The Danielle K White Show

Danielle and Ani ring in the New Year with a conversation about Social Media and how to best utilize it to your advantage.

As 2018 winds down, Danielle and Ani engage in a timely and powerful conversation about the topic of consistency. Where are you being inconsistent across all four areas of your life? What is that inconsistency costing you? What can you do about creating more consistency as you head into 2019?

As 2018 winds down, Danielle and Ani engage in a timely and powerful conversation about the topic of consistency. Where are you being inconsistent across all four areas of your life? What is that inconsistency costing you? What can you do about creating more consistency as you head into 2019?

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power

 

Point #1: Self Care

• Both Danielle and Ani agree that hairdressers tend to have the most awful eating habits, oftentimes relying on Starbucks to get them through their long days.
• It’s imperative as hairdressers to take care of ourselves precisely because we are on our feet all day long. As we practice self-care, we not only feel better, but we also deliver better results to our clients.

QUESTION

What small, sustainable action are you committed to begin implementing today that will lead to a healthier you in 2019?

 

Point #2: Arm Yourself With the Facts

• Danielle and Ani have seen many students in their program know what they need to do that would lead them to the success they are desiring, but end up cheering others from the sidelines instead of stepping into the game themselves.
• Getting down to the facts and nitty-gritty details takes artists out of the overwhelm mode and puts everything into perspective. Doing this is difficult for many artists because they don’t want to see where they really are.

QUESTION

What are the facts telling you? What are you going to do about it?

 

Point #3: Progress or Regress

• You can be in a good place in your life and know there’s another level; there’s always another level. You don’t have to be unhappy where you are in order for you to want to achieve more.
• Sometimes you will go into maintenance mode, but if you’re not progressing, you’re regressing. It’s not like you have to take huge leaps and bounds every single day, just do the tiny little things that will consistently move you forward.

QUESTION

Where inside your world are things going well? What would the next level look like for you?

 

Point #4: I Don’t Have Time

• You have to be willing to make a change at some point and not be so stubborn. At the end of the day, it all comes down to prioritizing.
• You get to create whatever you want. Oftentimes, it’s a matter of looking at your life through a different lens and being willing to invest the time into the things you say you want.

QUESTION

What are you telling yourself you don’t have time for?

 

Point #5: Reps Lead to Success

• When you start anything that is new to you, you’re going to feel uncomfortable in the beginning. Think back to how you felt when you first started doing hair, or when you recorded your first video for marketing.
• When you see where you are today in any area of your life, you realize that the more you do something, the better you become and the more you like what you’re doing. It’s a natural progression.

QUESTION

What area of your business are you currently experiencing discomfort?

ACTION STEPS HEADING INTO 2019

“Don’t be afraid to go outside your comfort zone. Dream Big! Be willing to do the work by creating new patterns and behaviors that actually move you forward to your desired targets.”

— Danielle White

“Grab your journal and start writing: What are the facts about where I currently am? What do I want my life to look like by the end of 2019?”

–Anianne Rivera

Whether you're a hairdresser, entrepreneur, businessman or businesswoman, you're bound to find massive value and enjoyment in the Big Money Stylist podcast. This week, creator and founder of NBR and DKW Styling, Danielle K White, and head trainer, Ani Rivera, have a riveting and spicy conversation around the many facets of Profit.

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PROFIT Point #1: Not Just a Hair Class

• BMS education is not your typical hair industry education, by any means. It is highly sought after with limited seating, thus making the enrollment process less than typical as well. It is extensive and is taken very seriously by the team.
• Coach Ani: BMS education is not normal: it's hustle, grind, and commitment like never before, beginning with an intense three week lead up to the actual three-day event. Now we know what to look for in the applications that come in because we've gotten really clear on the different traits of those we want inside BMS, who will be a good fit for us, and vice-versa.

QUESTION

Where in your life are your hustle and grind lacking power and commitment?

 

Point #2: Communication Styles

• Coach Ani: The way I message Danielle is the same way I message Garrett – brief and to the point. When I hired Morgan on as my assistant, I told her don't be offended, I'm not trying to be a dick, but I'm a very direct person and my mind moves very quickly.
• Danielle: I can't play that role with Garrett because I'm his wife. When I have done that in the past, he would spout back at me as if I were a dude, then I would say fuck you buddy and get irritated. Now, I reframe it as a question, "Would you like to do this?' Underneath it, though, I'm thinking "we're fucking doing this!" I put the two emojis with a heart and sometimes with a flame, and he responds: Yeah, love it babe, fist bump… instead of being mad. It's all about the packaging and the pre-frame.

QUESTION

What different communication styles do you use with the most important people in your life?

 

Point #3: Hats, Lids, and Boxes

• Coach Ani: When you wear so many hats, something can trigger you. If you try to solve it while you're upset and pissed off, you're not actually going to get a great solution. I never speak out of anger. If I'm that angry, I know I need to take a step back and quiet down. I don't curse, I don't scream, and I don't yell because you can never take any of that back. I reel it in, reframe it, let it go, and move forward.
• Danielle:  Everybody has their level before they reach the point of explosion. Garrett is 1-2-3 BAM!  –  whereas I have to go through 16 levels before I'll flip my lid. If you have two people who flip their lid simultaneously, you can't have a productive conversation and are no longer in a logical space. If I step back and compose myself, Garrett comes back down into his box, and we're able to have a logical and somewhat productive conversation.

QUESTION

What is your go-to response when you get triggered?

 

Point #4: Visions and Targets

• Coach Ani: When you get clear on what you want and set a goal or target, in the beginning, it has to be specific. If you say, "I just want to have the perfect client," or "I just want to have more money," what does that actually look like for you? Everyone's picture is going to be different – the perfect client for you may not be the perfect client for someone else, or the amount of money you want may look different for someone else. Get specific, and at the same time, be flexible.
• Danielle:  I don't create some kind of a vision board; they're messy and look like a five-year-old's collage. Also, I've noticed my Vision will change, so if I'm stuck on what I've put on this board, that can hold me back. If I'm so focused on this "one thing," what other opportunities am I missing out on? When people have a set plan and shit goes sideways, where the plan doesn't pan out or come to fruition, it creates chaos and confusion in their lives, and they plummet. My take on it? Shift your plan and change your story.

QUESTION

Where in your world have you been so set on a particular outcome that you have missed or turned away other opportunities that have shown up along the way?

 

Point #5: Vulnerability

• Coach Ani: One of my biggest weaknesses is being vulnerable. Garrett told me that I have one of the best poker faces. It goes stone cold, stoic; that's how I am feeling. But underneath, I know it's a hurricane. Even when I start crying, my face doesn't change. I'm a literal weeping statue. When it comes to my students telling me some of the gnarliest shit I have ever heard in my life, it's poker face, and I can't let it affect me
• Danielle: When you're coaching individual students and they're in a painful place, if you're both in tears at the same time, you'll get nothing done. There's a time and a place when vulnerability sets the stage and melts the audience, but when you're trying to get shit done, it's not effective. It's learning to use your superpowers as needed.

QUESTION

What are your feelings about vulnerability: Strength, weakness, or both?

Quote of the Week:

"Stay consistent, follow your heart and intuition, and be able to logically back it up. Shift your gears and start going in the direction you feel like you should be going. As you follow your plan, you never know what opportunities will open up along the way."

— Danielle White

"I encourage you to look at what you're doing right now inside of your life and business. If you recognize that you have put yourself into a box because "I thought I wanted to do this," or "I've been focused on this one goal so much," rearrange it, journal about it, meditate, and do whatever you need to do to get yourself out of that box."

–Anianne Rivera

Whether you're a hairdresser, entrepreneur, businessman or businesswoman, you're bound to find massive value and enjoyment in the Big Money Stylist podcast. This week, creator and founder of NBR and DKW Styling, Danielle K White, and head trainer, Ani Rivera, have a riveting and spicy conversation around the many facets of Profit.

Danielle and Coach Ani take on the topics of drama and feedback as they share stories demonstrating how protecting the energy of the salon from the ever-present salon drama is vital in creating an amazing atmosphere and experience that benefits both the client and the artist.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PROTECTION Point #1: Protect Your Bubble

• There was a time when Danielle realized that the people she was surrounding herself with were also influencing her decisions, but they were not actually people she wanted to spend time with.
• It's important to pause and ask yourself about the people you have allowed inside your bubble. If they're taking away your energy, then they're not worth your energy.

QUESTION

Who are you allowing inside your bubble? Why?

 

Point #2: Be Open

• Danielle: Art is ever- evolving; it's subjective. But you can always learn cool new tricks. If someone had some feedback for me, even if I didn't agree with it, I would still try to be receptive and take something from it.
• Coach Ani: Our platform artists are successful, amazing artists who are always asking for feedback on their work. That is a huge mark of someone who wants to be better and values growth: someone who wants feedback.

QUESTION

How would your life improve if you were open to feedback?

 

Point #3: Respect the Reps

• As Danielle has put her work out there, she has come to realize there is always room for improvement. Even now in her position where her work is solid and her pictures are getting better and better, there are still some brands and salons she follows and gives them props for what they do.
• Danielle: Regardless of how good your work is, you have to have respect. On a business level, some salons are a little more ahead of the game than I am, and that they have more reps than I do. I'm always in the place of knowing I'm good, but having respect for others as well.

QUESTION

Where in your world are you not giving props to those who are ahead of you in the game?

 

Point #4: Teach Your Assistant

• Assistants are going to fuck some shit up. It's just going to happen. Instead of yelling at or berating the assistant, it's the artists' job to guide and teach them.
• Danielle teaches her artists from day one that if an assistant fucks up on hair, it's on the artist. "If you haven't better directed them, then you're a shitty teacher."

QUESTION

How are you treating your assistant?

 

Point #5: Final Thoughts

• Coach Ani: I would consider where you sit: are you the one sitting in the back talking shit, or are you the one trying to create a culture where you want to build something?
• Danielle: Are you someone that cannot take constructive criticism, where your ego is so big that anytime anyone tries to help you-you emotionally close down?

QUESTION

What are you hearing and taking from these questions?

Quote of the Week:

"I think that people are either insecure or they feed off drama because they've decided that's their new purpose or passion. Don't be a mean girl; find another path or purpose."

— Danielle White

"I don't want all the friendships and relationships in my life to come together because of shit talking; I want them to be based on building something cool and amazing together."

–Anianne Rivera

Danielle and Coach Ani take on the topics of drama and feedback as they share stories demonstrating how protecting the energy of the salon from the ever-present salon drama is vital in creating an amazing atmosphere and experience that benefits both the client and the artist.

Danielle and Coach Ani have a conversation about the future of BMS and NBR and what that looks like moving forward into 2019.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..POWER Point #1: Results Matter

• Ani: There are two kinds of people inside our educational training: those who are all in, and because of that are getting massive results, and those who want results but are not willing to put in the work and effort.
• Danielle: I'm baffled by the students who come to the classes and get their certification, yet have nothing to show for it except the certificate, and then they become bitter towards us.

QUESTION

Where in your world are you uwilling to do the work but want the results?

 

Point #2: Clear the Chaos

• Ani: We were seeing all of sorts of problems inside of BMS so we decided to make some radically huge moves. Next year, we are only allowing 250 students inside of our BMS Mastermind.
• Danielle: If we were already seeing the problems inside our network, what was the point of rolling another 300 in there to create more chaos?

QUESTION

Where in your world is it time to clear the chaos out of your life?

 

Point #3: Check the Ego

• Danielle: To get good at something and to get better and better takes constant practice. A great artist will say this is good, what else can I improve on? A good artist will say I'm already the best.
• Ani: Everybody has an ego. To succeed and to do the crazy shit we're doing you have to have a little bit of an ego. It's knowing when to calm it down and submit to the process and say, "I'm all in."

QUESTION

Where in your world is it time to reel in your ego and go all in?

 

Point #4: Bow Out Gracefully

•  Ani: It's almost as if people need a justification for something; like they can't just bow out gracefully but instead have to find something wrong that justifies their departure.
• Danielle: If this is not your time, then just bow out gracefully. I respect your decision, just don't be a fucking asshole about it. Move on, do your thing, use NBR.
  

QUESTION

Where in your world is it time for you to make some changes without becoming bitter towards those you are leaving behind?

  Point #5: Building a Stronger Foundation

• Ani: The way BMS works right now is not sustainable long-term. It has to have a solid, beautiful, rock hard foundation.
• We want to know that the 250 artists continuing forward in 2019 are good to go, they have a solid foundation of NBR and a solid WHY behind everything they're doing.

QUESTION

Where in your world is time for you to step back and build a more solid foundation?

Quote of the Week:

"If you're kicking back on the small things, then you're never going to accomplish the big things. It always starts with the small things."

— Danielle White

"Having thousands of students doing half-ass NBR doesn't serve anybody. But having 250 students who are elite and amazing? That's what makes the difference."

–Anianne Rivera

Danielle and Coach Ani have a discussion about the future of BMS and NBR, and what that looks like moving forward into 2019.

On the heels of a wildly successful BMS Convention, Danielle and Coach Ani are back in the studio having a candid conversation about Production in this week's episode of Big Money Stylist, which continues to top the charts as the #1 podcast in the category of Fashion & Beauty in iTunes.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PRODUCTION Point #1: Production = Action

• Coach Ani: Production is doing the actual work that's required in order to move forward. We love that you're listening to us, but it doesn't actually count as 'the work.' The work is what you do behind and in front of the chair to grow your business, not just listening to a podcast.
• Danielle: Many people tell us how motivating we are, yet if you're not actually doing the work, it doesn't matter that we make you feel warm and fuzzy on the inside. A lot of people will tell me they've changed their mindset, yet you have to have the work to follow up with.

QUESTION: What does Prouction mean to you? Point #2: The Choice

• Danielle: BBMSCon 2 was so amazing and was filled with so much good insanity. I launched my brand seven years ago and didn't really take it seriously until the last two years. I literally want to impact the entire industry.
• Coach Ani: To think this all started with you, Danielle. We had 350 artists inside of one room to learn NBR and to learn business systems and processes – and this all started with you making one choice 7 years ago.

QUESTION: Looking back, what is one choice you have made that has entirely changed your life? Point #3: Reps Bring Success

• Danielle: We can only teach what we have experienced. You have to be willing to put in the work. I used to be that asshole who thought that all I needed was a new camera lens, then I'd be an amazing photographer. That's a starting point, but first, you have to actually commit, which is the biggest thing we stress at the events.
• You have to throw yourself in the mix and know that part of that is fucking it up, learning from that, and moving on. You can't put a price tag on experience and reps. We always tell our students – just get some reps under your belt with NBR, marketing, and photography.

QUESTION: What one area of your life could use more reps? Point #4: Do the Work

• Coach Ani: We're not here to save you, we're here to help and guide and push you. The path has been paved. There are so many people that have walked that path and have succeeded. There's proof.  But if you have to be willing to do the work.
• Danielle: You have to let go of your ego and submit to whoever the teacher is at that moment. If you're taking a class and submit to the process, you will learn and grow more as an individual. You just will. I'm here, I'm going to do the work, I'm going to submit to the process, even when your ego steps in. If you submit, you will be successful.

QUESTION: What area in your life are you committed to doing the work consistently? What are the results you want to achieve in that area?

 

Point #5: Grant Yourself Permission

• Danielle: Once we saw the amount of work both of our businesses had done, we knew it was doable, but we had to give ourselves permission to say, "This is the new version of me, we're not going back." It forces you to level up your life even more.
• Ani: I used to think how cool it would be to have a convertible and drive it up and down PCH. That's all I ever wanted. I saw the Mazaradi, my dream car and I had this conversation with myself, "You can't do that, that's insane." Then I said, "Wait, why can't I? I work hard, I live by the beach, this is what I've always wanted, don't I deserve it? Yes, you fucking do."

QUESTION: What is something you need to give yourself permission to do? Quote of the Week:

"When you're put in a place where 'it's on me,' I believe most people will rise. It's crazy for me to think how unwilling we are as human beings to put ourselves in situations where we can rise, and step out of fear of failure."

— Danielle White

"The life I lead now is such a reflection of the amount of work I put into everything."

–Anianne Rivera