The Dale and Masha Show

Join us for the 5th episode of the Dale & Masha Show!

This week on our Humans of Post-Sales series, Ben Stidham (Sr. Director of Customer Account Management at Gainsight) chatted with us.

Tune in for stories from Ben's punk rocker days, as well as tangible tips of how Account Management teams can make your customer's dreams work through collaboration with CSMs.

In this non-’spendy’ market - Ben’s team has been leaning heavily into Customer Success Qualified Leads (CSQLs).

He says CSMs are the greatest SDR out there, they know where the customer is at in their journey and are the ideal partner for Customer Account Managers (CAMs) to strategize with on next steps with the customer.

Welcome to the 4th Episode of the Dale & Masha Show, this week we have a special guest Aaron Spiro. A well respected voice in the account management space and a leader in his field.

On this episode FOCUS is the theme. We go over topics of how Aaron enables his team to excel, new bizz selling versus post-sales expansion along with tips of how to segment and prioritize accounts based off of current and potential revenue.

Skip to 35:05 for "One of the worst things you can do as an AM"

On the 3rd episode of The Dale & Masha Show, we imagine what the future of #accountmanagement and #customersuccess could be with the enablement of AI..... and beyond.

We stress the importance of #AI and humans working together towards the ultimate goal of....#valuedelivered

#accountmanager #glowstick.ai #glowup

In this special 2nd episode, Laurie Parish, a Senior Principal Customer Success Manager at BMC, shares with us the importance of maintaining your customer's trust and integrity above👏 all 👏else 👏, and we discuss all things Customer Success Qualified Leads (CSQLs).

#customersuccess #accountmanagement #accountmanager #glowstick