Behind the Numbers: an EMARKETER Podcast

The Daily: What Google’s U-Turn on 3rd Party Cookies Means for Marketers, Cookie vs. Cookieless Going Forward, and More | Aug 6, 2024


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On today's podcast episode, we discuss how Google might present its third-party cookie opt-in to Chrome users, what cookie and cookieless traffic will look like in the future, and what the next move for marketers should be. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.
 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-daily-what-google-uturn-3rd-party-cookies-means-marketers-cookie-vs-cookieless-going-forward

 

© 2024 EMARKETER

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