large portion of this country's population. Given these semantics, it's no surprise that 34% of working age citizens reside in townships and informal settlements. As further proof of this market's impact, the Gauteng MEC for economic development, agriculture and rural development, Lebogang Maile estimates that the township economy is worth R100bn - creating a lucrative opportunity for brands. Further to this, Ask Afrika's recently launched Kasi Star Brands survey, reveals that Kasi consumers find it difficult to find hope for the future, and that trust levels in this market are substantially different in comparison to the general South African citizen... For more on this we are now joined on the line by Joy Ruwodo, Executive at Ask Afrika
GUEST: Joy Ruwodo, Executive at Ask Afrika