On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood.

Reports mentioned in this episode:

https://content-na1.emarketer.com/us-ad-spending-vs-time-spent-2024?_ga=2.126296397.11248924.1723478673-916560001.1689791357&_gl=1*bk8f5h*_gcl_au*MTUyNDU1ODExMi4xNzIxODM1NjA2*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcyMzU1ODEzMS4xNjUuMC4xNzIzNTU4MTMxLjYwLjAuMA

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-daily-relationship-between-where-people-spend-their-time-media-ad-dollars-trying-reach-them

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