The Danielle K White Show

Do you ever feel like you’re constantly worrying about the next part of your life, but then you realize you’re smack dab in the middle of what you used to look forward to? Join Danielle and Ani as they have a lively conversation around the topic of gratitude in this week’s episode of the Big Money Stylist.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Recognize the Wins

• Danielle: If I could rewind to just three years ago and see me now, I’d be like, “Oh my God! I did it! I made it!”
• If you don’t stop to have gratitude for who you are or how far you’ve come, you will become a miserable, unhappy person. Inside of that energy, the ability to create and expand is severly diminished.

QUESTION

In this moment, what is one thing you’re grateful for?

Point #2: Things Aren’t What They Seem

• The problem with social media is that most people tend to only post the highlight reel of their life, which gives a false impression of the way their life really is.
• Inside of that world, it is so easy to get triggered by what we see as we’re scrolling, which can easily throw us off our game..

QUESTION

When is the last time you posted a scene that wasn’t from your highlight reel? What’s stopping you from doing that?

Point #3: The Drama Club

• When people are on the prowl for drama, they don’t always realize they’re being sucked into it. It makes you wonder what else they could be doing with their time, and what amazing things could they be creating.
• Find something in your life that gives you purpose, something that isn’t drama-driven. Ultimately, drama doesn’t serve you or make you happy. And, it trickles down into every aspect of your life.

QUESTION

Are you queen of the drama club in your life? How is that really working out for you?

Point #4: What Triggers You?

• Was it a bad day, or was it a bad two minutes that you stretched into a whole day? What are you paying attention to? What triggers you?
• What are you focusing your energy on? There was a time when Danielle was a slave to her workout routine, so much so that if she didn’t get her workout in for the day, she became Monster Mommy.

QUESTION

What are some of the things that trigger you and send you into the land of Monster Mommy?

Point #5:  Gratitude & Intentions

• Ani: Every morning when I wake up, I write down something in my journal that I’m grateful for. I also set an intention for the day.
• Sometimes my intention is creation, space, or freedom, while other times it’s just letting the day unfold as it will. Starting my morning like this always puts me in a good frame of mind.

QUESTION

What are the daily rituals and habits that set you up for your day?

Quote of the Week:

“We can’t rewrite history, so the time you invest THEN, matters now. It’s important to take moments where you have that quality time with others so that you can live a life where you feel like you're having moments that matter."

–Danielle K White

“I LOVE what you just said that social media isn’t free. You pay for everything in your life one way or another, and not necessarily with money. You pay for it with time and with energy, and that’s massive, which I don’t think most people realize.”

–Anianne Rivera

In this week's episode, Danielle arrives in an impressive head-to-toe 80s look as she and Ani take a walk down the memory lane of fashion and style. They also explore the ever important topic of research, how to handle your clients' expectations, and share the steps they are taking that are radically challenging the hair industry's wide-spread "pay-to-play" policy.

In this week’s episode, Danielle arrives in an impressive head-to-toe 80s look as she and Ani take a walk down the memory lane of fashion and style. They also explore the ever important topic of research, how to handle your clients’ expectations, and share the steps they are taking that are radically challenging the hair industry’s wide-spread “pay-to-play” policy.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Embrace Change

• Fashions and styles come and go and have a tendency to repeat every thirty years or so. Danielle remarks, “Let go of the old and accept the new. The old becomes the new new, so just let go.”
• “While short haircuts are trendy, extensions are always going to be classic and cool. We just need to make sure the styles stay consistent with the times.”

QUESTION

What fashions or styles have been your favorites through the years?

Point #2: Hand-Tied Hair

• Extension hair comes machine-tied and hand-tied. Sixteen years ago, Danielle discovered hand-tied hair. She liked it because the weft was so much thinner and the density from top to bottom was so much fuller.
•  Hand-tied hair is super trendy right now. It’s important to do your research because there are so many different installation methods. Natural Beaded Rows is one of the installation methods of the hand-tied hair.

QUESTION

As an Artist, what different types of installation methods have you exerienced?

Point #3: Time, Reps & Experience

• Ani: You can be doing something for ten years but are only doing it for five minutes every day, or you can be doing something for a year but are spending seven hours a day doing it. I’ll choose the seven-hour person every time.
• Danielle: You have to have reps in something in order to become an expert. When people say they’ve been doing hair for 20-30 years, they don’t understand that the experience you’ve had, Ani, could be equal to or more than what they’ve done.

QUESTION

Where in your world do you know you’re lacking reps?

Point #4: Managing Client Expectations

• When you have a client who hasn’t experienced extensions, you need to take more time with them and describe how to take care of the extensions. You almost need to baby them at first.
• It’s also important to be able to have direct communication with them which you may not be accustomed to doing. Yet, as the professional, it’s vital that you have these direct conversations with them. (What is your hair policy? Do they need new hair? How long is your work guaranteed?)

QUESTION

How can your improve the direct conversations with your clients?

Point #5:  The World of Pay to Play

• Ani: Inside the hair world, you pay to play. You paid your money so now you’re ‘qualified and certified.’ The changes we’ve made inside of our education now means something. It means something to do NBR, it means something to be a licensed artist, not just, “I paid money, took one class, and now I’m certified.”
• Danielle: We had to make some hard decisions within our education. We pumped on the brakes and put qualifications in place. We received a lot of backlash for it but that’s ok. There’s no point being in business if you’re not trying to up the game. It’s always important to take a step back and look at the reality of where you are.

QUESTION

What have you done lately to “up your game?”

Quote of the Week:

 “People are giving way too much credit to popularity vs actually doing the research. Not every artist, salon, or technique is created equal.”

–Danielle K White

“As a consumer myself, I do crazy research and am super psycho about it. It’s that important to me.”

–Anianne Rivera

In this episode, the White's tackle this reality: Most Artists are slaves behind the chair who are searching for a magic pill or magic checklist to success, and they're looking for a Savior to bail them out. Danielle and Garrett share how Artists can flip that story and take a stand for themselves as an Artist AND a Marketer.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..POWER Point #1: Magic Pill?

• When Artists sign up for a class or seminar, they pay the fee and then want a play-by-play action book to success. They're looking for that magic pill or magic checklist.
• Danielle explains that's not how business works. The easy part is paying the money and signing up for the class; the hard part is actually doing the work.

QUESTION

What have been your expectations re a Magic Pill to success?

Point #2: Slave Behind the Chair

• Hair stylists have a problem: They're slaves trained in an industry and by a society that says, "You are not an artist, you are a slave and will come in the days and hours that I want."
• Inside the slavery game, you have a second game which sets up Artists to look for a Savior. The life is being sucked out of so many Artists in the industry – the art, the fun, the joy, the passion – and they are slowly dying.

QUESTION

How has being a slave behind the chair worked for you thus far?

Point #3: No Salvation In Checklists

• An Artist with a slave mentality can be given a checklist or formula, but they will not see the actual art around the science of the checklist, nor have the intuitive knowledge to be able to move with the ebb and flow in and out of the formula.
• As they attempt to find salvation inside of these checklists, Artists begin looking at them as commandments to salvation, but they will never set them free.

QUESTION

How is this conversation opening your eyes and helping to change your story?

Point #4: How Do I Get Leads?

• There are four things you need to do every single day: 1) Livestream Video 2) Elite Photos of your Before and After work 3) Audio through podcasting or communication with clients 4) Text via FB page as a blog, an actual blog, or writing email copy.
• The Artist slave asks, "What is the checklist?" We tell them: The Daily 4. Their response? "But Garrett, I don't have enough time!" The challenge is, you want to be free but you're so busy being a slave that you can't actually hear nor do what's actually required to set yourself free.

QUESTION

What aspect of the Daily Four are you going to implement first?

Point #5:  Micro Wins

• Micro Wins is an actual strategy used in Military Training and inside of big business. You have these big visions for change but the problem is, you can't move this big business very quickly if you try to make it move in one big swoop.
• So what you have are Micro Goals or Benchmarks where you take on one thing for a month and become master at that, then you set another Micro Goal. It's a process where you take down your big goal one micro piece at a time.

.

QUESTION

What is one big goal that you can start breaking down into Mirco wins?

Quote of the Week:

 "One of the stories that you must kill is, "I don't have time." The one thing about time is this: you will do whatever you're committed to."

–Garrett J White

"Find value in the small consistencies throughout your day. Start with the simple shit, do the work, and then be patient."

–Danielle K White

In this episode, the White’s tackle this reality: Most Artists are slaves behind the chair who are searching for a magic pill or magic checklist to success, and they’re looking for a Savior to bail them out. Danielle and Garrett share how Artists can flip that story and take a stand for themselves as an Artist AND a Marketer.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Magic Pill?

• When Artists sign up for a class or seminar, they pay the fee and then want a play-by-play action book to success. They’re looking for that magic pill or magic checklist.
• Danielle explains that’s not how business works. The easy part is paying the money and signing up for the class; the hard part is actually doing the work.

QUESTION

What have been your expectations re a Magic Pill to success?

Point #2: Slave Behind the Chair

• Hair stylists have a problem: They’re slaves trained in an industry and by a society that says, “You are not an artist, you are a slave and will come in the days and hours that I want.”
• Inside the slavery game, you have a second game which sets up Artists to look for a Savior. The life is being sucked out of so many Artists in the industry – the art, the fun, the joy, the passion – and they are slowly dying.

QUESTION

How has being a slave behind the chair worked for you thus far?

Point #3: No Salvation In Checklists

• An Artist with a slave mentality can be given a checklist or formula, but they will not see the actual art around the science of the checklist, nor have the intuitive knowledge to be able to move with the ebb and flow in and out of the formula.
• As they attempt to find salvation inside of these checklists, Artists begin looking at them as commandments to salvation, but they will never set them free.

QUESTION

How is this conversation opening your eyes and helping to change your story?

Point #4: How Do I Get Leads?

• There are four things you need to do every single day: 1) Livestream Video 2) Elite Photos of your Before and After work 3) Audio through podcasting or communication with clients 4) Text via FB page as a blog, an actual blog, or writing email copy.
• The Artist slave asks, “What is the checklist?” We tell them: The Daily 4. Their response? “But Garrett, I don’t have enough time!” The challenge is, you want to be free but you’re so busy being a slave that you can’t actually hear nor do what’s actually required to set yourself free.

QUESTION

What aspect of the Daily Four are you going to implement first?

Point #5:  Micro Wins

• Micro Wins is an actual strategy used in Military Training and inside of big business. You have these big visions for change but the problem is, you can’t move this big business very quickly if you try to make it move in one big swoop.
• So what you have are Micro Goals or Benchmarks where you take on one thing for a month and become master at that, then you set another Micro Goal. It’s a process where you take down your big goal one micro piece at a time.

.

QUESTION

What is one big goal that you can start breaking down into Mirco wins?

Quote of the Week:

 “One of the stories that you must kill is, “I don’t have time.” The one thing about time is this: you will do whatever you’re committed to.”

–Garrett J White

“Find value in the small consistencies throughout your day. Start with the simple shit, do the work, and then be patient.”

–Danielle K White

The driving message in this week's episode of the Big Money Stylist is setting intentions for 2019. What makes you happy? What do you want for yourself and your business this year? Danielle and Ani share some of the things they are excited about for 2019 and why setting up your year instead of just letting things happen is crucial to your happiness and success.

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PRODUCTION Point #1: Looking Back to Look Forward

• Ani spent 2018 grinding and working. She didn't take a vacation and she didn't go anywhere. She had just moved to Cali, BMS was growing, and she was super stoked for what lay ahead of her. She essentially carried BMS in 2018.
• Danielle feels as though Ani took on BMS as her own little baby in 2018. "Ani is the Sam of Warrior Week. When you take on something as your own and when you're an entrepreneur starting something, you take everything to the core. Ani gave everything she had and more."

QUESTION

What are some of your patterns and behaviors from 2018 that you want to course correct in 2019?

 

Point #2: Take a Step Back and Watch it Rise

• After years of carrying on at a high level, including all of the stress that comes along with that, Danielle let go a couple of years ago and passed the torch to Garrett. She had reached the point where she was ready to let her 'baby' go.
• Danielle: I think in life you have to do that. You have to let go and see how things will go; how others will handle things without you. It turns out, people step in where they need to. It gives other people the opportunity to rise, and everyone as a company can rise together.

QUESTION

Where in your world is it time to let go of something? What is it?

 

Point #3: Delegate to Create Space

• So many women have a hard time letting go, even when it comes to something like hiring a house cleaner or nanny. Danielle recently reaped the benefits of delegating some of her Christmas preparations and tasks, which created space in her soul.
• Ani keeps her place very organized and clean, but after back-to-back trainings last year, at times it looked as if a tornado had hit. She has recently hired her first house cleaner and is so stoked to have her come in once a week. That represents freedom for Ani.

QUESTION

What is one thing you can delegate today that will free up space inside of your soul?

 

Point #4: Freedom

• From the outside, Ani appears to be a very system-oriented get-shit-done type of person. But on the inside, she is a very free-flowing person who loves to explore and take adventures. For Ani, 2019 is all about creating freedom and space inside of her life.
• Danielle doesn't want to book out her appointments too far in advance, otherwise, she feels like she isn't able to take a vacation or time off. It's too easy to let months pass and suddenly you realize you haven't gone anywhere; you haven't done anything but work and grind.

QUESTION

What is your idea of freedom? What does that look like for you?

 

Point #5: Celebrate the Little Wins

• Ani: You don't just have to wait for really big things to celebrate the WINS. It's the little WINS that remind you, 'Oh my God, I'm doing this!" You have to be happy over the small little things because if you wait until the really big things to happen –  the ones that happen every blue moon – you'll spend most of your time unhappy.
• Danielle: If you're feeling slightly overwhelmed, just remember that it's the little things you implement that will slowly make a big impact. You will suddenly realize how much you have accomplished in a short period of time. Just take things day by day, one step at a time.

QUESTION

What are the little WINS you are celebrating today?

Quotes of the Week

"You can create when you have freedom. If you are not free, you cannot create and you are just in grind mode. People who keep really busy aren't progressing forward, they're just going in circles."

— Danielle White

"It's not that we want to do more because we're so unhappy, its because we're so excited about what we do and love it so much that we just can't help it! Because I see these targets so vividly in my head, it might as well already be a movie I'm watching. It's going to happen!"

–Anianne Rivera

The driving message in this week’s episode of the Big Money Stylist is setting intentions for 2019. What makes you happy? What do you want for yourself and your business this year? Danielle and Ani share some of the things they are excited about for 2019 and why setting up your year instead of just letting things happen is crucial to your happiness and success.

As the doors of 2019 fly wide open, Danielle and Ani are hitting the ground running! BMS University and Mastermind are off to a strong start as the entire crew takes steps to build a strong foundation and an unstoppable team of Elite Artists. The driving message in this week’s conversation is to just jump in and go!

As the doors of 2019 fly wide open, Danielle and Ani are hitting the ground running! BMS University and Mastermind are off to a strong start as the entire crew takes steps to build a strong foundation and an unstoppable team of Elite Artists. The driving message in this week’s conversation is to just jump in and go!

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....Power Point #1: Choose In

• Ani is beyond excited for the changes taking place inside of BMS and has been conducting back-to-back interviews for those applying to the newly revamped Mastermind program.
• “It’s so cool to see how proud they are after all of their hard work, dedication, and everything they have accomplished. It wasn’t a matter of them paying a fee and showing up; they earned their place in Mastermind.”

QUESTION

What have you worked really hard to accomplish? How does it make you feel?

 

Point #2: State of Overwhelm

• Danielle believes that when you’re in a place of feeling burned out or stagnant, one of two things usually needs to happen: either decrease business or increase business.
• “Both places can be really scary to be in. A lot of times, people a) don’t know where to start or b) they start brain scheming this far out path that overwhelms them.

QUESTION

What are some choices you can make today to begin moving forward?

 

Point #3: The Power of “B”

• Danielle: If you don’t know the things you need to change, then going over the facts is one thing you can do. Every time you do that, you discover things that you can improve upon.
• Start there and then just keep taking the next step. “The power is in the“B” because that means you started. When you start something and are consistent with it, you never know where it can actually take you.”

QUESTION

Where in your world do you know you need to take that “next step” but have been putting it off?

 

Point #4: Be Willing to Fail

• Ani has always been one to accept a challenge from Garrett and Danielle. From the very beginning, she has jumped in, no matter what, and recalls a moment when she failed miserably but learned a huge lesson.
• The ladies both agree that anything you do that you haven’t done before, you’re going to suck at it. The fact that you’re actually doing it says a lot about you.

QUESTION

What is one lesson you have learned because you were willing to fail?

 

Point #5: Focus on the Basics

• Danielle: You can’t be given a big break when you’re not ready. You don’t get there overnight; you have to become that person and that character.
• Everybody wants these big breaks but you really just need to simmer down and focus on the basics first. If you can’t consistently do the small things, you can’t expect to do the big things.

QUESTION

Where in your world is it time to return to the basics?

Quotes of the Week

“Take each step as it comes, and you’ll figure things out as you go. Stop trying to have a map of how you’re going to do it all.”

— Danielle White

“You can never find anything beautiful or amazing, and you’ll never find your place if you don’t start doing something.”

–Anianne Rivera

Danielle and Ani ring in the New Year with a conversation about Social Media and how to best utilize it to your advantage.

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..Power Point #1: Value Your Energy

• There are people who spend huge chunks of their day leaving nasty comments on other people's art, blogs, and photos. Since we're all human, we might be thinking what they're saying but we don't actually type it.
• Ani: That's so much negative energy. My bubble, my space, and the people I surround myself with – I value that energy so much that I would never think to take the time to be purposefully nasty to someone else.

QUESTION

What have you been giving energy to that is no longer serving you?

 

Point #2: Tool or Trigger?

• Danielle and Ani agree that things don't trigger them the way they used to. They no longer allow in their space nor do they give energy to certain things or people.
• Danielle: Social Media is a beautiful tool. You either use it to be social OR you use your social media as a tool. If I'm going to run a successful business, I have to be in a place of creation. If you let all these trolls bog you down, then you'll start second-guessing everything you do.

QUESTION

How has Social Media benefited your business because you are using it as a tool?

 

Point #3: The Art of Reframing

• Ani suggests using the art of Reframing when people say negative things about you or your art. Reframing is interpreting what people say any way you choose.
• Ani: Our initial reaction is to protect and defend ourselves. But don't let some asshole make you play small. Don't stop putting out your content, your videos, and your photos. At the end of the day, you can't make everybody happy.

QUESTION

Where in your world would the Art of Reframing change the game for you?

 

Point #4: Block & Delete

• Danielle believes that if you're willing to put yourself out there on social media to build your business, just understand that when people say negative things about you, that's a part of the game. She reminds us to stay the course, delete those people, and block those people.
• "Be confident in what you're doing and where you're going. If you're getting results by putting yourself out there, that should be enough validation about you and your path. You don't need to deal with anybody else's shit regardless of what they say."

QUESTION

Who do you know you need to block or delete on social media? What are you waiting for?

 

Point #5: Protect Your Space

• Ani: At the end of the day, people are judging you based on their perception of you. Those who speak negatively about me don't even know me, so why would I ever give them retail space inside my mind when they don't deserve it?
• Danielle: If you find yourself obsessing about someone or something, where else could you take that energy? What could you do to put that energy towards something that actually benefits you, that helps you in business, and that helps you in life?

QUESTION

Who or what are you allowing to take up space in your mind that is ultimately sucking the energy out of your life?

Quotes

"Don't fucking defend yourself over a troll. They're not worth your time. Instead, focus on yourself and your business. If you're comfortable with who you are, keep that tunnel vision; keep plowing forward. You don't need to waste your time defending shit."

— Danielle White

"I encourage you to go through your social media and gut or unfollow people. Whatever you need to do, just do it. Anything that affects your peace of mind, and your sanity – your happy place – is NEVER worth it."

–Anianne Rivera