Today's podcast looks at the business of America's Team, the Dallas Cowboys. In light of reports that Cowboys owner Jerry Jones is interested in interviewing University of Colorado head coach Deion Sanders for Dallas's head coach opening, I wanted to discuss how Jones reengineered and revolutionized the business model for NFL teams, and how he turned the Cowboys into a $10 billion entertainment product. I also break down how Jones' craving for attention led to the Cowboys becoming the world's greatest soap opera. Enjoy!