The Daily Trends Report

The Daily Trends Report

By giovanni gallucciBusinessTechnologyMarketing
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The Daily Trends Report episodes

  • The Daily Trend Report with giovanni gallucci: September 22, 2026
    # The Daily Trend Report with giovanni gallucci: September 22, 2026
    Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis.
    ## In this episode
    **Social Media.** Travis sent me a phrase yesterday I have not been able to put down. Slop grenade.
    **Clean Label Food and Beverage.** Whole milk is half the gallon aisle now. Fifty percent of total gallon sales, and sixty percent of milk buyers are putting it in the basket.
    **Content Creation Tactics.** Eddie's desk found two brands this week that solved the hardest problem in organic social, which is not reach and never was. It's having something to say on an ordinary Tuesday.
    ## Quick takeaways
    - Write down every job on your account that nobody sees. Transcribing, selects, alt text, resizing. Hand all of it to the machine today and keep the writing for yourself.
    - Pull your last two hundred comments into one list, find the eight questions that keep repeating, and answer them in your own voice, three sentences each.
    - Before anything ships, check that it carries one detail a model couldn't have known. A price, a name, something that went sideways. No detail, no post.
    - Shoot fifteen seconds of your product's actual texture this week. One take, natural light, nothing laid over the top of it.
    - Read your bio and your last twenty captions for light, reduced, and skinny, and cut every instance you find.
    - Caption that texture post with what it is and the day it was made, and stop there. No number, no claim.
    - Find your oldest asset today. First label, first price sheet, first market photo. Shoot it flat with the date written next to it.
    - Shoot today's version in the same frame and post the pair. Do not clean up the old one.
    - Tie it to something that ends. A date, a season, a week on the calendar. A revival with no deadline is just a rerun.
    ## Sources cited
    - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot
    ## About the show
    The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost.
    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846
    Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J
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    | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
  • (00:32) - Social Media
  • (05:28) - Clean Label Food and Beverage
  • (09:48) - Content Creation Tactics
  • (14:12) - Outro
    • 15 min
  • The Daily Trend Report with giovanni gallucci: September 21, 2026
    # The Daily Trend Report with giovanni gallucci: September 21, 2026
    Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning.
    ## In this episode
    **Social Media.** Two platforms published editorial at their own users this week, and both of them gave away more than they intended. Meta put out its holiday planning guides on the eighteenth, and one of them is written specifically for small operators.
    **Clean Label Food and Beverage.** Travis has a file this morning out of Climate Week in New York that made me a little sick to my stomach, in the way trade coverage usually does not. Danone, Mars and Nestle hosted panels on regenerative agriculture.
    **Content Creation Tactics.** Eddie's tactics desk has one from the eighteenth that I have been chewing on since about four this morning. Shock Top, the craft beer, and Spirit Halloween, the pop-up store that appears in a dead strip mall every September.
    ## Quick takeaways
    - Open the small business guide, skip past every recommendation, and write down the five questions shoppers are asking in-app before they buy. That list is your November calendar.
    - Turn your top three products into one gift-guide post that names a real price and names the person it is for. Not the demographic. The person.
    - Go read the last thing your main platform published at creators, and look at the subject, not the copy. Whatever they are begging for is where the free reach is this quarter.
    - Write the three questions a shopper should ask anybody using that word, and publish them as a plain list with no branding anywhere on it.
    - Answer your own three questions in the very next post, in the specific. The number of acres, the year you started, the name of whoever verifies it.
    - Put that answer somewhere permanent. Pinned post, bio link, top of the page. It needs to be sitting there when somebody goes looking after they see the national brand's version.
    - Name the argument your category already has, and pick a side in writing today. One sentence, no poll, no hedge.
    - Put that sentence somewhere people hit before they ever see a product. Bio line, pinned post, first line of the next caption.
    - Check that somebody could disagree with you. If every single person nods, you did not pick a side, and you should go pick a better one.
    ## Sources cited
    - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot
    ## About the show
    The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost.
    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846
    Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J
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    | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
  • (00:29) - Social Media
  • (04:35) - Clean Label Food and Beverage
  • (08:32) - Content Creation Tactics
  • (12:56) - Outro
    • 14 min
  • The Daily Trend Report with giovanni gallucci: September 20, 2026
    # The Daily Trend Report with giovanni gallucci: September 20, 2026
    Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis.
    ## In this episode
    **Social Media.** Travis pulled something out of Social Media Today this week that I read three times to be sure. Meta expanded a test on September seventeenth.
    **Clean Label Food and Beverage.** Jayme sent over something that has been building under the floorboards all year and almost nobody is saying out loud. US whey protein isolate is essentially gone.
    **Content Creation Tactics.** Eddie's tactics desk had the one I want to spend the rest of the show on. Rachel Karten ran an interview on the seventeenth with Elissa Wardrop at IKEA, and it is the most useful thing published this week because it is the least glamorous.
    ## Quick takeaways
    - Pull your last thirty posts and mark the ones that had a destination worth clicking. Whatever that number is, it is smaller than you think, and it is your entire tier budget.
    - Rebuild your next carousel so the full answer lives on the slides. Amounts, numbers, the part people screenshot. No link required to get the value.
    - Ship one post a week with no link at all and write down the reach. Do that for a month and you will know what the subscription is worth before you buy it.
    - Write one post that states your protein number and says out loud whether it is moving. One sentence, your own voice, no graphics.
    - Pin it for the quarter. Somebody scrolling your grid should hit the stance before she hits a single product shot.
    - Put the date you last changed the formula in the caption. A date is a position, and almost nobody in your aisle will post one.
    - Put thirty minutes on the calendar twice a week with whoever writes and whoever makes the picture. That meeting is the department.
    - Write your four-line checklist today. Sounds like us, owner would say it out loud, reference is still alive, and the name of the person who approves in under an hour.
    - Set the floor at one reactive post a week. Miss it twice running and either fix the approval chain or admit you do not want the slot.
    ## Sources cited
    - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot
    ## About the show
    The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost.
    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846
    Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J
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    | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
  • (00:31) - Social Media
  • (04:36) - Clean Label Food and Beverage
  • (08:35) - Content Creation Tactics
  • (12:36) - Outro
    • 14 min
  • The Daily Trend Report with giovanni gallucci: September 19, 2026
    # The Daily Trend Report with giovanni gallucci: September 19, 2026
    Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning.
    ## In this episode
    **Social Media.** Travis pulled something off YouTube's own research desk this week, and it's the kind of thing that ruins a monthly report. Culture and Trends surveyed thousands of people between fourteen and forty-four and asked them how they know when something has actually gone mainstream.
    **Clean Label Food and Beverage.** Travis had a number in there I had to read three times. Amylu Foods.
    **Content Creation Tactics.** Eddie sent over a Marketing Dive interview that I think is the single most useful thing on the tactics desk this week, and it's an Applebee's story, which I honestly did not expect to say out loud. Their chief marketing officer, Michelle Chin, went on the record this week about the O-M-Cheeseburger.
    ## Quick takeaways
    - Pull your top post from the last ninety days and read every single comment. If nobody in there names the product, that post was decoration, and you should say that out loud in your next meeting.
    - Rebuild one format so a customer could shoot it with a phone on a kitchen counter, then go ask three of them to try it.
    - Add a line to your monthly report right under reach. Call it "made their own version," and put a real number in it, even when the number is zero.
    - Write down the narrowest thing you are genuinely best at, with a number attached if you've got one, and make that the first line of your bio today.
    - Kill any caption that would still make sense if a competitor posted it word for word. If it's swappable, it was never yours.
    - Pick one segment word and use it in every post for thirty days. Boring to you is memorable to them.
    - Open your best post of the last year and find the noun customers keep using that your marketing has never said. That noun is your next thing.
    - Make the smallest possible version of what the comments asked for, this month. One batch, one flavor, one weekend.
    - Screen record the comment that started it, date it, and post the outcome. Including when the outcome was bad.
    ## Sources cited
    - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot
    ## About the show
    The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost.
    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846
    Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J
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    | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
  • (00:34) - Social Media
  • (05:02) - Clean Label Food and Beverage
  • (09:14) - Content Creation Tactics
  • (13:17) - Outro
    • 14 min
  • The Daily Trend Report with giovanni gallucci: September 18, 2026
    # The Daily Trend Report with giovanni gallucci: September 18, 2026
    Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis.
    ## In this episode
    **Social Media.** Ninety-four percent. That is how much of TikTok Shop's US luxury resale revenue this year has come from livestreams.
    **Clean Label Food and Beverage.** Kroger reported second quarter results this week, and the line I keep chewing on is that its own brands outgrew the national brands again. Private label penetration went up about half a point in the quarter, and Private Selection, the premium tier, grew more than fourteen percent.
    **Content Creation Tactics.** Eddie flagged one from yesterday that's worth more than it looks. Pepsi did a commemorative can for the Bills' first regular season opener at the new Highmark Stadium.
    ## Quick takeaways
    - Take the one product people hesitate on and go live with it for thirty unscripted minutes this week. Track questions answered and sales per minute, not views.
    - Pull the three questions your comments keep asking and answer them on camera with the product in your hands, uncut, including the one about price.
    - Keep the replay and cut next week's short form out of it. One live session is a month of posts you already made.
    - Start the numbered series this week. Sixty seconds, one cost line, same slot every week, and put the episode number in the first frame so it reads as a run and not a one-off.
    - Go read the questions under the store brand's own posts and answer the top one on your channel, by name, today. That house brand is never going to reply to it.
    - Say one real number out loud this month. What the vanilla costs, what the short run costs. Specific beats premium every single time.
    - Make one object you hand to a person instead of one more post. Date on it, town on it, printed cheap.
    - Move your giveaway to the end of the event instead of the front. Same cost, and people leave with a story stuck to it.
    - Put one true line on it rather than a discount. A thing worth keeping in a drawer gets photographed. A code does not.
    ## Sources cited
    - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot
    ## About the show
    The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost.
    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846
    Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J
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    | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
  • (00:34) - Social Media
  • (04:50) - Clean Label Food and Beverage
  • (09:03) - Content Creation Tactics
  • (13:10) - Outro
    • 14 min
  • The Daily Trend Report with giovanni gallucci: September 17, 2026
    # The Daily Trend Report with giovanni gallucci: September 17, 2026
    Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning.
    ## In this episode
    **Social Media.** TikTok named three creators as its featured voices for Hispanic Heritage Month, and the window runs September fifteenth to October fifteenth. Fernando Hurtado, a journalist who teaches visual journalism at USC.
    **Clean Label Food and Beverage.** Sprouts opened its five hundredth store on September twelfth, up in the Spring and Woodlands area outside Houston, part of a four-store wave with Sewell, Carson, and Mesa. Kendall had it on the twelfth and stayed on it, and the store count is the least interesting number in the whole story.
    **Content Creation Tactics.** Samsung launched a series called Switchers on Monday the fourteenth, YouTube and Instagram, and the casting is the story. They put reality-TV and NFL couples on a couch with Doctor Orna Guralnik, the clinical psychologist from Couples Therapy, and had them work through the fear of switching from an iPhone to an Android.
    ## Quick takeaways
    - Book one creator for the whole window instead of one post. Three videos over four weeks so the feed sees a relationship instead of a drop.
    - Before you write the brief, go watch what those three actually make and brief to their format, not your deck.
    - Put October sixteenth on the calendar right now and publish with that same creator on that day. The follow-through is the whole play.
    - If you've got a trial window anywhere, put a number on it in public. Day twelve of ninety, here's what moved.
    - Name the store and the town in the post. Geo-specific to five thousand people in one market beats national to a hundred thousand strangers.
    - Ask your audience which market to fight for next and let them pick. That's a poll, not a plan, and the answers are a month of content.
    - Write down the one sentence your customer says out loud that your marketing has never said. That's your next video.
    - Find somebody with standing outside your company to say it for you, and pick the one who'll disagree with you.
    - Shoot it as a conversation. Two chairs, one question, no script, and leave the pushback in.
    ## Sources cited
    - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot
    ## About the show
    The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost.
    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846
    Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J
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    | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
  • (00:31) - Social Media
  • (04:45) - Clean Label Food and Beverage
  • (08:47) - Content Creation Tactics
  • (12:58) - Outro
    • 14 min
  • The Daily Trend Report with giovanni gallucci: September 16, 2026
    # The Daily Trend Report with giovanni gallucci: September 16, 2026
    Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis.
    ## In this episode
    **Social Media.** Illinois passed two taxes on the advertising business this year and almost nobody in our line of work has read them. The first charges anybody providing targeted advertising services ten percent of gross receipts on what they make in the state, monthly.
    **Clean Label Food and Beverage.** The FTC has been enforcing Made in USA claims this year in a way it really has not before. Back in April it settled with three companies for a combined eight hundred sixty seven thousand dollars.
    **Content Creation Tactics.** This last one is mine and I have been chewing on it since about four this morning. Columbia Sportswear gave away its nineties Helvetia fleeces.
    ## Quick takeaways
    - Before you hit publish, write down the name of one real person who'd forward it and the name of who they'd send it to. Can't fill in both blanks, the post isn't finished.
    - Pull your last thirty posts and find the three with the most sends relative to reach. Whatever those have in common is your format now, and you already paid for that research.
    - Cut one post a week down to the length somebody would actually pass along. Under fifteen seconds, one useful thing, no intro.
    - Shoot the address this week. The building, the sign, the street, sixty seconds, and put the town's real name in the first line of the caption.
    - Go through your own copy and find every place you wrote locally sourced or American made with no noun after it. Replace each one with a town, a county or a person's name.
    - Film the one part of your process you're sure is too boring to post. That's the part nobody outside your building has ever seen.
    - Put one deliberate small inconvenience in a post this week. A photo instead of a comment, a code off the package, a specific word they have to type.
    - Afterward, count how many of the people who cleared it you can actually name. That number, not the reach number, is what the post was worth.
    - If your last campaign ended at a laugh and nothing else, add the one step that turns the laugh into a person you can find again.
    ## Sources cited
    - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot
    ## About the show
    The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost.
    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846
    Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J
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    | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
  • (00:34) - Social Media
  • (04:39) - Clean Label Food and Beverage
  • (08:57) - Content Creation Tactics
  • (13:20) - Outro
    • 14 min
  • The Daily Trend Report with giovanni gallucci: September 15, 2026
    # The Daily Trend Report with giovanni gallucci: September 15, 2026
    Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning.
    ## In this episode
    **Social Media.** Instagram's comms team sent out a press release and it came with memes in it. Not a graphic pinned to the bottom.
    **Clean Label Food and Beverage.** Hain Celestial is selling its international business. The whole thing, to a turnaround fund called AURELIUS, for about three hundred twenty three million in cash.
    **Content Creation Tactics.** The last one is mine, and I've been chewing on it since Eddie sent it over. Nutrafol ran a set of spots on the E!
    ## Quick takeaways
    - Next time you've got real news, write the post before you write the announcement. If it only works with a paragraph under it, it isn't ready to go out.
    - Go back through your last ten announcements and find the one people saved and sent to somebody. That shape is your announcement format now, and you already paid for the research.
    - Run it on your story first. If the joke doesn't pull replies inside an hour, you've still got time to change the shape before the real post goes up.
    - Start the weekly explainer this week. One question about how food actually gets to a shelf, sixty seconds, your face, no graphics.
    - Put the ownership answer on your own page before somebody asks it in your comments. Who owns you, who always has, one line, no adjectives.
    - Pull the paperwork nobody ever sees. The first label proof, the 2019 recipe card, the note from your first buyer. Film yourself reading one out loud. A portfolio brand cannot make that post.
    - Name the format your category has run into the ground, write it down, and break exactly one rule of it. One rule. Break three and nobody recognizes the original anymore.
    - Do the reverse cut on a single post before you do it on a campaign. One reel, footage you already have, put in the other order.
    - Watch your first three seconds back with the sound off. If the inversion doesn't read in silence, it isn't the format carrying it, it's your voice over.
    ## Sources cited
    - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot
    ## About the show
    The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost.
    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846
    Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J
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    | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
  • (00:35) - Social Media
  • (04:59) - Clean Label Food and Beverage
  • (09:23) - Content Creation Tactics
  • (13:15) - Outro
    • 14 min
  • The Daily Trend Report with giovanni gallucci: September 14, 2026
    # The Daily Trend Report with giovanni gallucci: September 14, 2026
    Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis.
    ## In this episode
    **Social Media.** Snapchat pulled wholly AI-generated content out of Spotlight distribution. Not a label on it.
    **Clean Label Food and Beverage.** Pumpkin spice stopped being the default answer to fall. Kendall pulled the numbers on it.
    **Content Creation Tactics.** This is the one I've been chewing on since Eddie sent it over. A newsletter called Meredith and The Media published an open call recruiting its own readers as media correspondents.
    ## Quick takeaways
    - Put something in every post that only today could have produced. The date said out loud, the weather, the delivery that came in short. A machine can't do Tuesday, and Tuesday is now a distribution asset.
    - Record with the room on. Leave the fryer, the fan, the truck idling in the lot. Silent b-roll under a music bed is exactly the shape these gates are built to catch.
    - If you use AI anywhere in the pipeline, say where, once, in plain words, in a caption. Not a disclaimer. One sentence. The brands that name which part get believed about the rest.
    - Pick one fall flavor and make it your stated position for the season. Post the argument, not the product, and say it enough that people can finish your sentence.
    - Go read the comments on your own fall posts from last year and count the ones nobody answered. Whatever drew silence is what to stop making content about.
    - Put the grower on camera every time, with their handle in the post so they can share it. That's a second audience you didn't pay for.
    - Pick five customers who go where you can't, give each one a title and a territory, and put it in writing this week.
    - Send a one page brief. Three shots, one question to ask a stranger, shoot wide, no filters. The brief is what makes somebody else's footage look like yours.
    - Give them a standing slot and their handle on the post. A named day and a credit will hold a person. A thank you in the DMs will not.
    ## Sources cited
    - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot
    ## About the show
    The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost.
    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846
    Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J
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    | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
  • (00:33) - Social Media
  • (04:54) - Clean Label Food and Beverage
  • (09:06) - Content Creation Tactics
  • (13:11) - Outro
    • 14 min
  • The Daily Trend Report with giovanni gallucci: September 13, 2026
    # The Daily Trend Report with giovanni gallucci: September 13, 2026
    Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning.
    ## In this episode
    **Social Media.** So Travis pulled two numbers this week that do not belong in the same sentence, and that is the whole story. BrightLocal's 2026 Local Consumer Review Survey says forty five percent of consumers used an AI tool to find a local business in the past year.
    **Clean Label Food and Beverage.** Jayme surfaced something that reads like a trade stat and is actually a content brief. Southern Glazer's put out its first Raise the Bar report for the back half of 2026, and the number in it is ninety four.
    **Content Creation Tactics.** All right, the last one is mine, and it is the one I have been waiting to talk about all week. Eddie caught LinkedIn quietly changing what a comment is.
    ## Quick takeaways
    - Write the ten questions a real customer asks you out loud, the ones you answer on the phone every week, and publish the plain answer to each one on a page you own. Not a keyword page. The actual answer, in the words they used.
    - Put the checkable facts where they can be lifted. Town, year founded, what you make, who you serve, how somebody buys it. One paragraph, no adjectives, near the top.
    - Go ask three different AI tools who makes your thing in your town, right now, and write down what comes back. If you are not in there, that is your content calendar for the next month, and it is the cheapest audit you will ever run.
    - Pick the single occasion your format actually unlocks, the cooler, the tailgate, the porch at six, and shoot only that for thirty days. One occasion, many angles, not one product many backgrounds.
    - Put a real hand in every frame. Not a model's hand, a hand with a watch tan and a scar on it. That is the shot a national campaign cannot approve and you can post this afternoon.
    - If you are anywhere near non alcoholic, caption the ritual and the ingredient and never the effect. Say what is in it and when people drink it, stay off what it does to you, and you get to keep posting instead of getting a letter.
    - Build a short list of ten accounts in your category whose audience you want, and read them daily. Not to comment on everything. To be there when one is worth it.
    - Write the comment you would have written as a post. Three or four sentences, one specific from your own operation, no compliment opener. If it could sit on your own feed, it is the right length.
    - Go delete the pod. If you are in a group that likes each other's stuff on a schedule, that is now actively costing you reach, and it was never buying you a customer anyway.
    ## Sources cited
    - chatgpt and copilot daily trend reports, 2026-09-13
    - claude and copilot daily trend reports, 2026-09-13
    ## About the show
    The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost.
    Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846
    Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J
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    | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
  • (00:31) - Social Media
  • (04:46) - Clean Label Food and Beverage
  • (09:00) - Content Creation Tactics
  • (13:09) - Outro
    • 14 min

About The Daily Trends Report

From the publisher's feed

The Daily Trend Report. Every weekday morning, giovanni gallucci and a rotating cohost (Chloe Dawn on clean label food and beverage, plus Rachel Donovan or Alexis Parker on social media) synthesize the day's cross-LLM trend reports into three operator stories: social media, clean label food and beverage, and content, social, and AI. Tight, specific, no filler. For owners, founders, marketing leads, and operators in clean-label CPG.