The Danielle K White Show

This week's episode of the Big Money Stylist podcast comes from a recent BMS event where Danielle, Garrett, Val, and Ani trained over 300 Artists in the Art of Marketing, specifically covering the following: I'm a Marketer, I'm a Closer, I'm a Leader, not a Savior.

This week's episode is from the recent Warrior Wealth for Women event in Dana Point, California, where over 300 women were trained in the art of making, keeping, and growing money.

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PROFIT Point #1: Constant Change

• Coach Ani has been working side-by-side with Garrett at the red-hot core of BMS and within Warrior Women. Inside of that, she doesn't recognize the woman she's become, in the most beautiful of ways.
• It's not so much the destination, because there really is no destination. On your way to becoming that woman, things change. Who you become along the way changes every single time, and so does your path.

QUESTION

Where in your world have you noticed the biggest change in your path?

 

Point #2: Vision Quest

• This is the woman on the island, who you see yourself becoming twelve months from now. Who you think you want to become will continue to change and grow as you do.
• Don't get so stuck on who you have to be at the finish line because there is no finish line. If you aim at getting there, you will fail every single time; if you're a little ahead of where you were yesterday, then that's fucking great.

QUESTION

Who is the woman you see on the island twelve months from now?

 

Point #3: King Fu Grip

• The entrepreneurial game gives us the ability to start thinking through sequences, systems, automation, and delegation. Delegation is giving others an opportunity to do what is actually burning the fuck out of you.
• The great barrier reef between the hustler, the business owner, and the entrepreneur, and the ability to make money, grow and sustain money, is that you actually have to let go of your Kung Fu fucking grip of control.

QUESTION

What area of your life do you need to let go and start delegating more responsibilities to others?

Point #4: Hustler and Sedation

• The only way a hustler doesn't burn out and have a complete and utter breakdown is they sedate. When you're a hustler, you're also a hobbyist.
• Sedation is part of the game of making money. It's stressful as fuck. There is no happy trail on the way to making money. It's war with yourself, and with everything and everyone around you.

QUESTION

Where in your world are you sedating?

 

Point #5:  It's a War

• The minute you start to rise in your primal power to produce, friction will appear between you and your powerful man. This is why so few power couples exist because it's war.
• The lines between producers, lovers, and couples become blended. The war is not with anyone else; it's with you. You must make the decision to rise, regardless of what anyone else thinks.

QUESTION

What are you experiencing in this area?

Quote of the Week:

"Consider the purpose of your life is expansion; that money, marriage, and children are the trifecta of expansion."

–Garrett J White

"Don't get so stuck on who you have to be at the finish line because there is no finish line."

–Anianne Rivera

This week's episode is from the recent Warrior Wealth for Women event in Dana Point, California, where over 300 women were trained in the art of making, keeping, and growing money.

The White's are in the studio this week having a conversation about the importance of clear communication and framing as an Artist, especially within the elite luxury experience of Danielle's creation, Natural Beaded Rows.

The White’s are in the studio this week having a conversation about the importance of clear communication and framing as an Artist, especially within the elite luxury experience of Danielle’s creation, Natural Beaded Rows.

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..COMMUNICATION Point #1: The Bigger Picture

• In 2010, Garrett was the man behind the camera filming Danielle’s first educational videos for the Natural Beaded Rows Extension method she created.
• While editing her first video, the thought of “Who do you think you are?” entered Danielle’s mind, which thought was quickly replaced with, “You have no idea how many people this is going to impact.”

QUESTION

Where did your journey begin as an artist?

 

Point #2: Clear Communication

• Artists have to powerfully communicate with clients what they’re going to do before the appointment begins.
• As an artist, you must own that you’re the expert. It’s your job to lay out the facts and the outcomes so the client knows exactly what to expect.

QUESTION

How do you set yourself apart as the expert?

 

Point #3: Framing Inside of Seduction

• Framing is the reality when it comes to seduction and assisting people to make better decisions. It’s the ability to put a particular story around the way someone views something.
• What framing does is create for the individual who is going to buy from you price elasticity. Our story about what we’re going to pay for something opens up and actually becomes something bigger because of the new frame.

QUESTION

How are you framing the experience your clients receive?

Point #4: NBR is the Bently of Extensions

• When you’re dealing with high-end services, you’ve eliminated 90% of the marketplace. Let them go somewhere else.
• When we talk about Natural Beaded Rose, we’re talking about a luxury product that helps people change the way they see themselves.

QUESTION

What elite experience do you provide for your clients?

 

Point #5:  Communication Equals Cash

• The conversation of power inside of a frame of elite services exists when the client is in the chair, but they’ve already moved themselves into that place.
• Pricing and communication become simpler because you’ve already been communicating the value of that service from the very beginning.

QUESTION

What can you do to improve the way you communicate with your clients about the services you’re providing?

Quote of the Week:

“What framing does is create for the individual who is going to buy from you, price elasticity.”

–Garrett J White

“When you have a niche or specialty, you can get away with charging a little more. Part of it is because you’re an expert in that niche.”

The conversation of Profit doesn't just refer to money; it extends to the stories we create and hold onto, as well as the people we surround ourselves with.

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PROFIT Point #1: I Write My Own Story

• Danielle: The easy part is acknowledging that you're in a story; the hard part is changing it. You're not going to see results overnight, which means you just have to consistently wake up every single day and move towards what you want to create for your new story.
• A lot of women wake up, fall back into their patterns and routines and say, "See! Fuck it! I can't do it!" They get stuck in the shame, blame, and guilt game; they use it as an excuse to not have to consistently do the hard work every single day in order to rewrite their story and get the results they're looking for.

QUESTION

When you have a story, what does letting go of that story do for you emotionally?

Point #2: Reset

• Coach Val: When you revert back to your story once you've been out of it for a while, that's your reset point. It's easier for you to go back to it; it's like you're proving you were right. A part of you is secretly hoping that you will fail so you can prove that you were right in the first place.
  
• Coach Ani:  It's kind of like when you die in a video game, you get to reset and go back to where you were. We want to win so badly that we think "If I win, that means you have to lose."

QUESTION

Why do you tend to revert back into your story once you have been out of it for a while?

Point #3: Let Go

• Danielle: Hanging onto a story breaks you down. I spent a few years being angry at people, eventually realizing I was just angry at myself. I had allowed the anxiety and stress of the story to take hold of me
• Coach Val: It's so draining physically and emotionally. You feel worn down and beat up. If someone is bringing negative energy into my space, I'm quick to throw up a wall to protect my space.

QUESTION

When you're unable to let go of a story, what does it to to you physically?

Point #4: Saying No to Say Yes

• Coach Val: As you set your impossible goals – and benchmarks inside of those goals – learning to say no to the things that will not get you where you ultimately want to go is so important.
• You have to live your life for you and not be so concerned with what everybody else is doing. So many people are looking for validation outside of themselves and end up living their life to please other people.

QUESTION

How does letting go of stories help you with your goals?

Point #5: Inner Circle Influence

• Coach Ani: I think it's important to hold people to a higher standard by pointing out to them, "If you keep playing the same game you've been playing, you're already going to hit that goal, so why stick to that one goal? Why not do something more?"
• Coach Val: You want the company you keep to reflect your goals as well. I like people who will hold me accountable and say, "Hey! That's not big enough!" I need people in my life to give me that extra kick in the butt.

QUESTION

How has your inner circle helped you in reaching your goals and targets?

Quote of the Week:

"I may have started as a hairdresser not knowing anything was possible because I had so many blinders up, but now my walls are shattered. There are no limitations."

–Danielle White

"Everything I'm living right now has surpassed any goal that I set out in the beginning to attain. I'm open to many different possibilities, and I just want to keep growing while keeping my integrity and family intact."

–Valerie Plunk

"At this point, any goal that we thought was an impossible goal, we have fucking smashed through. When you realize you can fucking hit any goal, and do it time and time again, you don't stop making goals, but now it's like taking a road trip with no end destination, and no end game."

–Anianne Rivera

The conversation of Profit doesn't just refer to money; it extends to the stories we create and hold onto, as well as the people we surround ourselves with.

       

Inside the topic of Production is the conversation of finding your rhythm. It's the fine line between the discovery of your sweet spot where you can breathe a little, yet not lingering there too long and becoming stagnant.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PRODUCTION Point #1: I've Got Rythm

• Danielle: Getting into a rhythm is momentum; it takes time and finesse, and it's s where you find your groove. It's like finding that sweet spot where you can breathe a little.
• Coach Val: Finding your rhythm is also a place that lingers next to your comfort zone, where it's time to start shifting and growing some more. If you don't move forward, you become stagnant.

QUESTION

What happens when you find your rhythm as an Artist and don't continue moving forward?

Point #2: Upping Your Game

• Coach Danielle: There's always the next level to every level. As a business owner, I always look at something and ask, "It's good, but could it be better?"
• Coach Ani: Inside of challenging situations that have come up for me inside of the salon or in our training, I ask myself, "How could we have made this experience different or better?" And from that, we have implemented new strategies and systems to better serve everyone. 
  

QUESTION

What area of your life do you know it's time to up your game? What is one thing you can do today to move forward?

 

Point #3: I Don't Have Time

• Danielle: About six years into creating her brand, Danielle was beating the shit out of herself with mommy guilt, feeling like she had to choose between her children or her work. She heard the Voice tell her it would be selfish for her to stop.
• Coach Val: If it's not working for you, try shifting your time; start compartmentalizing. The time you are with your kids, be all in with them; the time you're at work, be all in. You'll find yourself happier, doing a better job all around, and experiencing less overwhelm.

QUESTION

How are you holding yourself back when you use the excuse: I  don't have time?

Point #4: Submission

• After joking about wanting an army of Ani's, it looks like Coach Ani is going to get her wish as she prepares to take on a new role in the BMS Certified Training Program rolling out in 2019.
• Danielle: A lot of people get triggered by the word submission. However, it's been through submission that I have actually found my strength. Submission will also make you rise.

QUESTION

What are you afraid of letting go of?

 

Point #5:  It's Not Just About You

• Danielle: In order to let yourself rise to the next level, you've got to be willing to dial it back in, which can be scary.
• By simply becoming better versions of ourselves, we really have no idea how many people we are affecting and influencing.

QUESTION

What influence has rising to the next level in your life had on your family?

Quote of the Week:

"Upping your game is like changing or adjusting the lens on a camera."

–Danielle White

"Don't use your children as an excuse, use yourself as an example to show them that you can do it."

–Valerie Plunk

"What happens when you find your rhythm but don't continue moving forward? If you're not progressing, you're regressing."

–Anianne Rivera

Inside the topic of Production is the conversation of finding your rhythm. It’s the fine line between the discovery of your sweet spot where you can breathe a little, yet not lingering there too long and becoming stagnant.

Inside the topic of Power, today's conversation is all about standing up for yourself. Coach Val and Coach Ani share personal and professional experiences which demonstrate the absolute necessity of standing with confidence and certainty in your power.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..POWER Point #1: Brooklyn, the Nose Picker

• Coach Val describes her eight-year-old daughter, Sawyer, as "the best student and a really good girl who never goes against the grain." Recently, Sawyer's fellow classmate made fun of her new braces.
• Val's husband's response to Sawyer when hearing about it was, "Fuck Brooklyn, she's probably in her room picking her nose." After more rude comments the following day, Sawyer repeated this to Brooklyn and got written up by her teacher.

QUESTION

Inside of your "stand up for you" moments, why is it so important for you to have those "fuck you" moments?

Point #2: Clarity vs Chaos

• It's so important to have exact, clear paths and systems inside of your business, otherwise, you run into chaos, misunderstandings, and confrontations.
• It's easier to push things off onto others rather than having those direct, hard conversations where you get to stand inside of your power and value your worth.

QUESTION

How clear are the systems inside of your business and family?

 

Point #3: Blowing Your Top?

• Coach Val: In reality, it's not about yelling and screaming, it's about having a conversation about the facts, feelings, and details in order to be crystal clear.
• Coach Ani: If you are not able to have a direct conversation with others, nothing is ever going to get solved. Your feelings will bubble up, fester, and get 100% worse.

QUESTION

What happens when you keep putting off talking about something?

Point #4: The Power of  No

• Part of standing in your power is not giving in to what a client says they want when, in your experience and heart of hearts, you know it's not in their best interest.
• Your opinion as a professional is valued and trusted. You stand in your power as a professional when you guide your clients with confidence and certainty, while at the same time validating their feelings.

QUESTION

How do you feel when you stand in your power as a professional?

 

Point #5: Go to Battle

• Coach Val: Anytime you absolutely know something is right and will benefit everyone, that's when you have to stand in your power, go to war, and fight for it.
• By course-correcting, having conversations and adjusting things, these serve to validate you and give you the strength to keep moving forward. It has a positive trickle effect in every aspect of your life.

QUESTION

Where in your world do you know you need to have a conversation that you've been putting off?

Quote of the Week:

"Nothing resolves itself by not doing anything; there has to be some sort of a solution. Have that conversion, stand with integrity, and move forward with clarity."

–Valerie Plunk

"At the end of the day, one of the reasons why you're avoiding conversations is because you have a story in your head that says this: If you say something, everything is going to go sideways and be a fucking shit show. As you open up and move forward, you will be surprised by the outcome."

–Anianne Rivera